Why choose webinars?

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1 CANADIAN LAWYER SPONSORED WEBINARS Explore this exciting and interactive platform to share your business expertise with your prospects and clients and gain exposure for your brand, product, expertise or business! Why choose webinars? Webinars are an interactive, innovative and relatively low-cost way to generate leads and engage with current and prospective clients. These online events offer many advantages over traditional media formats: Webinars provide cost-effective opportunities to promote products and services to a relevant target audience in a controlled environment. Extremely effective method of content marketing communicating with customers and prospects to inspire loyalty and deliver important and helpful information. An excellent tool for training and demonstration. A way for lawyers to complete continuing legal education requirements without the inconvenience, cost and time commitment of leaving their offices.

2 CANADIAN LAWYER SPONSORED WEBINARS Offering a state-of-the-art webinar platform and turnkey solution for law firms and legal suppliers looking to deliver helpful, interesting or educational content to customers and prospects. While webinars offer a multitude of advantages to marketers, they can be difficult to successfully promote and manage. Many law firms and legal suppliers find the technology challenging and expensive, and don t have access to an extensive enough database to procure a large audience. That s where Canadian Lawyer comes in. First-class turnkey webinar solutions Carswell Professional Development Centre makes it easy, managing your program from start to finish with full organizational and complete technical support. A complete solution to ensure success Canadian Lawyer takes care of marketing, promotion, registration, technology and support, plus a web coordinator to assist the presenter and a moderator to field questions. Backed up by a full promotional program for exceptional results Our extensive database delivers the wide range of prospects to ensure the success of your webinar, including contact details for after-event follow-up. Maximizing potential for continued exposure Webinars can be archived for future viewing by those who could not attend the live event a great added value for your clients and prospects! Your business supplies the content and presents or hosts the webinar and we do the rest. COMMON TERMS Front End CPD Center Carswell Professional Development Center is a web portal designed to facilitate the registration of potential delegates. It serves as a marketing tool along with a live e-commerce gateway Back End Adobe Connect Is software used to create information and general presentations, online training materials, web conferencing, learning modules, and user desktop sharing. The product is entirely Adobe Flash based. All meeting rooms are organized into pods ; with each pod performing a specific role (i.e. chat, whiteboard, note, etc.). Software Provider Refined Data Adobe Connect reseller and custom software developer Promotion eblast invitation promoting event to distribution list Confirmation Welcome User receives Thank you upon completing registration form. contains technical requirements Follow Up Reminder User receives reminders one week, one day, 3 hrs and 15 min prior to meeting start time. contains technical requirements, option to add meeting to outlook, and a direct link to the meeting in Adobe Connect Registration Create an Account User will need to create a profile on cpdcentre.ca in order to register for events BUZZ WORDS Token Are virtual tickets purchased on behalf of another CPD Center Brand Portal A microsite within the CPD Center specific to a business unit i.e. CHRR, COS, Lexpert, EYB etc. VOIP Voice over IP. Audio delivered via the web Teleconference Audio delivered via the telephone Meeting Room Is the area within Adobe Connect that hosts our virtual events Toggle Allows users to switch between English and French languages on the cpdcenter.ca Webex Software that provides the ability to broadcast PowerPoint with audio Webcast One way communication of either audio or video with no interaction with delegates

3 AT THE FRONT END OF YOUR WEBINAR THE CARSWELL PROFESSIONAL DEVELOPMENT CENTRE A web portal designed to facilitate registration of potential delegates, serving as a marketing tool and a live e-commerce gateway. Includes: Account creation Welcome messages (Confirmation and event reminder notifications containing direct link to webinar) Invitation and Reminder s promoting event Thank you with a link to the presentation slides Search functionality Ecommerce (for paid Webinars only) Branded web page Customer/technical support Full registrant list Course certificate issued to attendees invitation registration form YOUR LOGO HERE Social Media in the Workplace Learn how to properly set boundaries for employee social media use both in and outside the workplace DESCRIPTION landing page post event course certificate full registrant list

4 AT THE BACK END ADOBE CONNECT TO MAXIMIZE USER EXPERIENCE Includes: software used to create information and general presentations online training materials web conferencing, learning modules entirely Adobe Flash-based. PowerPoint Presentation Integration Adobe Connect Polling Questions Polls, Q&A, Participant and Presenter Screen

5 2015 CANADIAN LAWYER WEBINAR PACKAGES GOLD LEVEL: $16,465 TOTAL VALUE: $38,330 PROMOTIONAL Big Box run-of-site canadianlawyermag.com (two weeks - $4,020) Big Box run-of-site lawtimesnews.com (two weeks - $2,530) Invitation Blast (25K +) $4,025 = $8,050) Invitation Reminder Blast (25K +) $4,025 = $4,025) Leaderboard/skyscraper in four editions of Canadian Legal Newswire $1,450 = $5,800) Print advertising in selected CLB publications* (value up to $5,150) * Includes: Canadian Lawyer, Canadian Lawyer INHOUSE, Law Times VALUE: $29,575 LEADERBOARD BIG BOX canadianlawyermag.com DELIVERY Creation of a branded web page on cpdcentre.ca Event Registration Up to 120 minute session Live Moderator Power Point Presentation Integration File Share Options Audio Integration Chat Modules Branding throughout webinar content Pre-webinar connectivity test for remote presenters VOIP Multiple presenter capability Private chat area for Host and Presenter Pre-recorded video clip (MP4 or F4V format) integration into presentation VALUE ADD VALUE: $3,605 Live video feed 3-5 Adobe Connect Polling Questions 1-6 customized survey questions as part of registration Full registrant list provided within 48 hrs Post to all registrants containing time-limited link to recording of event Direct post-event queries and leads to sponsor in archived period Event archived for one year (full registrant list at end of term) Course certificate issued to Attendees Assistance in seeking CLE accreditation if requested VALUE: $5,150 BANNER SPONSOR SPOTLIGHT SKYSCRAPER TILE Canadian Legal Newswire

6 2015 CANADIAN LAWYER WEBINAR PACKAGES SILVER LEVEL: $12,350 BRONZE LEVEL: $8,205 TOTAL VALUE: $25,620 PROMOTIONAL Big Box run-of-site canadianlawyermag.com (two weeks - $4,020) Big Box run-of-site lawtimesnews.com (two weeks - $2,530) Invitation Blast (10-25k contacts) $2,965 = $5,930) Invitation Reminder Blast (10-25k contacts) $2,960 = $2,960) Banner in three editions of Canadian Legal Newswire $990 = $2,970) DELIVERY VALUE: $18,410 Creation of a branded web page on cpdcentre.ca Event Registration Up to 90 minute session Live Moderator Power Point Presentation Integration File Share Options Audio Integration Chat Modules Branding throughout webinar content Pre-webinar connectivity test for remote presenters VOIP Multiple presenter capability Private chat area for Host and Presenter Pre-recorded video clip (MP4 or F4V format) integration into presentation VALUE ADD VALUE: $3,605 Live video feed 2-3 Adobe Connect Polling Questions 1-4 customized survey questions as part of registration Full registrant list provided within 48 hrs Post to all registrants containing time-limited link to recording of event Direct post-event queries and leads to sponsor in archived period Event archived for six months (full registrant list at end of term) Course certificate issued to Attendees VALUE: $3,605 TOTAL VALUE: $17,060 PROMOTIONAL Big Box run-of-site canadianlawyermag.com (two weeks - $4,020) Invitation Blast (1-10k contacts) ($2,915) Invitation Reminder Blast (1-10k contacts) ($2,960) Tile in two editions of Canadian Legal Newswire $750 = $1,500) DELIVERY VALUE: $11,395 Creation of a branded web page on cpdcentre.ca Event Registration Up to 60 minute session Live Moderator Power Point Presentation Integration File Share Options Audio Integration Chat Modules Branding throughout webinar content Pre-webinar connectivity test for remote presenters VOIP Multiple presenter capability Private chat area for Host and Presenter VALUE ADD VALUE: $3, customized survey questions as part of registration Full registrant list provided within 48 hrs Post to all registrants containing time-limited link to recording of event Direct post-event queries and leads to sponsor in archived period Event archived for three months (full registrant list at end of term) Course certificate issued to Attendees VALUE: $2,575 Terms and conditions 1 webinar per day All marketing materials due 2 weeks prior to first promotion PowerPoint slides due 1 week prior to event max 1 eblast /day per target market segment Webinar Attendance Limit of 500 seats Contact our Account Executives at CarswellMedia.Sales@thomsonreuters.com Thomson Reuters Canada Ltd.