THE VIVA NETWORK. Take advantage of the Viva Network to easily reach your target audience. Generate quality leads that turn into sales.

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1 MEDIA KIT

2 THE VIVA NETWORK Take advantage of the Viva Network to easily reach your target audience. Fastest growing online dental professional information network Over 75,000 dentists/hygienists/staff 1,800 new members per month Industry standard sales rep training 3,500 sales reps 16 dental distributors including Henry Schein, Patterson and Benco Generate quality leads that turn into sales. 2

3 ONLINE TRAINING CE Webinars The entire webinar process, skillfully handled for you! Don t have time to deal with the technological side of hosting webinars or the details of launching and maintaining your company s e-learning website? You re in good company! During the 15+ years that Viva has been developing reliable and innovative web-based training solutions, many successful companies including 3M, Henry Schein, Philips, Dentsply, GC, VOCO, Heraeus and others have come to rely on Viva for their e-learning initiatives. Viva webinar services include: Formatting and uploading learning content (slides and video clips) Accrediting content for CEU* Promoting your webinar to the entire Viva Network Training your speaker Live technical support during every live webinar Maintaining all required student records Archiving your webinar for 24/7 Internet access Integrating VivaTranslate to display foreign language subtitles Automated lead generation reports It s time to take a leap into e-learning. Do it right the first time with Viva! * Viva Learning is an ADA CERP provider and can accredit content based on ADA CERP guidelines. 3

4 ONLINE TRAINING CE Webinars Target Audience: Dentists/Staff Your webinars are promoted to over 75,000 dental professionals that rely on Viva for their continuing education. Live and On-Demand Webinars > 100,000 webinars viewed annually Viva Client Site Special Markets > 1,000 offices Viva Learning Portal > 75,000 users 1,800 sign-ups/month Dealer sites refer to Viva Portal 4

5 ONLINE TRAINING Viva Academy Target Audience: Dentists/Staff Custom e-learning, e-certification website Offer an e-training curriculum on how to best utilize your products/equipment Help your customers achieve predictable clinical success Build and strengthen customer relationships Promote best practices and optimize product utilization Manage all users and track all training activity through easy-to-use Admin Site 5

6 ONLINE TRAINING VivaRep App Target Audience: Sales Reps The ULTIMATE SALES TOOL for manufacturer and retail sales reps. LEARN. SHARE. SELL. The mobile marketing platform for your focus products The new VivaRep ipad app makes it easy for sales reps to learn about your focus products, share your media files with their customers and sell more of your merchandise and equipment. The Ultimate On-the-Go Sales Tool Mobile access to your videos and brochures at the point of sale Reps can share your media, track views and follow-up with their customers Adding spiffs is quick and easy Easy-to-Use Content Management System No more printing, mailing or worrying about who has your latest product information Upload a file and it s instantly on the rep s ipad and Dealer e-commerce Item Detail Page You re in Control! Send reps the content they need to deliver a consistent message Create Playlists for reps to share with customers and use for guided in-office demos Send Notifications Alert reps on innovations, product launches, current promotions, spiffs and more! Get Reports Only app that gives you data on which reps view and share your media files with customers Metrics provide measurable results 6

7 ONLINE TRAINING Product Videos Target Audience: Dentists/Staff, Sales Reps Viva product videos get right to the point! Reach thousands of desktop and mobile users Fast and easy to update Proven to increase sales Easy to share, find and access Automated lead generation reports 3 production options: Ultimate Select Basic 7

8 ONLINE TRAINING Viva Clinical Tips Target Audience: Dentists/Staff Key Opinion Leader (KOL) presentation 4 minutes or less Demonstrates and highlights the clinical benefits of your products Includes voice-over, slides and video clips Produced as a stand-alone video or as an excerpt from an on-demand CE webinar Your video will be featured in the Clinical Tips section of the Viva Portal Distributed throughout the Viva Network 8

9 ONLINE MARKETING Viva Portal Banner Ads Target Audience: Dentists/Staff, Sales Reps Keep the Buzz and Momentum Going Take advantage of Viva s high traffic and fast-growing audience. Home Page Top Ad * Size: 400 x 169 pixels Featured Menu Links Featured CE Side Ads Size: 200 x 113 pixels Monthly Stats (Nov. 2013) 160,000 page views 25,800 visits 10,800 unique visitors 1,800 new sign-ups 8,000 reserved seats 10,000 webinars viewed 84% United States Average visit duration: 00:06:20 Average pages per visit: 6.2 Featured Product * Displayed on home page only. All other banner ads displayed on home page and most inside pages. 9

10 ONLINE MARKETING Viva Portal Banner Ads Target Audience: Dentists/Staff, Sales Reps Reach a targeted audience of dental professionals More than 225,000 times per year a dental team member visits the login/reserve seat page on the Viva Portal. It s no wonder dental companies consider Viva online advertising an important component of their marketing mix. Monthly Stats (Nov. 2013) 8,000 reserved seats 14,000 page visits Login / Reserve Seat Ad * Size: 370 x 210 pixels High visibility Premium placement Limited to 4 rotating ads * Displayed on Login and Reserved Seat pages. 10

11 ONLINE MARKETING Special Markets Sponsorship Program Target Audience: Dentists/Staff Expand your visibility to Special Markets! Reach over 8,000 dental employees that utilize Viva Learning through their Dental Practice Management Viva Portal. Aspen Dental Smile Brands Western Dental Affordable Care Platinum Sponsor Premium placement of large company logo on every page Your logo links directly to your content Your company name and logo are acknowledged on each DPM intranet login page Your content populates 70% of all featured spots throughout site Limited to 6 companies Platinum Sponsor Proud Supporter Proud Supporter Placement of small company logo on every page Your logo links directly to your content Your company name and logo are acknowledged on each DPM intranet login page Your content populates 30% of all featured spots throughout site Limited to 6 companies 11

12 ONLINE MARKETING Targeted e-blasts Target Audience: Dentists/Staff, Sales Reps Cut through the Clutter with Viva s Marketing Program Generate quality leads that turn into sales One of the most cost-effective ways to contact and interact with dental professionals, Viva s direct marketing program has a much larger impact on both immediate sales and longterm relationship strength than traditional advertising methods. Get Results! Proven successful by many major dental companies Send your message to the desktops and mobile devices of thousands of dental professionals that subscribe/ opt-in to VivaPro Industry-high open and clickthrough rates Benefit from our Best Practices Track and measure your campaign results through concise e-reports 12

13 ONLINE MARKETING Viva Learning e-newsletter Target Audience: Dentists/Staff, Sales Reps Side Links High visibility Links to your video/ web page Side Ads Size: 150 x 120 pixels Limited to 7 ads Premium placement Links to your video/ web page Viva e-newsletter Features the live webinars scheduled for the upcoming week Sent out weekly to over 75,000 Viva users Recipients are primarily dentists, hygienists and assistants who are interested in CE Excellent way to increase exposure and help attract new customers CE Report Sponsorship 2,500 reports sent monthly Sponsor the Viva CE Report Target Audience: Dentists/Staff Feature a short message and one web page link in front of over 2,500 dentists, hygienists and assistants who request their Viva CE Report every month. 13

14 ONLINE MARKETING Specific Webinar Sponsorship Target Audience: Dentists/Staff DENTAL ADVISOR Webinar Sponsorship Marketed to >35,000 DENTAL ADVISOR content users Marketed to >75,000 Viva members Classroom page includes PDF and link Limited to 8 companies per webinar Webinar Sponsorship 14

15 ONLINE MARKETING VivaRep Banner Ads Target Audience: Sales Reps Main Login Page Ad Size: 370 x 210 pixels Reach a targeted audience of dental sales reps Feature your product ads and videos in front of over 3,000 dental retail sales reps accross 16 different dental distributors. Premium Side Ad Size: 195 x 130 pixels Main Login Page Ad Reps must access this page to login 16 dealer training sites 7,000 classes taken monthly Limited to 5 rotating ads (1 ad displayed per day) Premium Side Ad Home page and most inside pages Limited to 5 rotating ads ipad Top Ad Size: 236 x 177 pixels ipad Video Library Highest traffic section ipad Side Link ipad Side Ad Size: 168 x 117 pixels ipad Top Ad Limited to 5 rotating ads ipad Side Link Limited to 5 links Connects directly to your video ipad Side Ad Limited to 10 ads 15

16 ADDITIONAL SERVICES Viva Surveys Target Audience: Dentists/Staff Are you planning to purchase CAD/CAM technology in the future? Yes No I already have it Looking for feedback from a captive audience of dental professionals? GET ANSWERS WITH VIVA SURVEYS Customer information you need for your business Viva s survey platform is a powerful tool to solicit information from a targeted audience of dental professionals. It s a cost-effective and fast way to get reliable, actionable insight that can help you make the right business decisions. Survey Campaigns Easy to set up and implement Inexpensive View results online in real-time Select Your Audience By job title By geographic location By number of participants Broad Array of Question Types Yes/No Single answer multiple choice Multiple answer multiple choice Scale of 1 to 5 16

17 ADDITIONAL SERVICES Lunch and Learn Viva Lunch and Learn is an easy-to-use webbased application that facilitates the set-up and management of in-office Lunch and Learn meetings. The application tracks all presenter and attendee activity, administers continuing education credits when applicable, and makes it simple to assign specific learning content to each meeting. VivaTranslate Break the Language Barrier Add subtitles to your webinars to expand your reach to a global audience. Speaker Content Management Want a simple way to distribute photos, slides, video and other media to your key opinion leaders (KOLs) - and then see who s actually downloading it? Viva SCM is the perfect solution. Upload your content and let Viva do the rest! 17

18 VIVA STATS Google Analytics Overview Viva Portal year over year comparison Viva User Breakdown (Nov. 2013) General Dentists 34,088 Specialists 9,703 Hygienist 6,782 Dental Assistant 8,771 Certified Dental Assistant 1,820 Lab Technician 1,387 Office Manager 1,009 Other staff 2,807 Treatment Coordinator 196 Front desk personnel 501 Total Active Viva Users 67,064 Key VivaPro Stats Unique Visitors per month 10,800 Total Site Visits per month 25,800 Page Views per month 160,000 s sent to Viva users in past 12 months 4.5 million Viva Learning Users: up 78% From October 2012 to October 2013 CE Credits Earned: up 136% 2 64,000 Total CE Credits 35,721 84,200 Viva Learning Users Self-Study Credits 24,466 61, ,000 Live Webinar CE Credits 11,255 22, ,000 20,000 30,000 40,000 50,000 60,000 70, ,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 Essential Product Training and Selling Tools for Sales Reps Participating Dental Dealer Training Sites Henry Schein Dental Patterson Benco Endoco Henry Schein Canada Holt Darby Midwest Henry Schein Halas Burkhart Smart Practice DHPI Henry Schein Netherlands Goetze Atlanta Nashville 16 dental dealer training sites (3,500 rep accounts) Fast and easy way to train thousands of sales reps Proven successful since ,000 classes taken monthly 18

19 3736 Bee Cave Rd Suite West Lake Hills, TX (858) vivalearningllc.com