EVALUATION B. Strong presence with a positive assessment

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1 LA NUEVA FICTICIA SA Tax Number: A Investigated Online Reputation Report (Date:11/01/2014 User:600638) ONLINE REPUTATION Online Reputation Global Index This indicator measures the global reputation of the company in internet, indicating the presence according to the quantity of mentions and the general assessment they generate. PRESENCE 70 EVALUATION B Strong presence with a positive assessment Mentions The mentions associated to a company in internet correspond to the number of times that the name or synonyms have s been located in internet (LA NUEVA FICTICIA SA) and the polarity of those mentions % % MENTIONS FOUND Positive Neutral Negative % Concepts valuation The polarity is analysed in the mentions found with respect to the concepts requested. This way you can get to know the opinion on specific aspects of the company. A B C D E DIRECTIVOS INNOVACION CALIDAD COMPETENCIA IMAGEN DE MARCA OTROS CONCEPTOS Words with which the brand / company is related In this tag cloud there are the most relevant words found in the internet related to the mention of the company / brand. The bigger the word is the greater the mentions volume it represents. Informa D&B - LA NUEVA FICTICIA SA Page: 1 from 10

2 Word Mentions Empresas Demostracion 931 Demos 927 Ejemplos 396 Información 252 Informes 222 Where is it mentioned Here you could know where the company is mentioned and the polarity of the mentions per channel. The content of the mention is as important as the place in which it is made. This information would help us to know where there is more online presence, its quality and impact of the possible communication actions. The mentions in Twitter and Facebook are a representative sample of the public messages or tweets emitted since 09/12/2013. Positive 70 (25 %) 70 (25 %) Neutral 70 (25 %) 70 (25 %) Negative web blog forum social_network Websites in which it is mentioned Domain Mentions % of the total Evaluation Page Rank Channel , Web , Web 22 1, Web 21 1, Web 13 0, Web 9 0, Web 5 0, Web 3 0, Web Informa D&B - LA NUEVA FICTICIA SA Page: 2 from 10

3 3 0, Web 3 0, Web 2 0, Web 2 0, Web 2 0, Web 2 0, Web 1 0, Web 1 0, Web 1 0, Web 1 0, Web epoca1.valenciaplaza.com 1 0, Web 1 0, Web 1 0, Web Informa D&B - LA NUEVA FICTICIA SA Page: 3 from 10

4 SOCIAL NETWORK ANALYSIS SOCIAL NETWORKS INFLUENCE STRATIO INDEX With the accounts mentioned in the search crawling an Stratio internet global influence index is created that indicates the importance and relevance of those accounts in the social networks. Companies distribution according to the influence. 67 /100 Strong Influence Total Companies Global Influence How much does any social network contribute to the total influence? % % % Twitter Facebook Google+ Influence distribution by social network. Get to know in which social networks has a company greater influence can help us to analyse if the effort being invested in those profiles is obtaining the expected results. SOCIAL NETWORKS ACCOUNTS VALUATION TWITTER empresademo It does indicate the global influence in Twitter, we do use the Stratio index for it. In the second one it is shown the number of followers of an account, and in the last one it is shown the number of publications made (tweets). Influence Followers Tweets 64 / Strong Influence Latest account activity It indicates the latest account activity (latest 200 Tweets). There are measured statistics as the Reach (is a metric used in Twitter to measure the potentiality of the published tweets, that is to say, know how many persons have been potentially reached by a tweet, this analysis is the result of the sum of the number of retweets and the followers of the persons that have retwitted). Data is also provided on the number of retweets and mentions. Reach Retweets Mentions Best Followers Informa D&B - LA NUEVA FICTICIA SA Page: 4 from 10

5 There are provided the best followers of the brand, with the user name, number of retweets and mentions of the latest account activity (latest 200 tweets). User name Retweets Mentions cepyme_ 2 4 cesce_es 2 1 informa 2 2 Alertas 2 1 elpais 2 0 Canariasjobs 2 0 kanvasmedia 2 0 elmundo 0 1 delineared 0 1 infoautonomos 0 1 FACEBOOK empresademo Influence statistics of Stratio index and Likes corresponding to the global data of the companies. The number of like, the times it has been shared and the number of answers that the latest account publications have had (latest 100 posts). Influence They Like Like Shared Comments 71 / 100 Strong Influence Best Fans There are provided the number of the best fans of the brand detailing the user name, the number of comments, the number of like and the reposts (times that a publication has been shared). The latest account publications are taken into account (latest 100 posts). User name Comments Like Angel Pérez 8 6 La información es poder 3 1 Informa D&B 2 3 Rosa Maria Gómez 1 1 Pablo Núñez 0 1 Manuel Arribas 0 1 Mercedes Castillo 0 1 Antonio López 0 1 Mercedes Fernández 0 1 José Gómez 0 1 Informa D&B - LA NUEVA FICTICIA SA Page: 5 from 10

6 GOOGLE + +nuevaficticia Show the data of the total number of +1 corresponding to the global data of the company/brand. It does also show the recent activity of the account (latest 100 posts): the number of comments and the times that the profile contents have been shared. +1s Comments Share Best Fans It provides data of the best fans of the brand, with the user name, +1s and the times that the latest 100 posts of the accounts have been shared. User name +1s Compartido informa d&b 53 0 José Maria Pérez 8 2 Luis Jimenez 5 0 Mauro Garcia 5 0 Antonio Aguirre 2 0 Pedro Bernardo 1 0 daniel campos 1 0 Angel Alonso 0 1 Bernardo Delgado 0 1 DISTRIBUTION BY TOPICS Most commented topics in the social networks This section shows the key words with the higher number of mentions that it has used in the social networks. The greater the size of the words the higher number of mentions apparitions in social networks LA NUEVA FICTICIA SA Informa D&B - LA NUEVA FICTICIA SA Page: 6 from 10

7 Most influential users by topic More influential users list on each subject and social network. These users are influential at a global level on every social network; they are not necessarily followers or attached to a brand or company. TWITTER Profile starbucks_es el_pais ideas4all naturaambiental humanova Topic Establecimiento Precio Innovacion Medio ambiente Calidad FACEBOOK Profile centrodeinnovacionbbva institutoparalacalidadpucp elcorteingles institutoparalacalidadpucp Expansion.com Topic Innovacion Calidad Trato al cliente Calidad Precio GOOGLE + Profile +calidadweb +expansion +ElCorteIngles +EmpresariosDirectivos +Emprendedores Topic Calidad Precio Trato al cliente Directivos Competencia Informa D&B - LA NUEVA FICTICIA SA Page: 7 from 10

8 POSITION IN SEARCH ENGINES (SEO) This section provides a rough estimate of the visibility of your website on search engines. The natural or organic positioning on the Internet, also named SEO (for its acronym Search Engine Optimization), is a set of techniques used to maximize the visibility of a website in search engines, either by position in search results, for Click Through Rate result convertibility or due to its inclusion in third parties websites that do also appear in Google results. Website URL: Title: Empresa ficticia Keywords: empresas, ficticia, demostración, reputación, online, catering, Description: Empresas ficticia, demostración de informes de reputacion online, dedicada al catering demostración. Google Pagerank PageRank one of many metrics used by Google to determine the relative importance of a website with respect to others pages in Internet. 6 / 10 Alexa global ranking The Alexa Ranking ranking is a website popularity ranking according to the traffic received from all the origins; included the search engine organic origins Search engines position by keyword Our analysts extract keywords from the analysed web to study its search engine positioning and see their position when looking for it through Google. ficticias demostración empresa demo demos empresas catering empresas directorio de empresas Word that the website is trying to promote is searchers The searchers tend to use the words of certain website elements as titles, texts, etc as Topic indicator of the website. External links to the main website One of the main indicators of the importance of a web or website for the searchers is the number of third party links. Informa D&B - LA NUEVA FICTICIA SA Page: 8 from 10

9 Domain Page Rank Total es.wikipedia.org TECHNICAL ANALYSIS The technical SEO is anything on which the webmaster of the website has a direct control, for example the hosting and the code (or software). The technical SEO analysis offers a series of technical indicators that allow the webmaster to optimise the programming of the website to improve the search engines access. Crawling time Broken links Links density Illegible URLs 0,001s 6 0,00% 10 Excellent Bad Poor Bad STRUCTURE Total URL: URL with levels excess: 92 Bad code: Yes URL with punctuation marks: 347 URL with dynamic symbols: 238 Sitemap: Yes ROBOTS Robots.txt: Yes Excluded directories: 34 Excluded URLs: 3 ADDITIONAL INFORMATION Elaboration date of this report: 10/12/2013 The information supplied in virtue of the current report (the "Information") is the result of several automatic tracing processes and information analyses in more than 100 million public domain websites, that is not object of any verification by Informa D&B, S.A. ("Informa") nor of Paradigma Tecnológico S.L. ("Paradigma"), technical responsible company of the obtaining of this information. As a consequence, all the information contained in those reports should be understood as merely indicative as nor Informa nor Paradigma may guarantee the veracity or accuracy of the information. The technology used to carry out this type of reports is based in words semantic identification, so that when identifying a company or a brand, some common specific terms may be mixed or confused. Informa and Paradigma would not be responsible of the direct or indirect damages (including emerging damages and loss of profits) suffered by the recipient as a consequence of the use of the information. The information has been commercialised for the particular use of the recipient. No part of this document may be: (1) copied, photocopied or duplicated in any way, or mean (2) redistributed or (3) mentioned without the prior written permission of Informa. The recipient of the Information shall be the only responsible for any consequences that may derive from those actions, as well as a safeguard of the information, and shall take all appropriate security measures to protect it against unauthorized access or disclosure. The information has been sent according to the Spanish legislation and, for its use, scope and interpretation should be subject to such legislation. Informa D&B - LA NUEVA FICTICIA SA Page: 9 from 10

10 Informa D&B - LA NUEVA FICTICIA SA Page: 10 from 10

PRESENCE 100 PRESENCE 78

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