Search Engine Optimisation (SEO)

Size: px
Start display at page:

Download "Search Engine Optimisation (SEO)"

Transcription

1 WEB DESIGN DIGITAL MARKETING BRANDING ADVERTISING

2 Keyword Research Definitely number one on the list; your entire search engine optimisation programme will revolve around your chosen Keywords. Which search terms do you want your website to be found for? Sometimes this will be obvious, for example a firm of solicitors in Brighton will want to be found for Brighton solicitors or solicitors in Brighton. Sometimes more research will be required. How to define your keywords Ĵ Ĵ Seek the opinion of your customers, employees, family and friends: what would they search for? Ĵ Ĵ Run some example searches yourself: if your competitors dominate the results pages this is an indicator that you ve hit on the right terms Ĵ Ĵ Use an online keyword research tool. Research services are offered by sites such as Wordtracker or Keyword Universe, but use with care: their data is often US-centric and does not include local search data Ĵ Ĵ Choose one or two phrases only and concentrate your efforts on those. Choosing too many phrases means you spread your efforts thinly and end up with many poorly optimised phrases, rather than a small number of well optimised phrases. Website Copy Now you know what keywords you are targeting you need to write Website Copy that focuses on them. Keyword density is the measure of how many times a keyword is repeated compared to the overall content of a web page. If a keyword appeared five times out of a word count of 100 the keyword density would be 5%. An appropriate keyword density is around 3-5%. Anything more could be seen as spamming and search engines could penalise your site. Consider highlighting your keywords using bold or italics. This helps search engines understand that these words are important.

3 Page Headings Ensure your page uses properly defined Page Headings, using the appropriate HTML syntax. Place keywords in the headings as this helps search engines understand that the words are important. HTML provides for hierarchical structural mark-up of headings. That is, the main page heading is defined as Heading 1 (HTML = <h1>), sub-headings are Heading 2 (<h2>) and so on. Many sites simply use larger standard text to indicate headings, however these are not seen as hierarchically important by search engines; it is very important the <hn> convention is used. META Tags META Tags are information about your website that is contained within the underlying HTML code, rather than being visible on the page itself. Whilst these only have a small effect on your website s search engine ranking there are still compelling reasons to you use them. META Description The META Description is for a short (150 characters) description about each web page. This description is not necessarily influential on a page s ranking; however it is used as the descriptive text that appears on the search engine results page. This is your opportunity to sell your website and encourage clicks. Ensure each page on your website has a unique META Description. This will help search engines differentiate between your pages and help the potential visitor decide if they want to visit your site. META Keywords META Keywords is simply a long list of keywords that used to be used by search engines to help them understand what each page is about. They have no effect on a page s ranking; however they are a good place to type common misspellings, so do make use of them.

4 Page Titles Each page on you website should have a Page Title. This is different to a Page Heading. The Title is the line of text that appears at the top of your browser window. Most importantly, the keywords contained in your Page Title contribute to your page s search engine ranking. The Page Title is also used by search engines as the main link by which people can visit your website. So ensure Page Titles are keyword-rich, to boost your ranking, yet keep them human-readable to encourage people to click through from the search engines results pages. Keep content fresh and relevant Search engines love new content. If search engines detect that your page content (particularly the homepage) never changes, they will reduce the frequency by which they read your site, and this could also have a detrimental effect on your ranking. Ideas for keeping your content fresh Ĵ Ĵ Latest news area: snippets of latest news from your company, that click through to the articles in full Ĵ Ĵ Blogs: why not publish a corporate blog, with interesting content about the latest developments within your company or industry? Ĵ Ĵ Newsfeeds: you can embed industry news in your website, provided by news syndication services. This is an easy way of keeping the content fresh as someone else has written the content! Use with care though, as they usually encourage visitors to click away from your site to read more Ĵ Ĵ What s new: reserve an area of your homepage to show a sentence or two about other new pages on your website Ĵ Ĵ Promotional banners, leading through to content you want to promote Ĵ Ĵ Do a full review of your content at least once a year Ĵ Ĵ A Content Management System can make this process very easy

5 On-site links Search engines generally start their journey on your homepage and then follow links so they can read your entire site. You need to make this process very simple. Anchor Text The text which forms your site links should accurately describe the destination page. This text is known as the Anchor Text. Search engines use this text to help them understand what the destination page is about. It is common for websites to use Click here for. This is bad practice, as click here is not describing the destination. Visitors know what a hyperlink looks like, there is no need to instruct them to click here. HTML links, not JavaScript or Flash Some websites use JavaScript or Flash to produce snazzy navigation buttons. Search engines cannot process JavaScript or Flash, and will not be able to follow links produced in this way. Modern techniques can make this possible; however it is strongly recommended that links are HTML only, to guarantee search engine visibility. Site Map Site Maps provide search engines with a bird s eye view of your website and can help them understand the relationship between pages. For very small pages a Site Map is not necessary, however if your website has many pages, with more than one level of navigation hierarchy, a Site Map is essential. Most search engines actively encourage website owners to submit site maps, particularly for large ecommerce sites.

6 Domain name / URLs Having your keywords within your domain name and page file name will really boost your search engine ranking. For example, if you are a solicitor in Brighton, consider having a domain name such as It is, of course, more common to have your company name as your web address, but many companies have realised the importance of keyword URLs. For example, the retailer B&Q s website is actually It s not just the domain name itself that is important. The page names are also important places to include keywords. If one of your web pages is about selling widgets, then the URL ought to be Unfortunately, many websites use technical jargon in their URLs, for example this is normally the result of using an old Content Management System but is a great opportunity missed. Content Management Systems (CMS) If you use a Content Management System to update your website, it should facilitate all the checkpoints above. This is not always the case however, and some old or poorly built Content Management Systems can have a negative effect on your website s search engine rankings. Does your CMS: Ĵ Ĵ Allow you to write enough copy on each page? Remember search engines love text! Ĵ Ĵ Produce W3C-compliant HTML code? Ĵ Ĵ Correctly declare Page Headings? Ĵ Ĵ Prompt you to write META tags? Ĵ Ĵ Prompt you to write effective Page Titles? Ĵ Ĵ Make it simple for you to post regular news, blogs and promotions to keep the content fresh? Ĵ Ĵ Help you write appropriate on-site links? Ĵ Ĵ Produce search engine friendly URLS?

7 Off-site links By off-site links we mean links to your website from another website. This may be last in the list but it is by no means least. In fact, inbound link development is one of the most important things you can do to increase your site s search engine rankings. Every time a website links to your site, search engines interpret it as a vote of confidence in your site. Not only will you benefit from some extra traffic from visitors clicking the link, you will also benefit from increased search engine ranking. Quality and quantity Links from websites in the same field as yours are much more valuable than links from unrelated websites. If the site that links to you is popular itself, some of this popularity is transferred to your site. Anchor text If possible, the incoming link text should contain your target keywords. This helps to increase your ranking for the keywords you have chosen. Social networking sites Consider setting up your own pages on social networking sites such as Facebook, Twitter and MySpace, with clear links to you website. If you have something interesting to say, people will follow you and are more likely to visit your website. And remember: SEO never ends! Search engine optimisation is an ongoing process. There are only ten places on the all-important first results page and your competitors are out to do better than you! Review your web statistics Make sure you have a decent web reporting tool installed so you can see how many visitors you are getting. What keywords are they finding you for? Which pages are popular? Which aren t? Armed with information like this helps make adjustments to your SEO campaign. Competition Check out the performance of your competitors regularly? If they appearing higher than you what are they doing that you are not? Patience Be patient. By implementing the checkpoints in this document you are well on your way to better rankings. However, search engines don t update their databases immediately and changes may take a few weeks to filter through to the rankings. New websites in particular take time to be accepted by search engines, but it WILL happen.

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your

More information

CS4047 Multimedia Industry Perspectives Search Engine Optimisation (SEO) Introduction to SEO. Martina Skelly Activate Marketing.

CS4047 Multimedia Industry Perspectives Search Engine Optimisation (SEO) Introduction to SEO. Martina Skelly Activate Marketing. CS4047 Multimedia Industry Perspectives Search Engine Optimisation (SEO) Martina Skelly Introduction to SEO Martina Skelly Activate Marketing 18 November 2011 Agenda The Elements of a successful SEO strategy

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a

More information

T: 0800 135 7186 cravenplan.com/search

T: 0800 135 7186 cravenplan.com/search Introduction Cravenplan Computers Ltd has been building and optimising websites for over 12 years and with a dedicated, experienced search engine marketing team we are in an excellent position to help

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

9You can help build your customer base and attract more visitors to your ebay

9You can help build your customer base and attract more visitors to your ebay TOP SEO STRATEGIES 9You can help build your customer base and attract more visitors to your ebay shop by employing search engine optimisation (SEO) tactics. Here are a few tried and tested SEO strategies

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

How To Rank High In The Search Engines

How To Rank High In The Search Engines Search Engine Optimization Guide A Guide to Improving Website Rankings in the Search Engines Prepared by: Rosemary Brisco ToTheWeb LLC Sep 2007 Table of Contents WHY WORRY ABOUT SEARCH ENGINE MARKETING?...3

More information

Search Engine Optimization Content is Key. Emerald Web Sites-SEO 1

Search Engine Optimization Content is Key. Emerald Web Sites-SEO 1 Search Engine Optimization Content is Key Emerald Web Sites-SEO 1 Search Engine Optimization Content is Key 1. Search Engines and SEO 2. Terms & Definitions 3. What SEO does Emerald apply? 4. What SEO

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition

More information

Introduction 3. What is SEO? 3. Why Do You Need Organic SEO? 4. Keywords 5. Keyword Tips 5. On The Page SEO 7. Title Tags 7. Description Tags 8

Introduction 3. What is SEO? 3. Why Do You Need Organic SEO? 4. Keywords 5. Keyword Tips 5. On The Page SEO 7. Title Tags 7. Description Tags 8 Introduction 3 What is SEO? 3 Why Do You Need Organic SEO? 4 Keywords 5 Keyword Tips 5 On The Page SEO 7 Title Tags 7 Description Tags 8 Headline Tags 9 Keyword Density 9 Image ALT Attributes 10 Code Quality

More information

How to Optimise your Content for SEO Success

How to Optimise your Content for SEO Success How to Optimise your Content for SEO Success 93% online experiences begin with a search engine SEO is a key component in an effective Inbound Marketing strategy and making the most of SEO techniques when

More information

A Basic Guide To Onsite SEO

A Basic Guide To Onsite SEO A Basic Guide To Onsite SEO Table of Contents Introduction A Web Page Deconstructed Keyword Research Page Content Page Heading Page URL Title Tag Meta Description Tag Images A Few Further Points Mobile

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

SEO Techniques for Higher Visibility LeadFormix Best Practices

SEO Techniques for Higher Visibility LeadFormix Best Practices Introduction How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?

More information

Search Engine Optimisation: Keys to Success

Search Engine Optimisation: Keys to Success Search Engine Optimisation: Keys to Success David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

Search Engine Optimisation Extras

Search Engine Optimisation Extras SEO Extras Search Engine Optimisation Extras In addition to our SEO Managed Services HotLizard also offer individual services to compliment an existing SEO strategy. Please see below some of these additional

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

SMALL BUSINESS DEVELOPMENT CENTER. Guide to Building a Small Business Website

SMALL BUSINESS DEVELOPMENT CENTER. Guide to Building a Small Business Website SMALL BUSINESS DEVELOPMENT CENTER Guide to Building a Small Business Website Table of Contents 2 Getting Started 2 Website Content 2 Web Address and Security 2 Text and Keywords 3 Architecture and Usability

More information

SEO REFERENCE SHEET. Search Engine Optimization 101: How to get customers to find your website. (The Short Version) www.chaosmap.

SEO REFERENCE SHEET. Search Engine Optimization 101: How to get customers to find your website. (The Short Version) www.chaosmap. SEO REFERENCE SHEET Search Engine Optimization 101: How to get customers to find your website (The Short Version) www.chaosmap.com 1 Overview The Internet has become one of the single most important business

More information

Optimizing Your Magento Store for best SEO Practices

Optimizing Your Magento Store for best SEO Practices Optimizing Your Magento Store for best SEO Practices Ronald Dod CEO/Owner of Grey Umbrella Marketing Overview of Presentation 1. Magento Store Basics 2. Best On Page Optimization Practices 3. Best Off

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

Search Engine Optimisation. Maximise Your Business Potential Online July 2010

Search Engine Optimisation. Maximise Your Business Potential Online July 2010 Search Engine Optimisation Maximise Your Business Potential Online July 2010 Agenda Indexing Web Page Optimisation Keyword Research Link Building Blogging Video Local Search Search Engine Market Share

More information

Northwestern University Feinberg School of Medicine Search Engine Optimization Guide

Northwestern University Feinberg School of Medicine Search Engine Optimization Guide Northwestern University Feinberg School of Medicine Search Engine Optimization Guide 1 Contents Introduction... 3 Why Is SEO Important?... 3 Step One: SEO Planning... 3 Your Partners: Web Communications...

More information

SEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research

SEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,

More information

SEO Analysis Guide CreatorSEO easy to use SEO tools

SEO Analysis Guide CreatorSEO easy to use SEO tools CreatorSEO Analysis Guide Updated: July 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly as the Search

More information

LO C AL S E O. Cheat Sheet

LO C AL S E O. Cheat Sheet LO C AL S E O Cheat Sheet What is local SEO? As a result of the rapid growth of mobile, local SEO has grown significantly in recent years with businesses aiming to take advantage of the improved connectivity

More information

Successful Internet Marketing & Social Media Marketing An Introduction

Successful Internet Marketing & Social Media Marketing An Introduction Successful Internet Marketing & Social Media Marketing An Introduction 4 Web Marketing Perspectives Google & The Dicing of Everything Get Google s Perspective Markets are Conversations Get Outside Perspective

More information

This white paper is an introduction to SEO principles, with a focus on applying those principles using your SiteSuite website management tools

This white paper is an introduction to SEO principles, with a focus on applying those principles using your SiteSuite website management tools Level 3 / 1 Bay Street, Broadway Shopping Centre, NSW 2007, Australia How to Use Your SiteSuite Content Management System to Apply Search Engine Optimisation (SEO) Techniques & Principles (or how to get

More information

Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu

Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu Programme Structure Search Engine Optimisation PROFESSIONAL DIPLOMA

More information

A Quick Start Guide On How To Promote Your Site Using WebCEO

A Quick Start Guide On How To Promote Your Site Using WebCEO Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a turn-key SEO Platform with state-of-the-art reporting functionality and the ability to go 100%

More information

77 Top SEO Ranking Factors

77 Top SEO Ranking Factors 77 Top SEO Ranking Factors If you ve downloaded this resource, it suggests that you re likely looking to improve your website s search engine rankings and get more new customers for your business. Keep

More information

Guide Boosting sales through online marketing

Guide Boosting sales through online marketing Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in

More information

Five Steps to Optimizing an ecommerce Site for Search Engines

Five Steps to Optimizing an ecommerce Site for Search Engines Five Steps to Optimizing an ecommerce Site for Search Engines A Systematic Approach to Implementing SEO on an ecommerce Website Whitepaper Written By: Tom Kuthy, Search Engine Optimization Expert, WSI

More information

Online Marketing Services at Surgeworks

Online Marketing Services at Surgeworks Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1

More information

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com 2015 SEO AND Beyond Enter the Search Engines for Business www.thinkbigengine.com Including SEO Into Your 2015 Marketing Campaign SEO in 2015 is tremendously different than it was just a few years ago.

More information

SEO - Search Engine Optimization basics by Jeniffer Thompson

SEO - Search Engine Optimization basics by Jeniffer Thompson SEO - Search Engine Optimization basics by Jeniffer Thompson Search engine technology is always changing the key is to consistently write fresh, relevant content that reaches your audience, that is accessible

More information

101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website)

101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website) 101 Basics to Search Engine Optimization (A Guide on How to Utilize Search Engine Optimization for Your Website) Contents Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Why Use

More information

Figure 1: SERP for Pizza

Figure 1: SERP for Pizza What is SEO? SEO stands for search engine optimization. The term may sound like optimizing an actual search engine such as Google, however this professional service focuses on tweaking a website to do

More information

SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO

SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO What is SEO? SEO is an abbreviation for search engine optimization. SEO is the process of improving the volume or quality of traffic to a web site from search

More information

SEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney

SEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney SEO for Profit A Wordtracker Masterclass in search engine optimization Mark Nunney Contents Book Introduction Part One: Search engines and SEO 4 Introduction 5 Chapter 1: Search engines 7 Chapter 2: What

More information

Search Engine Optimisation (SEO) Guide

Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) has two very distinct areas; on site SEO and off site SEO. The first relates to all the tasks that you can carry out on your website

More information

This term is also frequently used to describe the return of a piece of e-mail due to an error in the addressing or distribution process.

This term is also frequently used to describe the return of a piece of e-mail due to an error in the addressing or distribution process. Affiliate In general any external 3 rd party with whom an organisation has a mutually beneficial sales or marketing relationship, e.g. a contract sales person or other business partner. On the Internet,

More information

A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO

A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO Introduction Welcome to Do It Myself SEO, a set of tools for SEO, Social Media Analytics and Competitive Analysis. This platform boasts

More information

E-mail Marketing & SEO

E-mail Marketing & SEO Carrier Direct Marketing presents: E-mail Marketing & SEO 16 th June 2009 James Briggs Internet & E-marketing Manager 1 E-mail Marketing With E-mail Marketing, you can learn today and start developing

More information

How to Optimise My Website For Google

How to Optimise My Website For Google The SEO Crash Course Page The SEO Crash Course Insider Secrets To Hit The Top Off The Search Engines! By Mark Bowden & Jon Stringer All Rights Reserved Marketing Tips UK 552 Chorley Old Road, Bolton, BL1

More information

The basics in ecommerce SEO

The basics in ecommerce SEO 29 pages of expert advice The basics in ecommerce SEO With this advice you ll be able to create and optimise your Actinic ecommerce website for search engines. Our experts outline good SEO practice for

More information

Our Five Step Guide To Successful Internet Marketing. Getting the best from your website: An introductory guide

Our Five Step Guide To Successful Internet Marketing. Getting the best from your website: An introductory guide Our Five Step Guide To Successful Internet Marketing Getting the best from your website: An introductory guide Step 1: Select your keywords carefully On one hand there is no point spending lots of time

More information

SEO 101. Learning the basics of search engine optimization. Marketing & Web Services

SEO 101. Learning the basics of search engine optimization. Marketing & Web Services SEO 101 Learning the basics of search engine optimization Marketing & Web Services Table of Contents SEARCH ENGINE OPTIMIZATION BASICS WHAT IS SEO? WHY IS SEO IMPORTANT? WHERE ARE PEOPLE SEARCHING? HOW

More information

Search Engine Optimization Checklist

Search Engine Optimization Checklist Search Engine Optimization Checklist Complete the following checklist to ensure that your website is optimized for the various internet search engines. 1. Include the strongest keyword in your title tag.

More information

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Website Search Engine Optimization Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Tonight s Agenda Introductions Website SEO Presentation About an Hour [Quick

More information

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363 Online Marketing, an overview We will get more potential customers to your website and we will get more of your site s visitors contacting you. We can determine what your potential customers are searching

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @ you are here x 10 Questions to Ask About Your Web Design Project a product of the minds @ What s Inside When your business needs a new website, deciding what you want is sometimes the hardest part. You

More information

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to:

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to: Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and

More information

Introduction to Search Engine Marketing

Introduction to Search Engine Marketing Introduction to Search Engine Marketing What will you learn in this Presentation? Introduction to Search Engine Marketing How do we define Search Engines? What is the Search Engine Marketing share? Why

More information

A Quick Start Guide On How To Promote Your Site Using WebCEO

A Quick Start Guide On How To Promote Your Site Using WebCEO Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform

More information

SEO Workshop Today s Coach Lynn Stevenson. SEO Analyst

SEO Workshop Today s Coach Lynn Stevenson. SEO Analyst SEO Workshop Today s Coach Lynn Stevenson SEO Analyst Overview Introduction to SEO Importance of Content SEO Content Best Practices Keyword Research Optimizing Content Common Pitfalls Social Media and

More information

Local Seo With Google Plus

Local Seo With Google Plus Local Seo With Google Plus PageTraffic Web Tech Pvt. Ltd. All rights reserved. GET NEW CUSTOMERS EVERYDAY! TABLE OF CONTENTS INTRODUCTION... 1 CLAIM GOOGLE+ LOCAL LISTING... 2 OPTIMIZING WITH LOCATION-ORIENTED

More information

Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME

Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME WEBSITE ASSESSMENT Subject: For: Company: Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME COMPANY NOTE: The additional elements

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

SEO Guide for Front Page Ranking

SEO Guide for Front Page Ranking SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/14 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

LOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale

LOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale LOCAL SEARCH ENGINE OPTIMISATION Making Your Brand Famous in Your Locale 1 P a g e TABLE OF CONTENTS I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimising Websites for Local Audiences

More information

SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE

SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE Brock Murray @SEOBrock BEFORE WE START REQUIREMENTS Website (preferably on a CMS ie WordPress) HIGHLY RECOMMENDED! WHAT IS SEO? Search Engine Optimization

More information

SEO Search Engine Optimization. ~ Certificate ~ For: www.shelteredvale.co.za By. www.websitedesign.co.za and www.search-engine-optimization.co.

SEO Search Engine Optimization. ~ Certificate ~ For: www.shelteredvale.co.za By. www.websitedesign.co.za and www.search-engine-optimization.co. SEO Search Engine Optimization ~ Certificate ~ For: www.shelteredvale.co.za By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain on the: 23 rd February 2015 Certificate

More information

SEO & CONTENT MARKETING SERVICES

SEO & CONTENT MARKETING SERVICES SEO & CONTENT MARKETING SERVICES Search Engine Optimisation is an essential element that can make or break the success of your business website. If you are not on page one of Google for a number of search

More information

101 Basics to Search Engine Optimization

101 Basics to Search Engine Optimization 101 Basics to Search Engine Optimization (A Guide on How to Utilize Search Engine Optimization for Your Website) By SelfSEO http://www.selfseo.com For more helpful SEO tips, free webmaster tools and internet

More information

First Page Google Results Through Blogging

First Page Google Results Through Blogging First Page Google Results Through Blogging Get First Page Google Ranks by simply Writing and Posting a Blog Article Copyright Randombyte. All Rights Reserved. Writing blog articles that land on Google

More information

Website Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals.

Website Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals. Website Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals.com Why have a website? If you re busier than you d like to be

More information

The Basics of ecommerce and Taking Your Business Online

The Basics of ecommerce and Taking Your Business Online The Basics of ecommerce and Taking Your Business Online David Abbott Insight Best Practice Why Bother With ecommerce? UK Online Sales 2008 8.6% of total sales 2010 10.4% of total sales 2012 12.7% of total

More information

Search Engine Marketing (SEM) with Google Adwords

Search Engine Marketing (SEM) with Google Adwords Search Engine Marketing (SEM) with Google Adwords Account Setup A thorough account setup will ensure that your search engine marketing efforts are on a solid framework. This ensures the campaigns, ad groups

More information

Grow your Business with Online Marketing

Grow your Business with Online Marketing Grow your Business with Online Marketing - From Social Media Marketing to SEO Jan Klin Managing Partner Jan Klin & Associates 01928 788100 Sales Funnel and Inbound Marketing No interest Accepts that we

More information

Search Engine Optimization Proposal

Search Engine Optimization Proposal Search Engine Optimization Proposal Focus on Search Engine Ranking Improvement & Website Optimization (+ suggestions on Social Media + Mobile Devices + Local Market + Website Integration & Development

More information

SEO Keywords Process Steps CreatorSEO easy to use SEO tools

SEO Keywords Process Steps CreatorSEO easy to use SEO tools CreatorSEO Keywords/phrases Process Guide Updated: May 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly

More information

SEO Search Engine Optimization. ~ Certificate ~ For: www.sinosteelplaza.co.za Q MAR1 23 06 14 - WDH-2121212 By

SEO Search Engine Optimization. ~ Certificate ~ For: www.sinosteelplaza.co.za Q MAR1 23 06 14 - WDH-2121212 By SEO Search Engine Optimization ~ Certificate ~ For: www.sinosteelplaza.co.za Q MAR1 23 06 14 - WDH-2121212 By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain

More information

About your Local SEO Report

About your Local SEO Report PinkJelly Marketing Generated on 13th Mar 2015 About your Local SEO Report This report examines the key SEO factors which affect your ability to rank high up in search engines (e.g. Google). We review

More information

SEO Education 101. By Matt Bush. Visit http://immattbush.com for the latest internet marketing tips and tactics

SEO Education 101. By Matt Bush. Visit http://immattbush.com for the latest internet marketing tips and tactics 1 SEO Education 101 By Matt Bush 2 CONTENTS SEO: Search Engine Optimization Introduction... 4 The Advantages of SEO... 5 Search Engine Basics... 5 The Importance Of The Domain Name... 6 The Importance

More information

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information.

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information. 1 Disclaimer 2013 Solutions From Paradise, LLC No part of this ebook can be reproduced, stored, or transmitted by any means including recording, scanning, photocopying, electronic or print without written

More information

Top Tips. to improve your mobile app s discoverability and organic search performance

Top Tips. to improve your mobile app s discoverability and organic search performance Top Tips to improve your mobile app s discoverability and organic search performance Making sure your mobile app is visible and searchable online is crucial to its success. Good visibility and strong organic

More information

Measure. Analyze. Optimize. Search Engine Optimization. Prepared for: Onstar Pest Control. http://www.onstarpestcontrol.com. Date: March 30th, 2015

Measure. Analyze. Optimize. Search Engine Optimization. Prepared for: Onstar Pest Control. http://www.onstarpestcontrol.com. Date: March 30th, 2015 YESOnline LLC. 1.844.704.YESO toll free info@yesomedia.com Measure. Analyze. Optimize. Search Engine Optimization Prepared for: Onstar Pest Control http://www.onstarpestcontrol.com Date: March 30th, 2015

More information

Driving more business from your website

Driving more business from your website For financial intermediaries only. Not approved for use with customers. Driving more business from your website Why have a website? Most businesses recognise the importance of having a website to give

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/17 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

smart. uncommon. ideas.

smart. uncommon. ideas. smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Whitepaper by: SEARCH ENGINE OPTIMIZATION ESSENTIALS 2 Remember the line from Field of Dreams, build it and they will come? Well, it may work for a baseball field in Iowa, but

More information

SEO Guidelines for Keyword Research & Page Tagging

SEO Guidelines for Keyword Research & Page Tagging SEO Guidelines for Keyword Research & Page Tagging KoMarketing Associates, LLC Updated: September 7, 2007 Keyword Research Strategies Initial Keyword Research Here are guidelines for beginning to identify

More information

Search engine marketing

Search engine marketing Search engine marketing 1 Online marketing planning PHASE 1 Current marketing situation analysis PHASE 2 Defining Strategy Setting Web Site Objective PHASE 3 Operational action programmes PHASE 4 Control

More information

Department for Business, Enterprise, Technology and Science. Digital Tourism Business Framework Project. to Search Engine Optimisation

Department for Business, Enterprise, Technology and Science. Digital Tourism Business Framework Project. to Search Engine Optimisation Department for Business, Enterprise, Technology and Science Digital Tourism Business Framework Project How-To Barriers Guide to Search Engine Optimisation Many features of a websites design that create

More information

A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers

A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers Table of Contents Introduction Is This ebook for You? 3 Step 1 Naming the Baby: Choosing

More information

Top 12 Website Tips. How to work with the Search Engines

Top 12 Website Tips. How to work with the Search Engines Top 12 Website Tips 1. Put your website at the heart of your marketing strategy 2. Have a clear purpose for your website 3. Do extensive SEO keyword research 4. Understand what your online competitors

More information

WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS

WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS Watkins Manufacturing WatkinsMfg.com (760) 598-6464 1280 Park Center Drive, Vista, CA 92081 Design Studio DesignStudio.com (888) 825-8883 715 J

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Search Engine Optimization Glossary

Search Engine Optimization Glossary Search Engine Optimization Glossary A ALT Text/Tag or Attribute: A description of an image in your site's HTML. Unlike humans, search engines read only the ALT text of images, not the images themselves.

More information

HOW TO GET MORE WEB TRAFFIC & HIGH SEARCH ENGINE RANKINGS

HOW TO GET MORE WEB TRAFFIC & HIGH SEARCH ENGINE RANKINGS ebusiness Programme workshop programme HOW TO GET MORE WEB TRAFFIC & HIGH SEARCH ENGINE RANKINGS Presented by: Ann Stanley MD Anicca Solutions Agenda All About Search Engines Getting Listed in Search Engines

More information

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO) PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click

More information

SEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT»

SEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT» 2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization

More information

2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd

2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd 1 Contents 1.1What is SEO?... 3 What Do We Need To Do In Order To Search Engine Optimize Our Website?... 4 On Page SEO... 4 Doing On Page SEO... 5 Now let us run through each of the criteria that you have

More information

Metatags, Keywords, Links

Metatags, Keywords, Links Metatags, Keywords, Links The purpose of Digital Marketing is to get people online to visit your website, be impressed by what they see and hopefully become a client/customer There is no point in having

More information

SEO. Module 1: Basic of SEO:

SEO. Module 1: Basic of SEO: SEO Module 1: Basic of SEO: Internet and Search engine Basics Internet Marketing Importance of Internet Marketing Types of internet Marketing Method Importance of Search Engines SEO is an art of Science

More information