Social networking allows you to reach out to potential customers without spending exorbitant amounts of money.

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2 Legal Marketing It came into existence not to confront the Code of Ethics, but to cooperate with it in building an enduring legal brand. Punishment would befall only those without in-depth knowledge of the code and the subtleties underlying legal communication.

3 Legal Marketing There are several ways to disclose your firm and strengthen your brand, and among them exists the most frequently used by companies of different sectors in recent times which is...

4 The Advantages of Promoting a Business Social networking allows you to reach out to potential customers without spending exorbitant amounts of money. Having a presence on a popular social network suggests people that your business is on the cutting edge or at least is able to keep up with the changing times.

5 help building both personal and corporate brand, yet they must be fine-tuned. The world is connected and so are the relations. But where to start?

6 Where to start 1 - Organize your site - this is the first impression of your company; 2 - SEO - Your website must be well visualized in the search pages; 3 - Search the social networks that can bring more results to your company - it is not worth to have all of them without having something to "feed" it; 4 - Organize your social networks, and make them connect to each other (including the site); 5 - Often update your social networking and website - this will be your differential for high visibility.

7 Some Benefits - Connecting with Current Customers - Finding New Customers - Open Communication - More cost-effective than the traditional marketing media tools - Your message your reviewers can share with their business network by a single click - Scope of immediate response and feedback from the consumers

8 Some Benefits Next, you will have a look at the benefits of each social network for your law firm

9 SEO (Search Engine Optimization) - Definite increase in traffic; - Higher brand credibility, people trust google; - Your competitors are doing it; Million websites on the web, SEO makes you stand out; - 60% of clicks go to the first result; - Better ROI than normal Ads.

10 Facebook - Create Fan Pages to share various types of content and to maintaining relationships; -You can create events on Facebook and invite your fans; - Search for content related to yours using the Facebook Search and actively comment in order to do your networking; - Enables contact with people around the world.

11 LinkedIn -Allows you to make your profile information available for SEO to index; - Advertising - LinkedIn Ads; - Starting Groups you can put your website link in the group and send a weekly message (ex: articles from your site); - Linked in for Recommendations - You can request recommendations from your customers.

12 Twitter - Main tool for spreading information; - More objective and segmented marketing; -It is critical for the twitter to be updated daily; -Effective and allows the monitoring of keywords related to our brand and our activities; -It allows the integration with other Web services; - Excellent to divulge links about the brand and to test the influence of such brand.

13 Blog - Differentiated subject; - Always up to date; - Though identifiable as websites, there is no institutional appeal; - It helps one establish a voice, an online identity and position oneself as an expert in their area.

14 in the Legal Practice - You need to be visible across all your focus groups; - Be part of discussion groups in blogs, LinkedIn and forums; - The more content and information the law firm conveys over the web, the better the people perception towards it; - Not only individuals, but a specific group of people are related to each other; - Offers a huge opportunity for the firm.

15 See why works Data that shows that the world belongs to the web

16 You have to do it

17 Thank You! José Antônio Miguel Neto