UNIDAD EDITORIAL THE ADVERTISING FIRM OF THE 21 ST CENTURY APRIL 2014 / ADVERTISING MARKETING DEPARTMENT

Transcription

1 UNIDAD EDITORIAL THE ADVERTISING FIRM OF THE 21 ST CENTURY APRIL 2014 / ADVERTISING MARKETING DEPARTMENT

2 GREAT COMPETITIVE ADVANTAGE OUR BRANDS UNIDAD EDITORIAL / ADVERTISING MARKETING DEPT.

3 UNIDAD EDITORIAL Leader on daily press (EL MUNDO, MARCA and EXPANSIÓN) Leader on digital press on Spain Leader on medical and Pharmacist information The multimedia company that has more influence in Spain

4 2.1. INDISPUTABLE LEADERS DAILY PRESS EL MUNDO: 25 years of the most rigorous approach to information readers exclusive readers EXPANSIÓN: reference in business press readers Unbeatable leader by readership and circulation.. MARCA: all the news about sports readers Indisputable leader od daily press. Source: EGM 1st Mobile year 2014, Exclusive readers (vs El País, ABC, La Razón)

5 DAILY PRESS AND SUPPLEMENTS Readers of press Our 3 newspapers reach 3,953,000 readers Decision makers Receptive readership: open to advertisement and not saturated of it The most prestigious media Quick and flexible response Source: EGM 1ºst year Mobile With duplications

6 EL MUNDO READERSHIP FIGURES Figures as prove:: readers With a circulation of copies, reaching copies on Sunday More than 684,000 EXCLUSIVE readers who do not read any other general information newspaper (El Pais, ABC, La Razón) Quality journalism that aims to give relevant and real information Wide variety of supplements and magazines Source: EGM 1st mobile year 2014; OJD July 2012 to June 2013

7 MARCA INDISPUTIBLE LEADER readers 75 % de exclusive readers With a circulation of copies 14 different editions with local information MARCA also publishes MARCA GUIDES at a national level These guides are points of reference in every sport: Annuals, Motor Guide, League Guide, UEFA EURO Guide, Olympic Games Guide. Source: EGM 1st rolling year 2014 Exclusive readers vs AS. OJD, Circulation July 2012 June 2013

8 EXPANSIÓN Leader in audience with readers and widest circulation of all financial newspapers with copies Excellent profile reader for advertising: Men (75%) High and middle social classes (64%) Aged (70%) With high level of studies (55%) El Economista Cinco Días Point of reference of daily financial Spanish news Source: EGM 1st Rolling Year OJD July 2012 June 2013

9 SUPPLEMENTS WEEKEND The most complete offer to go along with our daily newspapers

10 YO DONA EVERY SATURDAY WITH EL MUNDO AND PERIÓDICO DE CATALUNYA Best contents and most varied subjects: fashion, beauty, current news, social commitment, celebrities, etc. The perfect format to increase coverage and improve advertising effectiveness 76% of women averagely aged 45 belonging to a high-middle class (82%) and high level of studies (34% have university studies) 427,000 readers 187,517 copies of circulation* Source: EGM 1st Rolling Year 2014, OJD July 2012 June 2013 (EL MUNDO)

11 FUERA DE SERIE SATURDAYS WITH EXPANSION AND SUNDAYS WITH EL MUNDO A very exclusive supplement: all the information about design, trends, fashion, culture The leisure and spare time supplement: the best advice to enjoy a stylish life. The best pleasures available for you 71% of men with an average age of 48, belonging to a high-middle social class (44%) and high level of studies (30%) readers copies of circulation The perfect weekly supplement for the modern executives Source: EGM 1st Rolling Year 2014 / OJD July 2012 June (El Mundo Sundays + Expansión Saturday

12 EMPRENDEDORES & EMPLEO Along with the best financial, economic and business information of El Mundo and Expansio, Emprendedores & EMPLEO contains all the useful information for entrepreneurs who want to start a business. You can also find the most attractive offers training, employment and franchises, Saturdays with Expansión, economic and corporate information Readers Sundays with El Mundo with the Mercados supplement Readers* More than a supplement Source: EGM 1st Rolling Year 2014 *Data Expansión saturdays and EL MUNDO sundays

13 MAGAZINES A wide variety of leading magazines

14 TELVA The widest variety of information with the last trends in fashion, beauty, lifestyle, current news, leisure With all the best specials in independent formats: beauty, collections and accessories, watches and jewelry, children Women (90%), in an average age of 44, belonging to a high-middle social class (83%) and a high level of studies (33% with university studies) 472,000 readers 162,101 copies of circulation The top of the line women magazine best sold in our country Source: EGM 1st Rolling Year 2014, OJD July 2012 June 2013 TELVA POCKET Same contents User-friendly format Thrifty price Strategic point of sales to reach more people and of better quality

15 TELVA NOVIAS Twice a year, in February and September, with the last trends: More than 500 wedding dresses The most exclusive weddings Caterings Beauty treatments to be radiant Invitations Music Matrons of honor Pages 55,000 copies of print-run The indispensable magazine to prepare your wedding Print-run: internal source

16 ACTUALIDAD ECONÓMICA Top quality contents Always widest editorial offer: the best specials and dossiers throughout the whole year. A readership of 70% men in an average age of 48, high level of studies (58% with university studies) and belonging to a high-middle social class (92%) 68,000 readers 23,663 copies of circulation The magazine of the executives Source: EGM 1 st Rolling Year 2014, OJD Jan-Dic 2012

17 MARCA MOTOR MONTHLY MAGAZINE For motor lovers and all of those looking for advise to buy the products Complete, flexible and amusing information Men (89%) in an average age of 36 belonging to a high-middle social class (77%) 495,000 readers 37,793 copies of circulation Indisputable leader: doubles the audience of its immediate competitor Source: EGM 1st Rolling Year 2014, OJD July 2012 June 2013

18 GOLF DIGEST The highest valued magazine for the quality of its contents Prestige of the publication at an international level A high standard target: 95% men, belonging to a high-middle social class in an average age of 65 and high level of studies copies of circulation Monthly magazine on Golf Source: AIMC Marcas 2013 / OJD Circulation July June 2013 :

19 HISTORIA A publication specialized in popular history in an objective, amusing and documented way A different way of telling history through innovative computer graphics, extended photo reports and the collaboration of very prestigious professionals A very qualified profile: 72% men in an average age of 44 belonging to high-middle social class (89%) and a high level of studies (42%) 178,000 copies 27,357 copies of circulation Knowing about the past to understand the present Source:EGM 1 st Rolling Year 2014, OJD July 2012 June 2013

20 3.4. INTERNET UNIDAD EDITORIAL Leader in digital press In Spain

21 MAXIMUM COVERAGE AND LEADERSHIP Ranking Page views Ranking Unique users Unidad de Medios Digitales Unidad de Medios Digitales Prisa Digital Prisa Digital Vocento Vocento Source: ComScore MMX PC only, February 2014

22 MAXIMUM COVERAGE AND LEADERSHIP Million Unique Users % Coverage ,6 44 5,7 5,1 6,4 2,0 3,5 Men Woman Men Editorial group with the best Coverage within all targets Source: ComScore MMX PC only, February 2014

23 MUNDO.ES Quality, reliable and rigorous real time information More than 10 successful years giving information to the world Leader among online newspapers on advertising Pioneer on the implementation of new formats and special actions Number one newspaper for the best commercial targets: high social class people, women, mature and young adults (15-34 years old) More than 7,5 million unique browsers Leader in digital information in Spanish with more than 1,5 million unique users unique users 318,048,129 Page Views Source: ComScore MMX PC Only, February 2014 monthly and daily unique users Internal source: Misha Mar-14 Page views

24 MARCA.COM The number one site in sports news according to Comscore With the biggest number of pages views With the widest fidelity ratio The widest offer of information in real time about the most popular and non popular sports Also the widest offer about leisure and spare time online 5,8 million unique users Unique users Leader on daily audience in between the media with more than 1,5 million unique users Page views Source: ComScore MMX PC Only, Febre 2014 monthly and daily unique users Internal Source: Misha Mar-14 Páge views

25 MUNDO.ES y MARCA.COM AMERICA For Spanish and international advertisers interested in the Spanish-speaking EEUU. target and in the Latin American market. The mundo.es: country and thematic specific contents: Mexico, United States, Cuba, Argentina, Brazil, Colombia, Venezuela, Sports, Business, People! (Gossip / Love Life / Celebrities). Marca.com: all football and sports in the Americas Total Latin America unique users page views Total EEUU unique users page views Total Latin America unique users page views Total EEUU unique users page views The American editions have quickly consolidate Source: ComScore MMX LATAM & US February 2014 Internal Source: Omniture, March 2014 (Marca English) Marca.com, now also in English! unique browsers page views

26 EXPANSION.COM The reference news site for financial information, economic analysis, law activity and services for enterprises With useful tools to calculate capital gains, compare mortgages, deposits, etc. The best profile for advertisers: men aged 25-44, high purchasing power, high level of studies and high percentage of executives and decision-makers More than 2,5 million unique visitors Increase of a 51% compared to last year Unique users Page views Source: ComScore MMX PC Only, February 2014 Unique users per month Internal source: Misha Mar-14 Page views

27 TELVA.COM For women who want to be trendy in fashion, beauty and comfort Leader in online magazines for the modern woman: Beauty, fashion, celebrities, brides, lifestyle, mothers 2.0, cuisine Unique users Page views Source: ComScore MMX PC Only, February2014 Unique users per month Internal Source: Misha Mar-14 Page views

28 YODONA.COM The most sophisticated profile among women websites A site that is continuously growing The most interesting contents about fashion, beauty, current news, social issues, Yo Dona journeys etc Unique users The site of Yo Dona: fashion, beauty and trends Page views Source: ComScore MMX PC Only, February 2014

29 FUERADESERIE.COM A unique website about lifestyle: the essential point of reference in leisure and trends Exclusive contents for exclusive readers The most attractive window to advertisement to be renown Audience per month The luxury and trends site of Unidad Editorial Unique browsers Page views Source: Internal Misha March 2014

30 IGN ESPAÑA Arrived to Spain in October 2012 the largest entertainment portal, on with Marca.com, the first sports information site in our country. All about Video games and more: information relating to movies, TV shows, and comics. In a few months, it has reached over 1 Million Unique viewers / users in Comscore MMX Multiplatform (total digital audience pc and mobile), entering the top 3 in Category Gaming Information. Spain is the 4th of Europe on Videogame consumption and 6th worldwide. Audiencia mensual All the information within videogames, cinema, series, comics, etc Navegadores únicos Páginas vistas Internal Source: Omniture March 2014

31 OCHOLEGUAS.COM Ad hoc specials with multiformat support, multimedia and contests Travelling 2.0 portal with ad hoc tools for participative visitors Possibility of sponsorship and ad hoc formats Ideal profile for advertisers: men and women aged , with high income and high level of studies Monthly audience browsers page views Source internal: Misha March 2014

32 NAUTA360.COM For nautical lovers, as a professional sport or leisure. Also dedicated to the service, tourism and advertising sector With two different lines: Product and competition: information about most exclusive boats, boats testing, nautical, navy and club offers Nauta360 TV where you can follow up the races alive Also blogs, digital gatherings, specials, social media, smartphone The only nautical portal of Elmundo.es, Marca.com and Expansion.com Monthly audience 364,834 unique browsers 676,671 page views Internal Source: Misha Mar-2014.

33 EXPANSION&EMPLEO.COM Site specialized in HR, training and employment seeking. It includes useful information about development of franchises Is now part of the network a community of portals devoted to job searching It is fast, dynamic and atractive website exclusively for cualified profiles Job offers in will be published in more than 90 webs in Monthly audience according to Comscore 54,356 unique visitors Audience per month The only portal of professional development in Spain Browsers Page views Source: ComScore MMX PC Only, February 2014 Unique users per month Internal Source: Misha Mar-14 Browsers and page views

34 GLOBALIZA.COM SUVIVIENDA.ES More than properties More than sales contacts per month, considered the most profitable page More than registrations that are informed via . Positioning capaigns in rder to be first option in google and marketing campaigns to attract traffic of our clients. Audience per month Unique users Reference page in Spain Source: Internal and ComScore MMX PC Only, February 2014 Unique users per month

35 HEALTH INFORMATION Our web portals are leaders in information for the health care and serve as reference for the sector. With three fully specialized portals, you can access all the information for doctors of all specialties, the latest developments and best pharmacy glossary aimed at patient about all diseases and illnesses. With a total audience of over 2 million unique visitors and a total of over 3.2 million page views. IPPOK professional health community, serving as a meeting point for professionals and lead the conversation about the health field in the network. Leader on medical and pharmatheutical information online Audience per month (page views): Diariomedico.com: Correofarmaceutico.com: DMedicina.com: Internal Source: Misha Mar-14 Browsers and page views

36 CPM UNIDAD EDITORIAL commercialises the national advertising of CPM, becoming the first commercialize on the Spanish sector. The larger commercial offer of premium coverage on the market, more than 54%. CPM is leader on regional and sports information, with the backup of two groups, Editorial Prensa Ibérica and Grupo Zeta. Leader on digital media, maximum national coverage, regional and sports. More than 13,3 million of unique users Average daily audience unique users Monthly audience 654 million of page views Source: ComScore MMX PC Only, February 2014

37 MOBILE UNIDAD EDITORIAL En España Investment in Mobile increased by 47% last year. Year 2013: 39.9 million. 70% of income is Display ( 27.8 million). Smartphone (86%) is equal with laptop (88%) as a point of daily Internet access, 9 of every 10 users accessed Internet from Smartphone. Consolidation of Smartphones in Spain: in 2013 passed from 59% to 80% of penetration. Big rise in consumption of tablets in a year, in 2013 passed 23 to 43% penetration in Spain. Spain leads the way in the use of Smartphones in Europe, with a penetration of 66%. En Unidad Editorial More than 11,8 Million of Unique users per month More than 750 Million impressions per month The most growing sector in 2013 Source: Study on advertising investment ( 2013) IAB Spain & Consuting group V Study IAB Spain on Mobile Marketing - Sep 2013 Comscore Mobilens, 3 month average ending December 2012, EU5, 13+ Comoscore Multiplataforma, february 2014

38 ORBYT Orbyt is a virtual newsstand in which the reader have the chance to access the leading publications in Spain directed by Unidad Editorial The opportunity to access all kind of information through with any of the following devices: computer, tablet, smartphones A Duty Free section in which users can benefit from the best offers Orbyt offers the possibility to immediately access all the information offer of the different publications. Also including a big newspaper library and the possibility to interact with the editorial staff of the newspaper Premium content and infinite interactive advertising possibilities

39 RADIO MARCA Informational rigor and the greatest display of professionals in our programme planning on amusing sport Multiple forms of sponsorship and ad hoc advertising Internet and TDT to sum up to the wide range of transmitters Programs Participation: DIRECTO MARCA with Miguel Ángel Méndez and Vicente Ortega, EL INTERMEDIO with Paco García Caridad, MARCADOR with Edu García, Antonio Arenas, Raúl Varela and Yanela Clavo, EL SPEAKER with Pablo Juanarena and PLANETA with Áxel Torres, M. A. Méndez, M.M Talavera, Alberto Gonzalez and F. Ruíz. Average audience 597,000 listeners (M-F) Number one sports radio in Spain Source: EGM!st wave 2014

40 HEALTH PRESS Diario Medico Leader of the press and benchmark of the Spanish medical profession. It has a weekly distribution in more than 3,000 hospitals and primary care centers. It is the publication that best informs according to 66% of doctors. Correo Farmacéutico With a distribution of 21,711 copies weekly in all offices of Spanish pharmacy, 98% of Spaniards pharmacists known Correo Farmacéutico. It is the publication that best informs according to 63% of pharmacists. Source: TNS Universe: Medical Professionals : 961 interviews. IMOP Universe: Pharmacy Owners: Interviews OJD January-December Copies: Diario Médico: Correo Farmacéutico:

41 CONFERENCES EVENTS AND FORMATIONS Through conferences, Masters, Courses and Seminars, UNIIDAD EDITORIAL Conferences offers a specialized service training on key business management strategies and the highest professional standards in the market Our customers have the possibility to join its corporate image to our projects through a sponsorship agreement to take the best out of the ambitious plans of marketing and communication that start with each conference. In this way we achive repercution on the media. Sponsorship of conference, Masters, Courses, Forums, Awards, Sports Events

42 LASTLAP.COM EVENTS Last Lap lets you take advantage of all opportunities that raised beyond the advertising schedule. Considered one of the leading of reference events company, we are specialized on large events of national and international impact, achieving great successes. Sponsored by own projects : Red Bull FMX Xfighters, Formula 1 Classic, Mini Challenge, World Enduro Indoor Air Race Barcelona, Senior Master Court, Friends of Iker Nadal & Friends, World Cup Mountain Bike, Surf World Championship, San Silvestre Vallecana, Career Companies, Perfect Career, Golf Tournament Expansion Festibike etc. Our infrastructure allows us to offer a concise service Comprehensive to all the steps, from the initial idea to its implementation, the communication campaign and editorial coverage. Leader of the sector agency

43 UNIDAD EDITORIAL ADVERTISING Advertising is the biggest moral force and factor of our public life. Joseph Pulitzer