REACH YOUR AUDIENCE ANY AUDIENCE

Transcription

1 FAST FACTS

2 REACH YOUR AUDIENCE ANY AUDIENCE Sunday readership: 2.4 million Sunday circulation: 955,319 latimes.com: 25MM monthly UVs (online & mobile) Gender 51% Male/ 49% Female Median age: 47 Age 18-34: 31% Age 25-54: 54% High HHI (Median) $86,000 (online readers) $80,000 (daily print readers) Homeowners 59% are Homeowners Weekday readership: 1.5 million Weekday circulation: 690,870 latimes.com: 118MM monthly PVs (online & mobile) High home values 82% more likely to own homes valued at $1 Million+ Accomplished 43% w/ Professional/Managerial occupations Well-educated 57% are College Educated 56% more likely to hold a post graduate degree Digital/mobile savvy 79% are Smartphone Owners 66% are Tablet Owners Regional Thursday Saturday East Zone- 167,211 West Zone- 307,458 Sunday East Zone- 344,789 West Zone- 389,320 Community Valley/Ventura 156,881 Westside/Central - 133,370 South Bay/Southeast - 131,511 San Gabriel Valley/Inland Empire - 198,854 Orange County 113,493 Hyper-local Valley/Foothills 123,204 Burbank/Glendale/Pasadena 47,173 Sources: Uvs & PVs: comscore August National/Local (Friday circulation); LAT Regional, Community & Hyper-Local Circulation (March 2014 AAM Audit; Sunday print circulation excluding bulldog editions)

3 REACH HISPANICS IN THE #1 HISPANIC MARKET Hoy Deportes Monday Readership: 135,000 Hoy Friday Readership: 210,000 hoylosangeles.com: 185K monthly UVs hoylosangeles.com: 537K monthly PVs FDS Saturday Readership: 1.2 million vivelohoy.com: 258K monthly UVs vivelohoy.com : 1.2MM monthly PVs Hoy Deportes Monday 90,000 Hoy Friday 140,000 Gender 47% Male/ 53% Female Median age: 42 Age 18-34: 27% Age 35-44: 29% Language 60% primarily speak Spanish 18% primarily speak English Engaged 29% more likely to purchase after seeing an ad in Hoy Hoy Fin de Semana Full Run Saturday 814,000 Los Angeles Zone Saturday 592,959 Inland Empire Zone Saturday 113,555 Orange County Zone Saturday 107,356 Family 56% have children under 18 Digital/mobile savvy 65% are Cellphone Owners 43% are Smartphone Owners Source: Hoy circulation: CAC audit report, March Hoy & FDS readership based on 1.5 readers per copy; Vivelohoy.com, Omniture Site Catalyst 6 month Average August 2013-Jan 2014; Hoylosangeles.com, 6 month Google Analytics March-August 2014; Scarborough Los Angeles, CA 2014 R2, Base- Hoy M/F and Hoy FDS reader past 6 months; Hoy 2013 Reader Survey; Base: n=369 respondents via both paper and online survey.

4 REACH LOCALS IN SOCAL COMMUNITIES TCN North Newspapers (Combined) Weekly circulation: 65,200 Weekly readership: 162,000 Online average: 258K monthly UVs Online average: 945K monthly PVs Well-educated 3x more likely to have a post graduate degree than the average market adult High HHI (Average) $110,000 High home values Average home value is $825,100 TCN South Newspapers (Combined) Weekly circulation: 140,300 Weekly readership: 348,000 Online average: 257K monthly UVs Online average: 974K monthly PVs Well-educated 4x more likely to have a post graduate degree than the average market adult High HHI (Average) $119,000 High home values Average home value is $930,900 TCN North Glendale News Press 42,300 Burbank Leader 16,500 La Canada Valley Sun 6,400 TCN South Daily Pilot 108,800 Huntington Beach Independent 16,400 Laguna Beach Coastline Pilot 15,100 Sources: Demographics TCN Research Study, Tribune, Jan 2015; Scarborough Los Angeles, CA 2014 R2; Circulation LAT Circulation Department, DSI Reports, avg circulation for 9/29/14 12/28/14; Readership: 2.48 readers per TCN circulation (based on 2013 Community Newspaper Readership Study, NNA, Sep/Nov 2013); Online PVs & UVs: Omniture, 2015 Q1 average.

5 NON- S U B S C R I B E R S S U B S C R I B E R S REACH HOUSEHOLDS WITH PREPRINT DELIVERY CHANNELS Total Market Coverage 3.7 MM homes 4.7 MM consumers D E L I V E RY C H A N N E L LA Times 7 days a week The largest preprint carrier in SoCal, reaching a highly affluent and coveted audience LATimes.com 24/7 Showcase your circular on the #1 media website in SoCal, with video, social media, and more LA Times Monday - Wednesday- 324K Thursday -Friday- 425K LA Times.com 27 MM UVs Saturday- 408K Sunday- 730K Times Community News Friday Reach affluent shoppers with four highly respected community newspapers in Coastal Orange County Times Community News Friday- 62K Times Select Sunday Reach opt-in consumers who specifically requested our preprint package Times Select Sunday- 310K Fin de Semana Saturday Reach Hispanic shoppers with the #1 Spanish-language newspaper in SoCal. Fin de Semana Saturday- 813K Total Market Coverage Friday - Saturday Saturate your market area with our shared mail and private carrier programs. Total Market Coverage Mail- 472K Private Carrier 1.5 million Source: Internal LAT Projections; July 2015;; LATimes.com UVs: comscore, March 2015.

6 REACH THE INDUSTRY TRADE & CONSUMER AUDIENCES The Envelope average daily readership: 1.4 million E n v e l o p e E m m y S e a s o n P r i n t C a l e n d a r Average Tues/Thurs- 409,641 Issue Day Issue Date Theme Thursday May 28, 2015 Awards Preview Thursday June 4, 2015 Drama Series Thursday June 11, 2015 Comedy Series + Actor Thursday June 18, 2015 Drama Acting Tuesday June 23, 2015 Late Night + Non-Fiction + Movies + Minis Thursday August 13, 2015 Nominees Source: AAM Publishers Statement, September 2014.

7 TV One ad in the daily or Sunday Times reaches a far greater percentage of L.A. DMA adults than a spot on any broadcast network. 2.5% 3.1% 2.6% 1.7% Daily: 10% Sunday: 17% RADIO A single ad in the LA Times reaches more adults than an ad during both peak drive times (morning & afternoon) on the top 20 stations in the L.A. DMA Morning: 713,087 Afternoon: 842,618 Daily: 1.4MM Sunday: 2.4MM NEWSPAPER In the L.A. DMA the LA Times daily readership is over: 8x larger than The New York Times 5x larger than LA Daily News 2x larger than OC Register 4x larger than Wall St Journal 510, , , , million ONLINE Comparison of online traffic finds latimes.com reaches more of the local audience: 4x larger than WaPo.com 3x larger than OCR.com 2.5x larger than NYTimes.com LA Times 1.4 million WaPo - 333,695 OCR - 419,992 NYT - 549,098 INTEGRATED REACH LA Times INA: 4.15 MM L.A. DMA Reach: 30% Source: Scarborough Los Angles 2014 R2; NOTE: TV reach based on Prime Time average ½ hour (8-11p / M-Sa7-10p Sun); Reach figure is the percentage of LA adults 18+ based on single ad insertion. Radio: Top 20 English language radio stations in L.A. DMA based on Nielsen August 2014 Topline report (Morning drive 6a-10a; Afternoon drive 3-7p) KIIS-FM,KBIG-FM,KPWR-FM,KRTH- FM,KLVE-FM,KOST-FM,KAMP-FM,KFI-AM,KCBS-FM,KSWD-FM,KLAX-FM,KSCA-FM,KHHT-FM,KNX-AM,KROQ-FM,KBUE-FM,KRCD-FM,KKGO-FM,KLYY-FM,KPCC-FM,KLOS-FM,KTWV- FM,KYSR-FM,KUSC-FM,KXOL-FM,KDAY-FM,KCRW-FM. Online: Scarborough Recontact Study 2014 R2, Past 7 days website readership.