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5 Internet TV Radio Newspapers Magazines portable PC smartphone stationary PC TV device traditional mobile phone tablet smart TV game console e-reader TOTAL TV+WEB WEB+WEB Research Online, Purchase On/Off-line Purchase Online (e-commerce)

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18 (Y) Average number of hours per typical day internet 2 radio TV 1 0 newspapers magazines (X) Average number of days per month Poland C/SEE

19 internet traditional TV traditional radio traditional newspapers traditional magazines Daily, almost daily Weekly Monthly Less often Never

20 internet traditional traditional traditional traditional TV radio newspapers magazines A few times a day Daily or almost daily A few times a week Once a week A few times a month Once a month Less often Hard to say Never

21 internet traditional TV traditional radio print newspapers print magazines Poland C/SEE

22 internet traditional TV traditional radio traditional newspapers traditional magazines > 5 hrs 4-5 hrs 3-4 hrs 2-3 hrs 1-2 hrs mins < 30 mins hard to say

23 internet traditional traditional traditional traditional TV radio newspapers magazines More than 5 hours Hours Hours Hours Hours minutes-1 Hour Less than 30 minutes Hard to say

24 :00-9:00 9:00-12:00 12:00-16:00 16:00-19:00 19:00-24:00 24:00-07:00 typical weekday typical weekend

25 :00-9:00 9:00-12:00 12:00-16:00 16:00-19:00 19:00-24:00 24:00-07:00 Poland C/SEE

26 :00-9:00 9:00-12:00 12:00-16:00 16:00-19:00 19:00-24:00 24:00-07:00 Poland C/SEE

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28 (Y) Average number of days per month spent online portable PC smartphone stationary PC tablet smarttv traditional mobile phone game console (X) Penetration of devices Poland C/SEE

29 portable PC smartphone stationary PC TV device* traditional mobile phone tablet smart TV game console e-reader Poland C/SEE

30 portable PC smartphone stationary PC trad. mobile phone tablet smart TV game console 21 Daily, almost daily Weekly Monthly Less often Never

31 stationary PC portable PC trad. mob. phone smartphone tablet smart TV game console A few times a day Daily or almost daily A few times a week Once a week A few times a month Once a month Less often Hard to say Never

32 portable PC smartphone stationary PC traditional mobile phone tablet smarttv game console Poland C/SEE

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34 TOTAL TV + internet internet in a few devices Poland C/SEE

35 MS1. MS2. MS3: traditional mobile phone MS3: smartphone MS3: PC (any) MS3: tablet MS3: smart TV A few times a day Daily or almost daily A few times a week Once a week A few times a month Once a month Less often Hard to say Never

36 checking, answering s browsing websites, surfing using social networking services visiting program website job, school related activities searching info about people on TV playing games online searching a product seen on TV reading comments on social media messaging online (SMS) checking TV critics about the program sharing comments on social media 6

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38 searching web pages using reading articles on portals watching video job, education related using maps, locations reading about brands using social networks listening to music online banking online buying online using communicators visiting forums, blogs using price comparison sites playing games writing blogs, reviews investing online PC stationary PC portable smartphone tablet

39 searching web pages using reading articles on portals job, education related watching video reading about brands buying online banking online using maps, locations listening to music online using price comparison sites using social networks visiting forums, blogs using communicators playing games writing blogs, reviews investing online

40 searching web pages using reading articles on portals watching video job, education related reading about brands buying online banking online using social networks listening to music online visiting forums, blogs using communicators using maps, locations using price comparison sites playing games writing blogs, reviews investing online

41 searching web pages using maps, locations using social networks using listening to music online reading articles on portals job, education related watching video reading about brands playing games using communicators visiting forums, blogs banking online using price comparison sites buying online writing blogs, reviews investing online

42 searching web pages reading articles on portals watching video using social networks using using maps, locations playing games reading about brands job, education related using communicators visiting forums, blogs listening to music online using price comparison sites banking online buying online writing blogs, reviews investing online

43 communicators social networks

44 video games music

45 visiting forums, blogs, discussion groups, opinion services reading articles searching job/education related writing blogs, comments, reviews location, maps

46 price comparison sites reading about brands buying products or services banking investing

47 video reading articles games communicators checking prices brands visiting SM job/edu. buying writing in SM banking investing searching music SN location COMMUNICATION ENTERTAINMENT INFORMATION PURCHASE PROCESS, FINANCES

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49 (Y) Usefulness advertising 40 TV internet friends, family magazines radio brand's info newspapers expert, specialist (X) Credibility (top-2 boxes)

50 internet friends, family TV advertising print - magazines print - newspapers radio brand's info expert, specialist Poland C/SEE

51 friends, family expert, specialist brand's info internet print - magazines print - newspapers radio TV advertising Poland C/SEE

52 friends, family expert, specialist brand's info internet print - newspapers print - magazines radio TV advertising definitely credible (5) definitely not credible (1) hard to say

53 private talks TV press radio outdoor internet Poland C/SEE

54 graphic advertising on websites* advertising video advertising* pop-up windows* links in search engines presence of brands in SNS* links in articles advertising in apps* mobile advertising Poland C/SEE

55 internet shops forums, opinion services web pages of brands portals price comparison sites social networking services specialist www sites auctions blogs, video-blogs Poland C/SEE

56 planning purchase looking for new products, services looking for information, opinions choosing an offer, a product finding the best price finding the best supplier shopping sharing opinion definitely yes (5) definitely no (1) hard to say

57 planning purchase looking for new products, services looking for information, opinions choosing an offer, a product finding the best price finding the best supplier shopping sharing opinion Poland C/SEE

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59 Research Online, Purchase On/Off-line Purchase Online (ecommerce) Poland C/SEE

60 clothing books telecom hygiene electronics tourism pharmacy automotive food parenting home repair finances sport subscriptions software AV records Poland C/SEE

61 clothing 28 books 21 telecom 19 hygiene 15 electronics 14 automotive 11 parenting 11 tourism 10 pharmacy 9 home 7 subscriptions 7 food 7 sport 6 repair 6 finances software AV records Poland C/SEE

62 software books electronics tourism telecom parenting clothing automotive AV records home sport repair hygiene finances pharmacy subscriptions food

63 software books parenting electronics clothing telecom automotive tourism sport AV records home subscriptions hygiene finances repair pharmacy food

ES Results June 2012

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