I&B FACEBOOK TOP NEWSPAPERS 2013

Transcription

1 SOCIAL RATING AND RANKING Innova et Bella Facebook Strategies Research about the main newspapers in Italy, France, Spain, Germany, Great Britain and US Updated: 30th June 2013 Published: 7th August 2013

2 Preface The present Research has been developed by Innova et Bella, independent strategic consulting company, by means of an internal team of analysts. Innova et Bella may have had or may have economic relations with companies, people or organizations mentioned in this study. Up to the research publishing, no professional relation is relevant for a potential conflict of interests. Innova et Bella has no mention of a conflict of interests referring to the present research under the Code of Ethics written and published on the company web page: Information and contacts: phone: mobile: Innova et Bella Via Fatebenefratelli, Milan, Italy

3 FACEBOOK TOP NEWSPAPERS 2013 Research Abstract. Facebook and newspapers: the final challenge. New York Times and Los Angeles Times on top. Social presence rise fast Mr. Zuckerberg s announcement about making Facebook the fresh newspaper, followed by the introduction of Hashtags and reader mobile applications that produced the instant boost of the company profit and stocks (an increase of 30% in the same day the company announced the financial performance), is setting the publishers dealing with the next challenge. If Facebook dares to become a digital daily newspaper then, the printed ones have no choice: they have to become a daily social media. Facebook aims to gain growing amount of newspapers readers by increasing advertising, so newspapers have to become more social. They have to open and share their contents to the global audience, trying to promise the readers their quarter-hour of fame like Andy Warhol predicted in the destiny of every human being. Considering this high competitive scenario, Innova et Bella, a strategic consulting company, publishes the annual ranking of the best newspapers on Facebook 2013, for the fourth consecutive year. I&B ranking considers the most popular national newspapers in Europe and US, the rating is specific and has been assigned analyzing newspapers strategic relation best practices. For each country I&B considers 10 among the largest circulated newspapers, for a final research sample of 60 headings. Here is the list of the considered countries: Italy, France, Spain, Germany, Great Britain and United States. Overall I&B research, updated on 30 June 2013, shows 19.6 million Facebook likers compared to a circulation of more than 28.1 million copies. The average growth of Facebook likers, about 7 million, compared to 12.6 million in 2012 (4.7 million in 2011), faces a constant decrease of the average circulation that in 2013 looses 1.5 million copies from 2012, when the total circulation was 29.7 million copies (30.7 million in 2011). Once more, Italy is proving, to be the more social country showing more likers than readers. The ten Italian headings took into consideration show total likers exceeding 4.7 million, while the circulation is of over 1.9 million copies. For each copy circulating in Italy, we count 2.5 likers, 1.0 in France, 1.0 in Spain, 0.7 in the US, 0.38 in Great Britain and only 0.25 in Germany. Overall, Innova et Bella Research in 2013, certifies the trend towards a strong and steady development of relation strategies of all the main competitors, but with a clear difference: overseas, the editorial companies seem to have already found the way to make profits from their social media strategies, while in Europe, editorial companies are still focused on the uncertain profitability of the traditional business, producing a delay in the development of efficient social media strategies.

4 In 2013 newspapers are oriented towards the active co-production of social content: the sharing of comments, suggestions and opinions is no more only matter of likers discussions, the newspaper is now present, promotes and invites the audience, contributes with contents, shows its presence to moderate, answering and liking users comments. Most of the analyzed headings, show a consistent quality increase in content of images, more and more cut for the social news and perfectly integrated into the multimedia context. Researching and developing a deep participation with the audience, means for the newspaper, being able to improve the relational offer with the editorial board, the columnists and authors that are considered as flagship products, designed to the social media audience. The Ranking. At the top of Innova et Bella international ranking, two US newspapers, scoring the rating AAA: New York Times and Los Angeles Times; they represent the excellent benchmark for the global press area. The New York Times is on top, it was at the second place in It shows rich contents and sections dedicated to different subjects; bloggers, columnists and personalities offer the audience the opportunity to participate, discuss and comment on various themes. Finally, New York Times offers a wide range of high quality content of images and videos that make its Facebook page graceful and fluent to the reader. The New York Times shows, in 2013, a rise of almost 1 million likers: 3.1 million facing the 2.2 million in Second place fort the Los Angeles Times, scoring the rate AAA. The newspaper has climbed to the top from the 24 th position of Los Angeles Times best practices are the quality rise, the several subjects and dedicated sections, the great integration with other media and the use of live chats and artistic photo contests for better interact with users. Follow, the Washington Post with rating AA. With its strong and steady social reading App, the WP does not betray the expectations and gains the third place of the international ranking. The newspaper counts 654 thousand likers in 2013, this amount overtakes the average hard copies circulation of about 180 thousand users. Fourth position and rating AA for the British newspaper: The Guardian; the newspaper gains four positions from The Guardian shows a great interaction with likers and offers several Q&A meetings, this means the newspaper considers the importance of a deep and straight relationship with its supporters. The Guardian counts over 659 thousand likers in 2013, they were about 400 thousand in A French newspaper in fifth position: Le Parisien that gives the start to the A rating series. Le Parisien is very accurate and intense in interacting with users, it offers live blogs, social reading, games and photo contests. Over 800 thousand likers in 2013, they were 512 thousand in Follow, at the sixth place the British Financial Times, with rating A. Well integrated with other social media, FT constantly proposes discussions and debate occasions for its likers, with the massive presence of columnists and authors posts. About 600 thousand FT likers, in 2013; 381 thousand in 2012.

5 In seventh position a German newspaper: Bild, with rating A. Bild keeps on with the high quality standards of posts and content of images, showing an increase in thematic sections. In 2013, Build counts more than 929 thousand likers, they were 776 thousand in Eight place for the French Le Figaro, with rating A. Le Figaro offers participation and involvement with social reading and the wide range of thematic sections, high quality content of images and a number or infographics. Le Figaro doubles its likers in 2013, they are over 600 thousand. A Spanish newspaper in ninth position: El País, scoring rating A. Scaling the ranking from the 18 th place in 2012, El País shows a good integration with other social media, specially Twitter and Youtube; events and several contests make its Facebook page well shaped. 254 thousand likers for El País, in 2013, they were 142 thousand in The tenth position of the international ranking is taken by the French newspaper Libération, coming from the 14 th position of last year. Integration with other social media and Journal Numérique are the main best practices of Libération. We count 146 thousand likers in 2013, 88 thousand in In Italy, the two leading newspapers are La Stampa, near to reach the goal of 100 thousand likers and Corriere della Sera, with 828 thousand likers, both score the rating A in the international ranking. Third place for Il Fatto Quotidiano and fourth place for Repubblica. We point out the global record of il Fatto Quotidiano that shows 20 Facebook likers (in total are 956 thousand in 2013) for each paper copy. Repubblica, with 1 million 119 thousand likers confirms, in 2013, the quantitative leadership in Italy.

6 NEWSPAPERS FACEBOOK SOCIAL RANKING Innova et Bella, independent strategic consulting company, publishes the annual ranking 2013 of the best European and US newspapers on Facebook. A specific rating has been assigned considering newspapers strategic relation best practices. For the fourth year, the research sample of the annual I&B ranking considers the most popular national newspapers in Europe and US: Italy, France, Spain, Germany, Great Britain, and United States. For each country, I&B has analyzed 10 among the largest circulated newspapers for a final research sample of 60 headings. Italy. La Stampa, Corriere della Sera, Il Fatto Quotidiano, La Repubblica, La Gazzetta dello Sport, Il Sole 24 Ore, L Unità, Il Messaggero, Il Giornale, Il Resto del Carlino. France. Le Parisien, Le Figaro, Libération, Le Monde, l Equipe, Journal Ouest France, La Voix du Nord, Journal Sud Ouest, Les Echos, Le Progrès. Spain. El País, Marca, Abc, El Mundo, La Voz de Galicia, La Vanguardia, La Nueva España, El Periódico de Catalunya, La Razón, El Correo. Germany. Bild, Die Welt, Sächsische Zeitung, Mitteldeutsche Zeitung, Frankfurter Allgemeine Zeitung, Hamburger Abendblatt, Süddeutsche Zeitung, Westdeutsche Allgemeine Zeitung, Rheinische Post, Neue Westfälische. Great Britain. The Guardian, Financial Times, The Sun, The Telegraph, The Times, The Daily Mirror, Daily Mail, The Independent, Daily Express, Daily Record. United States. The New York Times, Los Angeles Times, The Washington Post, The Wall Street Journal, USA Today, Chicago Tribune, Houston Chronicle, New York Post, The Dallas Morning News, New York Daily News. Overall the sample of 60 headings considered by Innova et Bella research, updated on 30th June 2013, shows a presence of over 19.6 million Facebook likers and a growth of 7 million, compared to the 12.6 million likers of I&B 2012 research. Besides, the average total circulation of 2013 is 28.1 million copies and shows a decrease of 1.5 million, compared to the circulation of 29.7 million copies reported in 2012 by I&B research.

7 BEST PRACTICES ANALYSIS The annual ranking of Innova et Bella is based on the assignment of a social rating and the analysis of the following 12 strategic relation best practices: 1. Stakeholders management. 2. Development of audience participation and involvement in contents and sharing. 3. Involvement of all the main stakeholders (readers, journalists, staff, companies, institutions, employees). 4. Adoption of Apps to develop the mobile access to products and services. 5. Offering the users a direct connection with journalists and authors, like 1to1 dialogues and customized relation spaces for every single columnist. 6. Listening the social audience, users opinions and interests; analyzing their participation data in order to feed them back. 7. Giving the audience the opportunity to contribute to the editorial agenda by asking and taking into account the most active users suggestions. 8. Feeding contents of images and videos: photos and videos that empower dialogues and sharing among likers, users, editorial board. 9. Enrichment of the like value by offering the audience customized, long-term relations, based on a deep interest. 10. Integration of the editorial strategies with multiple channels: paper copies, web, blogs, apps and other social networking: Twitter, Pinterest, Youtube, Google+ 11. Development of themes and collateral social pages related to various subjects and different audience targets. 12. Public enhancement of the relation with the audience. For each newspaper, Innova et Bella has calculated every best relation practice by assigning a value from 10 to 50 (10: the analyzed practice is absent or weak compared to the sector standards, 30: the analyzed practice is in line with the sector standards, 50: the analyzed practice is above standard). The Social Rating is the weighted sum of all the best relation practices values. We notice that the quantitative parameters (practice n. 1 and practice n. 2) do not represent the main evaluation data, having an estimated relevance under 25% of the total evaluation.

8 I&B SOCIAL RATING: ABSTRACT Innova et Bella has analyzed and evaluated qualitative and quantitative parameters of 12 relation best practices for each monitored newspaper and classified the benchmarking of each heading Facebook relation strategies with a social rating. Social Rating AAA A brand that score social rating AAA develops Facebook relation practices that represent the best international benchmark for companies to refer in every business area. Social Rating AA A brand with social rating AA develops Facebook relation practices that represent the excellent benchmark for its specific business area. Social Rating A A brand with social rating A develops over standard Facebook relation practices in a specific business area. Social Rating B+ A brand with social rating B+ develops good Facebook relation practices that are considered over the average business area standard. Social Rating B A brand with social rating B develops standard Facebook relation practices that are considered as the average business area standard. Social Rating B- A brand with rating B- develops low profile Facebook relation practices that are considered under the average business area standard. Social Rating C A brand with social rating C develops insufficient Facebook relation practices that are considered too weak and primitive. Social Rating NC A brand with social rating NC has not been evaluated.

9 GLOBAL RANKING Rank NEWSPAPERS RATING Likers 2013 Likers 2012 Circulation 2013 Circulation The New York Times AAA US 2. Los Angeles Times AAA US 3. The Washington Post AA US 4. The Guardian AA UK 5. Le Parisien A FR 6. Financial Times A UK 7. Bild A DE 8. Le Figaro A FR 9. El País A ES 10. Libération A FR 11. Le Monde A FR 12. Marca A ES 13. The Wall Street Journal A US 14. USA Today A US 15. La Stampa A IT 16. Corriere della Sera A IT 17. The Sun B UK 18. Il Fatto Quotidiano B IT 19. Abc B ES 20. Chicago Tribune B US 21. L'Equipe B FR 22. The Telegraph B UK 23. Journal Ouest France B FR 24. Houston Chronicle B US 25. La Repubblica B IT 26. La Gazzetta dello Sport B IT 27. La Voix du Nord B FR 28. The Times B UK 29. Il Sole 24 Ore B IT 30. New York Post B US 31. The Daily Mirror B UK 32. Die Welt B DE 33. The Dallas Morning News B US 34. Sächsische Zeitung B DE 35. El Mundo B ES 36. Mitteldeutsche Zeitung B DE 37. Frankfurter Allgemeine B DE 38. Daily Mail B UK 39. Journal Sud Ouest B FR 40. The Independent B UK 41. L Unità B IT

10 42. Il Messaggero B IT 43. Les Echos B FR 44. Hamburger Abendblatt B DE 45. La Voz de Galicia B ES 46. Süddeutsche Zeitung B DE 47. New York Daily News B US 48. Westdeutsche Allgemeine Zeitung C DE 49. La Vanguardia C ES 50. Le Progrès C FR 51. La Nueva España C ES 52. Daily Express C UK 53. Il Giornale C IT 54. El Periódico de Catalunya C ES 55. Rheinische Post C DE 56. Daily Record C UK 57. La Razón C ES 58. Neue Westfälische C DE 59. El Correo C ES 60. Il Resto del Carlino C IT Total Global Ranking Note Updated: 30 June 2013 Update 2012: 30 June Source for Likers 2013: Facebook, June 2013 Source for Likers 2012: Facebook, June 2012 Updating and sources of circulation data: Italy, February Ads Italy, June Ads Other Countries: I Quarter 2013 official audit bureaus of circulation or other certified web sites II Quarter 2012 official audit bureaus of circulation or other certified web sites Diario Público ceased printed edition in March La Nueva España has been taken into consideration in 2013 research, in substitution of Diario Público.

11 QUANTITATIVE DATA Innova et Bella has analyzed Facebook relation strategies of a sample of 60 daily headings among the 10 main circulated newspapers in: Italy, France, Spain, Germany, Great Britain, and United States. Overall I&B research updated on 30 June 2013 shows a presence of more than 19.6 million Facebook likers and a growth of 7 million, compared to the 12.6 million likers of 2012 I&B research. Besides, the average total circulation, in 2013, of 28.1 million copies, shows a decrease of 1.5 million, compared to the circulation of 29.7 million copies we find in 2012 I&B research. COUNTRY Likers 2013 Likers 2012 Circulation 2013 Circulation 2012 Total United States Total Italy Total France Total Great Britain Total Spain Total Germany Totals The research points out another year of uniqueness for the Italian selection: Italy is still the country that presents Facebook likers supremacy over newspapers circulation. In 2013, the phenomenon has been observed also in Spain and France. In Italy, in 2013, we count an impressive 4.7 million total Facebook likers, compared to 1.9 million circulating copies waning from 2.2 million copies in In the US we see a rise in Facebook likers: 6 million in 2013 with an increase of 2.4 million likers compared to We also report a sensible rise of US newspapers circulation that counts 9.2 million copies in 2013, instead of 9 million of In France there are 3 million Facebook likers in 2013, and, for the first time, they overtake the circulated copies: 2.8 million, a slight decrease from 2012 where we counted 3.1 million copies. Great Britain shows a sensible rise in Facebook likers, 1.3 million in 2013, and a circulation decrease: from 8.1 million copies in 2012, to 7.6 million copies in 2013.

12 In Spain we count 1.7 million Facebook likers in 2013 (they were 900 thousand in 2012) that overtake circulated copies: 1.4 million, compared to the 1.7 million in Germany shows 1.3 million Facebook likers, rising from 0.9 million in 2012, with a circulation of 5 million copies, it was 5.6 million in In sum, for each paper copy, in Italy there are, in 2013, 2.5 Facebook likers, versus 1.0 in Spain, 1.0 in France, 0.7 in the US, 0.38 in GB, and only 0.25 in Germany. By considering the international sample, 5 Italian newspapers are still among the top 10 positions in a ratio of likers / circulated copies. Rank Newspapers I&B Rating Likers / Circulation 2013 Likers / Circulation Il Fatto Quotidiano B+ 18,1 13,7 IT 41. L'Unità B- 6,6 5,5 IT 12. Marca A 5,0 2,4 ES 26. La Gazzetta dello Sport B+ 4,6 2,4 IT 25. La Repubblica B+ 3,5 2,6 IT 4. The Guardian AA 3,2 1,9 UK 40. The Independent B- 3,2 1,0 UK 5. Le Parisien A 3,0 1,1 FR 11. Le Monde A 2,0 1,2 FR 16. Corriere della Sera A 2,0 1,6 FR 6. Financial Times A 2,1 1,2 UK 21. L'Equipe B+ 1,9 1,3 FR 8. Le Figaro A 1,8 1,0 FR 45. La Voz de Galicia B- 1,7 0,3 ES 1. The New York Times AAA 1,6 1,4 US 3. Washington Post AA 1,3 0,8 US 10. Libération A 1,2 0,7 FR 2. Los Angeles Times AAA 0,8 0,4 US 9. El País A 0,8 0,4 ES 19. Abc B+ 0,8 0,3 ES 29. Il Sole 24 Ore B 0,8 0,5 IT 42. Il Messaggero B- 0,8 0,3 IT 53. Il Giornale C 0,7 0,5 IT 27. La Voix du Nord B 0,5 0,2 FR 35. El Mundo B 0,5 0,2 ES 51. La Nueva España C 0,5 - ES 54. El Periódico de Catalunya C 0,5 0,3 ES 7. Bild A 0,4 0,3 DE 13. The Wall Street Journal A 0,4 0,2 FR 15. La Stampa A 0,4 0,2 IT

13 22. The Telegraph B+ 0,4 0,1 UK 43. Les Echos B- 0,4 0,2 FR 14. USA Today A 0,3 0,1 US 17. The Sun B+ 0,3 0,2 UK 32. Die Welt B 0,3 0,1 DE 20. Chicago Tribune B+ 0,2 0,1 US 28. The Times B 0,2 0,1 UK 30. New York Post B 0,2 0,1 US 37. Frankfurter Allgemeine B- 0,2 0,1 DE 39. Journal Sud Ouest B- 0,2 0,1 FR 46. Süddeutsche Zeitung B- 0,2 0,1 DE 50. Le Progrès C 0,2 0,1 FR 24. Houston Chronicle B+ 0,1 0,0 US 31. The Daily Mirror B- 0,1 0,1 UK 33. The Dallas Morning News B 0,1 0,0 US 38. Daily Mail B- 0,1 0,0 UK 44. Hamburger Abendblatt B- 0,1 0,0 DE 47. New York Daily News B- 0,1 0,1 US 48. Westdeutsche Allgemeine Zeitung C 0,1 0,0 DE 49. La Vanguardia C 0,1 0,0 ES 55. Rheinische Post C 0,1 0,0 DE 57. La Razón C 0,1 0,0 ES 59. El Correo C 0,1 0,1 ES 60. Il Resto del Carlino C 0,1 0,1 IT 23. Journal Ouest France B+ 0,0 0,0 FR 34. Sächsische Zeitung B 0,0 0,0 DE 36. Mitteldeutsche Zeitung B- 0,0 0,0 DE 52. Daily Express C 0,0 0,0 UK 56. Daily Record C 0,0 0,0 UK 58. Neue Westfälische C 0,0 0,0 DE LIKERS / CIRCULATION 0,70 0,43

14 ITALY - NEWSPAPERS RANKING Rank NEWSPAPERS RATING Likers 2013 Likers 2012 Circulation 2013 Circulation La Stampa A IT 16. Corriere della Sera A IT 18. Il Fatto Quotidiano B IT 25. La Repubblica B IT 26. La Gazzetta dello Sport B IT 29. Il Sole 24 Ore B IT 41. L'Unità B IT 42. Il Messaggero B IT 53. Il Giornale C IT 60. Il Resto del Carlino C IT Total Italy

15 FRANCE - NEWSPAPERS RANKING Rank NEWSPAPERS RATING Likers 2013 Likers 2012 Circulation 2013 Circulation Le Parisien A FR 8. Le Figaro A FR 10. Libération A FR 11. Le Monde A FR 21. L'Equipe B FR 23. Journal Ouest France B FR 27. La Voix du Nord B FR 39. Journal Sud Ouest B FR 43. Les Echos B FR 50. Le Progrès C FR Total France

16 SPAIN - NEWSPAPERS RANKING Rank NEWSPAPERS RATING Likers 2013 Likers 2012 Circulation 2013 Circulation El País A ES 12. Marca A ES 19. Abc B ES 35. El Mundo B ES 45. La Voz de Galicia B ES 49. La Vanguardia C ES 51. La Nueva España 1 C ES 54. El Periódico de Cataluya C ES 57. La Razón C ES 59. El Correo C ES Total Spain La Nueva España has been took into consideration, in 2013 research, in substitution of Diario Público that ceased printed edition in March 2012.

17 GERMANY - NEWSPAPERS RANKING Rank NEWSPAPERS RATING Likers 2013 Likers 2012 Circulation 2013 Circulation Bild A DE 32. Die Welt B DE 34. Sächsische Zeitung B DE 36. Mitteldeutsche Zeitung B DE 37. Frankfurter Allgemeine B DE 44. Hamburger Abendblatt B DE 46. Südddeutsche Zeitung B DE 48. Westdeutsche Allgemeine Zeitung C DE 55. Rheinische Post C DE 58. Neue Westfälische C DE Total Germany

18 GREAT BRITAIN - NEWSPAPERS RANKING Rank NEWSPAPERS RATING Likers 2013 Likers 2012 Circulation 2013 Circulation The Guardian AA UK 6. Financial Times A UK 17. The Sun B UK 22. The Telegraph B UK 28. The Times B UK 31. The Daily Mirror B UK 38. Daily Mail B UK 40. The Independent B UK 52. Daily Express C UK 56. Daily Record C UK Total Great Britain

19 UNITED STATES - NEWSPAPERS RANKING Rank NEWSPAPERS RATING Likers 2013 Likers 2012 Circulation 2013 Circulation The New York Times AAA US 2. Los Angeles Times AAA US 3. The Washington Post AA US 13. The Wall Street Journal A US 14. USA Today A US 20. Chicago Tribune B US 24. Houston Chronicle B US 30. New York Post B US 33. The Dallas Morning News B US 47. New York Daily News B US Total United States

20 COPYRIGHTS AND CONTACTS All rights are reserved for the Facebook Top Newspapers 2013 Research. All permissions and licences for publishing and diffusion are available under request: Innova et Bella Innova et Bella is the independent strategic consulting firm focused on innovation and competition. Its name is composed of two latin terms. Innova (imperative from the verb innŏvāre: to innovate) and Bella (imperative from the verb bellāre: to battle). Innovation and competition define Innova et Bella values, vision and mission, passions and capabilities, practices and services. Established on June 21st 1985, I&B counts today among its clients corporations, banks, financial and insurance companies, government institutions, foundations, no profit associations, public and private organizations from all countries. Innova et Bella Via Fatebenefratelli, Milan MI, Italy, EU Tel Fax info@i-b.com Web