Gustavo García-Mansilla

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1 Gustavo García-Mansilla Director - Executive Media MBA - Universidad de Navarra Summary Generalist senior manager with special skills in teams management, internationalization, change management, new business development, brand development, intrapreneurship and entrepreneurship. Strong international experience having worked in five different cities (Madrid, Barcelona, Sao Paulo, México DF and Buenos Aires) plus short term assignments in several European cities (Paris, London, Warsaw, etc.) Global vision, specialized in big corporations, multicultural organizations and academic organizations. Experienced in new media opportunities and on/off platforms integration. Specialties Strategic planning and execution. Sales&Marketing Management. Branding. Corporate Management. Business development. Financial and Production Management. Boards advisory. Post-graduate teaching at leading institutions. Training of management teams on strategy, marketing management and general management. Strategy and marketing consultancy. Experience Director - Executive Media MBA at January Present (3 months) Universidad de Navarra Part-time, international, digital and entrepreneurial skills developer program for future leaders of media industry. From Madrid, with the world-class education level of University of Navarra. Professor at IESE Business School Present (1 year) Marketing Management Part Time Professor at Executive Education Programs. Vice President at Intermedia Management Consulting September Present (1 year 7 months) Madrid-Barcelona-Pamplona-São Paulo-Dallas-New York A company focused in delivering consultancy projects and training programs to media and Page1

2 entertainment companies worldwide in cooperation with School of Communication, University of Navarra, Spain. Exclusive supplier of training and consultancy services for WAN-IFRA's company members in Spanish and Portuguese spoken countries. A selected group of senior consultants and prestigious professors are members of our staff. We run tailor-made training and updating Programs for Senior Managers and Owners, newsrooms, middle-management teams, marketing practitioners and advertising sales networks. On the consultancy field, we focus on media strategy, branding, new media, digital management, news production, editing, sales and marketing and convergence. Professor at Universidad de Navarra Present (11 years) Media Management Professor, School of Communication (FCom). My academic research is focused on two issues: 1. How to build integrated management platforms for companies (from media sector or any other) doing business on both "on and off" fields. 2. Brand management in media companies. 1 recommendation available upon request Vice President at Condé Nast February August 2010 (1 year 7 months) Based in Madrid, I was in charge of defining and executing global strategy and transferring corporate values to the Latin American companies under my responsibility. Editor of six magazines (Vogue Mexico, Vogue LATAM, Glamour Mexico, Glamour Latam, Arquitectural Digest Mexico and GQ Mexico) plus several websites and all kind of special supplements. I managed a team of 150 professionals based in Mexico City and Miami plus a regional sales and distribution network in several Latinamerican countries. 1 recommendation available upon request Managing Director at Grupo Planeta January February 2009 (2 years 2 months) I've managed company's operations in Europe (Planeta Marketing: with a 20 members team, four offices (Warsaw, Belgrade, Moscow and Amsterdam) from our headquarters in Barcelona. Activity focused on press promotions in newsstands, with a wide range of newspapers and media companies in more than 15 countries. My responsibility was down to P&L, with these functions directly reporting to me: editing, production, accounting, sales, marketing, tax and legal. 2 recommendations available upon request Profesor Asociado, Estrategia de Negocios at IE Business School Page2

3 (2 years) Programa Avanzado de Dirección de Empresas Editoriales Commercial Director at Espasa Calpe January January 2007 (5 years 1 month) Worldwide marketing and sales management. Activities mainly focused on Spanish and Latin American markets. Full responsibility for total turnover of the company. 2 recommendations available upon request Managing Director (Magazine Business) at IAE Business School November December 2001 (4 years 2 months) Publisher and Editor of a Management magazine driven to Senior Managers in Argentina and South America and Manager of Fundraising. As an entrepreneur I launched the magazine in partnership with the business school (where I had made my MBA before) merging my know-how with a powerful network and a top brand. We built together a powerful Media Brand which became a profit center where there was only a costs center. I also managed fundraising activities for funding academic programs and Alumni Department activities. 1 recommendation available upon request Sales Manager at Situris Editora Jornalistica February October 1997 (8 years 9 months) I was responsible for sales development and marketing management for South America, based alternatively in São Paulo and Buenos Aires. Serving tourism industry as a whole I successfully developed a portfolio of products through their entire life cycle. Skills & Expertise Entrepreneurial Experience International Business Business Management Marketing Management Brand Development Corporate Management Sales Management Marketing Strategy New Business Development Strategic Planning Consultancy Teaching Business Strategy Page3

4 Marketing Communications International Sales Management Consulting International Marketing Start-ups Advertising Entrepreneurship Languages English Portuguese Spanish French (Native or bilingual proficiency) (Native or bilingual proficiency) (Native or bilingual proficiency) (Professional working proficiency) Education Universidad de Navarra PhD, Media Management, IESE Business School - University of Navarra Advanced Digital Media Strategies, Institute for Media and Entertainment, New York City, IE (Instituto de Empresa) Programa de Habilidades Directivas, IAE Business School MBA, BUSINESS, Universidad del Salvador BA, Business and Tourism, International Congresses and Seminars Interests Music. Running. Page4

5 Gustavo García-Mansilla Director - Executive Media MBA - Universidad de Navarra 7 people have recommended Gustavo "Gustavo is a great professor. He always knows how to get the best from his students. His classes are very clear, structured and enjoyable. It was a pleasure to be one of his student. I would strongly recommend Gustavo as a professor of Marketing and Management. He has also a great professional career both in the editorial a media business." Gonzalo Sagardia, Student, Universidad de Navarra, was with another company when working with Gustavo at Universidad de Navarra "I had the opportunity to work with Gustavo García Mansilla at Ediciones Condé Nast, where he held the position of Group Vice President at Lationamérica. Gustavo is an enthusiastic and energetic leader, with an extensive knowledge of the publishing world. He is also a flexible and openminded person, always keen to listen to new ideas and projects. It's been a pleasure to work with Gustavo, who is also a kind an easygoing person." Natalia Gamero del Castillo Calleja, Managing Director for Condé Nast Digital, Ediciones Condé Nast, worked directly with Gustavo at CONDÉ NAST "Gustavo es gestor con una buena visión estratégica, sin que en ningún momento las circunstancias del día a día le hagan olvidar el objetivo perseguido. Excelente en el trato humano." Francisco Freixa Garcia, Director General, Planeta Marketing Institucional, SA, worked directly with Gustavo at GRUPO PLANETA "We worked with Gustavo when he managed all foreign partnerships of Planeta Marketing, of which The Music Marketeers is one. Gustavo has a clear overview of projects, a professional look on the work to be done and a sharp look on the people he works with. For me personally just as important: he is honest and interesting and fun to work with." Rob van Rozendaal, Owner, The Music Marketeers, worked directly with Gustavo at GRUPO PLANETA "Gustavo has a broad vision of the publishing process. Decisive and good at negotiation, he has a perfect combination of business vision and team working capabilities. After working with Gustavo for several years, I consider him a high valuable professional and a very good colleague." Page 5

6 Javier Poveda García-Noblejas, Project Manager, Grupo Planeta. Information technology & Internet Department, worked indirectly for Gustavo at ESPASA CALPE "I worked with Gustavo for many years and he is a competent, accurate and reliable manager. But what I appreciate the most was his efficient and enthusiastic work with all my team in Latin America." David Soler Freixas, Latin America Division Manager, Editorial Planeta DeAgostini, S.A., worked directly with Gustavo at ESPASA CALPE "To whom may concern,. I had the pleasure of working with Gustavo. His integrity, consistency and results orientation were key to achieve our goals. Patricio Fay" Patricio Fay, was Gustavo's client Contact Gustavo on LinkedIn Page 6

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