1 The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007 M:METRICS, INC.
2 Agenda M:Metrics In Brief The View from 10,000 Feet Current Mobile Usage Trends What Is Driving Us Forward (and Holding Us Back) Mobile Marketing: Opportunity Knocks
3 M:Metrics Measurement Approach Mobile Media Ecosystem is Complex Media Converges: Music, Television, Internet, Messaging Programming Decentralized: Operators, Off Portal, Brand Marketers Handset Technology Heterogenous: Hardware, Software, Open/Closed We Measure These Relationships Sophisticated survey techniques Direct behavioral measurement Content/ad monitoring 2007 M:METRICS, INC.
4 M:Metrics: Mobile Media Measurement Comprehensive Market Insight Topline Comprehensive market intelligence to help companies profit from mobile convergence. Direct behavioral measurement of the most active mobile media consumers. Insight on key trends and topics from thoughtleading M:Metrics analysts. Audience Media Insight Advertising Fusion into leading media planning tool for advertisers and marketers (Europe). Audience composition of mobile websites to guide ad targeting and spending. The who, what, where and when of advertising on the mobile web.
5 Agenda M:Metrics In Brief The View from 10,000 Feet Current Mobile Usage Trends What Is Driving Us Forward (and Holding Us Back) Mobile Marketing: Opportunity Knocks
6 Driven by device evolution, speed, and developing business models, the mobile phone is moving from being just a portable phone... to becoming a digital, mobile communication and media management platform.. To 4 billion consumers worldwide
7 However, There are Significant Variances in Usage by Market Place SMS - US lags, IT Leads IM -US Leads TV -ES Select consumption penetration measures, US and EU M:METRICS, INC.
8 In The US, Consumption is Showing Signs of Evolving As We Move From Mobile 1.0 to 2.0 Increase: Text Messaging (+26% YOY) ( +21% YOY) Sent Photos (+49.2% YOY) Sent Videos (+ 51.5% YOY) Watched TV (+ 19% YOY) Ringbacks ( +40.1% YOY) News & Info Via Download (+13.2% YOY) Steady, or Slight Decline: IM ( +5.5% YOY) Ringtones & Graphics (+ 8% YOY) Played Games (-16.8%) News & info via browser, text alerts (-10% YOY) Fixture Evolutionary Device Driven Disruptive Nascent 2007 M:METRICS, INC.
9 Agenda M:Metrics In Brief The View from 10,000 Feet Current Mobile Usage Trends What Is Driving Us Forward (and Holding Us Back) Mobile Marketing: Opportunity Knocks
10 Key Trend: Mobile 2.0 Services Adoption Beating Market Growth
11 Key Trend: Mobile Browsers Increasingly Active In Both the US & the UK, those who use, use more and more often Metered Smartphone Panel demonstrates browsing growth Average Daily page views + 61% YoY Average Daily time spent browsing + 48% YoY 22:35 15:14
12 Key Trend: The Rise of UGC Multimedia Sharing Continues to Surge Across Key Markets + 45% + 58% + 50% + 64% + 88% + 64% + 46% + 79%
13 Key Trend: PC to Mobile Connection Increasingly Important Sep 07 to Jan 08 44% growth in transferred from PC + 31% carrier music store + 31% friends and family Key driver of receptivity: it connecting the mobile ad experience to the PC.
14 Key Trend : News & Information Usage On Device Mirrors the Web Fast, Immediate, & On the Go Information Browsers Over indexing for use of Projected Reach % Browser access subgenre: news/info Subs Accessed women's magazine content 2,012, % non-voice services by Accessed men's magazine content 2,065, % younger demos & key Accessed horoscopes 3,414, % Accessed dating service 3,704, % Accessed comics or humor 3,737, % ethnicities Accessed shopping guides 4,280, % Accessed travel service 4,601, % Similar brands driving Traded stocks or accessed financial account 5,674, % Accessed traffic reports 5,902, % Accessed business directories 6,764, % usage Accessed restaurant information 6,932, % Accessed stock quotes or financial news 8,191, % Crackonomics of usage Accessed movie information 8,879, % Accessed entertainment news 11,074, % Accessed sports information 12,821, % Accessed news 14,735, % Accessed weather 15,924, % Accessed web search 16,123, % Any news or info 33,542,805, 14.8% Many top subgenres are location sensitive Source: M:Metrics MobiLens survey, 3 mo average ending May 2008, n=33, M:METRICS, INC.
15 Diverse, Multi-Modal Usage the Rule not the Exception Browsed (14.8%) Via SMS (9%) Via Downloadable (5%) Browser access subgenre: news/info Projected Subs Reach % Projected Subs Reach % Projected Subs Reach % Accessed travel service 4,601, % 2,112, % 1,092, % Accessed traffic reports 5,902, % 2,737, % 2,264, % Accessed restaurant information 6,932, % 2,825, % 2,102, % Accessed movie information 8,879, % 3,854, % 1,617, % Accessed maps 10,742, % 3,916, % 4,461, % Accessed weather 15,924, % 7.0% 5,380,959 24% 2.4% 3,662,433 16% 1.6% Accessed web search 16,123, % 3,669, % 1,819, % Source: M:Metrics MobiLens survey, 3 mo average ending May 2008, n=33, M:METRICS, INC.
16 Agenda M:Metrics In Brief The View from 10,000 Feet Current Mobile Usage Trends What Is Driving Us Forward (and Holding Us Back) Mobile Marketing: Opportunity Knocks
17 The 4 Laws of Mobile Phone Adoption Voice Is NOT the Killer App Pricing Impacts Adoption iphone vs. Blackberry Devices Impact Usage Better devices = more usage Bandwidth Increases Consumption Consumers want to drink from the hose 2007 M:METRICS, INC.
18 Strong Adoption of Unlimited Data Plans 35%
19 Smartphones Build an Audience: 7% & Growing 6.25% Penetration >3X Video >4X Music >4X Browsing >4X Social networking
20 Impressive 3G Growth Continues ~3X Video >2X Music 1.5X Browsing 1.4X Social networking
21 iphone Lives Up to Hype 2007 M:METRICS, INC.
22 Agenda M:Metrics In Brief The View from 10,000 Feet Current Mobile Usage Trends What Is Driving Us Forward (and Holding Us Back) Mobile Marketing: Opportunity Knocks
23 Mobile Advertising: Where On the Hype Curve Are Mobile Advertising: Where On the Hype Curve Are We?
24 Overall Mobile Marketing Opportunity by the Numbers: Many Positive Signs Emerge Consensus forecast of 16 billion globally by 2011 Averages all up Average mobile marketing budgets UP (100% YOY) Average advertiser churn DOWN (50% 07 vs.. 30% 08) Number & Diversity of Mobile Advertisers UP Average spend per campaign UP ($60 -$100k) Drive towards standards has made headway.
25 Overall Mobile Marketing Opportunity by the Numbers: A Market Place Still Largely Defined By Its Inhibitors Usage: No consensus on what key device features needed for mobile to be a dependable advertising platform User Interface: Proliferation of different designs of handheld Interface, buttons, & keypads complicate Advertising These variables multiply complexity & cost when it comes to advertising on mobile devices No clear consensus on what consumers will/ will not tolerate No definitive studies in the space around consumer acceptance of ads, nor of the effectiveness of mobile as a platform relative to other mediums Concerns around l/t decreasing effectiveness of mobile advertising Various camps seeing the handset ad model very differently, specifically As A Branding Tool: Perceived value in aggregating a quality audience for advertisers, model/ value proposition similar to magazines As A Direct Repose Tool: Perceived value as a tool to drive contextual, often location based activities As a Marketing Tool: Perceived value is the phone as an extension of other mediums, place to finish conversations started elsewhere Format Wars: Banner vs. SMS vs. Video Ad Model Issues Platform Issues Consumer Response Issues Marketplace Issues Deal Structures NOT standard Impact /effectiveness of campaigns NOT measurable enough Time to market NOT quick enough NOT enough Standards On-Deck vs... Off-Deck Carrier Lack of Flexibility (perceived)
26 Overall Mobile Marketing Opportunity by the Numbers: 5K Key Requirements For Effective Mobil biladvertising i It must lend self to targeting Permission-based advertising gains highest top-2 box response rating while relevance rated surprisingly low. It must accommodate a wide range of marketing activities and pricing / inventory models It must allow for optimization & management of campaigns It must provide clear, concise and actionable reporting Must provide value back to consumers Most respondents open to advertising i in exchange for subsidized d phone services.
27 Mobile Web Drawing Diverse Advertisers Advertiser by Sector, Oct. '07 IT Equipment 1.4% Consumer Electronics 1.6% Specialized Consumer Services 2.2% Automobile Manufacturers 2.3% Diversified Banks 2.4% Systems Software 2.8% Communications Equipment 5.3% Broadcasting & Cable TV 6.2% Application Software Wireless Telecommunication Services Internet Retail 10.8% 11.5% 13.5% Content Provider 29.4% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Share of 67,021 Ad Instances
28 So In Summary The cellphone is a unique platform for both consumers & marketers Evolution can be good Popular mobile content t mirrors popular web content: t immediate, necessary, & on-the-go Smarter phones & faster networks drive uptake of services Marketers must give value back to consumers to realize the full potential of the mobile advertising opportunity
29 Questions? Evan Neufeld Senior Analyst
30 Methodological Notes MobiLens Data The M:Metrics US, UK, Germany, France, Spain, and Italy panels are nationally representative samples of mobile subscribers age 13 and older. Survey fieldwork is conducted monthly, collecting responses from approximately 35,000 mobile subscribers across these six countries in each wave. New, independent samples are drawn each month to permit the continual tracking and trending of changes in mobile market behaviors. The M:Metrics survey has been carefully constructed to take advantage of M:Metrics proprietary device, operator service, and content databases. Intelligence has been built into the survey questionnaire allowing respondents to indicate handset models with an extremely high degree of accuracy. It also ensures that respondents are subsequently exposed to an appropriate series of questions related to the use of their specific mobile devices. Each month s sample is separately balanced to accurately reflect the total universe of mobile subscribers. Respondent samples are balanced a relative e to each country s Census-based demographic profiles for persons s age 13 and older as well as to operator network market shares based on each operator's quarterly reports to ensure appropriate representation of each country s mobile market. The data are projected to the total universe of subscribers using estimates of total active mobile phone subscribers derived each quarter from M:Metrics review and analysis of network operators quarterly reports. Notes: Data reflects individual users, as opposed to subscription lines or accounts. Survey respondents who use more than one mobile handset are asked to identify and base their responses upon their activity on the primary handset. Time periods are as indicated on each page. Three-month averages reflect monthly usage on a three-month moving average. 3 Month Average Ending January 2007 n= 30,567 Mobile Phone Users, US 3 Month Average Ending January 2008 n= 31,389 Mobile Phone Users, US 2007 M:METRICS, INC.
31 Subsidization : Where To Play the Ad Card in Mobile? Source: M:Metrics MobiLens survey, 3 mo average ending December , n=33,237
32 SMS Advertising Shows Results Texting proving an effective vehicle for ads and ad response 13% of people receiving text ads responded 5% of people receiving i text t ads bought (40% of responders) 9% of text users sent text in response to ad 15% of those responders bought Source: M:Metrics MobiLens survey, 3 mo average ending December , n=33,237
33 Mobile Music Audience Up 36% in 5 Months 26% listening almost every day
Key Trends in Mobile Content Usage & Mobile Advertising February 12, 2009 Kevin Muoio Agenda About comscore M:Metrics Mobile Handset Landscape Mobile Content Consumption State of Mobile Advertising Mobile
mobile marketing Orange Advertising Network may 2009 mobile marketing an opportunity for effective and interactive communication agenda mobile marketing - Spain - spanish market trends - why choose a mobile
Mobile Marketing & Advertising: The New Eldorado? Marketing Event, Vienna, November 9th 2007 Thomas Husson, Senior Analyst, European Mobile Jupiter Research: An International Research And Advisory Company
2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed
2014 Local Business Search Study Prepared by comscore, Inc. comscore, Inc. Proprietary. Agenda 1.Introduction and Methodology 2.Each Device Plays a Different Role in Local Search Tried and true, the PC/Laptop
INSIGHTS FROM OPERA MEDIAWORKS The first mobile ad platform built for brands, delivering breakthrough marketing at scale 90% of the top AD AGE GLOBAL ADVERTISERS 850 million+ UNIQUE USERS Over 18,000 SITES
Common Short Codes: Cracking The Mobile Marketing Code October 2007 Prepared by: Evan Neufeld, Senior Analyst Executive Summary Although at an early stage when compared with more mature advertising mediums
Mobile Search Deployments Mike Wehrs Vice President, Nuance Mobile & Consumer Services 1 Scary Stats 80 percent of crashes involve some sort of driver inattention within three seconds of the event. The
Critical Mass The Worldwide State of the Mobile Web Nielsen Mobile July 2008 INSIDE: U.S., U.K, and Italy Leaders in Mobile Internet Penetration 40 Million Strong in the U.S. Fixed Costs Unlimited Data
Living With The Internet A Latin American Study On What s Driving Web Behavior Agenda Project Objective & Methodology Executive Summary Evolution of the Internet Latin America Online Behavior Latin America
Smartphones and Application Trends and Opportunities Trends and Analysis Gabe Ingalls Contents Search Traffic KPIs Traffic Smartphone terms have received 61% more traffic in 2010 than during the same period
Q3 2014 INSIGHTS FROM OPERA MEDIAWORKS 9 of the top OVER 800M OVER 17,500 AD AGE GLOBAL ADVERTISERS UNIQUE USERS SITES AND APPLICATIONS Advertisers include... Publishers include... HIGHLIGHTS FOR THE THIRD
EUROPE ERICSSON MOBILITY REPORT NOVEMBER 2015 Market Overview Key figures: Europe 2015 2021 CAGR 2015 2021 Mobile subscriptions (million) 1,140 1,250 1% Smartphone subscriptions (million) 550 880 10% Data
50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]
The State Of Mobile Apps Created for the AppNation Conference with Insights from The Nielsen Company s Mobile Apps Playbook by The Nielsen Company Introduction Most Americans can t imagine leaving home
Rhythm Q2 2010 Mobile Video Advertising Report Rhythm releases statistics from their leading mobile video ad network every quarter All previous reports available at www.rhythmnewmedia.com Overview This
Dedicated to representing the highest standards in Internet publishing The Broadband-Enabled 18 to 34 Year-Old: Behavioral Analysis Conducted in partnership with June 2004 Table of Contents General Information:
www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities email@example.com Mobile Advertising Facts & Figures Mobile Advertisement is getting
Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics
STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages
Willingness to pay for news online The Survey findings November 20, 2009 Key findings Will consumers pay for online news? This is a burning issue for newspapers in the developed world The Boston Consulting
The State of Social Media Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions comscore s Innovative Approach Revolutionizes Measurement 2 Million Person Panel 360 View of
A Portrait of Today s Tablet User Wave II June 2012 Conducted in partnership with www.online-publishers.org Frank N. Magid Associates, Inc. Who We Are: Frank N. Magid Associates, Inc. is a leading research-based
THE MOBILE INTERNET CONSUMER INDIA 2013 AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS Preface The Mobile Internet Consumer - India 2013 report produced by MMA & Vserv.mobi addresses the audience insights
mobilda About Us was founded by Mars Technologies Ltd. with the primary goal of providing all around solutions when it comes to. powers advertisers, publishers and developers, offering advanced solutions
TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration
IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends Anna Bager Agenda A word about the IAB-US Mobile Center Consumers
Mobile Applications and OpenTravel Specifications A G E N D A Introductions Is the Mobile channel important? USER EXPERIENCE What is the next generation of mobile applications? How do Open Standards come
0 25 50 75 100 0 25 50 75 100 Internet TV Radio Newspapers Magazines 38 21 28 14 13 52 71 66 65 62 portable PC smartphone stationary PC TV device traditional mobile phone tablet smart TV game console e-reader
TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:
The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet Household Internet Access Internet access (all locations) Home Internet access Mobile Internet
Monetizing the Digital Opportunity Speech April 2014 Key Highlights 2 Norwegian Media Trends (1/2) Business Model 1 Current Business Models 2 Limitations 3 Conclusion The introduction of rich business-model
The Role of Social Media in Building Brands: Sizzle, Steak or the Whole Meal? Linda Abraham April 20, 2011 Who is comscore? Global Leader in Measuring the Digital World NASDAQ Clients SCOR Employees 1,000+
Executive White Paper Series Measuring Mobile Advertising ROI Using BlueCava Device Identification Inside Executive Summary... 2 The Challenges of Mobile Marketing ROI Measurement... 2 The Mobile Imperative...
The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases
Sports Fans and Digital Media A Scorecard on Preferences and Behaviors September 2012 Copyright 2012 Overview The playing field for the distribution of sports content has never been deeper or wider. Sports-related
Mobile Barometer Q1 2013 EU5 1 Contents Foreword Summary UK Germany France Italy Spain Appendix Subscription 2 Foreword The end of 2012 marked a milestone for mobile device ownership as for the first time
Europe 08 2011 Discovery: The ad units mobile users will most likely click on P5 Mobile web & app usage uncovered P4 Demographics: See who makes up the Mojiva network P7 mojiva.com Mojiva Inc. 81 Oxford
w w w. m e dia centero nlin e.co m Why TV Television Tops Three Screens Americans tuned into their televisions for recordsetting hours during the second quarter of 2009 when average in-home consumption
This presentation contains forward-looking information and statements about the Bouygues group and its businesses. Forwardlooking statements may be identified by the use of words such as will, expects,
International IPTV Consumer Readiness Study Methodology The Accenture International IPTV Study is based on structured telephone interviews using a standard questionnaire and quantitative analysis methods
Hitwise Mobile Client Release FAQ February 2013 About Hitwise Mobile Mobile is one of the most dynamic aspects of the Internet today. Understanding the way consumers use the Internet from mobile devices
Effective Monetization of Music on Mobile Every year, the music industry suffers huge losses from piracy and illegal downloads. To minimize these losses and achieve strong growth, the industry needs to
The digital youth: A glimpse into future market evolution By Bertil Chappuis, Ewan Duncan, and Naomi Neruda While many commentators note the swift uptake of all things digital by younger consumers, new
TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile
Smaato s Global Trends in Mobile Programmatic 1H 2015 This report is a thorough examination of the billions upon billions of mobile ad impressions served on Smaato s platform during the first half of the
We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.
Common Short Code and SMS Mobile Marketing The Time is Right for Mobile Marketing Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million,
Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game. Orange Advertising Network global insights international network reach
Baseline Assessment on Malaysia Mobile App Economy Presented by Ms. Ng Wan Peng Mobile Apps Ecosystem in Malaysia Mobile Apps Ecosystem in Malaysia Funding & Support Government 2 3 Developer Enterprise
Mobile Apps: What Consumers Really Need and Want A Global Study of Consumers Expectations and Experiences of Mobile Applications The Difference Between a Mobile App and a Mobile Website Before we evaluate
Mobile Web Watch 2012 Mobile Internet spawning new growth opportunities in the convergence era Internet through mobile devices poised to outpace access from stationary devices? The mobile Internet, the
Ever wondered why your parents are lacking in knowledge of the functionality of your mobile wizardry? Well, it might surprise you to know that mobile phone technology has only really developed over the
Mobile Advertising 2012 Duncan Fisher Importance of mobile Rising volumes, expected to surpass desktop by end 2013 Multi-device path to conversion miss mobile out and you could be missing the penultimate
Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights
European Mobile Market: Beyond Price-based Strategies Laura Allen Phillips, Research Analyst, Parks Associates A Paradigm Shift Italy The European Mobile Industry European Mobile Market: Beyond Price-based
De-Coding Digital Trends Ireland 2011 Job No: 18210 (1) The Key Trends 1. The smartphone factor + 2. The impact of social media = Increasing time online Sources: 1. Primary Research survey conducted in
How to Operate The story of SMS SMS global market development By Vincent Poulbere, Ovum Vincent Poulbere, Senior Consultant Vincent Poulbere is a Senior Consultant at Ovum, specialising in radio communications
GLOBAL MOBILE MEDIA CONSUMPTION INSIGHTS FEBRUARY 2013 Contents 1. Foreword 2. Executive Summary 3. Key Findings 4. Mobile is Getting Bigger 5. Introduction 6. General Media Consumption 7. Multitasking,
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
The changing face of the mobile phone and its implication for marketing The ubiquitous mobile phone The Irish love affair with the mobile phone is a well documented story. The most recent report from the
Image placeholder Digital Market Overview India Understanding the scale of change of online audiences and digital media in India The massive Indian market is changing fast. Internet access is mainstreaming
The global leader in mobile video adverti Vdopia Mobile Insights Vol 2.2, January 2014 MULTICULTURAL MARKETING REPORT UNITED STATES, 2013 Mobile Insights For Multicultural Marketing Why is multicultural
State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail
The Mobile Advertising Opportunity Personalization, Interaction, and Permission Patrick McCabe Senior Director Americas Advertising Alcatel-Lucent Contents The overall market growth and potential of mobile
Compared to last year, the percent EMEA consumers expect to spend online in terms of holiday shopping remains stable in each country over last year. While all EMEA shoppers indicate that Lower prices/good
Mobile Broadband, DSL, & International Bandwidth Prices Market and Competition Unit TELECOMMUNICATIONS REGULATORY AUTHORITY (TRA), LEBANON November 2011 Table of Contents I. Mobile Broadband Pricing in
PwC Global Media Outlook 2013-2017 www.pwc.com/outlook Consumer/end-user & advertising spending 5 year historical & 5 year forecast data 50 countries 13 segments Business-to-business Consumer and educational
Mobile Analytics Report February 2014 The Citrix Mobile Analytics Report for February 2014 provides insight into subscriber behavior and related factors that affect subscribers quality of experience (QoE)
FOR IMMEDIATE RELEASE March 30, 2012 Dentsu Innovation Institute Survey Comparing the Actual Usage of Tablet Devices in Japan and the US In the US, tablet usage is becoming a daily affair, taking the lead
END TO END MOBILE BUSINESS SOLUTIONS DIDMO is a market-leading mobile business solutions provider, serving clients and partners by leveraging our proprietary mobile content creation platform, Magmito DIDMO
CONSUMERLAB The Indoor Influence Regional report Europe Consumer Insight Summary Report April 2015 contents FROM DUSK TIL DAWN 3 LOCATION EQUATION 4 THE GENERATION GAME 6 INFORMATION IN HAND 7 METHODOLOGY
Consumer Attitudes towards the Emerging Location Opportunity Navigation Location Opportunities Service Nitesh Patel, firstname.lastname@example.org Viewpoint Snapshot As critical supply side enablers for
The Rise of Big Data and the Internet Judy Bahary, SVP, comscore Inc. Some Big Data Nuggets 92% of the world s data was created in just the past two years Today s smartphone would have been most powerful
The Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads RISE OF THE TABLET According to Gartner, tablets have sold faster than any other
Index Corporate Profile. Page 2 360Global Company Profile 1. Introduction Of SMS.. Page 2 1.1. What is SMS? 1.2 Comparison Of SMS Against Other Means Of Advertising 1.3 Where does SMS fit in? 2. Bulk SMS
Internet and web-based content.1 Internet take-up As in 14, eight in ten households in land have internet access in 1 In 1, eight in ten households in land (8%) have access to the internet (via fixed or
JupiterResearch: Un cabinet d études International spécialisé sur l économie numérique Fondé en 1986 à New York Spécialisé sur Telecoms / Media / Internet Siège social européen à Londres mais des équipes