A CONSISTENT BRAND El Mundo El Mundo elmundo.es El Mundo

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1 2015

2 A CONSISTENT BRAND El Mundo has a readership/usership that enjoys the content of El Mundo at elmundo.es and that takes an active part at social media. The impact that receives through El Mundo allows them to read in detail, to save contents and gives capacity of segmentation, audience more receptive to publicity. The impact that receives through elmundo.es allows it to go deep into the information, to interact and to have fun. The use of social media allows it to share, recommend, give their opinion and to make their reference circles take part of it.

3 EL MUNDO, THE MOST INNOVATIVE MULTIPLATFORM EDITORIAL PRODUCT Men and women who contact with El Mundo at anytime and anywhere in order to cover their information and entertainment needs.

4 WITH A GREAT AUDIENCE Unique Users Paper Readers Orbyt Subscribers Registers in the BBDD at elmundo.es 1,9 M Followers on Twitter Likes on Facebook 1,202 M Followers on Google + El Mundo offers a total audience, composed by the most interesting mix of paper and digital impacts, registers and social media.

5 THE MOST QUALIFIED TARGET OF THE MARKET The readership and usership of El Mundo have a very qualified profile. 41% GENDER AGE EL MUNDO 59% men 41% women 43%: 35 to 54 years old ELMUNDO.ES 60% men 40% women 44,4%: 25 to 44 years old 59% A+B SOCIAL CLASSES 81,2% 81,4% El Mundo offers a total audience, composed by the most interesting mix of paper and digital impacts, registers and social media.

6 A PERFECT PLANNING You will achieve a wider coverage with El Mundo and elmundo.es through a 5 sections campaign at El Mundo and 5 million page impressions at elmundo.es. TOTAL INDIVIDUOS Contactos (000) Grp s 23,17 Cobertura (000) Cobertura % 9,79 OTS 2,37 INDIVIDUOS DE AÑOS DE CLASE SOCIAL MM, MA Y A Contactos (000) Grp s 32,82 Cobertura (000) Cobertura % 13,61 OTS 2,41 Y obtendrás un perfil más interesante para las marcas El Mundo offers a total audience, composed by the most interesting mix of paper and digital impacts, registers and social media.

7 INNOVATIVE FORMATS El Mundo is pioneer by offering innovative formats in the web site as well as in paper. It is specialized in offering ad-hoc personalized solutions to the clients. El Mundo offers a total audience, composed by the most interesting mix of paper and digital impacts, registers and social media.

8 SPECIALS AT EL MUNDO AND ELMUNDO.ES March Top 100 schools ranking Father s day Water s day April EM Spring-Summer fashion style May Top 50 degrees ranking Technology June Top 250 Master ranking November Wine Drinks December Technological Christmas E.M. Christmas fashion style El Mundo offers a total audience, composed by the most interesting mix of paper and digital impacts, registers and social media.

9 Paper Readers Copies The greatest opinion leadership power by the hand of the journalists of El Mundo, who make it a unique product. A newspaper with a great prestige and credibility that causes a positive effect on the brand advertised. With a great editorial offer: 1 national newspaper, 12 supplements and 17 special editions.

10 Paper Readers Multiple formats adapted to the clients different needs and budgets. The supplements and specials of El Mundo are distributed with all the national editions, covering the entire readership special such interests as: technology, motor, trips, finances, leisure, culture or home; with proper advertisement contents and editorial for each target.

11 EDITIONS El Mundo, 17 on and off editions, and also at ORBYT. ALICANTE, ANDALUSIA, BURGOS, CANTABRIA, CASTELLON, CASTILE AND LEON, CATALONIA, IBIZA, MADRID, MALAGA, MALLORCA, NATIONAL, BASQUE COUNTRY, SEVILLE, SORIA, VALENCIA, VALLADOLID. El Mundo is also a reference thanks to its regional offer: 17 regional editions that cover specific tasks of each region, adapted to different advertising needs.

12 Unique Users Pages Views Average Connection Time Daily Users 32,8 MINUTES 2,4 million Elmundo.es combines topical issues with celebrities, tendencies, sports, culture, trips, health, home and leisure, definitely, a surprising and reliable source of information.

13 IP SPANISH SECTIONS SPORTS ECONOMY SPAIN CULTURE INTERNACIONAL l/o/c Pages Views Pages Views Pages Views Pages Views Pages Views Pages Views It offers a perfect navigation on mobile devices through navigator, as well as through the APP. Possibility of segmentation by local IP Images and videos are protagonists in a visual and cared web site that offers the most enriching experience. It gives the readership/ usership possibility of taking part, giving your opinion, competing or purchasing, always by the hand of expert opinion leaders.

14 WEB SITE WITH SPECIALIZED CONTENTS OCHOLEGUAS.COM METROPOLI.COM Pages Views Pages Views Unique Users Unique Users Ocholeguas.com is the most successful travel website in Spain. It offers guides, routes, destinations, recommendations and locations. Metropoli.com is the leisure and tendencies referential website. It gives all the information about cinema, theatre, music, concerts, drinks, art, food, plans, shoping and short trips.

15 A great part of the users of El Mundo read it through their mobile devices. In addition, El Mundo offers an APP with an easy and fast navigation and the possibility of choosing the most interesting sections. Downloads from AppStore Downloads from Android The advertisement is fully integrated The reader of El Mundo is permanently connected throughout a day and reaches the brand through his PC, Tablet or Smartphone depending on his needs.

16 EL MUNDO COMMUNITY It is composed by influential followers in Spain as well as in other markets. Followers El Mundo has a community of loyal followers that discuss, share and express their passion about the content of the newspaper and the website.

17 Registered in the database of elmundo.es It sends an adapted advertising message and shows different contents. The clients can purchase while being registered in order to do ing and to reach a more related audience at each campaign. This is defined by target, gender, age, region and consume (sports, leisure, cinema, hobbies ).

18 The team of Ariadna prepares a list of 100 products. Then, a jury composed by the staff of the supplements section and associations of the technology sector choose 10 honorees of that list. Metropoli Awards: Metropoli s critics choose the most prominent establishments and professionals of the restoration sector of the last season. Motor Awards: it is given to the celebrity of the year. This award highlights those professionals who contribute to the motor sector with their work and effort. Our clients have the possibility of joining their corporative image to our projects through a Sponsorship agreement. In this way, a wide repercussion in the media takes place.

19 EL MUNDO ORBYT Orbyt Subscribers El Mundo Orbyt launches every day the first edition of El Mundo, foreseeing the stand version. It includes all of its editions, supplements and magazines. STAND Bumper Banner horizontal 203 x 151 PC Banner 300 x 300 TABLETS Banner Vertical 369 x 123 Vídeo Spot en Galería Vídeo Spot en Galería Vídeo Spot en Galería OTROS - IPHONE - SMARTPHONE E - PAPER Animar Anuncio en Papel Animar Anuncio en Papel Animar Anuncio en Papel PC Páginas Exclusivas en PDF TABLETS Páginas Exclusivas en PDF Páginas Exclusivas en PDF Páginas Enfrentadas a Portada Páginas Enfrentadas a Portada OTROS - IPHONE - SMARTPHONE Páginas Enfrentadas a Portada Orbyt is an informative support for all those readers who want to be kept up-to-date at anytime, and anywhere. It is designed for a multidevice access in which the ipad is the king.

20 TOP 5 REASONS TO ADVERTISE AT EL MUNDO El Mundo is multichannel (paper, web, device, mobile...). Each channel has its advantages and peculiarities, complementing each other and giving to the customer what he wants at each moment. El Mundo has the most loyal, influential readership and usership, with a mixed and very qualified profile. El Mundo has a community of loyal followers that discuss, share and express their passion about the content of the newspaper and the website. El Mundo is pioneer by offering innovative formats in the web site as well as in paper. It is specialized in offering ad-hoc personalized solutions to the clients. The reader of El Mundo is permanently connected throughout a day and reaches the brand through his pc, Tablet or Smartphone depending on his needs. CONTACT WITH THE COMERCIAL DEPPARTMENT AT OR AT ANY OF OUR DELEGATIONS.

21 SOURCES MULTIMEDIA - DIAP. 01 EGM 2nd Acu Comscore MMX July Multiplatform elmundo sites. Orbyt internal source, activated subscriptions of digital subscribers. Data from Facebook and Twitter, July Registered in an internal source. MULTIMEDIA - DIAP. 02 2nd Accu 2015 y Comscore July 2015 elmundo.es sites, PC only. MULTIMEDIA - DIAP. 03 2nd Accu 2015 and Comscore July, 2015, elmundo.es sites PC only. * Total coverage (%) calculated using Random combination. NEWSPAPER - DIAP. 01 EGM 2nd Accu 2015 and OJD Jan-Dec WEB - DIAP. 02 Omniture July WEB - DIAP. 03 Comscore July 2015, MMX Multiplatform. MOBILE / IPAD - DIAP. 01 Omniture July 2015.App downloads, Accu internal source, June SOCIAL MEDIA - DIAP. 01 Data from Facebook and Twitter, July ORBYT - DIAP. 01 Internal subscriptions activated from digital subscribers, August SUPLEMENTS - DIAP. 01 EGM 2nd Accu WEB - DIAP. 01 Comscore July, 2015, MMX Multiplatform, elmundo.es sites. Daily users Omniture July 2015.

22 COMMERCIAL DEPARTMENT Advertising Director Newspapers, Internet and Mobile area Gonzalo Casas - Advertising Director Area mundo Press, Internet and Mobile Juan Goyanes - Advertising Javier Piñeiro Carlos Piccioni- Eva Fernandez- Fernando Esquivel- Gustavo San Miguel- Jose Maria Montejo- Maika Callejas- Monica Fernandez- Maria Trinidad Martin- Mario Velasco Alejandro Pendas Almudena Delmo Cristina España Patricia Lopez Amatrian Ana Bartolomé Maria Luz Pelaez Verónica Molina Advertising Director Transversal area Jose Luis Sanchez Crespo - Advertising Maria Jesus Palomero Jesus Doncel Maria Alvarez Fernando Ponce Ignacio Bofill: Advertising Director Delegations area Valencia Marcos de la Fuente - Andalucía Rafael Marin - Baleares Jose Maria Conrado - Cataluña Jose Daniel Luri - Norte Marta Meler -

23 2015 thanks so much

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