Media Kit. The world s largest online network for buyers and vendors of electronic components

Transcription

1 The world s largest online network for buyers and vendors of electronic components Media Kit

2 Contents 1 COMPANY 2 MARKETING CHANNELS 3 AUDIENCE PROFILE 4 WEBSITE INFORMATION 5 BANNER SPECIFICATIONS AND PRICING

3 1. Company ABOUT THE BROKER FORUM The Broker Forum is the leading international emarketplace dedicated exclusively to brokers and distributors in the electronic components industry. Established in 1996, The Broker Forum is a well-recognized online trading platform. It provides its members with a secure and neutral marketplace where they can source, buy and sell active and passive components, integrated chips, semi-conductors, diodes, transistors and many other electronic components. For both brokers and distributors, The Broker Forum s innovative products and services reduce risk, accelerate time to market, increase productivity, and help members remain competitive in today s international marketplace. Why TBF? We re the most recognized emarketplace offering the largest online inventory of electronic components in the industry. We offer the industry s most powerful online sourcing and advertising tools for electronic components. Our secure trading and verification services provide peace of mind. We provide unparalled customer care and expertise. Our commitment to innovation means our members benefit. MISSION STATEMENT Provide buyers and vendors in the electronic components industry a global trade marketplace, dedicated to giving members the ability to make timely and well-informed decisions through innovation and leading solutions. TBF Visibility Increase your web visibility and reach a targeted audience of electronic component industry professionals.» Average of over 5 Million page views per month» Average of over 500,000 visits per month» Visitors from over 100 countries worldwide

4 2. TBF Marketing Channels BROKERFORUM.COM Brokerforum.com is the leading online trading center for electronic components. Thousands of brokers and distributors around the globe can access over 65 million line items of real-time inventory, and hundreds of thousands of part searches are performed every day. Brokerforum.com attracts over 17,000 visitors to its public portal every day, while thousands of brokers and distributors from around the globe access the site's authenticated pages. Benefit from unparalleled targeted visibility in the electronic components industry. The site is available in English, Chinese and Korean. THE BROKER BULLETIN FREQUENCY: WEEKLY, MONTHLY The Broker Forum s e-newsletter features articles on the latest industry news and updates, as well as information on upcoming industry events, new TBF products and features, as well as a spotlight on some of our members. There are over 30,000 industry professionals around the globe currently subscribed to the newsletter, which is sent out in English and Chinese. TBF at a Glance» Over 65 million unique parts in the database» Over 60,000 thousand part searches performed ever y day» 24/5 targeted visibility to industry professionals PUBLIC PAGES The Broker Forum public pages provide information about services and solutions offered, and allows non-members to search or browse in the database of over 65 million part numbers. MEMBER PAGES TBF membership is reserved exclusively for brokers and distributors in the electronic components industry. Members can post and search parts, access buyer and vendor company profiles, leave feedback for other members and much more.

5 3. Audience Profile DID YOU KNOW? TBF is accessed around the world in over 100 countries in 3 languages: English, Chinese and Korean. TBF VISITORS AROUND THE WORLD Top 10 Countries China United States South Korea United Kingdom Germany Canada Japan Taiwan France Israel Visitors 846,368-1,057, , , , , , , ,592 Visitors from over 100 countries AVERAGE NUMBER OF PAGES INDEXED PER MONTH GENERAL METRICS PER MONTH GOOGLE YAHOO , ,171, , ,033,036 Unique Visitors 39,019 Visits 366,545 Page Views 3,711,747 MONITOR RESOLUTION BROWSER TYPE x x x x x 768 Other 47.2% 17.4% 11.2% 6.9% 4.4% 12.9% MSIE 6.0 MSIE 7.0 MSIE 8.0 M Firefox 3.5 M Firefox 3.0 Other 46.4% 27.6% 12.7% 5.0% 4.7% 3.6% Other M FireFox 3 M FireFox 3 MSIE 8.0 MSIE 7.0 MSIE 6.0

6 3. Audience Profile DID YOU KNOW? There are over 30,000 subscribers to the weekly and monthly newsletter. MEMBERSHIP PROFILE WORLDWIDE MEMBERS Buyers Sellers & Agents 31% 69% Americas Europe Asia 31% 20% 49% TESTIMONIALS The Broker Forum is hands-down the most reliable and informative inventory service on the internet. Our Purchasing Department uses the part search capabilities before making a single call. Sam Murphy Abraxsis Technologies After 8 years with The Broker Forum, we know that they are a highly professional and creative team. The service is really useful for the business and they always work to offer their customers new and progressive terms of the service. TBF is the best platform in this industry. Electronic Universe.0.5 Prism Electronics has been with The Broker Forum since 2002, and it has since been one of our main advertising tools. Not only has The Broker Forum helped our company grow, but they have helped us to find some of our best customers. The website is convenient and easy to use, and has a comprehensive part search system. The customer service is great; we can call any time of day and someone is ready to help. TBF has brought us valuable business and we are here to stay. Sofia Fedotova, Prism Electronics

7 4. TBF Website Information BROKERFORUM.COM PUBLIC PAGES» Target Audience: Professional brokers and distributors in electronic components.» Description: The public pages of BrokerForum.com showcase most of the features available to members of The Broker Forum. These pages drive an average of over 500,000 visits per month to the site, and are mostly informational for potential members.visitors can perform part searches within our inventory database of over 12 million unique part numbers listed on the site, as well as consult the news & events section to learn about what s happening in the industry. BROWSE PAGES Visitors can browse though millions of part number listings by part number, manufacturer or country. SEARCH RESULTS Visitors find targeted information about a specific part number including manufacturer, date code, quantity and region. Over 65,000 part numbers are listed. NEWS & EVENTS Visitors find information and news related to the electronic components industry: interesting articles, upcoming events and new products or features on BrokerForum.com. BROKERFORUM.COM MEMBERS PAGES» Target Audience: Professional brokers and distributors in electronic components.» Description: The Broker Forum membership is reserved strictly to brokers and distributors in the electronic components industry. All members are individually vetted before being granted access to the site. Members can post and search inventory, send RFQs, Quotations and POs, secure transactions with Escrow Services, network with and contact other members and more. DASHBOARD All members access this page when they first log on to BrokerForum.com. This page includes links to all the major sections of the members site. RFQ & PROCUREMENT Members can send RFQs, Quotations and POs directly to vendors via the online procurement system. TRADING CENTER All information pertaining to part searches, Escrow transactions, RFQs, Quotations, POs, inventory management and other trading information is available from this dashboard page. ESCROW PAGES Escrow transactions occur between a vendor and a buyer, whereby The Broker Forum acts as a third party to secure the buyer s funds until the shipment has been received and approved. All steps of Escrow transactions are performed online. SEARCH PAGES Members can search the database of over 65,000 parts one part at a time, or several parts at a time. Once they find the part they need, they can send an RFQ or PO directly from the search results listings. Over 60,000 thousand part searches are performed every day. IC ZONE Here, members can liaise with other members and representatives of The Broker Forum by posting and reading articles, forums and industry events, and learning about the latest TBF updates.

8 5. Specifications & Pricing BROKERFORUM.COM PUBLIC PAGES Section Ref. Dimensions (pixels) BROWSE BY POPULAR PARTS, MANUFACTURER AND COUNTRY #Spots Avail. Price /mth Avg. Impressions /mth» Average impressions per month: 5,000» Number of spots available: 1» Dimensions: 728 x 90 px SEARCH RESULTS» Average page views per month: 35,000» Dimensions: 120 x 240 px B a n n er B a n n er

9 5. Specifications & Pricing BROKERFORUM.COM PUBLIC PAGES NEWS & EVENTS» Average impressions per month: 30000» Number of spots available: 3» Dimensions: 228 x 156 px

10 5. Specifications & Pricing BROKERFORUM.COM MEMBER PAGES MEMBER DASHBOARD» Average impressions per month: 250,000» Number of spots available: TRADING CENTER» Average impressions per month: 500,000» Number of spots available: SINGLE SEARCH RESULTS» Average impressions per month: 1.2 M, swf

11 5. Specifications & Pricing BROKERFORUM.COM MEMBER PAGES SINGLE SEARCH RESULTS VERTICAL» Average impressions per month: 1.2 M» Number of spots available: 1, swf» Dimensions: 160 x 600 px B a n n e r MULTI SEARCH» Average impressions per month: 12, MULTI SEARCH RESULTS» Average impressions per month: 12,000» Number of spots available:

12 5. Specifications & Pricing BROKERFORUM.COM MEMBER PAGES QUICK ESCROW PO» Average impressions per month: 900» Number of spots available: 6, swf ESCROW CENTER» Average impressions per month: 7, MEMBER NEWS» Average impressions per month: 6,

13 5. Specifications & Pricing BROKERFORUM.COM MEMBER PAGES IC ZONE» Average impressions per month: 30,000» Number of spots available: 1, swf * Prices are in USD, basd on 4-week cycles REQUEST FOR QUOTE» Average impressions per month: 110, REQUEST FOR QUOTE PREP» Average impressions per month: 110,000» Number of spots available: 4» Dimensions: 300 x 250 px

14 5. Specifications & Pricing PROCUREMENT PURCHASE» Average impressions per month: 150, PROCUREMENT SALES» Average impressions per month: 480,000, swf

15 Media Kit 5. Specifications & Pricing THE BROKER FORUM NEWSLETTERS THE BROKER BULLETIN EXPRESS» Number of subscribers: » Number of spots available: 9» Dimensions: 600 x 100 px 1 / week * Prices are in USD, per issue Asia (Shenzhen) / Fax