TIPS,TRICKS & RESOURCES: HOW TO BECOME A SUCCESSFUL INTERNET MARKETER

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2 TIPS,TRICKS & RESOURCES: HOW TO BECOME A SUCCESSFUL INTERNET MARKETER 2

3 What Fabrily really is? Founded in 2013 and acquired by Teespring last December, Fabrily is a new startup company that enables organizations and individuals to create and sell custom apparel for fundraisers, events, or to generate extra income. is available in 5 different languages, campaign supporters can purchase items in 3 different currencies, and we ship orders to 178 countries and territories around the world. Fabrily is the perfect platform to create custom apparel to sell to your community with no costs and no risk. We handle payment collection, order production, shipping, customer service and give 100% of the profits back to you. Find out how Fabrily works in 60 seconds with our video: 60 Blog : Fabrily Classroom : YouTube Channel : 3

4 Go from Good to Great! Fabrily is an immensely powerful tool and just like all powerful tools it can be daunting at the beginning. Few sellers are successful on their first experience with launching campaigns. We are here to tell you that we know how to address your issues. Get ready for a dive into how to succeed on Fabrily! The following tips are essential for people who are newbies to Internet Marketing. 4

5 All the steps you need to succeed: 1) FIND YOUR NICHE First and foremost you need to find your people, who you want to buy your products. You probably need to answer the following questions: Do you have a group you re already a part of? Do you have an audience in mind that you want to target and find ways to be part of it? Check out some ideas for niches and designs here. 2) DO YOUR RESEARCH When you come to this step you need to research a lot your audience. What are they passionate about? What artworks currently exist for this audience, if any? Where you can usually find your audience (online or offline)? Learn more about niches that sell here. 3) CREATE YOUR DESIGN AND CHOOSE YOUR PRODUCTS Here you come to the more fancy and more creative step! It s always better to keep the design simple: Use one or two color design so you can get a higher profit Artwork dimensions: 3000x3000 pixels, 300 dpi (dots per inch),.png and.jpg format. It s better also if you upload a design less than 5MB Try to use your creativity and always use original designs and not to copy others design Create your own custom Fabrily store if you want to run more than one campaigns 4) SET UP YOUR CAMPAIGN In brief: To create your unique apparel, Start A Campaign on our website and play around with the Fabrily TeeMaker! 1. Start A Campaign (with no costs for you) 2. Choose the product, colours, and upload the design 3. Add additional items and colours 5

6 4. Write a description and choose your URL 5. Share the link to your campaign on social media 6. Wait for the orders and check your profits 7. Receive the profits from Fabrily and start thinking about the next design! 6

7 Specifically: First you need to go to Teemaker to set up your campaign Choose the price for your product(s) Recommend selling price standard products (including VAT): for standard unisex and ladies t shirts, for premium quality t shirts, long sleeve tees, performance tees, and organic tees 7

8 The duration of your campaign Recommend length of a campaign 7 10 days The goal With Fabrily s recent, new feature you can test new niches and ideas with the Goal of 5. Recommend goal is 20 or higher if you re sure about your design so you can get a higher profit or a goal of 5 10 if you want to test it! Make sure to keep your campaign description short to ensure that the BUY button is visible 5) CREATE A PROMOTION STRATEGY In case you promote your campaign organically then try to promote it via and social media on a daily basis, and optimize them. We suggest you to try paid advertising for all the details (click here). Below you can see an example of how a paid post on Facebook looks like. 7) PROMOTE IT PROPERLY Consider using incentives to trigger buyers interest such as free shipping, discount codes etc you can find them on your dashboard Free shipping and discount codes can both increase the conversion rates while at the same time help your campaign get more social shares! 8

9 Discount Codes: Visit the My Promotions section of your campaigner dashboard. Click here for more details Free Shipping: For more information on how to use this feature click here. 8) SEEK FOR ADVICE AND SUPPORT FROM FABRILY! Use Fabrily Insider Group, Classroom, Blog and all the social media that you re active on to look for more insights and in depth information or feedback on your designs and get answers to your questions Seek for your potential buyers opinion by sharing some design ideas for them to vote Social channels like Facebook, Youtube, Twitter, Pinterest, Linkedin are free and provide direct access to your potential buyers. Promoting your campaign s content effectively depends on your audience s level of engagement within each social media. So, check if your audience is active, if so it might be a good idea to post multiple times to a variety of different interest groups where your audience could potentially live Create visual posts as people respond better to a cool design than a block of text. Always, include a high quality image of your design to your posts 9

10 9) EXPERIMENT WITH YOUR PAID ADS Facebook Ads are a powerful, useful tool and also easy to manage. With Facebook ads you can target specific demographic and psychographic niches, i.e. you can advertise to people based on their age, location, interests, gender and much more. That s how you can show your products specifically to those people who are most interested in them. You can see that a newsfeed ad looks just like a normal Facebook post. Newsfeed ads are the most important ad placement on Facebook as people seem to engage (i.e. click, share, like and comment on the ad) a lot more if ads are shown in people s newsfeed. There are also right hand column ads which are displayed in Facebook s right column and share that space with other ads. The advantage of this placement is that it is a lot cheaper. However, the rate at which people click the ad tends to be significantly lower which mostly outweighs the low placement costs. Overall newsfeed ads tend to be much more effective but it s usually worth running both types to see which one performs better for you. As you can create both ad placements at the same time there is no extra effort involved when setting up the ads. You will learn more about that in the Set up section. Tweak your design if your ads generate high level of engagements (shares, likes, comments) but you don t get many conversions. Monitor what works and if something doesn t work just change it. For example, having someone wearing your t shirt and post it on social media works better in terms of sales than just post the link of your campaign. 10

11 10) PATIENCE AND REPETITIVENESS IS THE KEY FOR SUCCESS Don t give up: ailing your first campaigns it s normal, it s part of the game! Fabrily s big sellers have passed through the same steps. As soon as you find a niche that works, focusing on that will repay you of all the money spend in that previous (failed) ads! After the end of your campaign (successful or not), use the buyer messaging tool to thank your buyers for their purchase. If your campaign tipped, relaunch it and/or think about a new cathy design for the same niche and, of course, let your previous buyers know! you can find a lot of information, video tutorials and advanced tips to help you have success with your campaigns! 11) MEASUREMENTS Google Analytics Fabrily Statistics (on campaigners dashboard) 11

12 Facebook insights create and export reports in Ads Manager to see your most important ad metrics and learn how you re reaching your goals. Get started: Go to Ads Manager and click Reports in the navigation Click customize columns to use the column sets, dimensions and metrics to create reports with data that is most important to you. Read more about how to track your campaigns here 12

13 TOP SELLING COUNTRIES IN EUROPE 1. United Kingdom 2. France 3. Germany 13

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16 READY TO DIVE INTO THE INTERNET MARKETERS WORLD AND PAVE THE PATH FOR YOUR SUCCESS? 16