Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of

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1 Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of

2 Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting

3 Our World Today

4 It s not news. Traditional/ Conventional media is on the decline, and the whole world is fast becoming connected on the Internet. Digital ad spending in the US grew 17.1% in 2012, and will reach to 29.2% in 2016 Reference : emarketer.com

5 Forecast Global Media Growth by Market. Singapore will be matured with 3.7% growth Thailand is Up & Coming 11.2% growth Source : ATS Singapore 2013: PWC presentation on digital media trends for greater APAC region, SE Asia and emerging markets

6 Source : ATS Singapore 2013: PWC presentation on digital media trends for greater APAC region, SE Asia and emerging markets

7 Instead of thinking the decision is an either-or situation, synergize the strengths of both Digital and Conventional marketing will gain the maximum benefit for businesses

8 About Syndacast Syndacast is leading performance driven digital marketing and concept development firm specializing in cultivating innovative ideas from inspiration to marketplace We are innovators in performance marketing, revenue generation, customer engagement and experience design and offer a broad range of solutions that helps clients to consolidate, integrate and quantify online initiatives and solutions to generate ROI quickly and efficiently for online marketing initiatives.

9 Our Offices Team of 50 interactive experts Asia wide presence with offices in Bangkok, Singapore & Jakarta Bangkok Singapore Jakarta

10 Our Clients

11 Our Services Online Display Advertising Search Marketing ( SEM, SEO) Website Development Content Marketing Conversion rate Optimization Drive ROI Mobile Marketing Social Media Marketing Video Marketing

12 AdBoost - Precision Audience Targeting - - Not 1 Impression Wasted -

13 The Changed Display Advertising Landscape Direct Purchase from Publisher Websites The Evolution of Ad Networks Display Advertising 2005 Ad Exchanges - Precision Audience Targeting - - Not 1 Impression Wasted AdBoost Demand Side Platforms (DSPs) Multi-channel Audiencecentric Display Advertising Solution

14 AdBoost Quick Facts Syndacast s Proprietary REAL TIME BIDDING (RTB) Display Advertising solution Features Centralized Ad Management via AdBoost Dashboard Powerful Demand-side Platform (DSP) Integration with Large Ad Exchange Networks Consists of a Huge Data Pool Cutting-edge Data Management Platform (DMP) Supports Ads Retargeting Smart and Agile Optimization Engine Supports Rich Media Integration with Facebook Exchange Conversion Attribution Modeling

15 1: Centralized Ad Management via AdBoost Dashboard ADBOOST DASHBOARD Access to almost real-time campaign performance data Plug-in your website data into the AdBoost Dashboard to provide additional analytics Bite-size text summaries of the important performance updates you need to know

16 2: Powerful Demand Side Platform (DSP) AUDIENCE CENTRIC TARGETING Demographics Client website interactions It s not where you target, it s who you target. Browsing history and interests

17 3: Integration with Large Ad Exchange Networks AD EXCHANGE NETWORKS

18 4: Consists of a Huge Data Pool THE ADBOOST REPOSITORY IS HUGE 37 Billion impressions daily Bid calculations at 40ms or less AdBoost Data Warehouse + 3 rd Party Data Inventory in 40+ countries 8oo Million daily unique websites

19 5: Cutting-edge Data Management Platform (DMP) DATA MANAGEMENT PLATFORM (DMP) 1 st party data 3 rd party data Historical data Capacity to manage huge volumes of data 3 rd party data 1st party data Historical data Supports highly accurate audience targeting Recent visitors who hold membership of your loyalty program People with similar demographics / geographic to those who visited your site People with similar interests / purchase intent to those who visited your site Recent / Frequent visitors to your site

20 6: Supports Ads Retargeting RETARGETING Heightened Brand Recall Greater Engagement AdBoost Retargeting: Increased Conversion Converts on 2 nd Visit

21 7: Smart and Agile Optimization Engine OPTIMIZATION ENGINE Benchmarking against successful thousands of campaigns across APAC and European markets Auto detection of weak strategies Intelligent solutions based on AdBoost Data Warehouse Active Campaign Auto-Intelligence Optimization Benchmarking Against Campaigns in Data Warehouse References an array of dimensions in providing it s feedback on our campaigns Focused bidding on stronger strategies Advertiser Industry Ad Position Bid Strategy Type Creative Size Market Page Category Website/ Keyword Time of Day

22 8: Supports Rich Media MORE AD FLEXIBILITY Text Ad Standard Display Ad Ad can expand, float, peel down, etc to create a more powerful user response Allows ad creative to expand, interact and a stronger branding effect Rich Media

23 9: Integration with Facebook Exchange INTERGRATED ADS Facebook Exchange (FBX) is able to gather customer intent data from peoples interactions on websites out of Facebook Potential to create conversion through Facebook Ads Ability to re-target Facebook ads to potential customers who previously browsed your site Shopping Website www. Facebook Retarget Potential Customers on Facebook

24 10: Conversion Attribution Modeling PATH TO CONVERSION *SEO Partners with DoubleClick technology to track customer path across all media channels and model customer journey View on average how many interaction across different channels before a conversion occurs Display Banners 25% 10% Direct 35% 15% WEBSITE CONVERSION Better understand which media channel truly drive conversions edm 15% Have a better idea of where to allocate your budget to create maximum ROI SOCIAL MEDIA

25 Why AdBoost? AdBoost Higher Margins Reduced Media Wastage Impression-by-Impression Buying Premium Targeting Technology Dynamic Optimization - Precision Audience Targeting - - Not 1 Impression Wasted - Real-Time Analytics Transparency More Accurate Attribution Guaranteed Increased ROI

26 Client : 5-star hotels & resorts with 5 properties in key Asian destinations including Singapore, Malaysia and China. Singapore based company with 30 years of experience in managing hotels within APAC. Case 1 Campaign Target : Drive Volume Booking of US$ 1.5 Million within 8 Months. Average ROI of 7. By : PPC, AdBoost Banner Actual Results = US$ 1.6 Million Within 3 Months ROI is 19

27 Target : SG, MY, ID, AU, JP, UK,IN, HK, US, PH, CN Language : English, Simplified Chinese, Japanese, Bahasa Indonesia Key success factors : Extensive research on the hotel unique selling points, each property s target market. Then market locally with local language on local travel related websites offering different offers and promotions. Re-targeting tactics applied. Optimizing daily for better results.

28 THANK YOU Wolfgangjaegel.com

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