Online Advertising. Our Community is your Customer. What are the demographics of FieldMedia members? Why do HR Professionals become HR.com members?

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1 Reach and Captivate your Target audience Our Community is your Customer What are the demographics of FieldMedia members? 19% 20% 25% 4% 32% Regional Breakdown 04% North West 32% Southern US 25% MidWest US 19% North East 20% SouthWest US 150,000+ registered members 60% are American 59% are decision-makers (Manager-level and above) 60,000+ have over 500 employees Breakdown by Benefits & Compensation Communities General HR 63,400 Human Resource Management 56,800 Training and Development 52,100 Organizational Development 50,700 Staffing and Recruitment 49,700 Compensation 37,000 Benefits 36,600 Labor Relations 26,800 HRIS/ERP 23,900 Legal 23,400 Performance Management 14,500 Leadership 12,500 HR Metrics & Measurement 11,600 Executive Coaching 8,600 HR Outsourcing 8,500 Workforce Acquisition 6,900 FieldMedia is home to over 150,000 of today s and tomorrow s HR, Benefits and Compensation leaders and decision-makers. Over the past seven years we have become the largest social network and online community of HR executives. Members from around the globe trust FieldMedia publications to connect them with shared knowledge on best practices, trends and industry news in order to help them develop their most important asset their people. FieldMedia s new Web 2.0 environment provides an interactive community that members turn to on a daily basis for the answers they need. Unlike other HR web sites, FieldMedia invites members to customize their space, contribute content and share their expertise through blogs, articles and discussion forums. Our members are tuned in, engaged and committed to furthering their HR education and careers. Move in to the HR, Benefits and Compensations communities and leverage the trust that members place in FieldMedia. Our customized and innovative marketing solutions support, meet and exceed brand objectives. Our loyal advertisers frequently book year-long campaigns, having seen continued results year over year. Contact your advertising representative today to find out more. Why do HR Professionals become HR.com members? Membership is free Our members are engaged and active, taking full advantage of features such as our HR Career Network, Marketplace, blog tools, peer-to-peer networking, polls, discussion forums, user-contributed content and more HR.com is a reliable and trusted resource for shared knowledge on best practices, trends and industry news HR.com offers members over 25,000 pieces of searchable content - Access to 500+ live and archived webcasts - HR.com has 15 different communities with 300+ sub-categories, allowing users to quickly and easily find the information and contacts they need. - Fresh content daily. Over 125 new articles are published every week. - RSS feeds for new content 1

2 Reach and Captivate your Target audience What is HR.com s web site traffic? As of May 2007: Number of page views: 1.90 million/month Number of unique visitors: 136,000/month Number of new registered members: 1,000 per week Average number of pages viewed per visit: Premier 2. Skyscraper 3. Featured Spot 4. Pop Under Where does traffic come from? Our 150,000+ community members Search Engines. HR.com receives new visitors every day from major search engines HR.com ebulletins and enewsletters drive thousands of people back to our web site HR.com viral marketing campaigns. Fresh material every two months keeps HR professionals coming back for more. Webcasts. HR.com is the number one source for HCM (Human Capital Management) webcasts Social Networking. HR.com community members refer friends, peers and colleagues to the site to view their contributions HR.com exhibits at major HR trade shows throughout the year HR.com partners and advertises with other media in the HR space What Banner ad sizes are available? 1. Premier $75 CPM (gif, tif, Flash, 3 loop, 56k max) 250 x 250 pixels Our most prominent and in-demand display ad. 2. Skyscraper $40CPM (gif, tif, Flash, 3 loop, 56k max) 120 x 600 pixels Our largest area ad delivers great value. 3. Featured Spot $30CPM (gif, tif, Flash, 3 loop, 12k max) 230 x 100 pixels Inexpensive and small but effective, perfect for promoting a product or upcoming event. 4. Pop-under $100CPM (gif, tif, Flash, 3 loop, 56k max) 250 x 250 pixels Our best performing, the pop-under stays on the screen even after the HR.com page has been closed. Additional Fees: Targeting (by Community): add 25% to rate Agency: 20% commission Materials deadline: Three days prior to run date Ask your HR.com representative to help you to customize a campaign that maximizes your advertising dollars. 2

3 Direct List Rental Delivering Your Message Directly to HR Decision-Makers Your Company Looking to expand your reach? Build long-term loyalty? Generate high response rates? Drive website traffic? The value of opt-in direct allows you to do just that. FieldMedia s direct lists are 100% opt-in, CAN-SPAM compliant and contain only the most exclusive names and companies in the human capital industry. FieldMedia is home to over 150,000 of today s and tomorrow s HR leaders and decision-makers. Over the past seven years we have become the largest social network and online community of HR executives. Members from around the globe trust FieldMedia to connect them with shared knowledge on best practices, trends and industry news in order to help them develop their most important asset their people. Community members regularly update their online profiles, allowing us to offer Solutions Providers targeted lists that deliver highly qualified leads and branding opportunities. Our members are tuned in, engaged and committed to furthering their HR, Benefits and Compensation careers, which means they are always open to hearing how you can make them, and their companies, more effective. FAQs Why do advertisers frequently see better results from FieldMedia s list? Because Benefits and Compensation Solutions along with CDHC Solutions members are senior-level HR professionals and decision-makers that have a vested interest in being strategic and accountable. Our members trust us and rely on us, and our partners, to further their education on the best and next practices in human capital management. What makes our lists different than other industry lists? With hundreds of new members registering every week our lists are always fresh and updated. FieldMedia s lists are 100% opt-in, targeted and CAN- SPAM compliant and we carefully monitor our outgoing s to ensure that we never send members more than one sponsored message per week. 3

4 Direct List Rental Pricing Rental List Fee: $400/M Included: Tracking Set Distribution Date: every Wednesday FieldMedia s Membership List Global USA Canada Total opted-in to receive s (June 2007) Targeting Options Since FieldMedia operates community-based websites, our members keep detailed profiles of themselves, allowing you to select the most accurate target audience Breakdown by Community / Area of Interest all company sizes Geographic Breakdown City State/Province Country Zip Code/Postal Code (First 3 digits of zip, or First 3 characters of Postal Code) Area Code (First 3 digits of phone number) $10/M FieldMedia Small Business Addresses (Companies with employees) Breakdown by Title all company sizes Administrator Analyst Assistant Consultant Coordinator Director Executive Manager President / CEO Professor / Teacher Specialist Student Vendor Vice President Breakdown by Industry all company sizes $20/M Agriculture, Forestry, Fishing and Mining Computer/Telecom Construction Education Finance, Insurance and Real Estate Transportation and Public Utilities Health Services Company size Hospitality Manufacturing Retail Services Government Wholesale Trade Other ,000-2, ,500-4, ,000-9, ,000-14, ,000-19, , Additional Fees and Information Minimum order: 5000 names 4 Our Small Business list represents a large proportion of company decision-makers, executives and top management titles of firms with under 500 employees. Target the HR, Benefits and Compensation community and state/country to reach an even more receptive audience. Total list: 59,236 globally, 37,217 in the U.S and 5,400 in Canada Other targeting options: Community State/Zip/SCF Fee: $375/M Extra Fees: (not discounted to agencies or brokers) Commission: Ad agency: 15% Personalization: $150 flat Set Up/Delivery: $150 flat Split creative charge: $150 flat (up to two) Transmission Fee: $50/M Suppression Fee: $150 Flat (Under 100,000 names)* Domain Suppression Fee: $300 Flat Image hosting: $100 flat/month Materials: Required one week prior to blast date From: Messages will include Sponsor s name in the from line Subject line: Subject line and content are provided by the advertiser in both HTML and text * Additional charges apply for more than 100,000 names

5 RateCard In U.S. Dollars Onsite Placements Ad Placement Feature Spot: (230x100px) max 12k Pop-Under Ad: (250x250px) max 56k $100/M Premier Ad: (250x250px) max 56k $75/M Skyscraper Ad: (120x600px) max 56k $40/M Specialized Targeting +25% Buyer s Guide Listing $1200 Additional categories $200 each List Rental Small Business List Rental List Rental $375/M $400/M Targeting by Selects HR Community Industry Company Size Title/Position Country / State / Zip / SCF Phone Numbers Transmission Fee Split creative Fee Suppression File Personalization Image Hosting Set Up/ Delivery Domain Suppression $20/M $10/M $60/M $50/M each $150 fl at/month $300 fl at fee Webcast Sponsorship Standard $2,500 each Custom $7,500 each How-to/vlog $1,200 each Value Package $8,500 for 4 5

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