How To Increase Business Leads Using LinkedIn

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "How To Increase Business Leads Using LinkedIn"

Transcription

1

2 How To Increase Business Leads Using LinkedIn Are you looking for an easy and effective way to bring more traffic to your company website and generate more leads for your business? ParasolLeads, a division of the Parasol Financial & Insurance Solutions, is one of the insurance industry s highest quality leads generation services and we want to show you how to make it easy for current and potential clients to find out more about your company and to create leads via LinkedIn. Through regular and personal updates you can inform current and potential leads about developments, promotions and special offers, or information regarding products and services by simply creating a company page on LinkedIn. What Is LinkedIn? LinkedIn is a professional social network that helps enhance and expand an individual s or company s online presence. Whether you re in the market for a new job, new clients or leads, or just updated information on a person or company, LinkedIn literally links you into the business world, domestically and abroad, right from your home or office computer. LinkedIn is one of the world s largest social networks for companies and business owners. LinkedIn has over 100 million members and over 1.9 million companies who interact together;; giving professionals the opportunity to look for employment, products and services, and business opportunities while simultaneously allowing companies to put a face to their name and making it easy for people to learn more about them and to increase company marketing leads. First Step Company Page The first step you want to take is to create a Company Page. With a LinkedIn Company Page you decide which people see what on your page. You can customize your page, making it vieweraware, so a potential client wanting information or a professional looking for employment will be able to see different aspects of your company. Your LinkedIn Company Page will also be network-aware, meaning, members can see who in their network suggests using your products or services, who works for your company, or if you have a contact in common. Your company page will be divided into four parts: Overview, Careers, Products & Services and Analytics. Each page can be tailored and customized to your specifications.

3 Overview The best aspect of the Overview portion of your Company Page is that it allows you to directly contact members that follow your LinkedIn Company Page. Any messages or links you send to a follower will show up in their network update feed, as well as on your Overview page. (You can also send members personal updates or messages that will not show up on your Overview page.) Not only will you be able to directly send followers messages, but the Overview page is where people can see all of the detailed information you provide about your company, including: any updates, developments or announcements you may want people to know about. Products & Services The Products & Services Page allows you to display any and all of your company s products and services in a variety of formats. You can showcase your products and services via photos, videos, display banners, and summaries descriptions. Using these features is important because they create interactivity with your products and/or services, giving LinkedIn members a chance to really get to know your company. searches. You can create a directory that allows you to list and describe your products and services making it easy for people to browse and learn about what your company has to offer. Use key words in all of your summaries and descriptions. People use key words when searching for products and services they are interested in, so use as many key words as possible to make it easy for people find you in their Once you have given members and followers a way to interact with your company don t let them leave your page without giving them a call to action. Ask them to connect to you via LinkedIn or give them way to contact you or someone at your company who can answer questions and provide more detailed information. While this page allows you to inform LinkedIn members about your company s products and services in many ways, it also gives you the ability to target specific audiences. LinkedIn helps you find people who can relate and use your specific products or services by allowing you to customize up to 30 different audience segments. For example, if your company sells insurance, you can tailor an audience segment for each type of insurance your company sells. Each audience segment will act as a different tab with information personalized for a specific audience.

4 Another fantastic feature on the Products & Services Page is the ability to spotlight particular products or services. Each audience segment can have up to five products or services, three display banners and one tailored video. So if you are launching a new product or have any special sales or promotions, this is the page to advertise those offers. Take advantage of this page to help build followers for your LinkedIn account and create leads for your business by targeting specific audiences that have a need for what your company offers. Also, this page is where members can make recommendations for your products or services. Recommendations are testimonials of the quality of your company and services and are an excellent way to create discussions regarding your company and build leads. Careers Page The Careers Page doesn t just let you post current open positions, but the jobs will be targeted to the members viewing your company job openings. Your Career Page is extremely customizable making it easy for members to learn about your company s history, work environment and current talent. The Careers Page is an ideal place for you to discuss company awards and projects, or just talk about your company mission and values. You get to choose how much information you would like to include. LinkedIn members from around the world will be able to find out information on your company and any job openings you have available. It is this type of situation where the customizable options are so handy. You can once again adapt your message for target audiences. If you have offices or branches domestically and internationally, you can tailor the provided information differently for someone in New York or California or even in Europe or Asia. You decide how you want to present your company to every different kind of LinkedIn member. Analytics Page LinkedIn will keep track of not only who is following you but also who looks at your Company Page;; whether they are an individual, group or company, what interactions they had with your page, what interested them most about your Company Page, and how much traffic your page is generating. This information is private and only available to administrators of your page. Administrators will receive monthly data reports that allow you to analyze the kind of members that view your page and the followers you gain. This information will also help you know what the best markets are for you to pursue leads

5 Other Lead Creating Tips Besides creating a Company Page on LinkedIn here are some tips on creating new leads for your Company via LinkedIn. 1. Be a Follower This is one of the easiest and simplest actions you can take: follow other individuals, groups and companies on LinkedIn. The more people you follow on LinkedIn the more your company will show up in their circles, the more often people will see your company name. Follow other companies who are in the same industry as your company. LinkedIn will even suggest groups that are relevant to your business for you to follow. (This feature is under the Groups tab on the navigation ribbon at the top of the LinkedIn Home page.) 2. Take Time to Answer Questions Running a successful business is time consuming no matter who you are or what industry you are in, but one aspect that will direct you to prime leads is by answer people s questions. Take the time to connect to your current and potential followers. If someone has taken the time to ask you a question about your particular business or industry it means they are interested in what you do. Give them a chance to learn more about you and your business by simply taking 15 minutes a day answering questions you get through LinkedIn. 3. Discussions Participating and creating discussions on LinkedIn is a great way to get people talking about your industry, a specific product or service, and ultimately your company. The advantage of participating in an existing group is that it is already targeted to a specific audience. Find groups that are related to your industry or business and offer your expertise in groups discussions. Or get people talking about a specific topic by creating your own discussion group and inviting people to participate. 4. Introductions and Recommendations Don t be afraid to introduce people you know to each other and be generous with your recommendations. If you know people who would benefit from being introduced to each other, or you are aware of an excellent product or service you can recommend to others then take the time to make the introduction or recommendation. People are likely to return the favor which will help you gain more leads.

6 5. Call to Action & Contact Information As mentioned in the Products & Service Page section, a call to action is one of the main keys to building leads. Always include a call to action with any promotions, special offers or general information you provide. It is important to catch the attention of the person or company viewing your page and then give them an action to take, such as: visiting your website or providing you with their contact information. Or, give them a way to contact you outside of LinkedIn by providing your direct contact information on your Company Page. 6. Other Social Networks LinkedIn allows you to connect your account to your other social networking accounts such as Facebook, Twitter, You Tube, or a blog. Use these tools to your advantage and link all of your networks together. LinkedIn is definitely a place where you want your business to be represented. Social networking is a proven method of building your business and LinkedIn is the best social networking venue guaranteed to generate leads for your business. Don t waste your time getting insurance leads the hard way, create a LinkedIn account and save more time and energy to spend on running your business more efficiently. If you have any questions about ParasolLeads, please do not hesitate to visit our website at or contact us at We are here to assist you in bettering your business.

AgingServicesJobs.org Quick Start Guide Powered By SmartRecruiters!

AgingServicesJobs.org Quick Start Guide Powered By SmartRecruiters! AgingServicesJobs.org Quick Start Guide Powered By SmartRecruiters! Welcome to SmartRecruiters A Secure online tool that helps you manage your hiring process from start to finish. SmartRecruiters lets

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Marketing for Small Businesses on LinkedIn

Marketing for Small Businesses on LinkedIn Marketing for Small Businesses on LinkedIn HIRING BUILD YOUR PIPELINE 1 OF 5 Products covered in this playbook: Company Pages MARKETING Get your company s name out there, loud and clear. LinkedIn Groups

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT?

IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written

More information

Inspire, engage and connect with your audience

Inspire, engage and connect with your audience Inspire, engage and connect with your audience MobileEvent is a branded and scalable mobile solution that gives you everything you need to drive participation and build lasting relationships at your events

More information

How-To Guide: Facebook Marketing. Content Provided By

How-To Guide: Facebook Marketing. Content Provided By How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos

More information

80 Points Marketing Checklist for Cleaning Businesses WWW.CLEANTOWN.CO.UK

80 Points Marketing Checklist for Cleaning Businesses WWW.CLEANTOWN.CO.UK 80 Points Marketing Checklist for Cleaning Businesses Cleaning Business Marketing Checklist Establish your Marketing Message. Many people believe that marketing is just about advertising their product

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

What is Social Media Optimization? Why Employ Social Media Optimization?

What is Social Media Optimization? Why Employ Social Media Optimization? What is Social Media Optimization? Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter,

More information

Social Media Marketing

Social Media Marketing Social Media Marketing SEO and Social Media Social media sites show up in search results (Google Universal Search) Social Media activity is a signal to search engines Social media and content marketing

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES

HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES 1 MAKE MOBILE EASY With around 15% of visits now coming via mobile

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Graduate Prospects Media Pack

Graduate Prospects Media Pack Graduate Prospects Media Pack The complete package for international advertisers Your contact: Carlos Howarth Senior Account Executive +44 161 277 5271 c.howarth@prospects.ac.uk Lisa Williams Senior Account

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

5 Tips to a Successful & Profitable ecommerce Website

5 Tips to a Successful & Profitable ecommerce Website 5 Tips to a Successful & Profitable ecommerce Website 2011 Keystone Click LLC www.keystoneclick.com www.facebook.com/keystoneclick www.twitter.com/keystoneclick 414-810-6650 info@keystoneclick.com Congrats

More information

Company Pages and Followers

Company Pages and Followers Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence

More information

SEO Marketing Strategy. Keeping you connected through SEO

SEO Marketing Strategy. Keeping you connected through SEO SEO Marketing Strategy Keeping you connected through SEO Table of Contents Popularity Keywords Content Uniqueness Marketing Links Traffic Ranking Innovation Optimization Analysis Popularity In order to

More information

Sample Website Brief. Sample Website Brief 1

Sample Website Brief. Sample Website Brief 1 Sample Website Brief Sample Website Brief 1 Sample Website Brief Many potential clients ask us for an example website brief. The following is a fictional example based on a non-profit organisation. It

More information

linkedin s new company pages

linkedin s new company pages 1 a step-by-step guide to linkedin s new company pages How to Use LinkedIn Company Pages for Marketing A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Tips for cost effective marketing in a recession (or at any other time)

Tips for cost effective marketing in a recession (or at any other time) Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options

More information

Award Type Awards of Excellence Association. Award Category Innovative Marketing Campaign. Total annual association budget Over $750,000

Award Type Awards of Excellence Association. Award Category Innovative Marketing Campaign. Total annual association budget Over $750,000 Award Type Awards of Excellence Association Award Category Innovative Marketing Campaign Total annual association budget Over $750,000 Name: 2014 National Conference on Philanthropic Planning Describe

More information

Who we are Who we are

Who we are Who we are 2 0 1 5 Who we are Who we are Who we are About Anetwork Founded in 2010 as CPC Advertising Network with around 5 to10 staff, Anetwork currently owns an intelligent team of 47. In 2015, With an annual growth

More information

Engaging the growing Washington, DC Chapter through a dynamic online presence

Engaging the growing Washington, DC Chapter through a dynamic online presence Engaging the growing Washington, DC Chapter through a dynamic online presence Summary Statement: www.smpsdc.org Objectives As the 2009/2010 year was winding down, SMPS Washington DC was facing an unknown

More information

Becoming an Independent Online Instructor

Becoming an Independent Online Instructor About Niritech Based in Kingston Jamaica, Niritech is a service based company offering Software Development and E-learning services to its diversified client base. Niritech is a bold and innovative company

More information

Advertising Rate Card

Advertising Rate Card Advertising Rate Card http://www.crewpass.com.au 2014 / 2015 Page 1 of 7 About Technicians Crew Pass Technicians Crew Pass core team has worked in the Arts and Entertainment industry for many years. It

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

Social media how to ensure success SocialB Ltd @SocialBUK @Lynseysweales

Social media how to ensure success SocialB Ltd @SocialBUK @Lynseysweales Social media how to ensure success SocialB Ltd @SocialBUK @Lynseysweales What will you leave with today? Why social media is so significant for business The four key areas to building social media success

More information

A Social Media Guide for Your Medical Practice. Helping your practice get started in social media marketing.

A Social Media Guide for Your Medical Practice. Helping your practice get started in social media marketing. A Social Media Guide for Your Medical Practice Helping your practice get started in social media marketing. Intro: Why is social media important to your medical practice? A social media presence is important

More information

Search Engine Marketing(SEM)

Search Engine Marketing(SEM) Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine

More information

Guide Boosting sales through online marketing

Guide Boosting sales through online marketing Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in

More information

PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising

PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising Presented by Jenny Keller ( @JennyAtHaley) Agenda Today What is Pay-Per-Click (PPC) advertising? Why

More information

Marketing Guide for Authors

Marketing Guide for Authors Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.

More information

TIPS,TRICKS & RESOURCES: HOW TO BECOME A SUCCESSFUL INTERNET MARKETER

TIPS,TRICKS & RESOURCES: HOW TO BECOME A SUCCESSFUL INTERNET MARKETER 1 TIPS,TRICKS & RESOURCES: HOW TO BECOME A SUCCESSFUL INTERNET MARKETER 2 What Fabrily really is? Founded in 2013 and acquired by Teespring last December, Fabrily is a new startup company that enables

More information

Tools for High Performance Recruitment: Carl Freelove Marketing Manager

Tools for High Performance Recruitment: Carl Freelove Marketing Manager Tools for High Performance Recruitment: Building a Better Workforce Carl Freelove Marketing Manager Agenda: what you will takeaway About jobs.ac.uk Recruitment market overview The recruitment tools: creating

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

Using social media to build your WFG business

Using social media to build your WFG business Using social media to build your WFG business How Can Social Media Help Your WFG Business? What Is Social Media? Social Media is a fantastic two-way tool used for building relationships with audiences

More information

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN 2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media

More information

Pinterest Beginner s Guide for Attorneys

Pinterest Beginner s Guide for Attorneys Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how

More information

9 Ways to Monetize Your Event App

9 Ways to Monetize Your Event App The ABC s of mobile apps are pretty clear. Always. Be. Connecting. This has expanded beyond attendees connecting with each other and now includes connecting your attendees with speakers, exhibitors and

More information

Join the conversation (Part 1)

Join the conversation (Part 1) Join the conversation (Part 1) How to set up a business account on Facebook and engage with customers & prospects Right now around the world, millions of consumers are engaging with businesses through

More information

Local Seo With Google Plus

Local Seo With Google Plus Local Seo With Google Plus PageTraffic Web Tech Pvt. Ltd. All rights reserved. GET NEW CUSTOMERS EVERYDAY! TABLE OF CONTENTS INTRODUCTION... 1 CLAIM GOOGLE+ LOCAL LISTING... 2 OPTIMIZING WITH LOCATION-ORIENTED

More information

25 ways to boost your social media recruitment campaign: a hiring manager s guide

25 ways to boost your social media recruitment campaign: a hiring manager s guide 25 ways to boost your social media recruitment campaign: a hiring manager s guide #Hiring #Jobs Let s get started People buy from people Go where your customers (or in this case, candidates) are Re-visit

More information

Whatever your company s advertising needs may encompass, Silver Barrel delivers the creative solutions that are functional and look great.

Whatever your company s advertising needs may encompass, Silver Barrel delivers the creative solutions that are functional and look great. Website Content Creation Silver Barrel Solutions http://www.silverbarrel.com Welcome! Silver Barrel Solutions is a creative advertising agency based in Victoria, British Columbia that takes the difficulty

More information

Online Reputation Management Services

Online Reputation Management Services Online Reputation Management Services Potential customers change purchase decisions when they see bad reviews, posts and comments online which can spread in various channels such as in search engine results

More information

SHORT GUIDEBOOK TO UNDERSTANDING. Email Marketing and Social Media

SHORT GUIDEBOOK TO UNDERSTANDING. Email Marketing and Social Media SHORT GUIDEBOOK TO UNDERSTANDING Email Marketing and Social Media Table of Contents Email Marketing is proven to be effective 1 Email marketing helps you achieve your goals 1 Social Media has HUGE Potential

More information

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience

More information

Impact of Social Media Marketing on SME Business Author:

Impact of Social Media Marketing on SME Business Author: Impact of Social Media Marketing on SME Business Author: Rahul Jain, Director Digital Marketing & Chief Strategist, InnoServ Digital, InnoServ Solutions Pvt. Ltd. ABSTRACT With the growth of Internet and

More information

Build Your Online Social Network & Your Business. 87% of homebuyers used the Internet to research their options

Build Your Online Social Network & Your Business. 87% of homebuyers used the Internet to research their options Are You Building Your Social Network Online? Your Clients and Competitors Are! Consider This: 87% of homebuyers used the Internet to research their options 90% of Internet homebuyers found their REALTOR

More information

Advertise With Us MERCHANDISING

Advertise With Us MERCHANDISING Advertise With Us MERCHANDISING 2015 media kit Why Advertise with Us For our valued partners, Newegg Marketplace doesn t stop at just providing the tools you need to succeed. Besides our state-of-the-art

More information

Present yourself to the global higher education community, your way. branding@timeshighereducation.com

Present yourself to the global higher education community, your way. branding@timeshighereducation.com Present yourself to the global higher education community, your way branding@timeshighereducation.com Our platforms THE Professional A unique news and careers platform for THE professionals and researchers,

More information

What s in a brand? What is Personal Branding?

What s in a brand? What is Personal Branding? Session Overview Personal Branding UCC Careers Service Personal Branding: An Introduction Personal Branding: A 10 Point Plan CV s v E-Portfolios Exercise: Creating a Brand Exercise: Visualisation What

More information

social media boot camps getting your business off on the right foot

social media boot camps getting your business off on the right foot social media boot camps getting your business off on the right foot introduction It doesn t cost the earth to do, but could cost you business and your reputation if you don t! Why Oak Consult - We thought

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase

More information

6/7/2010. Social Media: Building Connected, Resilient, Prepared Communities. General LinkedIn Facebook Twitter

6/7/2010. Social Media: Building Connected, Resilient, Prepared Communities. General LinkedIn Facebook Twitter Social Media: Building Connected, Resilient, Prepared Communities General LinkedIn Facebook Twitter 1 Major Social Networking Sites Male and Female Users 2 Major Social Networking Sites Average Age of

More information

Social Media Marketing. Today the question is not if Social Media Marketing is right for your business, the question is how to use it right!

Social Media Marketing. Today the question is not if Social Media Marketing is right for your business, the question is how to use it right! Social Media Marketing Today the question is not if Social Media Marketing is right for your business, the question is how to use it right! How the Internet Has Changed Marketing Old Marketing = Outbound

More information

BPMonline CRM User Guide

BPMonline CRM User Guide BPMonline CRM 1 CONTENTS About This Guide... 4 1. BPMonline CRM Concept... 5 1.1. Leads... 6 1.2. Accounts... 7 1.3. Contacts... 10 1.4. Activities... 12 1.5. Opportunities... 14 1.6. Invoices... 16 1.7.

More information

MANAGEMENT AND AUTOMATION TOOLS

MANAGEMENT AND AUTOMATION TOOLS MANAGEMENT AND AUTOMATION TOOLS A guide to help with the automation and management of your social media presence 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

WHITE LABEL PROGRAM. Make Money With Your Own Website Builder. Inside:

WHITE LABEL PROGRAM. Make Money With Your Own Website Builder. Inside: WHITE LABEL PROGRAM Inside: Make Money With Your Own Website Builder White Label Program Introduction Web Design is BIG BUSINESS Why Build Websites with SiteSwan? How to Grow Your Company with SiteSwan

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of

More information

Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence

Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence With more than 600 million Facebook users and a worth of $50 billion, it would be foolish for businesses

More information

Search Evolution. Maps Images Text Blogs Wikis Video Reviews. Personalized Search

Search Evolution. Maps Images Text Blogs Wikis Video Reviews. Personalized Search Search Evolution Maps Images Text Blogs Wikis Video Reviews Personalized Search How Search Engine Spiders Work Spider-Bot Home Page Fetches ALL Content to add to the Search Engine index Spiders & Rankings

More information

Add Social Media to Your Event Strategy

Add Social Media to Your Event Strategy Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

Autumn 2015. Job advertising CV matching and search Employer branding

Autumn 2015. Job advertising CV matching and search Employer branding Autumn 2015 Job advertising CV matching and search Employer branding ABOUT US Take a fresh new approach to your recruitment advertising What began as an anagram for employment has today become the UK s

More information

A Social Media Primer for Lawyers

A Social Media Primer for Lawyers A Social Media Primer for Lawyers Introduction What Is Social Media and Should You Be Using It? Many lawyers have questions about the new social media phenomena. What is it? Should they use it? What is

More information

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved. (+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing

More information

The Social Media Guide For Small Businesses

The Social Media Guide For Small Businesses The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media

More information

5 Ways to Increase Your Visibility through NJAAP s New App

5 Ways to Increase Your Visibility through NJAAP s New App 5 Ways to Increase Your Visibility through NJAAP s New App NEW! NJAAP s Mobile Event APP connects your organization directly with attendees. NJAAP is pleased to announce that for the 2016 Annual Conference

More information

Social Media 101. The Basics of Social Media

Social Media 101. The Basics of Social Media Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need

More information

Using Google Analytics

Using Google Analytics Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE

Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class OVERVIEW: Learn to Maximize Your Business and Sales Potential through Twitter, Facebook, Youtube,

More information

PUBLIC RELATIONS GUIDE

PUBLIC RELATIONS GUIDE PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.

More information

8 Killer Tips: How to Use Facebook for Event Marketing

8 Killer Tips: How to Use Facebook for Event Marketing Follow us on: 1.888.822.6693 HOME ABOUT SERVICES BLOG RESULTS LEARNING CENTRE CONTACT 8 Killer Tips: How to Use Facebook for Event Marketing Posted by Steve Toth in Social Media Marketing on April 12th,

More information

Who We Are. How We Can Help

Who We Are. How We Can Help Who We Are IlluminAge specializes in communication support services for senior living communities, sub-acute care providers, and long-term care facilities. We serve clients throughout the United States.

More information

Social Media Guidelines & Sample Content

Social Media Guidelines & Sample Content Social Media Guidelines & Sample Content Facebook, Twitter, and LinkedIn are among the most powerful platforms through which you, and the Grads of Life campaign supporters in your community, can exchange

More information

10 Social Media Marketing Tips for Small Businesses. A Hootsuite ebook

10 Social Media Marketing Tips for Small Businesses. A Hootsuite ebook 10 Social Media Marketing Tips for Small Businesses A Hootsuite ebook 10 Social Media Marketing Tips for Small Businesses The beauty of social media is that anybody can harness its potential if you have

More information

Why Your Local Business Needs a Website

Why Your Local Business Needs a Website Why Your Local Business Needs a Website Let's face it; times have changed and the way people look for new products and services has changed. Think about it when was the last time you picked up a phone

More information

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Houston s economy is stronger than much of the country due

More information

23 Ways to Sell More Using Social Media Marketing

23 Ways to Sell More Using Social Media Marketing 23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to

More information

Digital Strategy Social Media Branding & Design Search Mobile Marketing

Digital Strategy Social Media Branding & Design Search Mobile Marketing How should NGOs leverage Social Media? Social media is all about conversations It is about reaching out to your desired target audience and making it worth their while to interact with you on a social

More information

Marketing Made Simple Three Simplified Online Systems

Marketing Made Simple Three Simplified Online Systems Marketing Made Simple Three Simplified Online Systems Sheila Hibbard, your guide to marketing made simple The Marketing Bit Content is the exclusive property of The Marketing Bit, div. of H&V LLC and is

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

Comparing consumer-facing and enterprise-wide video platforms

Comparing consumer-facing and enterprise-wide video platforms Comparing consumer-facing and enterprise-wide video platforms introduction One of the most powerful ways brands can market themselves online is by creating and promoting video assets. Showcasing your company

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

FLOORFORCE. Internet Marketing Packages & Pricing Guide

FLOORFORCE. Internet Marketing Packages & Pricing Guide 2014 Internet Marketing Packages & Pricing Guide Mobile Websites Services A mobile site streamlines the current version of your website so that customers can call you by clicking a button or opening the

More information

CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA

CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA CEDIA WHITE PAPER Inbound Marketing 2014 CEDIA INTRODUCTION Surveys and testimonies of CEDIA Electronic Systems Contractor (ESC) Members show that the majority of ESC companies don t have a marketing/

More information

Social Media Strategy

Social Media Strategy Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team

More information