MEDIA KIT.

Transcription

1 MEDIA KIT A Powerful Network For Your Lab Products And Services

2 A Powerful Network For Your Products And Services LabX Media Group is your partner for success, with unique marketing and promotional programs that enable you to engage directly with the lab professionals and decision-makers who build and manage successful research organizations and, most importantly, are buyers of lab products. LabX.com LabX is a powerful brand name for laboratory equipment purchases. In the lab equipment marketplace, LabX.com has defined online purchasing and is the first place the industry looks when beginning its search for laboratory equipment and supplies. LabWrench.com LabWrench is a product-focused social network where lab professionals, manufacturers, dealers, and industry experts can provide opinions, share ideas, and gather relevant information on laboratory products Contacts LabX Introduction LabX Demographics LabX Banner Advertising LabX Newsletters LabWrench Introduction LabWrench Demographics LabWrench Sponsorship LABX MEDIA GROUP provides vital news, data tools, analysis, and commentary for laboratory professionals responsible for running successful research organizations. 2 LABX MEDIA GROUP MEDIA KIT 2013

3 Publishing Director Mario DiUbaldi Art Director Gregory A. Brewer x241 Events Manager Cayley Thomas x225 Account Managers Global Accounts Manager June Kafato LabX/LabWrench Claudette Armstrong x224 Medical/Test/Semiconductor Account Manager Darlene Kerr x222 Process Equipment Account Manager James Vandal x248 Product Manager Lab Wrench Kylie Sauve x246 President Bob Kafato x223 General Manager Ken Piech x

4 LABX DEDICATED TO YOUR SUCCESS! Auctions, Classifieds, New Products... A Tradition of Excellence Online since 1995, the LabX team possesses a wealth of Internet experience that supports scientific product marketing. We represent a wellestablished and loyal following of lab professionals that is not found elsewhere. LabX offers a strong brand, a trusted environment and a strong relationship with lab professionals. In the lab equipment marketplace, LabX.com has defined online purchasing and is the first place the industry looks when beginning its search for laboratory equipment and supplies. Trend in Time Spent with LabX.com: Over the next 2-3 years, 88% of LabX users will spend either more time or the same amount of time visiting the site to search for information on lab equipment, supplies and consumables and services. LabX delivers thousands of high quality leads every month from lab professionals who are ready to purchase and have expressed an interest in your company's products. 96% of LabX users find the information gathered on LabX.com valuable and have had a successful experience in searching for lab products and services before making a buying decision. Eight out of ten LabX users have positive impressions of vendors who communicate with them regularly by advertising with LabX. WHY LABX DELIVERS: At LabX, we work very hard for both the buyer and seller of lab products and services: Unique Content LabX delivers unique website content through classified and auction listings in 330+ product categories. This one of-a-kind product content is rarely found anywhere else on the web! Extensive Pay-Per-Click The LabX team manages over 10,000 keywords in Google, Bing, Yahoo and other PPC venues along with targeted advertising in related industry websites. Search Rank High rank in Internet search engines. From general industry terms to individual products, the unique listings on LabX generate targeted placement for buyers searching for products. You ll find us on page one of many popular Internet searches. Customer Service Live help desk and customer support. We top it all off by supporting and retaining our members through personalized customer service. LabX is the laboratory s source for product information and is uniquely poised to deliver targeted equipment buyers to our advertisers. Lab professionals of every type rely on LabX more than any other online source for transactions of new, surplus, and pre-owned equipment. Average monthly visits: 260,000+ Average monthly unique visitors: 190,000+ New visitors / returning visitors: 69%/31% Monthly site page views: 1,100,000+ Average page views per visit: 4.26 * LabX website traffic data collected from Google Analytics. 4 LABX MEDIA GROUP MEDIA KIT 2013

5 THE LABX AUDIENCE Advertising with LabX delivers your message to powerful and engaged decision-makers. Industrial Research Labs 41% (including Pharmaceutical, F&B, Biotechnology, Environmental, Energy, Chemical Automotive, Security/Forensics and Other Industrial Research Labs) Univ/College 20% Clinical Research/Hospital Labs 3% Other 10% Organization 98% of LabX users would recommend LabX to a colleague in the lab. 96% of LabX users are involved with technology purchasing decisions for their organizations. Distributor/Dealer 8% (New and Used Equipment) Private Research Institutions/ 18% Contract Research Organizations Corp. Mgmt, R&D and Lab 36% Supervisor/Manager/Director Other 14% Plant Manager 2% Engineer 3% Technologist/Technician 6% Professor/Department Head 6% Job Title 84% of LabX users have a leadership role in seeking out new or novel solutions to achieve research objectives. 84% of LabX users are involved with technology purchasing decisions for their organizations. Source: LabX Chemist/Scientist and Principal 33% Investigator Other 20% Clinical Research/Trials 9% Pharmaceuticals 18% Environmental 12% Chemicals 10% Biotechnology 11% Food/Beverage 7% Microbiology 5% Instrument Design/Development 4% Energy/Petroleum 4% Area of Research Source: LabX 5

6 CATEGORY BANNER ADVERTISING Actions taken based on advertisements in LabX.com: Those visiting LabX.com are ready to make a purchase of a lab product, supplies/consumables and services. Within the last 12 months, 83% of LabX users have taken action as a result of reading advertisements on LabX.com. Why Advertise on LabX? Multiple website advertising opportunities! With five different web ads to choose from, LabX offers an ad size for every advertising budget. Targeted Product Category Banner Advertising Drive a targeted buying audience to your website Generate qualified sales leads specific to your New Product Releases Highlight current promotions, special offers, and limited-time sales Main Menu Banners LabX Homepage Homepage Text Ad Banners Home Page Banner Advertise with the largest scientific marketplace online! Advertising Type Main Menu Banners Displayed on the LabX homepage, as well as on All Categories, Announcements, and Big List pages. Size 130 x 77 px 12k max LabX Product Category Page Homepage Banners Premium location on LabX home page. 234 x 60 px 16k max Homepage Text Ad Banners Homepage banner exposure plus a short company or product description. 130 x 77 px 12k max Category Page Banners Six positions available at the top of each category page. Beneficial for focused advertising in a specific area. Double banner ads are available. 234 x 60 px 12k max 234 x 120 px 24k max Skyscraper Banners Premium vertical position within the left-hand menu bar of every category. 120 x 600 px 36k max Skyscraper Banners Category Page Banners 6 LABX MEDIA GROUP MEDIA KIT 2013

7 NEWSLETTERS Reach over 50,000 subscribers of highly engaged Lab Professionals. LabX Newsletters are rich with product content that focuses on emerging technology in every issue. High open rates and click-through rates ensure branding and product awareness among key decision-makers who rely on the latest news to drive their business. LabX News Weekly Reaches over 50,000 subscribers weekly and is our long-standing must-read update on all the latest ads and advertisements posted on LabX. Promote your company or products to gain maximum exposure to our LabX audience. These weekly newsletters compliment your banner advertising category campaigns. elab Products Newsletters Are sent to a highly-engaged audience of influential lab professionals every week. Each sent once per month, they include: eanalytical Instruments, elifescience, egeneral Lab Equipment, and etechnology News. Advertising Type Leaderboard position Full banner ads are the most forward-facing banner ads. Skyscraper Banners Premium vertical position within the left-hand menu bar. Size 728 x 90 px 40kb max 120 x 600 px 36k max Great Deals Newsletter Is our newly-launched newsletter for manufacturers and distributors to promote special offers and promotions or limited-time specials. This newsletter complements the Great Deal listings that manufacturers may post on LabX. Single Sponsorship enewsletters Can distinguish your company as an industry thought leader and reach thousands of lab professionals through customized editorial content. NEW PRODUCT INTRODUCTIONS LabX advertisers can send new product press releases to be posted on in our marketplace to enhance and complement their banner advertising campaigns. Receive targeted and direct sales leads on the new products you sell. 7

8 LABWRENCH Lab Equipment Information and Discussions LabWrench brings a new social experience to advertisers with opportunities to connect their brand messages with the content lab professionals are viewing and sharing. LabWrench social solutions connect lab professionals who have questions on lab products and services with their peers in the market and vendors. LabWrench delivers an engaging and shareable experience to lab professionals and vendors. As a result, LabWrench empowers advertisers to open communication lines and encourage brand loyalty with their audience members. Why Advertise on LabWrench.com? Researchers using LabWrench.com find discussion threads specific to their lab equipment that provide realworld solutions to their problems. Researchers are changing the way they evaluate and engage in the buying process. The budget creation, solution criteria and RFP distribution phases are being supplemented with a more peer-oriented approach that now occurs within the social networking medium. In an attempt to connect directly with vendors, researchers are posting questions on LabWrench.com to accelerate the buying process. Average monthly visits: 35,000+ Average monthly unique visitors: 29,000+ Monthly site page views: 83,000+ LabWrench users are innovators and have a leadership role in their lab. 96% of LabWrench users are involved with technology purchasing decisions for their organizations. 94% of LabWrench users find LabWrench a valuable information source in staying connected with vendors and abreast of new technology developments. 74% of LabWrench users are discovering new ways of thinking about lab products and services after reading product information on LabWrench. 79% of LabWrench users have taken some action after reading product information / product advertisements on LabWrench. The number of LabWrench visitors and members is growing every month. * LabWrench website traffic data collected from Google Analytics. Source: LabX 8 LABX MEDIA GROUP MEDIA KIT 2013

9 LABWRENCH DEMOGRAPHICS During 2012, LabWrench launched three communities equipment; manufacturer and product category. Users are joining the different communities because of their common interest that glues the community members together. Each of the communities is growing every month because members have identified the benefit of being part of a group of users that have the same lab products and challenges. It is impressive how far lab professionals are willing to help others if they are able to. As a vendor, LabWrench community sites are about generating user-submitted content and getting your customers and prospects involved in your business in some way or another. In many ways, this represents a massive opportunity if used right and can be a huge benefit to your bottom line. Areas of Research Biochemistry 9% Biology 19% Biotechnology 13% Chemistry 28% Chemistry-Analytical 40% Chemistry-Bioanalytical 21% Clinical 17% Drug Discovery 11% Energy/Petroleum 8% Environmental 26% Food and Beverage 17% Forensics 8% Genomics 8% Microbiology 15% Lab / R&D Management 35% Other 7% Technical/operations management 6% Project Management 6% (including team leader, section head, etc.) Technologist/technician/ Research Assistant 15% Scientist/Chemist 30% Job Title Source: LabX Molecular Biology 19% Neuroscience 9% Plastics/Polymers 11% Proteomics 9% Other 16% Type of organization Industry Lab Biotechnology laboratory 6% Pharmaceutical laboratory 9% Other industry laboratory 34% 49% University or college laboratory 19% LabWrench solves tough laboratory instrumentation problems and more! Government laboratory 13% Clinical laboratory 7% Environmental laboratory 6% Independent/private research laboratory 2% Contract research laboratory 2% Other 2% 9

10 Sponsorship Opportunities LabWrench Weekly Newsletter LabWrench offers a platform where the content development process starts obtaining and retaining a customer requires that you become an information resource and position yourself as the most sought-out leader in your industry. Create a vibrant community of fans who happily spread the word about your organization and your products and services. LabWrench opens up new networks and opportunities to introduce your lab products and services to new customers. Newsletter LabWrench Homepage LabWrench Product Page Main Menu Banners Homepage Banners Product Page Top Banners Product Page Banners 10 LABX MEDIA GROUP MEDIA KIT 2013

11 Sponsorship Categories Sponsorship Name Includes Specs Product Page Top: Highly visible at the top of the product page, this banner positions your brand as a preferred brand and delivers qualified traffic. Homepage: Located prominently on the LabWrench homepage, visible by the ever- growing number of visitors to the site. Main Menu: Located below the left main menu, this banner will follow a visitor around the site, reinforcing your brand site-wide. Category: Highly visible at the top of the category page, this banner positions your brand as a preferred brand and delivers qualified traffic. Forum: Located as a leaderboard at the top of every related category forum, this banner is displayed when visitors are highly engaged and interacting with each other. Product Pages: Banner located below the product description to the right of Q&A s; promote your brand on every product page within your sponsored category Included with category sponsorship Banner on LabWrench homepage Text link below banner Featured homepage Product Banner located under left main menu, site wide Text link below banner Featured homepage Product Banner linked to a page of your choice Banner located on related forum pages Text link below banner Featured Category Products Included with category sponsorship Included with category sponsorship 728x90 px 250 x 250 px 160 x 300 px 728x90 px 728 x 90 px 234 x 60 px 16k max LabWrench Weekly Newsletter: Leaderboard Banner linked to a page of your choice 728 x 90px LabWrench Weekly Newsletter: Skyscraper Banner linked to a page of your choice 160 x 600px Custom blast to LabWrench subscribers Please contact your sales rep for details Add Your Products to LabWrench FREE There is no charge to promote your products on LabWrench. Each product listing will get you a link to your company profile page on LabWrench and assist with your overall SEO strategy. Please kylies@labwrench.com or call x246 for data entry information. 11

12 A Powerful, Integrated Platform For Your Products And Services LabX Media Group is a content-driven media company able to connect advertisers with a large audience of innovative lab professionals. LabX Media Group offers subscribers high-quality content via a diverse platform of print and online resources including daily Web updates, newsletters, and webinars. P.O. Box 216, 478 Bay Street, Midland, Ontario, Canada, L4R 1K