Event Optimizer. The reliable modern setup for any successful event INTEGRATION ON ALL CHANNELS SHORTEST POSSIBLE TIME-TO-MARKET

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Kelly Burns
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1 Event Optimizer The reliable modern setup for any successful event INTEGRATION ON ALL CHANNELS SHORTEST POSSIBLE TIME-TO-MARKET EASY SETUP & MAINTENANCE FULLY-TAILORED TO YOUR VISUAL STYLE

2 INFORMATIE PRODUCT DESCRIPTION The Event Optimizer is a blend between best-practice event communication and the latest technological developments in terms of interactivity. We offer an interactive event framework that has proven its worth numerous times in past events by helping generate buzz, increasing the number of registered participants and improving satisfaction rates for visitors. Tuned for mobile, online as well as custom on-site channels, our interactive programme offers the perfect setup for a seamless pre, during and post-event communication, consistent on all channels, for all the audiences involved. PRE-EVENT Any event starts with a prominent call-to-action, inviting the audience to save the date, subscribe for participation and spread the word. ƒ Login and interactive registration ƒ Link to relevant social accounts ƒ Event info/partners/themes/news ƒ Interactive event program/choice sessions ƒ Visitors (Speakers/Participants/ Experts/etc.) ƒ Interactive map I INFORMATIE P 1 PROGRAMMA K KEUZESESSIES L 1 LOCATIE S 1 SPREKERS M MATCHMAKING A AANMELDEN D DEELNEMERS N 1 NIEUWS A AANMELDEN F 1 FOLLOW S 1 SPREKERS P 1 PROGRAMMA ik PROFIEL C CONNECT D DEELNEMERS K KEUZESESSIES P 2 PARTNERS I S 3 SPORTERS T THEMA S V 3 VERTEL VERDER M MATCHMAKING T 1 THEMA T 2 THEMA T 3 THEMA V 1 VIDEO S N NIEUWS & LIVEFEED T A TOPACTIES B BIEDEN F 2 FOTO S N 1 NIEUWS V 2 VERSLAGEN L 1 LIVEFEED L 1 LOCATIE P 4 PUBLICATIES P 3 PERS Table of elements / functionality Pre-event homepage website

3 DURING EVENT Online and mobile platform with updated program, live coverage (including Twitter-stream), tips, services and tools for interactive feedback. ƒ Login and interactive registration ƒ Link to relevant social accounts ƒ Event info/partners/themes/news ƒ Interactive event program/sessions ƒ Visitors (Speakers/Participants etc) ƒ Interactive map ƒ On-site communication/messaging POST-EVENT Often forgotten, but very important after sales-tool, ideal for both branding and bonding. ƒ Post-event site & communication ƒ Event reporting ƒ Statistics & analysis ƒ Photos and videos ƒ Polls & satisfaction surveys ƒ Poll & survey results During event homepage mobile Post-event videos

4 7 SIMPLE STEPS 1. Set your event date 2. Customise your design 3. Customise your specs 4. Fill in your program 5. Invite your attendees 6. Fill in extra information 7. Launch event! CONTACT TOTAL ACTIVE MEDIA CONTACT US NOW FOR A GUARANTEED SUCCESSFUL EVENT! Events hotline +31 (0) events@totalactivemedia.nl Pedro de Medinalaan XK Amsterdam The Netherlands

5 AMSTERDAM FINANCIAL FORUM GROEN 2012 NOORD GROEN 2012 ZUID FONDS GEHANDICAPTEN- SPORT The Amsterdam Financial Forum is a high-profile yearly event organized by Ernst & Young, during which international financial thought leaders gather to discuss pressing issues in their sector. In 2011 our support gave the event the possibility of setting new standards of interactivity. Online registration Pre-event communication Interactive event program Speakers / Participants / Experts Real-time tag cloud On-site questions visitors Post-event photo gallery and video's Proceedings magazine RESULT: Avg. grade 9,6 out of 10! Activation program for sustainability-driven entrepreneurs, made possible with the help of an online campaign and network-generated word-of-mouth. This market-driven program was set to begin with a B-to-B congress, where match-making for entrepreneurs was the central focus point. Online registration Pre-event communication Matchmaking system Personalized program Interactive event program Speakers / Participants On-site communication / messaging RESULT: No media spenditure, targets surpassed After the success of Groen 2012 Noord, a second event was organised for sustainable entrepreneurs in the South of the Netherlands. This framework has proven its success twice, so the same setup will find its way to the public again in 2013, together with a buzz campaign. The client (Agentschap NL) also considers the launch of a GROEN-program in Germany. Quickform registration Pre-event communication Interactive event program/choice sessions Speakers / Participants / Experts On-site communication / messaging Fonds Gehandicapten Sport organizes a yearly Gala where sponsors donate money to this good cause. Athletes give away signed personal products for an auction that takes place at the Gala. Our interactive framework and communication support made it possible for the whole event to run in a perfect blend together with the auction. Online registration Social media integration ipad App and mobile website Online auction Meet & greet later / Linkedin connect Glossy online sponsored magazine

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for