Mobile marketing formats & augmented reality

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1 Mobile marketing formats & augmented reality LMP Communicatiestrategie & Creatie (in samenwerking met TAB Worldmedia)

2

3 Consultancy Workshops Production Sponsor Consult Int. Speakers Mobile innovation Mobile web Platform channels Applications

4 Consultancy Workshops Production Sponsor Consult Int. Speakers Augmented Reality Mobile web Platform channels Applications

5 We ve come a long way...

6 In just a few years time... 3 years

7 Hello Mobile Lifestyle

8 Hello Mobile Consumer

9

10 Brands trying to connect through apps

11 BUT! Having an app is not enough!

12 It s because your audience expects more...

13 That s where augmented reality comes in... Image: Back to the Future 1985

14 Games Business Promotion TAB Lab Adverts Museum

15 Games Business Promotion TAB Lab Adverts Museum

16 We do continuous research Our consumer research shows stable figures over 3 years: - Period 2010, 2011, respondents per year - Interviews & mobile feedback Toplevel results good experience: - Usage intention is: 90% - User appreciation is: Intention repeat usage: high Toplevel results not so good experience: - Usage intention is: 65% - User appreciation is: 4 - Intention repeat usage: none Source: Synovate, Philips & TAB Worldmedia 2010, 2011.

17 Post NL VT Wonen Eppo

18 Batman film introductie PAID Kranten Redactioneel Advertising AR+ OWNED Campagne platform Brand: Mobile & Web EARNED Social Media User territory Mobile Rich media banners Web Rich media banners Case by TAB Worldmedia

19 Public AR browsers vs AR in your app VS My app My mobile web

20

21 Campaign by TAB Worldmedia Mobile website Screenshots of mobile pages

22 Campaign by TAB Worldmedia 3D Augmentation on iphone 4 Screenshots of 3D augmentation (supported with audio effects of roaring dinosaurs)

23 Campaign launch (8 Weeks) 20 locations unique visitors on Mobile web unique visitors on AR. = 89% conversion Augmented Monsters = 11 openings average So...

24 Campaign by TAB Worldmedia

25 Try is out via

26

27

28 Games Business Promotion TAB Lab Adverts Museum

29 TAB! Marketing apps Smart apps that are based on proven marketing and salespromotion mechanism aimed at the mobile consumer. View this example case for the movie industry. TAB Worldmedia B.V All rights reserved.

30 Trailer Marketing tools Promotie Bioscoop Promotie DVD TAB Worldmedia B.V All rights reserved.

31 Uitleg promotie TAB Worldmedia B.V All rights reserved.

32 TAB Worldmedia B.V All rights reserved.

33 Despicable collectors cards bij aankoop van Universal DVD s. TAB Worldmedia B.V All rights reserved.

34 Uitleg social media promotie TAB Worldmedia B.V All rights reserved.

35 Gallery - Foto - Video Op nummer 1 Deelnemer: De Banana 4 TAB Worldmedia B.V All rights reserved.

36 TAB Worldmedia B.V All rights reserved.

37 Marketing mix, Promotie-partner: 1. Pathe Cinema Doel: Traffic Media-partner: 2. Media Doel: Interactie Prijs-partner: 3. Samsung Doel: Aandacht Retail-partners: 4. FreeRecord Media Markt Bol.com Bart Smit Doel: Verkoop TAB Worldmedia B.V All rights reserved.

38 De TAB Marketing App iphone - ipad - ipod - Android phones - Android tablets - TAB Worldmedia B.V All rights reserved.

39 Why explore what mobile & augmented reality can do for you?

40 Because mobile technology is moving fast Bron: Vuzix & Sony

41 And I mean... really, really fast Bron: Vuzix & Sony

42 ... and they are ready... are you?

43 LMP Communicatiestrategie & Creatie Zwaardstraat TX Den Haag (070)

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