1 110 East Grand River Howell, MI Phone: Current Seminars Updated 8/13/14 Social Media Marketing Marketing Marketing Consulting Video Marketing Graphic Design Web Design Training & Education Classes & Workshops Speaking Engagements
2 Social Media 101 The Basics of Social & Social Media Marketing for Small Business Success This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts. You ve thought about what social networks to use for your business or nonprofit, and you re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks Facebook, Twitter, LinkedIn, Pinterest, and Google+. We ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don ts of each channel. You ll also get tips on how to tell if your social media activity is working. Core concepts introduced include: A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest Within each network: How to tell if it s right for your business What kind of content to create and post Etiquette How to tell if your content is working Suggestions on what to do next Why social media & marketing must be used together Social Media 102 You re Social Now What This presentation builds on the key points in Social Media 101 and continues to explore social media for business using examples of successful campaigns. Intended Audience: The content is targeted at the small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.
3 Offers & Promotions This presentation will provide a deeper look into the importance and effectiveness of offers and promotions as tools for either increasing/rewarding loyalty or for driving word of mouth and new customers/supporters/clients. At the heart of small business marketing are the campaigns that drive action collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many small businesses or organizations have likely run, but would like to learn more about, revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts. Goals and objectives of offers, the three things small businesses should look for in a deal, and the myth of quantity vs. quality The different types of deal you might run (includes: Facebook promotion, local deals and Trackable coupons) 5 steps to a great offer (set the goal, select the type of offer, creation and control, distribution/promotion, results/follow-up) Start building your own offer and understand the 5 Don ts of Deals Join us and learn some great new strategies to help develop your next offer or promotion. Back to Business: Grow Your List- ONLY UNTIL SEPTEMBER 15 Let's get back to Business! (School is back in session and we are all returning from our vacations!) It's time to grow your contact list! Join us for "60 Ways to Grow Your List" workshop - you'll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward. Having an interested and qualified list of contacts that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 60 easy ways to grow your contact list today! We will cover: Why someone should join your contact list and what s in it for them How to ask people to join your list "face-to-face" How to use social media to grow your list How to grow your list on your website or blog How to use print material to get people to sign up How to use events to help grow your list How to use incentives and giveaways to grow your list Plus, you'll have a chance to network with other attendees and grow your contact list, live during the workshop.
4 Event Marketing & Registration This presentation will provide a deeper look into the place that events hold as a marketing tool, provide some best practices around promoting the event and go in-depth into best practices for online registration for events. At the heart of small business marketing are the campaigns that drive action collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you d like to build on your knowledge of these two important elements of running a successful event, this session is for you. Types of events (more than just fundraisers), goals for events, a quick note on charging or not and events as part of the Engagement Marketing cycle Promoting the event (with a sample promotional schedule and activities) Making the most of an online registration tool, with best practices focused on what information to ask for on registration form, social proof, payment/donation options, etc. Post-event actions, including review of stats and social activity and sending out a survey Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process. Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.
5 Newsletters & Announcements This presentation will provide a deeper look into the importance and effectiveness of why marketing with social media engagement can drives action. At the heart of small business marketing are the campaigns that drive action collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their newsletters more effective. Campaigns in general: what is a campaign, types of newsletters What to write about in your newsletter or announcement and how to consider using images Subject line best practices, and when to send your newsletter The importance of understanding how connected and social media are they have to be done together. What types of additional tools might be useful Join us and learn some great new strategies to help your and social media efforts be more effective components of one of the core campaign types, newsletters and announcements. Online Surveys & Feedback Online Surveys that Work to Grow Your Business. This presentation will provide a deeper look into the importance and effectiveness of gathering feedback and surveys. At the heart of small business marketing are the campaigns that drive action collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that is often overlooked revolves around getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey that allows them to gather the valuable insights from their audiences that will allow them to move their organization forward. The importance of listening and how to set your survey s objective. Develop good questions and understand how long is long enough. Three different considerations for when to survey and how to think about which parts of your audience to survey. What to do with the results once you have them. Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients or supporters.
6 Build Your Marketing Tool Kit Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. What marketing really is (and isn t). How marketing has changed in ways that benefit small businesses. The importance of setting goals and objectives for your marketing efforts. The 4 Pillars or Marketing Success a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program. It s ok to start small, to start where you already are. Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.
7 Getting Started with Surveys and Feedback Session Length: 1 2 hours DEMONSTRATION SERIES Description: Candy Jones-Guerin will present this live, guided demonstration of Constant Contact s online survey tools. In this time-efficient, highly practical seminar, you will learn the basics so you can get going with your own feedback and survey forms, including: How to create an online survey or form using Constant Contact Using a template or starting from scratch Add and Edit questions in your form How to add a logo or graphic to your survey How to post a link to your survey, and invites to participate We ll show how easy it is to load a list of contacts you want to invite Review the reports Constant Contact provides with survey responses who just wants a hand learning how to use our products. Getting Started with Deals & Promotions Length: 1-2 hours Candy Jones-Guerin will present this live, guided demonstration of Constant Contact s local deals and offers tool. In this time-efficient, highly seminar, you will learn the basics so you can get going with your own marketing. The session will cover: Setting up your Constant Contact account Review of Trackable Coupons and Local Deals tools Creating a campaign and editing the template Branding your campaigns with your logo, colors and photos Contacts and how to import your lists Making it easy and valuable for others to share your deal via social media Reports, Tracking and managing redemption who just wants a hand learning how to use our products.
8 Getting Started with Newsletters & Announcements New to Marketing? Want to learn how to use Constant Contact? We'll show you! Candy Jones-Guerin will present this live, guided demonstration on the tools and features inside Constant Contact s marketing system. In this time-efficient, highly practical seminar, you will learn the basics so you can get going with your own marketing, including: Setting up your Constant Contact account Creating an campaign and editing a template Branding your s with your logo, colors and photos Creating content that people want to receive and read Importing your list into your constant database Getting new subscribers by adding sign-up boxes to your website and s Tracking and interpreting your results who just wants a hand learning how to use our products. Some general knowledge of marketing practices and concepts may be helpful. Getting Started with Event Promotions & Registration Length: 1-2 hours Candy Jones-Guerin will present this live, guided demonstration of Constant Contact s event promotion and registration management tools. In this time-efficient, highly seminar, you will learn the basics so you can get going with your own event marketing. The session will cover: How to create an event with registration Review of event campaign templates available Branding your event campaign with your logo, colors and photos Editing the event homepage and invitations Review of contacts and how to import your lists Getting more attendees by promoting the event online Reports, Tracking and interpreting your results who just wants a hand learning how to use our products.
9 Getting Started with Constant Contact Toolkit Overview Length: 1-2 hours Candy Jones-Guerin will present this live, guided demonstration on the tools and features inside Constant Contact s Toolkit. In this time-efficient, highly practical seminar, you will learn the basics so you can get going with your own marketing. The session will cover: Setting up your Constant Contact account Review of Campaign Templates available Creating a campaign and editing the template Branding your campaigns with your logo, colors and photos Contacts and how to import your lists Getting new subscribers by adding sign-up boxes to your website and s Reports, Tracking and interpreting your results who just wants a hand learning how to use our products.
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