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1 2015 Seminar Catalog Contents 1. Build Your Marketing Toolkit Campaigns That Drives Action: Newsletters and Announcements Getting Started with Constant Contact Marketing Social #1: Social Media Marketing for Small Business Success Social #2: You re Social, Now What? A Morning of Social Media Making the Case for Mobile Online Surveys that Work to Grow Your Business Events and Registration Please allow hours for each seminar Seminar room will need a projector screen and reliable internet connection A minimum of 10 pre-registered guests is required All presentations are free We can help sending out invitations and take online registrations Please call (904) for more information and scheduling Catrine Fredrikson is an Authorized Local Expert, Master Certified and a Platinum Business Partner with Constant Contact, the largest online provider of and social media marketing software. Contact Information Phone: Web:

2 1. Build Your Marketing Toolkit A framework for small businesses and organizations Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. Attendees of this presentation will learn: What marketing really is (and isn t). How marketing has changed in ways that benefit small businesses. The importance of setting goals and objectives for your marketing efforts. The 4 Pillars or Marketing Success a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program. It s ok to start small, to start where you already are. Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow. Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know. 2 P a g e

3 2. Campaigns That Drives Action: Newsletters and Announcements Description The Power of Marketing: Featuring Social Media Engagement Join us and learn some great new strategies to help your and social media efforts be more effective components of one of the core campaign types, newsletters and announcements. This presentation provides a deeper look into the importance and effectiveness of why marketing with social media engagement drive action. At the heart of small business marketing are the campaigns that drive action collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their newsletters more effective. Attendees of this presentation will learn: The different types of newsletters What to write about in your newsletter or announcement and how to consider using images Subject line best practices, and when to send your newsletter The importance of understanding how connected and social media are they have to be done together. What types of additional tools might be useful Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know. They are already sending newsletters and want to learn some effective tips for making them more readable, for getting their communications opened, etc. They are also using, or considering using, social media, but need to be reminded that and social media are two parts of an effective whole. The social media content in this presentation is light, and would be used to set up the audience for a social media-specific presentation. 3 P a g e

4 3. Getting Started with Constant Contact Marketing New to Marketing? Watch how it s done! In Newsletters and Announcements, attendees learn how communicating with customers regularly can help a business or nonprofit stay connected, generate increase referrals, encourage repeat sales or donations, and build unwavering loyalty with customers, members and donors. In Getting Started with Marketing, attendees will put these skills into practice, and watch the Constant Contact Marketing product in action! Attendees will learn how simple it can be to: Select an appropriate template and create an ( from scratch!) Brand an to match your website with your logo, colors and photos Add images and links Creating content that people want to receive and read Importing your list into your constant database Segment lists Getting new subscribers by adding sign-up boxes to your website and s Review and analyze reports In Started with Constant Contact Marketing, participants will learn tricks-of-the-trade and other relevant best practices. There will be plenty of time to ask questions, provide feedback, share experiences, and listen to how others are using Constant Contact Marketing to grow their organization and establish lasting relationships with customers, members, and donors. It's a relaxed, friendly educational session bring your questions! Is this seminar right for you? This two-hour seminar is suitable for anyone new to Constant Contact, or who just wants a hand learning how to use our products. Some general knowledge of marketing practices and concepts may be helpful. 4 P a g e

5 4. Social #1: Social Media Marketing for Small Business Success Social Media The Basic of Social Media This presentation is a guide for small businesses or nonprofits who consider using or adding additional - social media marketing networks. It will give tips to take them to an intermediate level and/or add new channels to their marketing efforts. You ve thought about what social networks to use for your business or nonprofit, and you re ready to take the next step. Where do you go from there? This seminar will look why social media marketing is so powerful, and we take a closer look at the popular social media networks Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. We ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don ts of each channel. Core concepts introduced include: Why Social Media? The top 6 social networks A look at the 6 most popular social networks o Facebook o Twitter o LinkedIn o Google+ o Pinterest o Instagram Within each network: How to tell if it s right for your business What to say? How to get started Why social media & marketing must be used together This seminar can be combined with Social #2 for a 3hour power seminar. Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know. 5 P a g e

6 5. Social #2: You re Social, Now What? Social Media 102: Making social media work for YOU! This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts. Description You ve thought about what social networks to use for your business or nonprofit, and you re ready to take the next step. Where do you go from there? This webinar will give you a closer look at the popular social media networks Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. We ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don ts of each channel. You ll also get tips on how to tell if your social media activity is working. Core concepts introduced include: A closer look at the 6 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram Within each network: - How to tell if it s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next This seminar can be combined with Social #1 for a 3hour power seminar. Intended Audience: The beginner to intermediate small-business or nonprofit marketer who is looking to build their marketing knowledge. They might be using other types of marketing tools, such as newsletters, and are considering either using social media marketing or simply adding one or more channels to their marketing efforts. The social media content in this presentation has some beginner best practices, but also adds specific directions (how many times to post in a day or week), and helps develop content ideas. We do not discuss reporting or measurement metrics or tools, but instead share general guidance on how to gauge social media marketing efforts based on audience reaction and engagement. 6 P a g e

7 6. A Morning of Social Media Social Media The Basic of Social Media + Social Media Making social media work for YOU! This is a combined session of the seminars above and requites a 3 hour session including a break. 7 P a g e

8 7. Making the Case for Mobile In this session we'll be covering: Why being Mobile ready could get you more business Today, many consumers are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases. Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete. Let us help you understand this mobile transition so you don't get left behind. 1. Why you can't ignore mobile even if you think your customers aren't using it 2. How mobile is the new reality for small businesses and nonprofit organizations 3. How small changes to your current marketing can make all the difference 4. What you can do today to become more mobile-friendly Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know This presentation is always combined with a short version of Campaigns that Drives Action. 8 P a g e

9 8. Online Surveys that Work to Grow Your Business This presentation will provide a deeper look into the importance and effectiveness of gathering feedback and surveys. At the heart of small business marketing are the campaigns that drive action collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that is often overlooked revolves around getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey that allows them to gather the valuable insights from their audiences that will allow them to move their organization forward. Attendees of this presentation will learn: The importance of listening and how to set your survey s objective. Develop good questions and understand how long is long enough. Three different considerations for when to survey and how to think about which parts of your audience to survey. What to do with the results once you have them. Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients or supporters. Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know 9 P a g e

10 9. Events and Registration NOTE: this presentation is NOT intended to provide specific event-planning or logistics training or education. This will NOT answer questions about venue selection, planning a menu, choosing decorations, setting up entertainment, running a silent auction, managing 3 rd -party vendors that help an event to run. Description At the heart of small business marketing are the campaigns that drive action collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you d like to build on your knowledge of these two important elements of running a successful event, this session is for you. It is focused on helping the audience promote their event and streamline the online registration process. Attendees of this presentation will learn: The different types of event you might run Setting a goal for your event Promotion of your event (including a sample promotional timeline and activities) How to set up an effective online registration process Post-event activities you can t forget Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed. Intended Audience: The content is targeted at the beginner- to comfortable small-business or nonprofit marketer who is looking to add or gain more comfort and success with event promotion and online registration. They could be a small business or organization who hasn t done events before and is trying to get a sense of what s involved. They could already be running events of their own, and want to learn some best practices around the topics of promotion and registration. 10 P a g e

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