SAPinsider Electronic Lead Generation Services Turnkey Webinars Targeted Asset Push List Rental
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1 SAPinsider Electronic Lead Generation Services Turnkey Webinars Targeted Asset Push List Rental June 2013
2 SAPinsider Lead Generation Programs Audience Targeting We do not promote your campaign to purchased lists! Contacts within our SAP customer database have been qualified by customer interactions, actionable interest, and purchase history across our portfolio of educational offerings. Publications: SAPinsider insiderprofiles SAP Professional Journal SAP PRESS (250 book titles) BI Expert CRM Expert Project Expert Financials Expert GRC Expert HR Expert SCM Expert Solution Manager Expert Targeted SAPinsider annual user conferences: Admin & Infrastructure BI CRM Financials GRC HANA Logistics/SCM/Manufacturing HR Managing your SAP Projects Procurement Reporting & Analytics Enterprise Mobility Targeted SAP customer multi-city seminars: BPC Bootcamp ESS and MSS with SAP Integrating and Optimizing SAP BusinessObjects SAP Solution Manager Supply Chain Bootcamp SAP ERP Upgrade & Enhancement Packages Workflow in SAP Xcelsius Bootcamp 2014 Wellesley Information Services. All rights reserved. 2
3 SAPinsider Turnkey Webinars Generate qualified, highly-engaged SAP customer leads Your marketing teams might not have the time and resources to plan, promote, and execute a successful webinar campaign. That s where we come in just provide your speaker and presentation slides then let us do all the heavy lifting for your online event.
4 SAPinsider Webinar Service Overview Co-branding with SAPinsider: Associate your company with our trusted brand to lend educational credibility to your message. Unparalleled Audience Quality: Your webinar will be promoted to in-profile SAP customers who are active and investing in their SAP landscapes. Webinar Concierge Support: Utilize the skills of an experienced webinar producer to help you manage deadlines and make the most of your web event before, during, and after. Editorial and Marketing Support: Leverage the talents of our experts to refine and position your promotional copy to grab the attention of your target audience it will be reviewed under the same editorial guidelines and quality standards that each article receives within our publications Qualified leads: Further qualified leads with close-ended questions during registration, poll questions in the live event, and post-event survey. Immediate Access to Leads: Online access to leads from the start of campaign until 6 months after live event. 6 Months of Lead Generation: The webinar will receive additional exposure post event through SAPinsider website traffic and inclusion in a quarterly newsletter to subscribers Wellesley Information Services. All rights reserved. 4
5 SAPinsider Webinar Service Campaign Deliverables Promotion 2 pre-event registration invitation s targeting an audience of 20,000 highly qualified decision makers based on partner specifications Post-event promotion of on-demand webinar through quarterly webinar newsletters to more than 100k contacts through SAPinsider database Social Media Posting on relevant LinkedIn groups within SAPinsider s reach of 300+ groups amounting to 5,000,000+ group memberships* Tweets from our SAP-focused brands reaching a total of over 15,000 followers Co-branding Alignment with trusted SAPinsider educational brand for promotion of your web event Links to your webinar from the SAPinsider Online Goals of the webinar promotions are threefold: 1. Drive pre-event registration leading up to live event 2. Drive attendance of live event 3. Drive on-demand viewing post-event *Considering possible membership overlap LinkedIn reach could be less than 1,000,000 individual members 2014 Wellesley Information Services. All rights reserved. 5
6 SAPinsider Webinar Service Campaign Deliverables Lead Capture Customizable Landing Page Created by Webinar Concierge Customizable contact fields Option to include close-ended qualifying questions Self-service reporting Lead report available for view and download 24x7 for 6-months Reporting details include: Full contact details All registrations provided Live event attendees On-demand registrants Registrants who did not attend Duration viewed Landing page conversion rate 2014 Wellesley Information Services. All rights reserved. 6
7 SAPinsider Webinar Service Campaign Deliverables Support & Execution Support Access to experienced Webinar Concierge to manage deadlines, offer guidance, and facilitate rehearsal to ensure a smooth live event SAPinsider Editorial and Marketing Team support: Detailed review of your promotional abstract rough draft for alignment with your target audience to be performed by SAPinsider magazine content experts Editing for OneVoice compliance (Official SAP branding guidelines) Editing for grammar, clarity, and conciseness Subject line copywriting and A-B testing Execution of Robust Web Event Introduction and moderation by Webinar Concierge Special capabilities include: Q&A, polling, demos, videos, and screen share Training on presenter interface Hosting of archived webinar with on-demand viewing for 6-months Registrant reminder messages: Reminder message sent to attendees the day of your web event On-demand link reminder message sent to registrants that do not attend live On24 platform utilized for execution 2014 Wellesley Information Services. All rights reserved. 7
8 SAPinsider Webinar Service What to Expect Execution Timeframe: Order 90 days prior to live event date Not required, but recommended to ensure that you secure your ideal delivery date Campaign coordination and promotion begins 6 weeks prior to live event promotion of your webinar begins 2 weeks prior to live event Webinar rehearsal within three business days prior to live event Ongoing lead generation and reporting for 6 months Post event promotion: Your on-demand webinar will be promoted in quarterly webinar newsletters and made available through links on our magazine sites after live event through ondemand push to SAPinsider database Deliverables Required of Partner: Complete audience selection form Rough draft of webinar title and promotional abstract detailing educational value of webinar (Approx. 150 words) Approval of editorial recommendations from SAPinsider Maximum of four close ended qualifying questions Company logo 1-3 Speakers client speaker is recommended for case studies Speaker info: Photos and brief bios Presentation slides 2014 Wellesley Information Services. All rights reserved. 8
9 SAPinsider Targeted Asset Push Convert your white paper, video, or article into hot new leads Do you have a white paper, video, podcast, article, or other educational asset that your prospects would find valuable? Leverage the SAPinsider Targeted Asset Push Program to extend the reach of your marketing piece to a targeted slice of our contact database. You ll generate hot new leads for your sales team and lots of them.
10 SAPinsider Targeted Asset Push Service Campaign Deliverables Promotion One targeting an audience of 20,000 highly qualified decision makers based on partner specifications Post-push promotion through quarterly newsletters to more than 100k contacts through SAPinsider database Social Media Posting on relevant LinkedIn groups within SAPinsider s reach of 300+ groups amounting to 5,000,000+ group memberships* Tweets from our SAP-focused brands reaching a total of over 15,000 followers Co-branding Alignment with trusted SAPinsider educational brand Links to your gated asset from the SAPinsider Online *Considering possible membership overlap LinkedIn reach could be less than 1,000,000 individual members 2014 Wellesley Information Services. All rights reserved. 10
11 SAPinsider Targeted Asset Push Service Campaign Deliverables Lead Capture Customizable Landing Page Created by SAPinsider Customizable promotional text Option to include up to four close-ended qualifying questions Self-service Reporting Lead report available for view and download 24x7 for 6-months Reporting details include: Full contact details Last view date Responses to qualifying questions 2014 Wellesley Information Services. All rights reserved. 11
12 SAPinsider Targeted Asset Push Service Campaign Deliverables Support & Execution Support Access to experienced Partner Program Specialist to manage deadlines and offer guidance SAPinsider Editorial Team support: Editing of your abstract and asset for OneVoice compliance (Official SAP branding guidelines) Editing for grammar, clarity, and conciseness Subject line copywriting and A-B testing Execution of Asset Push Broadcast of co-branded to targeted SAP customer list Hosting of archived asset with on-demand viewing for 6-months Post-push promotion of archived asset through quarterly newsletters to more than 100k contacts through SAPinsider database 2014 Wellesley Information Services. All rights reserved. 12
13 SAPinsider Targeted Asset Push Service What to Expect Execution Timeframe: Order 60 days prior to push date Not required, but recommended to ensure that you secure your ideal delivery date Campaign coordination begins three weeks prior to push Ongoing lead generation and reporting for six months Post push promotion: Your archived asset will be promoted in quarterly newsletters and made available through links on our magazine sites after push Deliverables Required of Partner: Complete audience selection form Rough draft of asset title and promotional abstract detailing educational value of asset (Approx. 150 words) Approval/rejection of editorial recommendations from SAPinsider Up to four close ended qualifying questions Educational asset (white paper, video, podcast, case study article, etc) 2014 Wellesley Information Services. All rights reserved. 13
14 SAPinsider List Rental Service Push your message to a custom slice of the SAPinsider database Leverage the best SAP customer contact database in the business to drive your message to your target audience. We ll send your message to a highly targeted audience.
15 SAPinsider List Rental Service Campaign Deliverable Promotion One targeting an audience of up to 20,000 highly qualified decision makers based on partner specifications Execution Timeframe: Order 60 business days prior to push date Not required, but recommended to ensure that you secure your ideal delivery date Campaign coordination begins 2 weeks prior to push Deliverables Required of Partner: Complete audience selection form HTML file formatted for broadcast 2014 Wellesley Information Services. All rights reserved. 15
16 ORDERING YOUR CAMPAIGN Turnkey Webinars Targeted Asset Push List Rental June 2013
17 Ordering your Campaign Contact your Account Manager Don t have an Account Manager yet? Reach out to us at partners@wispubs.com or Webinar Contract: Asset Push Contract: List Rental Contract: Audience Selection form: Wellesley Information Services. All rights reserved. 17
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