CANADIAN FINANCE & LEASING ASSOCIATION ASSOCIATION CANADIENNE DE FINANCEMENT ET DE LOCATION

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1 CANADIAN FINANCE & LEASING ASSOCIATION ASSOCIATION CANADIENNE DE FINANCEMENT ET DE LOCATION TO: CF&LA MEMBERS FROM: David Powell DATE: March 5, 2013 Dear Member, CANADIAN EQUIPMENT FINANCE magazine I am very pleased to pass along news about a magazine coming in April we hope will make a big difference for customers, vendors and everyone in Canadian finance and leasing. CANADIAN EQUIPMENT FINANCE magazine will be published 9 times a year, in both print and digital formats. With readers drawn from a proprietary database, it will be sent to CFLA members and to more than 7,000 executives with finance and procurement roles, the people who make the equipment financing decisions in the Canadian industrial and commercial marketplace. This is not intended to be an association magazine rather an independent publication being launched by an award-winning and innovative Canadian media company, Lloydmedia, Inc. This established firm publishes two other magazines in the financial services market and two more in the marketing and customer service industries. There is no cost to CFLA. CFLA has been consulted by Lloydmedia during the development of the new magazine. The objective is to ensure the magazine understands our market and can meet the editorial and informational needs of actual and potential customers, vendors, financing companies and lessors, funders, suppliers, sponsors, supporters and affiliates, and to further the growth of the market in general. CEF magazine seeks to be a strong advocate of the needs of CFLA members, and give them and the association itself a new channel to engage and educate senior executives on the key factors affecting leasing and finance today and in the future. CFLA members, exhibitors and sponsors will have preferred opportunities to contribute to the magazine, as individuals, companies and thought-leaders. There will be member-only discounts for advertising rates and special ad positions in the magazine, as well as first-choice online opportunities on the website, in any e-newsletters, directories or other media channels. CEF magazine intends to document, explore, expand and engage all sectors in the leasing and financing industry, with both professionally-written and industry-contributed articles and commentary. The magazine will help create conversations between lessors and lessees and among the many vendors and their potential customers across a broad spectrum of industries and at the most influential executive levels and departments. What s more, we are also very pleased to announce that CANADIAN EQUIPMENT FINANCE will be supporting our Annual Conference and 40 th Anniversary celebration with exclusive and unique Special Editions timed with CFLA events, occasions and initiatives. Each Special Edition will be produced in conjunction with the CFLA and its members, and will be accomplished without risk or cost to the association. CFLA will participate in the development of the content for these editions and will work closely with the editorial and design teams at Lloydmedia, Inc, to ensure each Special Edition meets the professional standards we require on behalf of members, the board, delegates and sponsors. 15 Toronto Street, Suite 301, Toronto, Ontario M5C 2E3 Telephone: (416) , ext 24 ~ Toll-free: 1(877) , ext 24 ~ Fax: (416) david.powell@cfla-acfl.ca ~ Internet:

2 2 SPECIAL CFLA EDITIONS 2013 CFLA Convention Preview (July 2013 Issue) The Convention Preview will provide pre-convention coverage and exposure, the Preview will help attract delegates and raise the awareness of this annual event to new potential members and sponsors. CFLA 40 th Anniversary Special Edition (August 2013) This will be a separate publication which celebrates and documents not only the strong history, contribution and accomplishments of your association, but will also look to the future with articles, research and commentary from inside the market CFLA Official Show Guide (September 2013) A complete and detailed Show Guide that delegates will receive onsite use to help guide their decisions about which sessions to attend, which exhibitors to visit, and in general will act as the go-to publication for everyone who attends the convention. You will be hearing more about this welcome new magazine in the days and weeks to come. We wish Lloydmedia, Inc every success with CANADIAN EQUIPMENT FINANCE and look forward to a mutually supportive relationship that will provide significant new benefits to our members. If you wish to get more information immediately, please contact the publishers directly at: Canadian Equipment Finance magazine Steve Lloyd, President, Publisher & Editor-in-Chief Lloydmedia, Inc Main St N Markham, ON L3P 1Y x 225 CFLA is always pleased to support new initiatives that can contribute to the growth and prosperity of its members. Yours truly, President & Chief Executive Officer

3 A new magazine Canada s Magazine for Financing & Leasing Executives Editorial Mission Canadian Equipment Finance magazine s readers are senior financial, technology, operations and purchasing executives responsible for financing, leasing or capital investment decisions on a wide range of equipment across major companies in: for equipment financing and leasing executives Manufacturing and mining machinery and equipment Vessels and containers Construction and off-road equipment Medical technology and equipment Commercial and corporate aircraft Rail cars and rolling stock Trucks and transportation equipment Business, retail and office equipment IT equipment and software Aircraft and servicing equipment Office equipment And more Our readers are identified by name, title, company and vertical industry sector, and have been verified and qualified with the assistance of our partners in the financial services and marketing industries, and with the Canadian Financing & Leasing Association. The magazine connects lessors and lessees by bringing an authoritative new market perspective on the biggest trends, strategies, tactics, technologies and people who make their industries strong. in all areas of Premier Issue: May 2013 (mailing approximately April 26 th ) Frequency: 9 x annually including two CFLA Special Editions Format: 48 page glossy (Projected average issue size) Circulation: 7,000 per issue nationally by mail (est.) including all CFLA members & affiliates Base Page Rate: $2495 (1x full page, run-of-book position) 2013 Publishing Schedule (planned) Canadian industry. May Premier Issue June Special Report on Lease Trends July CFLA Annual Convention Preview August CFLA 40 th Anniversary Supplement & Collectors Edition September CFLA Official Show Guide October Special Report on Technology November/December Special Report on Aftermarket Opportunities Lloydmedia, Inc. #302, 137 Main St N, Markham, ON L3P 1Y

4 AN EXCLUSIVE OPPORTUNITY JUST FOR C.F.L.A. MEMBERS Advertise in the Premier Issue and you ll not only capitalize on the excitement and brand exposure of a new magazine, you ll be a Charter Media Partner and you ll get exclusive low, low rates forever 1. LOW RATES. We have arranged with the CFLA to ensure that as a member, you ll be entitled to exclusive discounted rates unavailable to nonmembers. Save as much as 20% off the standard rate card rates. 2. LIFETIME DISCOUNTS. If you advertise in the Premier Issue, you ll become a Charter Media Partner and we will always provide you with an additional 5% off all ad rates for display advertising. This discount will not be offered to advertisers who aren t part of the Premier Issue. 3. ONLINE SUPPORT. Our website will become the goto site for daily updates on news and events which are of interest to the equipment leasing and financing market. Print advertisers will receive extensive online support with banners, links, and articles. GET ON BOARD. Show your support for Canada s brand new magazine that reaches your market. POWERFUL, MUST-READ EDITORIAL CONTENT Inside every issue exclusive articles, features, columns, research and reports such as: A Special Focus which delivers a collection of in-depth articles providing new knowledge on trends, strategies or technologies affecting equipment financing in Canada. Every issue s Focus includes unique reports, exclusive research, detailed features, one-on-one interviews, and more. Readers will get brand new insights and practical ideas to assist them in making decisions on how to fund, manage and improve their equipment decisions. Funding Insights written by industry experts and insiders from each sector: Captives, Independents, Credit Unions, Banks, Third Party. Market Report written by industry experts and insiders on individual industry vertical sectors including construction, mining, office equipment, utilities, transportation, telecommunications, and more. Aftermarket Analyst written by industry experts and insiders who provide a unique and exclusive perspective on the end-of-lease market in Canada. Legal Advisor written by legal professionals who work in the equipment financing market and who alert readers to changing legislation, new pitfalls, ongoing developments, and more. Economic Alert written by industry experts and insiders who track the longterm and near-term factors which could impact individual markets, overall money supply, and more. Tech Tools written by top technology observers and builders who know the connection between the financing industry and the software and technology which companies need to manage their assets and control their costs. PLUS three special editions exclusively for CFLA 2013 CFLA Convention Advance Preview (July 2013) Designed to provide in-depth, pre-convention coverage and exposure, the Preview would help attract delegates and raise the awareness of the association s annual event to new potential members and sponsors. CFLA 40 th Anniversary Special Edition (August 2013) 2013 CFLA Official Show Guide (September 2013) A complete and detailed Show Guide that delegates would use to help guide their decisions about which sessions to attend, which exhibitors to visit, etc. Lloydmedia, Inc. #302, 137 Main St N, Markham, ON L3P 1Y

5 WHY ADVERTISE NOW? Advertise in the Premier Issue and you ll not only capitalize on the excitement and brand exposure of a new magazine, you ll be a Charter Media Partner and you ll get exclusive low, low rates forever 1. REACH. Readers are the companies and executives you want to influence. C.E.F. will have the largest reach in the market. 2. VALUE. Exclusive rates for charter advertisers and CFLA members means you will get the best possible low, low rates no matter what size advertisement you choose. 3. ENGAGEMENT. Our content will be from trusted and well-known sources which provide unbiased, unique information. The readers will spend time with the magazine and associate your brand with the industry s leaders. 4. CHANNELS. Your ad will reach the best prospects across multiple platforms, including print, online, mobile and in-person. 5. LEVERAGE. Published 9 times a year including Official Guides for key CFLA events, C.E.F. is more than just a magazine it s a way to show your support for the association and the industry. An Exclusive Executive Audience Canadian Equipment Finance magazine will be required reading for both segment of the market--the users and the providers of funding and services. Lenders & Service Providers The lessor side includes all of the members the Canadian Finance & Leasing Association, along with other non-member companies which fit the audience profile, including both individuals and companies who provide funding. Members of the CFLA include the core of Canada s financing and leasing providers, including second-tier lenders, banks, credit unions, captives and independent financers, in addition to key vendors of software and other services to the leasing market. Canadian Equipment Finance magazine is committed to serving the editorial and marketing needs of these readers, and we are working with the CFLA staff, directors and members to ensure we engage and assist senior executives at all member companies, conference delegates and affiliate companies. Owners & Users A key to the mission of the new magazine is to provide expanded editorial channels to reach the Canadian C-Level executives who are responsible for their firm s leasing and equipment financing. The magazine will target CEOs, CFOs, CIOs, VP Purchasing, VP Finance, VP Operations and other senior leasing and equipment management at a wide range of highly target companies in key industries: Manufacturing Construction Transportation Healthcare Utilities Agriculture Mining Oil & Gas Information Technology Natural Resources Public Administration And more A New Channel Opens. These executives are highly engaged in the evaluation, selection, management, servicing and administration of all of their firm s equipment needs, and are entrusted with ensuring their company s equipment is advantageously financed, insured, tracked and monitored. Our lessee readers are senior and operational management identified and qualified by responsibility and title at corporations within traditional sectors and at organizations with more than 500 total employees or more than 500 employees in any individual division. Each reader is targeted based on extensive research and qualification. Each copy of the magazine will be mailed directly to that qualified and engaged reader. Copies will also be distributed to delegates at major conferences & events in both Canada and the USA, including the CFLA annual convention in September. FOR MORE INFORMATION Canadian Equipment Finance # Main St N, Markham, ON. L3P 1Y x Lloydmedia, Inc. #302, 137 Main St N, Markham, ON L3P 1Y

6 Reserve your space or request more information today. CANADIAN EQUIPMENT FINANCE MAGAZINE Charter Advertising Reservation & Authorization FULL PAGE Full Colour $2495 Also available as full pages are OBC, IFC and IBC. You may also request specific positions inside. Ads may also bleed. 7 ½ w x 10 d Also available as half pages are island and vertical formats. Half page ads always have editorial appearing on the same page. 1/2 PAGE Full Colour $ ½ w x 5 d Also available as quarter pages are horizontal banner formats. Quarter pages are the most economical. ¼ Page Colour $ /8 w x 5 d VENDOR CLASSIFIED Full Colour $1295 / year Ad appears in the back-of-the-book classified directory and will run for all 7 issues in 2013 at one price for the full year. Size is per unit. 3 ½ w x 1 ½ d Yes. Please reserve my advertising space in the following issues of the CANADIAN EQUIPMENT FINANCE magazine. I understand I do not need to send ad material immediately. Maybe. Please send me additional information and media kits for the new magazines ASAP and I will evaluate this opportunity in more detail. I understand there is no obligation. Please Print NAME: TITLE: COMPANY: ADDRESS: CITY: Prov/St: P/Zip: PHONE: Ad Details & Issues Size Issue(s) Full Page May Premier All 7 Issues in 2013 ½ Page May Premier All 7 Issues in 2013 ¼ Page May Premier All 7 Issues in 2013 Classified (n/a) All 7 Issues in 2013 Please return this completed page to: Steve Lloyd, Publisher, Canadian Equipment Finance magazine #301, 137 Main St N, Markham, ON. L3P 1Y2 Or by fax to or to steve@canadianequipmentfinance.com SPACE IS LIMITED. PLEASE BOOK EARLY.

7 CHARTER MEDIA PARTNERSHIP PROGRAM Exclusive, integrated, full-access dialogue with our readers in print in person in the mail and online for a full year. Canadian Equipment Finance magazine s readers are senior financial, technology, operations and purchasing executives responsible for financing, leasing or capital investment decisions on a wide range of equipment across major companies. Our readers are identified by name, title, company and vertical industry sector, and have been verified and qualified with the assistance of our partners in the financial services and marketing industries, and with the Canadian Financing & Leasing Association. To help you engage this coveted audience, we re offering a small and exclusive group of companies the opportunity to partner with CEF s readers in 2013 under a Charter Media Partnership program that gets your message to them all year long in a variety of effective, business-building ways. As a 2013 Multichannel Media Partner, you ll get 7 consecutive advertising insertions, as well as have the option of all or any of these at any time during the year: Guaranteed premium ad position for each issue in 2013 (OBC, IFC, IBC). Presenting speaker at an exclusive Breakfast Briefing meeting designed for you. Editorial support and contribution opportunities in key editions and sections. Use of our mailing list for direct mail once in Home page website banner for one year on Need more? Contact us today to learn more about this limited-availability program. Steve Lloyd, Media Partnerships, x 225 or by steve@canadianequipmentfinance.com Lloydmedia, Inc, #302, 137 Main St N, Markham, ON L3P 1Y2.