Payments Business delivers key executives who manage transactions decisions in Canada

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4 Payments Business delivers key executives who manage transactions decisions in Canada Markham, Ont. Launching in January, 2010, a new publication, PAYMENTS BUSINESS, The Magazine of Transactions, Cards & EBPP, will provide senior executives with in-depth coverage and analysis of the payments and transactions industry in Canada. Produced by Lloydmedia, Inc. of Markham, Ont, the bi-monthly publication will reach a Canadian audience of over 12,000 public- and private-sector executives who are responsible for or have an interest in the transaction chain. This includes C-level managers involved in billing, credit management, payments, and customer data applications. Supporting the publication will be a related website ( and an opt-in e- newsletter focussing on news and developments in the payments industry. Today, the payment processing industry in Canada is facing a challenging future, said Steve Lloyd, president of Lloydmedia. New technologies, rapidly changing business conditions, evolving corporate mandates and the continuing alteration of the regulatory landscape are all creating a growing need for extensive, dedicated, independent coverage of this market. Canadian consumers are among the world s most technically advanced shoppers and are quick to adapt to a wide range of payment systems, noted Mr. Lloyd. Figures from the Canadian Payments Association indicate that on average 22 million payment items representing about $203 billion in transactions are cleared and settled in Canada each business day.

5 PAYMENTS BUSINESS will help Canadian managers make better decisions about strategy, tactics and technology related to the payments process. Issues slated for extensive coverage include: * the impact of new technologies in the marketplace (e.g. chip-based cards, online processing, digital transactions) * the growth of mobile payment acceptance and usage * emerging payment players and their impact on traditional payment architectures * EBPP (Electronic Bill Presentment & Payment) * the evolution of loyalty cards * top consumer trends and unique characteristics of the Canadian market * the future of debit cards and debit programs * risk management and security * customer ID and security systems * card formats and systems The readers of PAYMENTS BUSINESS are executives (and senior support staff) responsible for creating, executing, managing and fulfilling many forms of payments and financial transactions. Many readers will also have responsibility for or interest in credit management, billing, collections, electronic commerce, printing, mailing, fulfillment and customer service, all activities crucial to the ongoing financial viability of Canadian companies and their daily cash flow. Lloydmedia, Inc. is a Canadian publishing company serving a variety of specialized business markets with precisely targeted information. Titles include Direct Marketing magazine, Contact Management magazine, Click! Weekly e-newsletter, and the annual national directories DM Industry Sourcebook and The List of Lists. Lloydmedia, Inc Main St N Markham, ON L3P 1Y or For further information, contact Mark Henry, Sales Manager, at extension 223 or him at mark@paymentsbusiness.ca for a media kit.

6 Fact Sheet PREMIER ISSUE: January/February 2010 (pub. Jan 15 th, 2010) Format: 8 ½ x 11 glossy Size: Min. 32 pages per issue Page Rate: TBA Frequency: 6x a year, bi-monthly, plus planned separate annual directory Circulation: 11,200 national (est.) Key Job Functions Corporate Administration Data Processing / MIS Financial Accounting Marketing Operations Ecommerce / Online Sample Key Reader Industries Financial Institutions Major Retail Credit Card Issuers Merchants Acquirers DDA/Debit/ACH/ISO Non-Bank Financial Services Third Party Processors & VARs Government Who Should Advertise? Major Banks Secondary Financial Institutions Credit Card Issuers Cheque Clearing Services EBPP Providers (Electronic Billing Payments & Processing) Card Enhancement Services Technology Manufacturers (ATM, Bar Code, POS, Imaging, etc) Data Security Providers & Fraud Prevention Card Manufacturers/Card Printers Value-Added-Resellers Collections Services Credit Management & Reporting Bureaus High-Volume Billing & Statement Printers Cheque Printers Mailing Houses (Billing) Ecommerce Facilitators Third-Party Payment Processors Online Selling Providers/Auction Networks Mobile Payment Solutions Associations & Government Editor: David Carey Publisher: Steve Lloyd Sales Manager: Mark Henry Lloydmedia, Inc, publishers of Direct Marketing, Contact Management & Click! Weekly. Payments Business, Main St N, Markham, ON L3P 1Y2 P: F: e:info@paymentsbusiness.ca

7 THEMES & REPORTS PROPOSED EDITORIAL REPORTS 2010 (subject to change) Mobile Payments--Now & the Future Chip Card Update--Trials, Successes and Strategies Inside Canada's Payment Processors Secure Payments & Data Integrity EBPP Guide & Update Building Loyalty With Transactions VERTICAL SECTORS FOCUS Major Retail Chain Restaurants Hospitality Mail Order (MO), Catalogue, Direct Service Providers Ecommerce/Online SPECIAL EDITORIAL TOPICS & FEATURES Payment Card Processing Offline and Online Debit Card Processing Card Management Card Personalization Purchasing and Commercial Card Processing Wireless Processing Smart Card Processing Electronic Benefits Transfer Card Processing Gift and Loyalty Programs Stored Value Processing Electronic Check Guarantee Check Guarantee, Verification, and Recovery Services POS Equipment, Management, and Deployment Merchant Accounting Services Money Transfer Services DolEx Dollar Express & Europhil PROJECTED ISSUE FEATURES Jan-Feb: Mar-Apr: May-Jun: Jul-Aug: Sep-Oct: Nov-Dec: Preparing for chip-based cards Shopping for an electronic payments provider Growing your business with gift & loyalty cards Combating payments fraud The emergence of Online Bill Presentment & Payment Momentum builds for mobile payments Payments Business is published by Lloydmedia, Inc, publishers of Direct Marketing, Contact Management, Click! Weekly and DM Industry Sourcebook. Lloydmedia, Inc, Main St N, Markham, ON L3P 1Y2 P: F:

8 CIRCULATION PROFILE (subject to change) KEY TITLES Chief Financial Officer (CF0) VP Finance Treasurer Controller Accounting Manager Credit Manager Finance Manager Director of Ecommerce Billings & Collections Manager Loyalty Program Management Merchant Services Management Customer Service Management Other Senior Management EST. PROVINCIAL COUNT British Columbia..7% Alberta..5% Saskatchewan. 2% Manitoba..2% Ontario 47% Quebec...31% New Brunswick 2% Nova Scotia..3% Newfoundland & PEI.....1% US & International...TBD SAMPLE VERTICAL SECTORS Major Retail Chains Restaurants & Hospitality Chains Mail Order (MO), Catalogue, Direct Services Providers Ecommerce/Online Sellers Financial Institutions Telecommunications Providers Mobility Industry Credit Issuers (and more) All data is 100% verified and has been updated and confirmed in Q Payments Business circulation includes not only all key financial executives across a diverse range of businesses across Canada but has also been fine-tuned to target industries which have a high volume of payments and transactions activities. Circulation also includes key executives who make decisions about related activities, including physical cards, related loyalty programs, high volume VDI (variable data imaging), ecommerce functions, and customer service and merchant management activities. This is a unique and unduplicated audience. Each copy will be delivered by mail to each individual by name and title. No bulk copies are included. Payments Business is published by Lloydmedia, Inc, publishers of Direct Marketing, Contact Management, Click! Weekly and DM Industry Sourcebook Main St N, Markham, ON L3P 1Y2 P: F:

9 CHARTER MEDIA SPONSORSHIP We are offering 3 charter media sponsorship opportunities for founding partner advertisers to dominate all of our advertising, editorial and promotional campaigns, from pre-launch to year-end Charter Media Sponsors Benefit From: Guaranteed premium ad position for each issue in 2010 (OBC, IFC, IBC) Advertorial Feature in one issue in 2010 Extensive co-marketing and public relations launch campaign Editorial support and contribution opportunities in key editions and sections Sector or Category Sponsorship in planned annual print directory Multiple direct mail list usage of full national circulation database Home page website banner and display ads on CHARTER MEDIA SPONSORS INCLUDE SPECIAL RATE STRUCTURES AND DISCOUNTS Contact us today to learn how you can be part of a very exclusive media partnership and have your brand prominently featured in Canada s new magazine that targets your market. Call Senior Account Manager Peter O Desse at x 224. Reserve now. Space is limited. Target PAYMENTS BUSINESS unique Canadian audience of highly qualified payments and financial executives. The new critical reading destination for industry professionals. A Lloydmedia, Inc. publication.

10 PREMIER ISSUE ADVERTISING RATES Page Rates Size 1x 3x 6x Full Page $ 4, $ 4, $ 3, /3 Page $ 3, $ 3, $ 2, Half Page $ 2, $ 2, $ 2, /3 Page $ 2, $ 2, $ 1, /4 Page $ 2, $ 1, $ 1, Est. Circulation: 11,200 All rates are confirmed and circulation data is projected minimums. DETAILS All ad rates include full colour (excluding special inks) Agency discount of 15% to recognized agencies For special positions, inserts, cover wraps, tip ons, etc, please contact us Publication size is 8 ½ x 11, trimmed, saddle-stitched Technical specs and requirements provided on request All rates are in Canadian dollars Other advertising opportunities: Marketplace, Employment, Advertorial Call Peter O Desse, Senior Account Manager, x 224 or peter@paymentsbusiness.ca Main St N, Markham, ON L3P 1Y2 A Lloydmedia, Inc Publication