MEDIA KIT THE 2012 LEGAL RESOURCE GUIDE PROFILES LAWYERS AND LAW FIRMS TO MORE THAN 150,000 AREA HOUSE HOLDS INCLUDING THESE SUGGESTED TOPIC AREAS:

Transcription

1 MEDIA KIT 2012 LEGAL RESOURCE GUIDE Serving the Greater Toronto Area THE 2012 LEGAL RESOURCE GUIDE PROFILES LAWYERS AND LAW FIRMS TO MORE THAN 150,000 AREA HOUSE HOLDS INCLUDING THESE SUGGESTED TOPIC AREAS: Family Law Estates & Wills Tax & Wealth Management Family Businesses Insurance Small & Medium Size Business Real Estate Employment and Labour Law Personal Injury Criminal Immigration Law Medical Malpractice Distributed in January 2012 by the Produced by the publishers of

2 Find new clients in Toronto! Sponsor a page of exclusive content in The Legal Resource Guide (Toronto Edition) and get your name in front of more than 150,000 Toronto-area consumers. Share your expertise in your area of practice and be the first name that comes to mind when community residents have a need for legal services. Aimed at mid- to upper-income earners aged 35 to 60, The Legal Resource Guide is an unbeatable marketing opportunity for lawyers and law firms that specialize in practice areas that matter to readers of the Toronto Star. Practice areas available for sponsored content include: Family Law Estates & Wills Tax & Wealth Management Family Businesses Insurance Small & Medium Size Business Real estate Employment and Labour Law Personal Injury Criminal Immigration Law Medical Malpractice Other topic areas available upon request Be the first firm to secure your article topic to ensure that your firm is the authoritative source on that topic. Distributed this January in a Saturday edition of the Toronto Star Material due November 4, 2011 Distributed January 14, 2012

3 THE LEGAL RESOURCE GUIDE Get the attention that only exclusive content can attract! Let more than 150,000 potential new clients in the Toronto area know how you can meet their legal needs. Sponsor a page of exclusive content in The Legal Resource Guide and build new business in the most effective way possible. By providing information of value in an exclusive environment, you will be seen as the expert in your area of practice, and you ll be remembered when your services are needed down the road. You ll also be partnering with one of Canada s most reputable legal publishers - Canadian Lawyer magazine. We ve been in the business of providing information to the legal community for more than 150 years. With The Legal Resource Guide, we re now helping you to reach out to your own communities with a useful, memorable publication. Distributed as a standalone supplement to a late November Toronto Star Saturday edition, The Legal Resource Guide focuses on what people in Toronto need to know about the many potential legal needs that could occur in their lives -- and who to contact when they do. The print edition will be kept and referred to for many months to come. Make sure your firm is the one that gets the business by telling your story on the exclusive pages of The Legal Resource Guide. Introduce your lawyers to the Toronto community in the Lawyer Listings Section at the back! TORONTO STAR STATISTICS Distribution: Selected Toronto Areas /GTA Circulation: 150,000* Average Household Income: $123,178* Gender: Male 49% Female: 51% University Education or Higher: 41% Married/Living Together: 61% Attached Adults with Children: 30% * Refers to the Legal Resource Guide only.

4 Get print and digital distribution! More than 150,000 copies of The Legal Resource Guide will be distributed to selected residential areas in late November with a Saturday edition of the Toronto Star to selected residential areas. Included in the distribution will be mid-to high income households of year olds in Central Toronto, North York, East York, Etobicoke, Scarborough, Vaughan, Markham and Oakville. Readers of The Legal Resource Guide will be encouraged throughout the print edition to go online to the digital version where they can connect directly with your website from a link on your sponsored exclusive page. Canadian Lawyer will direct even more traffic to the digital edition of The Legal Resource Guide with a display advertisement on www. canadianlawyermag.com

5 How to participate in The Legal Resource Guide THE LEGAL RESOURCE GUIDE SPONSORED EXCLUSIVE CONTENT Sponsor an article for just $6,500 and position your firm as the go-to resource for legal services in your area of practice. You get 500 words to share your legal insights or tell your law firm s story, along with your logo, plus a live link to your website in the digital edition. You also get an 8 x10 table-top display of your article as seen in The Legal Resource Guide. LAWYER LISTINGS Introduce your lawyers to the Toronto community with photos and contact information in the Lawyer Listings Section that follows the sponsored articles. Listings are grouped by area of practice. Each listing includes a photograph, first name, last name, website, telephone number and address and is priced at just $795. ADVERTISEMENTS Full page advertisements are also available for $4,995 inside and are limited to one per practice area. Half page horizontal advertisements are available for $3,250. Or for $5,745 choose from one of three cover positions booked on a first come first served basis.

6 ADVERTISING RATES Full Page Premium Positions (Inside Front Cover, Inside Back Cover, Outside Back Cover): $5,745 Full Page Inside Positions: $4,995 1/2 Page Horizontal: $3,250 Lawyer Listing (Photo, Name, Address, , Website Phone Number): $795 Sponsored Article (includes firm logo): $6,500 SPECIFICATIONS FULL PAGE (PREMIUM AND INSIDE POSITION): Live Area: 7 w x 10 h Trim Area: 8 w x h Bleed Area: 8.25 w x 11 h 1/2 PAGE HORIZONTAL: 7 w x 4.78 h MECHANICAL REQUIREMENTS: Digital Files Only (PDF/X-1A) High Resolution Images (300 dpi or higher) CMYK Format Please place all crop marks outside the bleed area LAWYER LISTING PHOTO: Type: TIFF or JPEG images Size: MINIMUM - 3 x 5 in Resolution: 300 dpi or better 4 colour (in CMYK format) Individual Head Shots only FIRM LOGOS: Type: EPS, JPEG or PDF Size: MINIMUM - 3 x 5 in Resolution: 300 dpi or better 4 colour (in CMYK format) AD MATERIAL DEADLINE: November 11, 2011 ADVERTORIAL DEADLINE: November 4, 2011 CONTACTS For all Advertising Inquiries Grace So Client Development Manager Phone: Fax: grace.so@thomsonreuters.com For Production Inquiries Lynda Krasevec Sales Coordinator Phone: Fax: lynda.krasevec@thomsonreuters.com