Basharoo. Built-In Brand Value

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1 Basharoo Basharoo is the ChicagoKids.com s official Party Guide, launching in Fall 2016 after being a part of Chicago Kids for over 15 years! Basharoo is a massive expansion of the previous party guide, and it will be the only resource parents need to plan the ultimate kid s party. MORE THAN 2,000 RESOURCES: Basharoo offers details on over 2,000 local businesses! OVER 100 CATEGORIES: Resources are organized in more than 100 categories of party locations, party entertainment, and rentals/services. EASY SEARCH: Search and filter features allow parents to find their perfect party matches, plus they can sort results by distance and ratings. FREE PARTY PLANNER: Our FREE Personal Party Planner helps parents get organized, and get the job done! SEARCH ENGINE DOMINATION: For 15 years, ChicagoKids.com has completely dominated the search engines for all local searches related to kids parties, and the ChicagoKids.com party guide will direct all incoming traffic to Basharoo! Built-In Brand Value We re busting right out of the gate with over 15 years of brand value and recognition from ChicagoKids.com. This solid reputation will let parents know that Basharoo offers the same quality content and information. The ChicagoKids.com Party Guide serves up over 200,000 views every year, with only 3 pages Just imagine the views this 100+ page guide will get! And Basharoo is a comprehensive resource for parents we don t only list businesses who advertise, we list all qualifying local party resources, FREE! Our goal is to be the only resource that parents need. 1

2 Show Off Your Awesomeness Upgrade Your Listing! Stand out in the crowd! Showcase your awesomeness by upgrading your free listing with vivid photos and expanded details. Our upgrades provide you with maximum exposure at reasonable rates. Basic Upgrade: The Party Animal Listing This basic upgrade lets you show visitors what you ve got! The Party Animal listing allows you to include your logo, 5 large images and an expanded description. The listing includes: Business location, contact information and URL Logo plus up to 1200 characters of description (approx. 200 words) Your own Photo Gallery with up to 5 images on your listing page Inclusion of your images in our site-wide Photo Gallery, with credit/link Introductory Rate: $200 per year Regular Rate: $250/year. Want to upgrade your listing in multiple subcategories? Give us a call, we ll help you out! Full Enhanced Upgrade: The Rock Star Listing The Rock Star upgrade enhances your individual listing page with majorly expanded copy, several additional fields of information, a logo and a full-on photo gallery. PLUS, a maximum impact ad is added to your subcategory s landing page. A Rock Star listing includes: Enhancement of your Individual Listing Page: Business location, contact information and URL Logo plus up to 3,000 characters of description (approx. 500 words) Your own Photo Gallery with up to 25 images on your listing page Inclusion of your images in our site-wide Photo Gallery, with credit/link See Party Animal image above right but add 25 more photos, and approximately 500 words! Ad placement on your Subcategory Landing Page: (see image at right) Place a visible ad for your business placed right on your subcategory s search results landing page, before the free listings. Enhanced listings are displayed in random order. Prominent Ad includes image and max 240 characters (approx. 40 words) Introductory Rate: $500 per year/$400 for additional subcategories Regular Rate: $600 per year/$500 for additional subcategories A Rock Star listing puts your ad on your subcategory page, which links to your enhanced business listing page. 2

3 Advertising: Beyond the Business Listing In addition to the ability to upgrade your business listings, Basharoo offers a number of additional cost effective options to get your business in front of parents. SEE NEXT PAGE for laid-out examples. Subcategory Cover Image Every main subcategory page on the Basharoo web site displays a prominent Cover Image; this is a large graphic (732x400) that represents the topic, such as Sports Party Location or Princess Party Entertainment. Own this spot in your subcategory*, and make a big first impression! Your business is credited on the image, which links to your business listing. Introductory Rate: $75/month Regular Rate: $100/month * Image subject to approval. Must be photographic. See Exhibit A on page 4 for larger example Featured Business Banner Why promote yourself only on your subcategory s page? Get your business in front of parents on ALL pages within the section you choose: Party Locations, Party Entertainment, or Party Services/Supplies. The Featured Business Banner is 200x200; this is a limited opportunity, as there is space for a maximum of 12 Featured Businesses in each section. The banners from all 3 main sections of the site will also display on the home page, in random order with up to 9 banners appearing in rotation at any given time. Introductory Rate: $175/month Regular Rate: $250/month See Exhibit A on page 4 for placement context. Banner Advertising Basharoo features two 300x250 banner spots, at a $10 CPM. During our launch period, this spot will be available at a discounted introductory rate of just $6 CPM. You may choose a cap for your budget and be billed based on the amount of impressions that are actually delivered. Introductory Rate: $6 CPM Regular Rate: $10 CPM. Minimum ad spend $400. See Exhibit A on page 4 for placement context. 3

4 Exhibit A 4

5 Advertising Parents who opt-in to receive Basharoo s will receive a monthly newsletter that includes birthday party news and special offers. They ll also receive a special Birthday on the birthday of each child they ve registered with Basharoo, containing special birthday offers. Monthly Newsletter Basharoo will send a monthly that offers current special offers on birthday-related resources. The will feature news and offers from multiple resources. Copy Ad: Include a headline, up to 60 words, and an image. Introductory Rate: $75/month Regular Rate: $100/month Button: Include a 150x150 image with URL. Introductory Rate: $40/month Regular Rate: $50/month Happy Birthday On each registered child s birthday, a Happy Birthday is sent that includes special offers and coupons for the birthday child. Special offers and promotions in this aren t so much about the party anymore, but promoting other specials and information that the birthday child can enjoy at any time. Introductory Rate: $40/month Regular Rate: $75/month Beginning in

6 Discount Ad Packages Maximize your exposure on Basharoo without breaking the bank! We ve got some great ad packages that bundle together several advertising options at a discounted rate. And, we re happy to work with you to create a customized package to meet your needs and budget! The Ultimate Ad Package The Totally Epic Ad Package Boost your enhanced listing with additional ad space on the web site. Combine your one-year Rock Star enhanced listing with a one-month Featured Business Banner and one newsletter sponsorship. It s a great way to find out what works well to attract customers! Includes: Rock Star Listing 1 year $500 Featured Business Banner 1 mo $250 Monthly Newsletter Sponsor 1 mo $100 Value: $850 Discounted Package Rate: $750 Introductory Rate $600 Plus! With this package, enhance additional categories with a Rock Star listing for just $400 per category, a 20% savings. This package has it all! With a one-year enhanced business listing, and 3 months of premium promotion, this package offers huge impact at a huge discount, Includes: Rock Star Listing 1 year $500 Featured Business Banner 3 mo $750 Category Cover Image 3 mo $300 Monthly Sponsor 3 mo $300 Value: $1850 Discounted Package Rate: $1,500 Introductory Rate $1,200 Make it a Totally Epic Annual Package for just $4,200, a $5,900 value with an introductory rate of only $3,800! Plus! With this package, enhance additional categories with a Rock Star listing for just $400 per category, a 20% savings. Customized Ad Packages Want to think outside the box and create your own package? Talk to us about your goals and budget, and we ll come up with a customized solution for you. At a discount, of course! Call Sue at

7 About Basharoo Basharoo is brought to you by Sue Zeiler, the founder of ChicagoKids.com, an online activity and event guide in the Chicagoland area that launched in Basharoo is a comprehensive Party Guide for the Chicago area, featuring details on over 2,000 local business in categories of Party Locations, Party Entertainers and Rentals/Services. Basharoo is a spin-off from ChicagoKids.com, whose Party Guide has been the top source of Party information for Chicagoland parents for over 15 years. Basharoo has expanded the ChicagoKids.com Party Guide content dramatically to create a full-blown online party site, allowing parents find resources for planning their kids parties quickly and easily. Since its launch over 15 years ago, ChicagoKids.com has built a strong reputation as a trusted source of information for local parents, and the site delivers over 3 million annual page views, has over 23,000 registered members, and dominates local search engine results. Sue is frequently featured in print media and on local television as an expert on local family topics. ChicagoKids.com has attracted hundreds of advertisers over the years that include the top family brands in the area. Basharoo will continue this reputation of strong brand identity, helping local businesses both large and small promote themselves to Chicago area families. 7