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2 We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough to start and sell a couple of businesses. I know how hard it can be when it comes to marketing your business. I also want you to know that what you are about to read comes from experience and not theory. It s from taking action, testing what works and what doesn t. What s more I also understand the 3 core modern day problems facing most business owners The lack of business clarity (Your vision on where you can WIN.) 2. The lack of marketplace visibility (Find your marketing sweet spot in your marketplace.) 3. The lack of having a clear growth strategy. (Qualified leads + offer = sales) At Digital Influence we specialise in helping professional services companies turnaround these 3 core modern day problems using Facebook Advertising, Brand Retargeting and our $$$ Timezone Strategy Systems. Your Results Matter to Us - It s fair to say that we work best with motivated business people who want to market their business more strategically and leverage technology to sell more of their products and services. The online technology, marketing systems and sales strategies we have work really well with Real Estate companies, Mortgage Brokers, Insurance Brokers and Property Developers Make no mistake in today s fast paced world if you're not leveraging technology to generate leads and stay top of mind with your prospects and customers then you losing business every week. After you ve read this report I invite you to my team to explore how we can help you with your businesses sales and marketing performance. Have Fun & Take Action Scott Wilson

3 The number one reason that you re not selling more of your products and services is... Your Marketplace Obscurity. To be blunt... not enough people know about you, your service and how you can help them. The good news is after reading this short report at least you ll be able to do something about it and finally start to get seen by real prospects with money to spend. Seriously isn t it time you to stop being a needle in a haystack when it comes to your business? I want you to know that what you re about to learn can be used by any business and that includes whether you have a website or not. The advertising and marketing strategy you are about to discover works because of 2 clear cut fundamental reasons: 1. Buyer Intent this strategy deals specifically with people that already taking an interest in what you have to offer. In short they have shown buyer intent but for whatever reason have taken an action to do business with you yet. 2. Top of Mind this strategy allows you to stay top of mind with these people until they decide to do business with you. The Old Way Vs The New Way In the good old days if you were trying to make a big impression online, it s was important to get your ads in front of as many sets of eyeballs as possible. Not just to make them aware of your offer, but to keep them interested. In the past, online marketing was a shotgun splatter approach. You blasted your ads all over the place and hoped you got some hits. After you read this report, you ll be able to laser focus your ads, beaming them directly to your prospects. In leaner times, business owners have to be smarter, relying on a strategy that will stretch each dollar in their ad budget. Now there s a new way to ensure your ads get in front of a real, live, serious prospect. This strategy is known as retargeting or remarketing. We like to refer to it as Brand Retargeting.

4 The Brand Retargeting Revolution We all know a revolution is a great shift in society where an old system or old way of doing something is thrown out and new one is embraced. With that in mind what you are about to discover is technology revolution that is already changing the way businesses market themselves and stay top of mind with people that are in the market to buy your products and services. Okay here s where this report get s really interesting for you... Have you ever shopped for an item online, and then seen that the exact item was suddenly being advertised on all of your favourite websites? It wasn t a coincidence it was brand retargeting. With retargeting, a business can appear to have its ads running virtually everywhere online, impressing potential customers and boosting its brands credibility In this report, we re going to tell you exactly how you can tap into this potent new form of advertising to make your business look like one of the big guys and get the most out of your traffic. What is Brand Retargeting? Just like it sounds, brand retargeting gives you a second chance to market to a potential customer after they ve visited your website even if they didn t sign up for your list. By placing what s called a retargeting code or pixel on your website, you can put cookies on a visitor s web browser. These cookies allow you to communicate with that visitor at a later date and across other websites reminding them of your offer and encouraging them to take action. In a sense, your ads can follow users, appearing to them on their favourite sites as they continue to browse. Brand Retargeting is the best way to focus your message online. Not just because it s cheaper than buying traditional ad space on a well known website. All of the users you retarget will already know you and know what you re about. In fact, brand retargeting is buying media at its very best. That s because you re not simply buying the media space. With brand retargeting, you re paying to advertise directly to a prospect.

5 Someone who is already familiar with your brand and your offer As you can imagine, the ability to follow up with potential customers, even without an address, opens up powerful new avenues for advertisers. Why Brand Retargeting is Such a Powerful Tool? A decade ago, business owners could only dream of a tool like this one. Now with brand retargeting you can build a customized campaign and direct it to a very specific type of prospect. And all they have to do is visit your website one time. Plus with new software you don t even need a website to make this happen. (Discover more on this in our free Brand Retargeting Revolution training videos.) Video 1 - Video 2 - Video 3 - Here are just a few of the advantages of brand retargeting: 1. Talk to Users Wherever They Go With retargeting, you don t even need a user s address for them to opt in. Once they ve landed on your web page and received your retargeting cookie, they ve already opted in. You ll be able to send these visitors marketing messages in a subtle but powerful way, all while piggy backing on the reputation of the websites they already trust and frequent. In fact, there s no way for users to opt out of retargeting right now. The only way users can stop seeing your banner ads is to clear the cookies on their browser. And very few people do this. 2. Brand Retargeting Allows You to Build Your Brand Faster Before brand retargeting, a visitor could leave your site and never see your brand again, even if they had intended to come back later to make a purchase.

6 One of the most exciting parts of brand retargeting is how quickly it allows you to build your brand. When a user sees your ad on trusted and popular website, it boosts the trust and credibility of your brand. And it works fast. 3. Increase Revenue Through Advanced Follow-Up As any business owners knows, following up with potential customers boosts sales. It is said that a person needs to see an offer more than 7 times before they make a buying decision. Brand Retargeting allows you to get that message in front of prospective customers several times. We recommend a well thought out cycle of ads to place the offer in front of prospects in different ways that allow them to better understand the benefits and also to be attentive to different buying styles. Bottom line, brand retargeting is the best way to get your offer in front of buyers multiple times in a nonintrusive way which leads to more sales and brand recognition. 4. Maximize the Value of Your Traffic When users visit your site, they either take action or they don t. In other words, your ads were a success they brought traffic to your site. The problem lies elsewhere, e.g. in the offer, timing, etc. Brand Retargeting allows you to bring a lot of those visitors back to your site for a second look. And it gives you a chance to sweeten the deal, upping the chances that a user will opt in to your list or click the buy button. Brand Retargeting ads are proven to have better click through rates and conversion percentages that other online advertising options. This will have a profound effect on your business by reducing the amount of money spent to acquire a new customer. It will also mean more effective brand recognition because with greater click through and engagement, come lower costs and thus more brand exposure and recognition in the marketplace In short, brand retargeting helps you get the most out of your site s traffic.

7 5. Retarget Your Niche Market Imagine you re trying to capture users in a niche market. Buying banner space on a major news website would probably not make sense for you. Not to mention, it would be very expensive. On the other hand, let s say you re a Real Estate Agent working through a local Real Estate franchise. In your case, brand retargeting is ideal. That s because you know that the person you re marketing to has already visited your page on the franchise website and they re interested. Brand Retargeting gives you the opportunity to have your brand and face in front of your potential clients again and again. And the good news is when they are ready to buy, whose brand and face have they been seeing constantly on their computer, ipad and smart phone. Trust me it beats being seen on the back of a Smokey Bus! 6. Leverage Association Brand Retargeted ads appear on your visitors favourite sites and your brand benefits from the association. Example: A person visits your new real estate listing the franchise website and then for some reason quickly leaves. (The good news you have remarketing pixel installed on your listings on the website). Later that day the same person is looking at the NZ Herald property section and boom your listing ad appears again in front of them driving them back to your website to have another look at the property you are marketing. They like what they see and will contact you to view the property in person. Are you getting how powerful this is yet? 3 Brand Retargeting Revolution Training Videos To finish this short report I wanted to share with you these 3 Brand Retargeting Revolution training videos. These videos will show you the power of using Facebook Advertising, Facebook Marketing and Brand Retargeting to generate more sales for your business.

8 Video 1: Rapid Fire Retargeting - 10 ideas you can steal to generate sales today! Video 2: How Leverage Two 800 Pound Gorillas to Generate More Sales. Video 3: Five T s of The Retargeting Revolution Click this link to access these videos today -

9 Your 20 Minute Facebook Advertising & Brand Retargeting Chat Hi Scott Wilson here, with an limited time offer for you to have a 20 minute Facebook Advertising & Brand Advertising chat with me for FREE. In 20 minutes you will: 1. Get crystal clear about what s possible for your business, and why it s important for you to win. 2. Find out the fastest strategy for generating more leads and sales for your business in Discover the #1 thing that has been stopping you from getting what you want and how to eliminate it forever. 4. Leave our chat with the confidence of knowing EXACTLY what to do to create more business and more sales. Here s how it works You need to my team at requesting a 20 minute chat with Scott. My team will work with you to sort out a time to chat about your business and how we can help you. Alternatively if you can t wait just pick up the phone and call me on If I can take your call I will and if I can t just leave a message and I ll get back to you. Too easy. Have Fun & Take Action Scott Wilson P.S. Make sure you watch our Brand Retargeting training videos as well -

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