Puerto Rican Festival of Massachusetts July 29th- July 31, 2016

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1 2016 Event Plan and Sponsorship Opportunities Puerto Rican Festival of Massachusetts July 29th- July 31, 2016

2 2016 Puerto Rican Festival 49 Years of History Established in 1967 by Puerto Rican Community Activists.! Mission: To promote and educate about Puerto Rican culture, values and heritage.! Largest and more visible Hispanic Festival in New England!! In 2015, over 50,000 participated in the Puerto Rican Festival according to Boston Police Metrics.! Nearly 1 out of every 3 Hispanics in Massachusetts is Puerto Rican making it the Largest Hispanic Population segment according to the 2010 Census Summary.

3 2016 Puerto Rican Festival Events The Flag Raising at City Hall - Monday, July 25th 2016, at 12:00 pm! The Puerto Rican flag is an important symbol of pride in our heritage. During the flag raising at the City Hall Plaza the City recognizes our heritage and civic accomplishments and social contributions of the Puerto Rican community to the Commonwealth of Massachusetts and acknowledge the opportunities that the Commonwealth has provided for our collective progress. Community members from across the State join in the event to witness the flag raising every year. The event program includes folkloric music, dance and typical food. This year we will dedicate the flag raising ceremony to distinguished individuals in recognition for their contributions and services to our community.! The Puerto Rican Festival Pageant - TBA! Whereas a traditional pageant have candidates compete based on their physical attributes, our pageant selects the Puerto Rican Festival Queen based on their talent, community service, and overall knowledge of the Puerto Rican history, tradition and cultural values. Each year young participants from all ages compete in the event, and yet in the end, each participant receives a prize. In other words, everyone wins and they are all winners!! The Puerto Rican Parade - Sunday, July 31st at 12:00 pm! Just as any other ethnic group in the City, the Puerto Rican parade is an opportunity for the Puerto Rican community to showcase our culture through wonderful floats, colorful dance troupes, singers, dancers and our distinguished honorees. The parade is a fun event for the entire family and spans from Boylston Street in the Back Bay area to the City Hall Plaza in Boston for an afternoon and evening of music and cultural celebration.! The Puerto Rican Festival of Massachusetts - Friday, July 29th - July 31st, 2016! The annual Festival is our flagship event that brings together people from all heritages to share, learn, and celebrate our culture. Our three day event is held at the City Hall Plaza honoring our history, values, traditional music, typical Puerto Rican food, and local arts and crafts for the entire family. The Festival include kiosks that feature different activities, including a health fair, face painting for kids, storytelling of Puerto Rico traditional stories and legends, presentations of eco-friendly gardening and cooking techniques, and teaching Puerto Rican musical percussion. Our proven ability to attract 50,000+participants in the course of the three day celebration, coupled with this year s outstanding program of events, musical bands, artists and sponsors, makes the Festival the perfect venue to market and outreach to the fastest growing ethnic population in New England and in the United States.

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5 Puerto Rican Festival 2015 Participants Health Fair Saturday, July 30th, 11:00am-5:00pm! at Boston s City Hall Plaza Back by Popular Demand!!!!!! Culturally competent health fair that will allow for leading healthcare organizations to distribute educational materials, conduct health screenings as well as information about services to promote a healthy lifestyle for those attending the Puerto Rican Festival.!! Last year more than 15 healthcare providers participated at the health fair.!

6 2016 Puerto Rican Festival Media Plan Marketing campaign from May-August 2016 Social Media Print Radio Television Facebook! Twitter! Instagram! ElMundoBoston.com! Entravision.com! TelemundoBoston.com! El Mundo Newspaper! El Planeta Newspaper! Metro! The Boston Globe! The Boston Hearld! Improper Bostonian! Boston Magazine Power 800! La Nueva Mega! WBUR - ConSalsa!! HOT 95.9 FM! iheartradio! ABC/WCVB - CityLine with Karen Holmes Ward! CBS/WBZ - Centro with Yadires Nova Salcedo! NBC/WHDH - Urban Update & Revista Hispana with Alberto Vasallo III! Univision - Noticias Nueva Inglaterra! Telemundo Boston - TeleNoticias!

7 2015 Festival s Media Sponsors

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9 2016 Puerto Rican Festival Level of Sponsorship $20,000 $10,000 $5,500 Sponsor Benefits Two (2) 10x10 booth spaces during the three day festival! Prominent Banner placement on the main stage! Recognized as a Presenting Sponsor! Logo prominently included in the official poster and promotional ads! Live mention on stage through out the day, for the duration of the festival! Opportunity to have two (2) parade floats or vehicles participate in the Grand Parade! Opportunity to offer giveaways or raffle items from the main state twice per day for three days! Special Thank You plaque awarded at the annual post-festival event! Full banner to be placed on official Puerto Rican festal website for one year One 10x10 booth space during the three day festival! Logo included in the official poster and promotional ads! Live mentions on stage through out the day for the duration of the festival! Opportunity to have one parade float or vehicle participate in the Gran Parade! Opportunity to offer giveaways or raffle items from the main stage once per day for three days! Special Thank You plaque awarded at the annual post-festival event! Half banner to be placed on official Puerto Rican Festival website for one year Availability of a 10x10 booth spaces during the three day festival! Opportunity to have one parade float or vehicle participate in the Grand Parade! Special Thank You plaque awarded at the annual post-festival event! Full banner to be placed on official Puerto Rican festal website for six months

10 2015 Puerto Rican Festival Lead Sponsors

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12 2016 Puerto Rican Festival Additional Sponsorship Opportunities Sponsorship! Opportunities Level of Sponsorship Sponsor Benefits Musical Performance Sponsor $15,000 Parade Sponsor $2,500 Healthcare Sponsorship $1,500 Pageant Sponsor $1,500 Digital logo displayed on stage! Live mentions on stage between artist performances! Corporate logo on promotional printed materials! VIP Access to meet and greet artist Decorated float with banner! Corporate logo on promotional printed materials! Live mentions on stage during Sunday s event Digital logo displayed on stage! 10x10 booth space at the plaza! Corporate logo on promotional printed materials Banner placement during the pageant event! Participation Festival s Queen Float during the parade! Live mentions on stage during the pageant event! Logo on pageant promotional materials

13 2016 Puerto Rican Festival Additional Sponsorship Opportunities NEW THIS YEAR!!! For the very first time the Puerto Rican Festival of Massachusetts will be attempting to set the Guinness World Record for the largest salsa dance in the world.!! The existing salsa dance record consist of 451 couples and was organized at the Hilton Hotel, in Caracas, Venezuela, on October 1, 2006.!! A $30,000 sponsorship opportunity (as exclusive named sponsor) is available for this event. Please contact us for additional information. Yo Participé en el! Festival Puertorriqueño de Massachusetts! 2016 Guinness World Record! Boston, MA July 30,

14 Festival Puertorriqueño de Massachusetts, Inc." P.O. Box , Boston, MA " EIN # Media Contact: Digna Gerena! Boston Latino Media