61 Westminster Bridge Road, London, SE1 7HT Post holder may be required to work at other locations.

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1 Job description Job Title: Location: Grade: Salary: Hours of work: Responsible to: Responsible for: Division: PR and Marketing Officer 61 Westminster Bridge Road, London, SE1 7HT Post holder may be required to work at other locations. APT&C SP 28 to 31. Staff will normally be appointed at the bottom of the salary scale. 28,472-31,188 (incl. LWA) per annum. We will normally appoint at the bottom of the salary scale unless the successful candidate has relevant experience relating to the selection criteria over and above what is required. 36 hours per week. Monday Friday during normal business hours. There may be occasions when the post holder is required to work on evenings and weekends so some flexibility is required. Head of Marketing and Communications No line management responsibility Professional Services Job Purpose To produce creative and innovative communications for Morley College London audiences, including developing and delivering digital marketing campaigns for the College and its work. To manage and develop Morley s online and digital communications, maintain a consistent brand identity and to provide analysis of digital marketing performance, in order to support business objectives. Key result areas 1. Support the delivery of marketing strategy with responsibility for delivery of PR activity, production of promotional materials in line with brand guidelines and day to day management of direct media partnerships and paid activity. 2. Support the delivery of external communications strategy monitoring overall marketing performance against agreed metric. 3. Ensure effective internal communication across the College to support its activities.

2 Working with The post holder will develop productive working relationships with college stakeholders including key external partners, the general public and students, and staff from all sections of the college including senior managers as appropriate. The post holder will be supported in communications initiatives working closely with the following team members: Head of Marketing and Communications Marketing and Communications Officer Digital Marketing and Communications Officer Events and Alumni Development Officer Sales and Marketing Assistant They will also work closely with other key stakeholders across Morley College to deliver effective marketing communications. Main activities 1. Work with Head of Marketing and Communications to support creation of College s marketing strategy. 2. Support development of marketing performance reporting to allow marketing team to optimise marketing activity on an on-going basis. 3. Create and deliver PR plan to support Morley College s student recruitment and brand reputation objectives. 4. Work closely with Head of Marketing and Communications to support development of a content marketing strategy. 5. Proactively engage with key internal stakeholders at Morley College to develop PR ideas for both online and traditional media on an on-going basis to drive course sales. 6. Create press releases and manage relationships with traditional media contacts and online influencers to maximise school brand visibility. 7. Manage the process of developing promotional materials to support course sales activity, event promotion and alumni relations. 8. Support delivery of brand identity across communication channels and assisting in brand development activities. 9. Project manage project promotional material creation working with external print and design suppliers. 10. Work with external agencies to deliver paid marketing activities. 11. Support delivery and development of media partnerships with external suppliers including course listing sites. 12. Provide competitor benchmarking reporting and undertake market research activities as required.

3 General 1. To attend relevant training and meetings as required. 2. To be committed to Continuous Professional Development (CPD). 3. To contribute to the effective management and promotion of equality and diversity. 4. To work in accordance with the Health & Safety at Work Act and Safeguarding and Prevent policies, ensuring the College is a safe environment for staff, students and visitors. 5. To work at all times in accordance with Morley College London s policies and procedures. 6. To carry out such duties as may be required from time to time by the College that are appropriate to the grade of the post.

4 Person Specification: PR and Marketing Officer Essential 1. A relevant marketing qualification Desirable 2. Sound knowledge of marketing communications generally with an expertise in PR and content marketing, plus an appreciation of online marketing techniques 3. Excellent supplier management skills with experience of managing creative, print and media suppliers 4. Strong copywriting skills with knowledge of delivering content for both online and traditional media and excellent proofreading and editing skills 5. Knowledge of marketing performance monitoring technology and experience of creating reports to monitor success of activity 6. Excellent communication and interpersonal skills 7. Sound IT skills including intermediate knowledge of Microsoft Word and Excel and a basic understanding of PowerPoint 8. Excellent time management and project management skills 9. An understanding of equality and diversity issues and a commitment to working within and furthering the college s policies in this regard 10. Experience of managing budgets working with external suppliers to deliver cost effective solutions 11. Experience of managing paid traditional marketing and media partnerships 12. Experience of using Adobe Creative Suite software including Photoshop, InDesign and/or Illustrator 13. Knowledge of managing video production and commissioning photography for promotional purposes 14. Experience of marketing and public relations within a business to consumer context 15. Knowledge of the FE sector or the education sector generally Main Conditions of Service 1. You will be employed by Morley College Limited. 2. The PR and Marketing Officer will be appointed to APT&C spine points 28 to 31, currently 28,472 31,188 including London Weighting Allowance per annum. Applicants will usually be appointed at the bottom of the salary scale. 3. Normal working hours are 36 per week, Monday to Friday which may include some evening work. The successful applicant may be required to work at weekends to

5 accommodate specific College activities. No payment for overtime is made, but appropriate time-off in lieu will be granted. 4. The annual leave entitlement is 30 days per annum, excluding public holidays and additional closure days. 5. The post is pensionable under the Local Government Pension Scheme, administered by the London Pensions Fund Authority. 6. There is a 6-month probationary period. 7. The College does not recognise service with any previous employer for calculating continuous service for the purposes of the Employment Rights Act Any previous continuous local government service however, may be counted as part of continuous employment with the Company for redundancy pay purposes. 8. The College aims to reflect the diverse community it serves and welcomes applications from suitably qualified candidates from all backgrounds. The College does not discriminate on the basis of race, gender reassignment, disability, sex, marital status, pregnancy and maternity, age, religion or belief, and/or sexual orientation and is committed to making reasonable adjustments for applicants with disabilities. 9. The appointment will be subject to receipt of satisfactory professional references, proof of qualification, eligibility to work in the UK, proof of address, a pre-employment medical check and a DBS check (if applicable). 10. STARTING DATE: As soon as possible. Other information This document outlines the duties required for the time being of the post PR and Marketing Officer. It is issued for recruitment purposes and is not comprehensive or exclusive and duties and or reporting lines may be varied from time to time. Making an application Closing date for applications: Tuesday 31 st January 2017 Please refer to the guidance notes when completing your application. CV s will not be accepted for this post. Applicants should send a completed application form, giving names, addresses and telephone numbers of two professional referees, together with any supporting information by 5pm, Tuesday, 31 st January Applications can be submitted via to recruitment@morleycollege.ac.uk Applications can also be submitted by post to: Recruitment (Ref: 001/17/HS) Morley College 61 Westminster Bridge Road London SE1 7HT