OVERVIEW. The Southern Women s Show, known as the premier women s event in the Triangle area, was widely embraced by the market.

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1 SHOW IN REVIEW

2 The Southern Women s Show, known as the premier women s event in the Triangle area, was widely embraced by the market. TOTAL AD CAMPAIGN $184,747 PR IMPRESSIONS 225,145,840 NUMBER OF EXHIBIT SPACES 502 ATTENDANCE 24,000+ women OVERVIEW

3 SCENES FROM THE SHOW

4 The 31st annual show attracted MOTHERS, DAUGHTERS, GIRLFRIENDS AND CO-WORKERS who packed the aisles throughout the three day event. Our show surveys indicated that women came to the show to shop, attend cooking demonstrations and sample food, watch fashion shows and stage presentations, register for promotions and prizes, get health screenings, meet special guests, and have fun. DEMOGRAPHICS

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6 Stephen twitch Boss From So You Think You Can Dance Whitney Way Thore From TLC s My Big Fat Fabulous Life Dancing Like the Stars Firefighter Fashion Show Billy Flynn, Lauren Koslow & Suzanne Rogers From Days of Our Lives Throughout the three days, exciting and educational activities were held on three different stages. The stages featured CELEBRITY GUESTS, innovative COOKING programs, MUSICAL entertainment, FASHION shows and more all designed to attract, captivate and entertain the target audience. FEATURES & PROMOTIONS

7 A comprehensive marketing and advertising campaign promoted the show for three weeks through TELEVISION, RADIO, PRINT and numerous DIGITAL PLATFORMS as well as SOCIAL MEDIA and GRASSROOTS MARKETING initiatives. The show was promoted with signage in 25 Chevy Dealerships, 98 Walgreens stores and hundreds of retail locations, increasing sponsor awareness in high traffic locations, as well as media contesting and promotions. ADVERTISING EXPOSURE

8 The Southern Women s Show received comprehensive television coverage and exposure. In addition to a two week paid schedule on three network stations and local cable programming, the show s extended reach was enhanced through promotions, contests and live shots. NUMBER OF TV SPOTS 314 TOTAL TV CAMPAIGN $96,616 Click here for TV Spot TELEVISION ADVERTISING

9 Six radio stations promoted the show to listeners through different formats, including: ADULT CONTEMPORARY, URBAN, COUNTRY and POP. Numerous spots were produced to highlight the show and ran in paid and promotional schedules across the region. Additional live spots and endorsements were run on key stations featuring sponsors and promotions. Click here for Radio Link NUMBER OF STATIONS 6 NUMBER OF RADIO SPOTS 768 TOTAL RADIO CAMPAIGN $41,830 RADIO ADVERTISING

10 A digital media campaign was integrated into the marketing plan to reach women on-the-go and target a younger demographic (25-40 years) and included advertising through FACEBOOK, PANDORA and geo-targeting ads through the NEWS & OBSERVER. IMPRESSIONS 3,081,158 VALUE $19,601 DIGITAL ADVERTISING

11 The Southern Women s Show was advertised through an extensive print campaign with the NEWS & OBSERVER as well as weekly and monthly REGIONAL PUBLICATIONS in order to saturate the market. SHOW PROGRAM DISTRIBUTION 155,795 NUMBER OF PRINT ADS 27 TOTAL PRINT SCHEDULE $30,700 NEWSPAPERS & MAGAZINES

12 A dedicated Public Relations Firm generated buzz with women in the market through scheduled live TV & RADIO INTERVIEWS, PRINT EDITORIAL in the News & Observer, magazines and numerous ONLINE CALENDAR LISTINGS. They delivered extensive media coverage through all advertising platforms. IMPACT 225,145,840 Impressions PR IMPRESSIONS

13 A social media campaign was integrated into the marketing plan to reach busy women through FACEBOOK updates, promotions on GROUPON, TWITTER, and INSTAGRAM. Show Updates through the Official Show Website and E-NEWSLETTERS kept fans engaged. E-NEWSLETTER SUBSCRIBERS 9,386 FACEBOOK FANS 7,332 UNIQUE PAGEVIEWS 92,588 GROUPON REDEMPTIONS 2,036 INSTAGRAM FOLLOWERS 1,437 TWITTER FOLLOWERS 171 TOTAL VALUE $1,275,768 SOCIAL MEDIA & E-NEWS

14 Show sponsors enhanced the success of the Southern Women s Show and created exciting and interesting features, promotions and activities within the show. SPONSORS

15 It is a privilege to bring the very best in health, beauty, home, fashion and more to the Triangle area. With the Thank help you of our for sponsors, helping us partners bring the and very exhibitors, best in health, the 2016 beauty, Southern home, Women s fashion and Show more was to a huge success. the Nashville Plans region are underway and making for the next Southern year s Women s event and Show response a huge is success. already strong. Plans are Reserve underway your space today! for next year s event and response is already strong. Reserve your space today! TISH ATKINS Katie Cronin Executive Show Manager SHANNA STEWART Assistant Show Manager Ashton GENEVA Powell GREENE Assistant Show Assistant Manager Show Manager