Advertising Options That Work With Your Budget

Transcription

1 Advertising Options That Work With Your Budget Gain Invaluable Exposure for Your Business and Get Families Talking! List camps, classes, child care and private school information for the same low price!! 1 fee 4 places for families to find you At Nurture My Child we understand it is important to spend your advertising dollars wisely. Advertising with Nurture My Child is extremely affordable and easy to implement. By providing several options to choose from, we can fit any budget. Camp & Class Advertising Packages: Basic Month to Month 3 Months 6+ months Free Listing Includes your website link, phone #, and brief description Gold $150 per month List detailed information on your camps & classes Search listing above basiclevel camps and classes Logo image on camp and class listings Website box ad (125x125) Ability to upload photos and testimonials $125 per month All gold level month-to-month 1 Facebook post 1 twitter post Promotional messages on 1 Camp Sloop to families $100 per month All gold level month-to-month 2 Facebook posts 2 twitter posts Promotional messages on 3 Camp Sloop s to families Platinum $225 per month All gold level month-to-month Banner size ad with bottom and in-search placement (710x90) Search listing above gold-level camps $200 per month All platinum level month-tomonth Rotating logo, picture or testimonial on featured slide show at top of site (550x340) 1 Feature article 3 Facebook posts 3 twitter posts Promotional messages on 3 Camp Sloop s to families $175 per month All platinum level month-tomonth Rotating camp logo, picture or testimonial on featured slide show at top of site (550x340) 1 Feature article 4 Facebook posts 4 twitter posts Promotional messages on 6 Camp Sloop s to families

2 Thank you for your interest in advertising with Nurture My Child. Nurture My Child is a fun, innovative approach to connect families with camps, classes, child care options, private schools and advertisers. By being a part of our site, you can easily reach thousands of families in your target market. Why Nurture My Child? Advertising with Nurture My Child can provide you with effective, long-term exposure that highlights your business. List camps, classes, child care/preschool & private schools for the same low price o Nurture My Child has multiple options so families can search for what they need for their children all year round. o Everyone can list for FREE. One price to upgrade your listing on up to 4 search engines The ideal audience o Unlike other publications and Web sites that cover general topics or even family/kids issues, Nurture My Child delivers a large audience specifically looking for what you have to offer. o That means you get more bang for your advertising buck. We are different o We are the only place where all camps, classes, child care options and private schools are included. This means Nurture My Child is THE SITE families go to plan their summers, as well their children s needs all year round. o Our listings are simple to use and allows easy access to your information. Families can sort by various criteria, download your information, save it to their profile and share with their friends. We continue to grow o Nurture My Child has over 65,000 unique visitors to the site and we continue to grow each year! Big Monthly Numbers! Upgrading your membership on Nurture My Child brings high traffic to your listings and Web site. (See for features and benefits of each level.) Let the numbers talk: * Advertising Level Average Camp Listing Impressions & Clicks Average Box/Banner Ad Impressions & Clicks Total Average Impressions & Clicks Additional Reach Basic (free) 403 / 11 NA 403 / 11 None Gold 2,122 / ,219 / ,341 / 501 Traffic to your Web sites via social media and blog clicks, and s to families. Platinum 5,968 / ,265 / ,233 /1,081 ** Additional traffic to your Web sites via social media and blog clicks, and s to families * Average for 3 ½ month period of key camp sign up season, Feb. 15 May 31. ** Click rate does not include clicks on home page photo slides, so results could be significantly higher.

3 Let Us Do The Work For You We know that in order to attract customers, we have to constantly be working for you. This is done in several different ways: Creating a Buzz o Our PR agency, Red Fan Communications, works for you - our press leads to more hits on your website o Nurture My Child and our camp listings have been featured in multiple ways: Television Print On-line KEYE news Austin American Statesman FreeFunInAustin.com KVUE news Austin Woman Livemom.com KXAN news Austin Lifestyle Magazine Cheerupbuttercup.com Fox news Community Impact Fox Education Edge Natural Awakenings Austin Time Warner Cable Kids Directory We re Seen and You re Seen o We pop up on page 1 on web searches for terms like Austin Camps and Austin camp guide o Your links on Nurture My Child and social media help drive your search engine results o You can access detailed statistics for web impressions and clicks to your camps from your listing and ads at any time Leverage the power of word of mom marketing o Nurture My Child uses a variety of electronic mediums to get the word out about your business and get people talking. o We do this through blogs, Facebook, twitter and s to families. o E-fliers sent out in local schools and school districts o Fliers posted in local businesses

4 Why Our Families & Businesses Love Us We Listen In our focus groups with families, they want information on ALL camps, classes child care options & schools in one place to reduce the time spent planning activities for their children. Nurture My Child organizes all of this information in one place. We Have Cool Tools Nurture My Child visitors are equipped with the tools they need to quickly find the listings that fit their needs. With Nurture My Child, families can: o Save their searches o Save the listings they like o Create comparison tables We Offer Flexibility and Value You can choose to advertise for one month, 3 months, 6 months or more, with discounted rates and better value the longer you advertise. No One Else Comes Close We have 700+ camp organizations, with some 2500 different camps listed for the Summer of 2015, so families know they can easily search a large number of camps in one place Camp Organizations Listed What Our Advertisers Say We have five times as many campers registered as we did at this time last year. Austin Waldorf School All of our slots were full by the beginning of May, which is highly unusual. I think that Camp Sloop is definitely responsible for that fact. Camp Switch Willo Your rates were very reasonable, which is important to a small operation. I'm paying for advertising on your site that attracts visitors specifically for camps. It's money well spent. Agua Fresca Studios 0 Nurture My Child On-line guides Printed guides Visit for rates, and contact us at or info@nurturemychild.com

5 Platinum Level: As low as $175/month

6 Gold Listing: As Low as $100/month

7 Basic Listing: Free