MEDIA KIT FOOD & DINING MAGAZINE

Transcription

1 MEDIA KIT FOOD & DINING MAGAZINE EDITION (502) P.O. BOX 665 Louisville, KY

2 ABOUT The interest in food has gone beyond mere fad and become a lifestyle shift. Adweek ABOUT US Food & Dining Magazine is at the center of the pop culture sensation where chefs are the new celebrities and food is the new entertainment. Founded more than a decade ago, F&D is the city s most respected and award-winning magazine covering Louisville s food culture. Our emphasis on great storytelling and content is coupled with a commitment to quality design and production. No other medium can capture the flavor, color and rhythms of the food scene like our beautifully produced magazine. (See for yourself. Here s a link to an online edition of the Magazine.) Our celebrated restaurant guide is by far the most comprehensive restaurant source available anywhere in the market. Louisville s Convention & Visitors Bureau agrees. They have partnered with F&D to use our guide as their restaurant source on their high-traffic (166,000 monthly visitors) website ABOUT OUR READERS Our readers are obviously frequent restaurant dinners. Studies show that those who are frequent restaurant dinners are educated, sophisticated and most importantly, affluent. Our readers fit that mold 26% have an income of $100,000+ (market average 13%) and 52% have a college degree (market average 28%). And 51% of our audience are baby boomers the world s highest valued consumers who control 70% of all the wealth in the country. Do you know what our readers do when they re not eating at a restaurant? They are ferocious consumers. Our readers spend more than the market average on Homes, Autos, Spirits, Entertainment, Women s & Men s Clothing, Jewelry, Furniture, Electronics, Groceries, Appliances, Lawn & Garden and Arts & Theater.

3 DISTRIBUTION / CIRCULATION t CIRCULATION t READERSHIP 40,000 71, ,000 (Local Readership) (Visitor Readership) IN-ROOM AT HOTELS Capturing the affluent visitor market (5.9 million visitors annually), F&D Magazine is distribution in 75 area hotels representing 70% of the cities total 13,808 hotel rooms. FREE LOCAL DISTRIBUTION F&D Magazine is distributed free throughout Louisville & S. Indiana in 200+ locations and growing. F&D can be found in a variety of business including: Restaurants Hospitals Grocery Stores Banks Book Stores Spas & Salons Spirit Shops Coffee Shops Specialty Markets Furniture Stores LCVB We have partnered with Louisville s Convention & Visitor Bureau to distribute F&D at all key conventions and trade shows. SUBSCRIPTIONS Already numbering in the thousands, subscriptions to F&D continue to grow due in large part to our digital subscriptions. Now readers can sign up for a free digital subscription. The digital version of F&D is a dynamic online replica of our print publication, availably on all digital platforms.

4 DEMOGRAPHICS LOCAL AUDIENCE PROFILE GENDER INCOME AGE EDUCATION

5 DEMOGRAPHICS LOCAL AUDIENCE PROFILE READERS ANNUAL BUYING POWER $5.2 Billion EACH YEAR OUR READERS SPEND $228.2 million $710.7 million $575.5 million $165.5 million $93.9 million $49.0 million $44.2 million $33.6 million $23.1 million $22.0 million $14.4 million LOCAL READERSHIP 71,000+ READER PROFILE 87% 80% 62% 51% 51% 39% 26% 10%

6 DEMOGRAPHICS VISITOR AUDIENCE PROFILE GENDER INCOME AGE EDUCATION

7 DEMOGRAPHICS VISITOR AUDIENCE PROFILE OVERNIGHT VISITORS 5.9 Million (annually) Culinary tourism is now considered a vital component of the tourism experience. Dining out is common among tourists and food is highly ranked in importance to tourists. VISITOR ECONOMIC IMPACT $1.7 Billion (annually) Louisville s food and beverage scene is not only a prime ingredient in our city s quality of life it s huge for our economy. Louisville VISITORS SPEND $378.5 million $152.8 million $215.4 million VISITOR READERSHIP * 853,125 (per issue) VISITOR PROFILE 77% 72% 39% 34% 84% has an estimated 13,808 Hotel Rooms (Jefferson County). Food & Dining Magazine can be found in 70% of those rooms. * Food & Dining Magazine Visitor Readership is based on a modest 50% visitor reach in the 70% of the market s hotel rooms F&D is present in. Source:s A. Louisville Convention & Visitors Bureau Longwood Study (LINK) B UofL Economic Impact of Tourism (LINK)

8 ISSUES DATES & DEADLINES Spring Feb/March/April Space Deadline: 1st Friday of January Art Deadline: 2nd Friday of January Fall Aug/Sep/Oct Space Deadline: 1st Friday of July Art Deadline: 2nd Friday of July Summer May/June/July Space Deadline: 1st Friday of April Art Deadline: 2nd Friday of April Winter Nov/Dec/Jan Space Deadline: 1st Friday of October Art Deadline: 2nd Friday of October

9 AD SIZES AD SPEC SHEET PDFs (Press Optimized) are required. Please convert all RGB and Pantone colors to CMYK. File must also be a minimum of 300 dpi. AD SIZE WIDTH HEIGHT FULL Page 8 5/8 11 2/3 Page 4 7/8 9 3/4 1/2 Page Horz. 7 3/8 4 3/4 1/2 Page Sq. 4 7/8 6 1/2 1/3 Page Vert. 2 3/8 9 3/4 1/3 Page Sq. 4 7/8 4 3/4 1/6 Page Vert. 2 3/8 4 3/4 1/9 Page Vert. 2 3/8 3 1/4 Full Page SEND ARTWORK TO: info@foodanddine.com or call EATS (3287) n TRIM SIZE: 8 3/8 x 10 3/4 n BLEED SIZE: 8 5/8 x 11 n LIVE AREA: 7 7/8 x 9 3/4 *All Full Page ads are bleeds. All elements intended to bleed must be extended at least 1/8 beyond edges of the trim and all live text or images must be at least 1/4 inside the trim. 2 Page Spread 2/3 Page 1/2 Square 1/3 V 1/6 V 1/9 V 1/3 Square FOOD & DINING Magazine PO Box 665 Louisville, KY EATS (3287) 1/2 Horizontal

10 RATE CARD ALL AD RATES ARE NET RATES AD AGENCIES NEED TO GROSS RATES UP IF REQUIRED BLACK AND WHITE AD RATES AD SIZE 1 X RATE 2 X RATE 3 X RATE 4X RATE Full Page $2600 $2400 $2250 $2100 (Monthly/Weekly Breakdown) $867/$200 $800/$185 $750/$173 $700/$162 2/3 Page $2200 $2000 $1850 $1700 (Monthly/Weekly Breakdown) $733/$169 $671/$155 $617/$142 $567/$131 1/2 Page $1600 $1450 $1350 $1250 (Monthly/Weekly Breakdown) $533/$123 $483/$112 $450/$104 $417/$96 1/3 Page $1250 $1150 $1050 $ 950 (Monthly/Weekly Breakdown) $417/$96 $383/$88 $350/$81 $317/$73 1/6 Page $ 800 $ 725 $ 650 $ 600 (Monthly/Weekly Breakdown) $267/$62 $242/$56 $217/$50 $200/$46 1/9 Page* $ 550 $ 500 $ 475 $ 450 (Monthly/Weekly Breakdown) $183/$42 $167/$38 $158/$37 $150/$35 *1/9 Page only available for special advertising sections. Color charges are included. COLOR CHARGES Four Color Ad Rate Plus $ 350 POSITION AND OTHER RATES Back Cover Full Page Color Rate Plus 30% Inside Covers Full Page Color Rate Plus 20% (Cover placement requires non-cancelable annual commitment.) Guaranteed Placement Ad Rate + 15% Ad Production Ad Rate Plus $75.00* * Base ad production rate is based on two hours. Ads requiring more than two hours production will incur additional fees at the rate of $40 per hour.