Industrial Automation INDIA December 2014, Pragati Maidan, New Delhi
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1 8 th International Trade Fair for Process and Factory Automation and Industrial Building Automation Industrial Automation INDIA December 2014, Pragati Maidan, New Delhi
2 Automation Application Park
3 Automation Application Park - Concept Automation Application Park is a concept where the organizers and the system integrators work closely to demonstrate and promote a live application. This will educate the end user and the visitors about the latest automation solutions. It will also help them to understand about the latest technologies and products been used.
4 Objectives. 1. Live Demonstration of Innovative Technology. 2. System Integrators can demonstrate their technical strength and product feature to the targeted audience. 3. Exhibitors can influence the OEMs/ System Integrators and the other targeted segments. 4. The Automation Application Park is one of its kind and happening for the very first time in India. It will benefit both the product manufacturers and the System Integrators to show case a live end to end solution to the targeted audience.
5 The Marketing Plan to promote AAP:- Announcement White Paper Release through Media. Web Site Announcing Exhibitors who will be the part of WIN INDIA Automation Application Park. Separate web page to promote the Automation Application Park. Banner advertisement for Exhibitors on Industrial Automation INDIA website with a hyperlink to your website. WIN INDIA Newsletter Promotional ers to be sent to all the Targeted industries. (Database provided by Exhibitors and existing database of WIN INDIA) ers to be sent to selected industry members. Promotion through our Monthly WIN INDIA newsletter. Interview of Senior Management personnel of the Sponsors(whose products will be used for AAP) to be published in November Newsletter.
6 Cont... PR & Media Promotions Write up of the Company to be included in the press note. AAP Branding along with its participants will be placed in the hall during all media briefings.. Pre-show Press Conference attracting mainline and regional dailies. Branding at the Press Conference. Special write up on AAP and its participants in WIN INDIA full page feature in main line newspaper. AAP logo will be included in advertisements in all leading regional newspapers financial dailies and other newspaper. Match & Meet Dedicated Match Making service for Visitors. Special Match Making drive at Automation Application Park. Pre-registration and scheduling of meetings. Visitor Invitation Special In-house calling to be done to drive the process of pre-registration. Dedicated RSVP team to personally invite and hand deliver the personalized invitations.
7 Cont... Outdoor Promotions Cab Branding Co-Branded cabs in Delhi/NCR region in Industrial areas for 2 months. Branded Vehicle: Special Promotional activities in Industrial areas for 2 months. Branded Vehicle - distribution of Automation Application Park flyers in Industrial Areas. Co-branding of Exhibitors (At AAP) in our road shows for visitor promotions in entire Delhi NCR region. Co-Exhibitor Promotion Online E-Invitations service to invite Customers with Exhibitor logo Branding. Direct Invitations for Exhibitor to send to your customers.
8 Targeted Industrial Buyer Zone Delhi Industrial Areas Noida / Greater Noida Gurgaon / Manesar Okhla Faridabad Ghaziabad / Sahibabad Delhi / NCR North India Ludhiana Chandigarh / Mohali Jalandhar Jaipur Lucknow Indore / Bhopal Sikandrabad Yamunanagar Mumbai Pune Ahmedabad Rajkot Vadodara Surat West India South India Bangalore Chennai Hyderabad Coimbatore
9 Let People Notice Your Brand Along with the growing Business opportunities, Automation Application Park at WIN INDIA Industrial Automation India will help you to get recognize. With the help of our dedicated marketing team and the strategically located Pragati Maidan will ensure the best quality of visitors. Demonstrate your product / technology to visitors. Show live functionality of the product / technology to interested parties. Showcase your product in the Automation Application Park & guide the buyers to your stall for a detailed Meetings.
10 Branding Opportunities. Title Sponsorship- Exclusive Product display in the Live Application at Automation Application Park. Co-branding as Title Sponsor on every promotional material of Automation Application Park Co-Branding on the main fascia of the Automation Application Park. 2 Poster of 8ft x 8ft near Automation Application Park for 4 days. 4 barricading branding at the designated AAP area. Flyers will be distributed on mobile hoardings that will be used for promoting WIN INDIA in industrial zones across Delhi NCR. Participant to provide us with the flyers. Co-Branding on 10 Meru Cabs starting a month prior to the show. Co-branding on main fascia of Hall 18. Logo on onsite layout board. Interview of Senior Management personnel of the Sponsors to be published in November Newsletter, December during the Show Newsletter and Post Show Newsletter. Double spread Ad in WIN INDIA exhibitor catalogue(before Industrial Automation INDIA section) Special write up in a partner magazine- 1 issue. Company Banner on the Industrial Automation web site and also AAP webpage with the hyperlink to your company website. 3 Pole Buntings will be provided at the Venue. (Artwork to be provided by the Exhibitor) One product write up in AAP flyers which will be given to the visitors at the show. Special Co-Branding as Automation Application Park partner on WIN INDIA homepage. Special er on Automation Application Park with write-up/branding to buyer database. Company can nominate any one person to speak about their product at the Automation Application Park. Logo representation on select partner websites. Branding Value: Rs.10, 00, 000/- Plus Taxes.
11 Branding Opportunities. Co-Sponsorship. Product display in the Live Application at Automation Application Park. Co-branding as Co Sponsor on every promotional material of Automation Application Park Logo on the main fascia of the Automation Application Park Logo on onsite layout board. 1 Poster of 8ft x 8ft near Automation Application Park for 4 days. 2 barricading branding at the designated AAP area. 1 Pole Buntings will be provided at the Venue. (Artwork to be provided by the Exhibitor) Full page Add in WIN INDIA exhibitor catalogue(before Industrial Automation INDIA section). Interview of Senior Management personnel of the Sponsors to be published in November Newsletter and December during the Show Newsletter. One product write up in AAP flyers which will be given to the visitors at the show. Company Banner on the Industrial Automation web site and also AAP webpage with the hyperlink to your company website. Special er on Automation Application Park with write-up/branding to buyer database Company can nominate any one person to speak about their product at the Automation Application Park. Logo representation on select partner websites Branding Value: Rs.6, 00, 000/- Plus Taxes.
12 Branding Opportunities. Product Participation in Automation Application Park Product display in the Live Application at Automation Application Park. Company Logo will be published in the Automation Application Park Page in the Catalog. Company Logo with stand number in all collaterals for AAP like er, Flyers, Webpage for Visitor Promotion. 1 barricading branding at the designated AAP area. Special product/company write up in the WIN INDIA newsletter. Company Logo on the Industrial Automation web site with the hyperlink to your company website. Branding at the web page of Automation Application Park. Company logo will be published in our select advertisement. Branding Value: Rs.1, 00, 000/- + Taxes *Participation with Stall at the Show is Mandatory.
13 Branding Opportunities. General Branding Options: Poster: 1 Poster of 8ft x 8ft near Automation Application Park for 4 days Full page Add in WIN INDIA exhibitor catalogue Branding Value: Rs.50,000 + Taxes Barricade Branding at Designated AAP area. Branding Value: Rs. 40,000 + Taxes 2 nos Automation Application Park WEB Page banner. Prominent Company Banner with a hyperlink to your website. Full Page Advertisement in Show catalogue. Branding value: Rs.40, 000/- plus Taxes
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15 Media Partnerships National Media Partners 10 International Media Partners
16 Thank You
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