MARKETING KIT Edition 2015

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1 MARKETING KIT Edition 2015

2 Our Marketing team has put forward various opportunities for you to promote your business, country, destination at the Show. Taking advantage of the opportunity will increase your chances for success at the event. To reach your objectives and succeed as expected, increase your visibility, peak visitor interest and get people talking about your company, country, and destination! Together, let s maximize YOUR company visibility. Here are the proposed options to help you maximize your positive Show experience. Newsletters Be part of our newsletters: whether it s to inform our readers of your promotions, new product announcements, or of your participation in the Show. Increase your visibility to our 36,000 readers and more your future clients! Four newsletters will be sent between September and the evening prior to the Show opening. This showcase will enable you to sell your products and services to a targeted readership group. Our subscription database is growing constantly and updated on a continual basis, keeping only those who wish to receive our newsletters. Our average open rate is 29%. 3 visibility types available to choose from: Description Cost Editorial or promotional text, approximately 100 words, including one image or your company logo, and a hyperlink leading to your web site $750 One WEB banner and a hyperlink leading to your web site $750 One editorial or promotional text, accompanied by one image or your company logo + one WEB banner $1,300

3 The exhibitor web button Import our logo and include it on your web site. Your clients will therefore be able to click and get direct access to exclusive promotions, contests, conference information and attractions that the Show has to offer. Absolutely FREE! Easy to import 1. Save the logo (above) on your desktop 2. Import it to your WEB site (you can decrease size to fit your needs) 3. Create a hyperlink so that the jpeg image is linked to our website. Use the following address : 4. Add the logo image

4 Your logo on Show floor plan Have your company logo printed on the Show floor plan which will be at the Show s information booth, distributed to visitors as well as on the final floor plan appearing in our web site. You must have at least a 200 ft 2 booth and send us your logo in eps format. First come, first served. Offer limited to 5 exhibitors. Cost: $500

5 Banner on Show s official WEB site We are proud to say that our web site generates 36,500 unique visitors in the 3 months preceding the Show opening. Jump on this opportunity to increase your company, country, destination visibility and place a banner on our web site. Approximately 65% of visitors consult our site before coming to the Show. Visitors want to see what exhibitors will be there, plan their visit and purchase online tickets. The banner will appear 60 days prior to the event and be on our site for 1 full year. There are 3 formats to choose from: Banner type Dimensions Cost Rotating «Big Box» 300 x 250 px $1,500 Rotating «full banner» 468 x 60 px $1,500 Rotating «Leaderboard» 728 x 90 px $1,000

6 Conferences - Option 1 : Are you comfortable with and good at public speaking? You have travel industry related information that you would like to share. Why not present conferences! As a matter of fact, over 43% of visitors attend our conferences. Our visitors have been showing more and more interest. We listened and now boast a larger space and a brand new conference room: - Located at the start of the path - 80-seat-capacity - Backup audio-visual system - Full-time on site technician - Reduced number of time-slots thus offering more time for speakers; 30 minutes - Private section with tables & chairs to meet with potential clients after your conference - On site display of conference schedules - Publication of schedules in the official Show guide and on our web site - Limit of 6 time-slots per client (2 per day) - First come, first served - Limited numbers First time slot is free Second one - $300 Third and additional ones - $200 per conference - Option 2 : Have your own conference room! Cost: $3,500 - Located on the Mezzanine South, room totally closed - 80-seat-capacity - One electrical outlet - Display of conference schedules at the bottom of the stairs and in front of the entry of the conference room - Publication of schedules in the Show activities program and on our web site - First come, first served

7 Floor decals (stickers) An inexpensive means of communication! Advertising through floor decals increases your company, country, destination visibility, adds value and dynamics to your brand image. 10 footprint shaped self-adhesive stickers on the floor in the aisles leading to your booth. Size to be specified. First come, first served. Offer limited to 5 exhibitors Cost: $750 Production cost not included

8 Advertising in the official Show Guide With over 100,000 printed copies, this is THE reference guide for visitors! Our Show Guide is distributed in La Presse (newspaper) on October 17th and at the Show entrance. Visitors refer to our guide both before and for months after their visit for information. Various advertising formats are available to you: Format Cost 1/6 page $2,500 1/4 page $3,500 1/3 page $4,500 1/2 page $6,000 1 page $10,000

9 Distribution of flyers You can hand out promotional items or flyers at the Show entry or at the Terrasse located inside the Show. Note that this opportunity does not include a host/ess and that you are responsible in providing your own to distribute your promotional material. First come, first served. Opportunities limited. Cost: $1,500 Distribution of bags You can hand out bags with your logo at the Show entry. Note that this opportunity does not include a host/ess and that you are responsible in providing your own to distribute your promotional material. First come, first served. Opportunities limited. Cost:$3,000

10 Special offer NEW Over 38,000 visitors in the web site 36,000 subscribers to the newsletter Maximise your return on investment and publish your best deals in the Show web site. Display the vacation ideas to the future buyers: - Group or wedding - Star destinations - Hotels - Theme packages - And much more We are your business partner Take advantage of this additional platform created only for you! Cost: $750 for a year.

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