Exclusive Sponsorship Proposal Presented by: Bai Jerbai Wadia Hospital for Children in association with; Shree Siddhivinayak Ganapati Temple Trust

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1 LITTLE HEARTS MARATHON 2015 Exclusive Sponsorship Proposal Presented by: Bai Jerbai Wadia Hospital for Children in association with; Shree Siddhivinayak Ganapati Temple Trust

2 An Invitation On 8 th February 2015, Bai Jerbai Wadia Hospital for Children (BJWHC) will host the 2 nd Edition of annual Little Hearts Marathon in Mumbai. The marathon is aimed at spreading awareness of Cardiac diseases in Children and raise funds for treating disadvantaged children suffering from Cardiac Diseases. The 3 km event celebrates active lifestyles, helping kids while having fun and all for a good cause. BJWHC would like to invite you partner together with us for this grand event dedicated towards a noble cause Saving Hearts Saving Lives

3 BJWHC. A Brief History Established in the year 1928, The Bai Jerbai Wadia Hospital for Children is the first Paediatric Hospital in India, since then BJWHC has been providing quality care to every section of our society. BJWHC is dedicated to empowering the children of our society who are sick, disadvantaged or who have special needs to Live, Laugh and Learn. With its vision to cure the cardiac diseases of children by means of setting up a dedicated cardiac unit and to spread awareness about preventing cardiac diseases BJWHC had launched the concept of Little Hearts Marathon in BJWHC relies on your generous support to continue to set up infrastructure and equipment's for the cardiac centre.

4 The Event Key Objective Engaging the community to participate in a healthy and fun event while raising much needed funds for children who suffer from heart diseases by setting up a cardiac center for them. When Sunday the 8 th of February 2014 Where Siddhivinayak temple Prabhadevi to BJWHC, Parel, Mumbai Participation cost INR 100 per Child/Adult

5 Objectives Little Hearts Marathon An event designed to create awareness on the cause Holistic approach to Cardiac Care in Children and help establishment of full fledged department for cardiac surgeries for underprivileged children at the Hospital Projected as a cause based event for open social participation. Focus on children & youth as target audience. Presence of mass media to spread awareness about the event. cause through the

6 Anticipated Little Hearts Demographics School Groups Students Teachers Volunteers Family Groups Mums and Dads of kids under 12 Grand parents taking grandkids Young families Fun Runners Participation driven by motivation Participation of Hospital staff Participation of Corporate Teams

7 Participant analysis Based on 2014 Participation Level Children 3400 Males 3000 Females Adults 900 Males 1400 Females Hospital Staff and Volunteers Participating Schools 500 Males 400 Females Total Schools 25 Total Students who participated 3000 Total Teachers and staff 40 Age Groups 2-8 Years 2500 Children 9-15 Years 3000 Children Years 900 Children

8 Summary of Marketing and Communications from Little Hearts Marathon in 2014 Media Evaluation Figures (Print, Electronic and Online Reach) Curtain Raiser announcement 257,470,377 Little Hearts Marathon 184,630,661 Press Advertising in leading newspapers Editorials in leading newspapers and magazines Curtain raiser by Shri. Sachin Tendulkar and Marathon Flag off by Shri. Salman Khan was highlighted and published in more then 50 International, National and Regional newspapers Television All the Major national and regional news and lifestyle channels Interviews of Celebrities, organizing team and doctors for supporting our cause

9 Summary of Marketing and Communications from Little Hearts Marathon in 2014 Online Social Media Channels (Facebook and Twitter) E-newsletter distribution to BJWHC database Event was covered by more then 300 websites in online media Celebrity and partners tweets on the event Event, fitness and school websites and pages Radio 92.7 BIG FM was the official radio partner Jingle for participation and donation appeal Print Collateral Distribution Posters Banners Hoardings Marathon T-shirts and caps Flyers distributed to each participant Corporate/Organizational network Kiosk at Shree Siddhivinayak temple where 1,00,000 devotees visit on a daily basis

10 OUR PARTNERS LITTLE HEARTS MARATHON 2014

11 Partnership Benefits Sponsorship Acknowledgement Acknowledgment as a Sponsor of the Little Hearts Marathon 2014 in all related collateral, print & advertising material, on the official Little Hearts Marathon webpage, through Wadia Hospitals website, signage on the day of the event and official acknowledgment from MC announced at the event. License and Endorsements Professional photographs of the event (include branded shots, shots of your company s representatives with celebrities etc.) to be provided post event; Potential to develop an online campaign linked with Little Hearts Marathon, details to be discussed.

12 Partnership Benefits Continued Onsite Promotion Demonstration and display opportunities onsite activities pre & post the event. Opportunity for your company to hold Marque at the event with appropriate signage. Opportunity to distribute promotional material / product in Participant s Goody Bag Logo acknowledgment in selected media releases. Banner / signage displayed at the event. Free of Charge Opportunity Up to 10 complimentary entries for clients, staff or other key stakeholders to participate in the event as nominated by your organization.

13 Partnership Benefits Continued Website and newsletters Acknowledgment and link from Little Hearts Marathon webpage to your website through Wadia Hospitals website ; Sponsorship acknowledged through all Little Hearts Marathon outs with logo displayed. Community Responsibility Recognition Recognition within the community by supporting a family focused, community event; Contribution to the development of a key fundraising event for a leading children s Hospital that contributes equipment & services to children suffering from cardiac diseases throughout India.

14 Partnership Options Sponsor the Event. o Media Deliverables, Allocation of the logo of the sponsors with appropriate coverage will be done as per the sponsorship title and the contribution o All proceedings of the Marathon (minus event expenses) will be used to create a corpus to set up the cardiac centre and treat deserving cardiac ailment children free / subsidised cost.

15 Partnership Options Continued Adopt few of the equipments required for setting of cardiac unit at BJWHC Sponsor a cardiac surgery There is a huge waiting list of children who require a heart surgery, you may come forward and choose to sponsor surgeries for these disadvantaged children as their parents are not able to pay the high cost of surgeries in private hospitals Due credits will be ensured to all the partners. All monetory donations for above mentioned options are exempted under section 80G of Income Tax laws.

16 Partnership Thresholds Sponsorship Title Number Platinum 1 Gold 2 Silver 4 Bronze 10 Sponsorship Inclusions Based on Sponsorship Level Partner on all collateral. Logo displayed on website & print advertising. Logo predominant display at event. Acknowledgment through all onsite event signage & displays. MC acknowledgement. Quote in Media Release. Complimentary entries.

17 Utilization of Marathon Funds-2015 About the project BJWHC strives to have dedicated Paediatric cardiac surgery unit, providing leadership and excellence in the care of infants and children with congenital and acquired heart diseases. Proposed Cardiac Unit will equipped with A dedicated cardiac Cathlab for Paediatrics/ neonates Two dedicated cardiac operation theaters A 12 bedded cardiac NICU for recovery A 12 bedded cardiac PICU for recovery Rationale At BJWHC, every year more than 300 children with cardiac illness are referred to other Government aided and private hospitals. Over 3000 non affording children with cardiac illness are in waiting list of some of largest government hospitals of Mumbai. Not all parents can afford expensive treatment offered by private hospitals.

18 Establishing preventive cardiac center for children Objectives To treat, prevent and promote prevention of all Paediatric congenital and acquired heart illness among vulnerable children. Hub of modern state of art cardiac diagnostic and surgical unit, inclusive of all cardiac related treatment and allied services To make all cardiac related treatment more accessible and affordable to parents from lower socio - economic section of the society To support other government hospital by reducing long waiting list of patients for their treatment Positive impact on the society Treatment to an estimated 1200 patients per year, with survival rate of 80 %, saving 960 lives in a year Increase in accessibility and affordability of cardiac surgical treatment for vulnerable children Shorter waiting list of patients in government hospital for cardiac treatment

19 Phase I Cardiac unit Immediate requirement, which will aid us in starting cardiac surgeries utilizing existing infrastructure. Cost estimates for proposed Paediatric cardiac center at BJ Wadia Hospital for Children. Sr. no Item Description Reqd. Qty. 1 Heart lung machine 1 2 Operation theater lights 2 3 Operation theater tables 2 4 Anesthesia Ventilator 1

20 Phase II Cardiac unit Infrastructure required to start a dedicated cardiac center and further increase our scope of services in field of Paediatric cardiology. Equipment's for proposed Paediatric cardiac center at BJ Wadia Hospital for Children. Sr. no Item Description Reqd. Qty. 1 Cardiac cath lab 1 2 Sternal saw/ Redo 1 3 Ventilator Neonate 12 4 Ventilator Paediatric 12 5 Temporary Pace maker 1 6 Emergency crash cart 2 7 Syringe pumps Infusion pumps 48 9 ECG machine manual 2 10 ECG machine Automated 1 11 Multipara Monitor Mobile X ray unit 1 13 Baby warmer trolley Bear huggers 4 15 Bed (Five function) 2 16 Sonography/Echo cardiography machine capable of cardiac cases 1

21 Resource Mobilization BJWHC strongly believes in power of partnership and collaborative efforts and has rich history of working on strong partnerships. Proposed project will allow us to treat more children than ever before with modern and specialized services resulting well being of the poor children and preventing mortality of infants and children across India Proposed project will contribute to national cause by protecting heritage building BJWHC seeks support from Individual, corporate firms and other likeminded institutional donors.

22 Thank you. BJWHC looks forward to creating a partnership that contributes to meeting your marketing objectives, maximizes your positioning and delivers on the long term outcomes for thousands of children who are sick, disadvantaged and have special needs. On behalf of BJWHC and the children we proudly support, thank you for taking the time to consider supporting children to LIVE, LAUGH, and LEARN. For further information contact: Mr. Reny Varghese / Dr Ashwini Jogade M: / P: /65/66 E: reny.varghese@wadiagroup.com drashwini@wadiahospitals.org