ADVANCED ONLINE ADVERTISING PROGRAM

Transcription

1 ADVANCED ONLINE ADVERTISING PROGRAM Certified by Google Program Director: Priyanka Kapuria Last Date to Apply: September 14, 2010 Program Start Date: October 5, 2010

2 BACKGROUND Internet penetration is rising exponentially in India. Statistics show 50% year-on-year internet user growth in India. Also, with the introduction of 3G technology, this number is expected to rise further and at a faster pace. This clearly implies that internet is going to be one of the most potent tools in the marketing and advertising domain. Despite this extensive internet penetration, marketers and advertising professionals in India are not able to use internet effectively as a marketing tool (Online ad spends in India comprise half a percentage of GDP whereas, in countries like the US, the ratio is 1.5%). This is due to lack of training and practical experience in the online space. To reduce this gap, Google has tied up with NIIT so that more and more professionals are trained through Advanced Online Advertising Program. Over the next one year, Google envisions to train a significant number of professionals in this program. WHAT THE PROGRAM WILL COVER The increasing usage of internet and online media by consumers has given the opportunity to marketers to target the right audience at the right time at the right place. Today, 65 million Indians use the Internet and use Google a billion times a month. To expose the consumers to their products and offerings, marketers need to plan and choose the right mix of online properties thus, improving the ROI of online advertising. An important aspect of Search Engine Marketing (SEM) is placing your product in the right searches, maximising visibility of your product and ensuring cost effectiveness of your digital marketing plans at the same time. This is where the Google Certified Program can help. Certified by Google, this program will equip you with tools and capabilities to help you maximise your brand s visibility on SEM and assessing the effectiveness of your online marketing plans. PROGRAM BENEFITS Understanding basics of AdWords and online advertising Hands-on experience of running a campaign with pre-allotted advertising budget Understanding CPC(Cost-per-click) and CPM (Cost-per-impression) advertising models Monitoring and measuring performance of online campaigns Optimising campaigns Introduction to other online advertising products Joint Google-NIIT Imperia certification WHO SHOULD ATTEND? Professionals in Marketing/Publishing/e-business/Advertising Professionals who want to shift to online marketing or those who are beginners in online marketing Professionals who seek to improve the performance of their campaigns

3 PEDAGOGY A blend of instructor-led classes with case studies, projects and assignments. PROGRAM DESIGN & DURATION Four Months Program Thirteen classes shall be conducted once a week on Tuesday, between 6:30 PM and 9:30 PM Spread across 13 weeks for smooth learning and better retention of concepts There would be a Live Project in which the participants would be provided marketing money to run their campaign Delivered through classes at NIIT Imperia Centres for Advanced Learning in your own city*, using Synchronous Learning Technology PROGRAM FACULTY Priyanka Kapuria Priyanka Kapuria is a Google Advertising Professional and training specialist with a diverse experience in product and services training. Priyanka has spent the last 3 years at Google and has served as an expert trainer to the company including the top brass of management. PROGRAM MODULES 1. Introduction to Online Advertising and AdWords 2. AdWords Account and Campaign Basics 3. AdWords Ad Formats 4. Policies and Ad Quality Issues 5. AdWords Targeting and Placement 6. AdWords Bidding and Budgeting 7. Optimising Performance 8. Display Advertising on the Google Display Network and Mobile Advertising 9. Performance Monitoring and Conversion Tracking 10. Overview of Local Business Listings and Maps 11. Selling and Representing AdWords Participants of the program need to to appear in Google Advertising Professiona (GAP)l Test. The exam fee of $ 50 would be waived off for the participants Participants would be provided free advertising coupons worth Rs. 10,000 by Google to use the same for testing the concepts learned during the program The candidates who successfully complete the program shall be eligible for additional free advertising coupons worth Rs. 10,000

4 Eligibility Criteria Graduates (including Diploma holders) with minimum 2 years of experience are eligible to join the Program Experience requirement is waived off for corporate nominations EVALUATION & CERTIFICATION Evaluation Criteria Weightage Performance in GAP Test 50 % Online Assessment 25 % Projects 25 % Total 100 % The Participants shall appear in an online assessment conducted by NIIT at NIIT premises during the course of the program. Participants shall also appear in Google Adwords Professional online test. The candidates who successfully clear this test shall be awarded scores based on the evaluation criteria governed by Google. The test fee of $ 50 charged by Google shall be waived off for participants. Participants shall take up a project during the program which will be evaluated by the faculty. Based on performance in above mentioned exams and project, the participants will be awarded with a certificate of completion with respective grading like Outstanding, Excellent and Good and Satisfactory. This Certificate of completion to the Participants would be jointly awarded by Google and NIIT. Minimum 80% attendance is mandatory to appear in the exams and GAP test. PRE-REQUISITES FOR THE PROGRAM Basic understanding of marketing (esp. advertising) Basic understanding of internet as a marketing channel An access to internet off the classroom ABOUT Google Google Inc is a multinational public cloud computing, Internet search, and advertising technologies corporation. Google hosts and develops a number of Internet-based services and products. Google's mission is to organise the world's information and make it universally accessible and useful. To know more about Google, please visit

5 FEES AND PAYMENT SCHEDULE Program Fee: Rs. 31,500/ % Service Tax A deferred payment facility exists for fee payment with the following schedule: With Application: Rs / % Service Tax = Rs On Registration: Rs. 16,500/ % Service Tax = Rs The program fee is inclusive of all academic charges and program contents. All fees are nonrefundable. Payments are to be made to NIIT Imperia by cash, cheque, demand draft or EFT. Cheque/DD to be drawn in favour of NIIT Ltd. Imperia Collection Account. A 10% fee waiver applies to organisations sponsoring/nominating 3 members their organisation IMPORTANT DATES Last date to apply: September 14, 2010 Last date of registration: September 21, 2010 Program Commences:. On or after October 5, 2010 Registration may be foreclosed if allocated seats are exhausted. Interested candidates are advised to apply early. For further details log on to or call at (MTNL/BSNL) or (others) or SMS <IMPERIA > to *NIIT IMPERIA Centres: Ahmedabad: 303, 3rd Floor, 3rd Eye Building, Panchvati Circle, C G Road, Ahmedabad ; Bangalore: 1st Floor, No.74-2, Sanjana Plaza, Elephant Rock Road, 3rd Block, Jayanagar, Bangalore ; Bhopal: 132, Mezennine Floor, Zone-II, M.P. Nagar, Bhopal ; Bhubaneswar: 2nd Floor, 610, Shahid Nagar, Bhubaneswar ; Chandigarh: SCO , IInd Floor, Sector 34 A, Chandigarh; Chennai: 1st Floor, 27 & 28 Dowlani Towers,Dr. Radhrakrishnan Salai, Chennai ; Hyderabad: 2nd Floor, 205 & 206, Babukhan Estates, Basheerbagh, Hyderabad ;Jamshedpur: 122, Yashkamal Complex, Bistupur, Jamshedpur ; Kolkata: 6B Pretoria Street, 1st Floor, Kolkata ; Lucknow: Upper Ground Floor, Raja Ram Kumar Plaza, 76 Hazrat Ganj, Lucknow ; Mumbai: C3, Ground Floor, Balaram Building, Bandra Kurla Complex, Bandra East, ; Mysore: V V Mohalla PDR ATRIUM, #CH 19/1(1028), 2nd Floor (Above MY STORE), Jayalaxmi Vilasa Road, Chamaraja Mohalla, Mysore ; Nagpur: 3rd Floor, Bajaj Wing, Mangalwari Complex, Sadar, Nagpur ; Nasik : First Floor, Hotel Farmaish, Above Dominos Pizza, D'souza Colony, College Road, Nasik ; NCR Admission Office and Delhi Centre: 3 rd Floor, Chiranjeev Towers, Nehru Place ; Gurgaon: SCO 26 Old Delhi Road Sector,14 Gurgaon Patna: Below NIIT Ashok Rajpath centre, Naveen Khoti, 1st Floor, Ashok Rajpath, Opp. Khuda Baksh Library, Patna ; Pune: 601/602, Karan Selene, Above Yes Bank, Bhandarkar Road, Pune