FOR REAL. GRANDPRIX.COM.AU PARTNERSHIPS OVERVIEW MELBOURNE MARCH 2017

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1 F1. FOR REAL. PARTNERSHIPS OVERVIEW MELBOURNE MARCH 2017 GRANDPRIX.COM.AU

2 F1. FOR REAL. THE FORMULA 1 AUSTRALIAN GRAND PRIX CONTINUES TO BE THE HIGHLIGHT EVENT OF THE RACE CALENDAR WITH MELBOURNE S ABILITY TO PUT ON MAJOR EVENTS UNRIVALLED THROUGHOUT THE WORLD. NOT ONLY IS THE CIRCUIT CHALLENGING BUT THE CITY COMES ALIVE AND HAS SOME OF THE BEST FANS I VE SEEN. David Coulthard CONNECT, ENGAGE AND SHOWCASE YOUR BRAND AT THE FORMULA 1 AUSTRALIAN GRAND PRIX. The 2017 Formula 1 Australian Grand Prix will set the stage for your brand to connect with an estimated 275,000 attendees in a unique and engaging setting, while over 190 Australian media outlets are expected to attend and tell their story at Albert Park. No other event on the Australian sporting calendar creates as much excitement as the Formula 1 Australian Grand Prix. This is where you witness the fastest, most technologically advanced race cars, driven by the biggest names in Formula 1, battling for victory. *Source: Australian Grand Prix Corporation Estimated 2016 Attendance 2017 Formula 1 Australian Grand Prix 3

3 MEDIA EXPOSURE AN ESTIMATED 36,781 MEDIA REPORTS MENTIONING THE EVENT ACROSS TV, PRINT, RADIO & INTERNET PLATFORMS IN AUSTRALIA 1.48 MILLION VISITS TO GRANDPRIX.COM.AU ESTIMATED 272,300 ATTENDEES ACROSS FOUR DAYS (2016) INT 11% WA 3% EVENT OVERVIEW NSW/ACT 17% VIC 61% QLD 5% SA 2% TAS 1% AUSTRALIAN RESIDENTS MAKE UP 89% OF PATRONS 73% OF PATRONS VISITED A DISPLAY Data Sources: AGE & GEOGRAPHIC: 2016 Formula 1 Rolex Australian Grand Prix Review. Quantum Market Research, April Ticketmaster, AGPC CRM and Grand Prix Travel Office MEDIA EXPOSURE: isentia Website stats are for period 1 April April As of 1 April ESTIMATED ATTENDANCE: Australian Grand Prix Corporation. PATRON VEHICLE DISPLAY: 2016 Formula 1 Rolex Australian Grand Prix Review. Quantum Market Research, April BROADCAST REACH: Metro data source: OzTAM, 5 City Metro. Regional data source: Regional TAM, Combined East Coast Mainland Aggregated Markets. March 18 to , overnight. Cumulative reach based on 1 minute consecutive viewing. ONLINE PAGE AND VIDEO VIEWS: Adobe Analytics. OzTAM National Panel, 2015 Consolidated Data, 2016 Overnight Data. Total People, Projections. Inclusive of Fox Sports. TV BROADCAST REACH 5.2 MILLION VIEWERS IN AUSTRALIA OVERALL THE LARGEST AGE SEGMENT IS YEAR OLDS MAKING UP 47% OF PATRONS

4 PRODUCTS HOSPITALITY GP ADVANTAGE GRANDSTAND GENERAL ADMISSION Recognised as one of the most highly anticipated and prestigious events on the Australian social and sporting calendar, approximately 26,000 guests choose premium hospitality packages at the Formula 1 Australian Grand Prix for hosting, networking and socialising. Private and customised suites are the ultimate for a personalised and immersive brand experience. GP Advantage members are our most loyal, passionate and highly engaged supporters. Approximately 15,000 GP Advantage members are rewarded for early and repeat purchase with a range of exclusive benefits including a private member s area, partner benefits and access to our most valuable money can t buy experiences. With over sixteen Grandstands located around the circuit, there are a range of vantage points available for every F1 fan. With affordable ticketing options available, everyone is able to witness the excitement of the Formula 1 Australian Grand Prix. There are a variety of viewing and entertainment around the circuit, including social hubs such as Premium Zone, M-Lane, Legends Lane and F1 Fan Zone Formula 1 Australian Grand Prix 7

5 AUDIENCE PROFILE PRIMARY SECONDARY 78% 12% 11% F1 ENTHUSIASTS YOUNG EVENT GOERS F1 FAMILIES GENDER 85% Male 58% Female 68% Male AGE SPLIT (25%) (38%) (27%) (84%) (21%) (65%) (12%) LIVE Melbourne & Sydney 40% Victoria 28% NSW (inc ACT) Melbourne only Under 35 without kids Victoria - 80% Parents of children under 16 living in household INTERESTS Tech, Travel, Popular Culture Music, Dining Out, Popular Culture Quality time with family and friends Sport & fitness MEDIA PREFERENCE TV, Digital, Radio, Print Digital, VOD, Print, Social, OOH TV, Digital, Radio, OOH, Print 2017 Formula 1 Australian Grand Prix 9

6 F1 CENTRAL M-LANE KIDS CORNER GOLF COURSE Take a break from the on-track action but still get your F1 fix in F1 Central. A buzzing hub of food, drink and merchandise providing entertainment and big screen action for all ticket holders. Take a wander through M-Lane and indulge in culinary delights with the best line-up of food trucks and graffiti artists that Melbourne has to offer. holders. The entire family will have an unforgettable experience in the Kids Corner, with numerous interactive activities all for the junior F1 fans. LOCATIONS LEGENDS LANE F1 FAN ZONE INDUSTRY & INNOVATION PRECINCT V8 VILLAGE Combine motorsport with a unique program of entertainment and an array of catering facilities, this is a great place to relax and soak up the atmosphere. The ultimate destination, the F1 Fan Zone is the place to be for the ultimate F1 experience. Activities such as the Melbourne Walk, F1 Fan Forums, F1 Autograph session and exclusive VIP appearances, gives all fans the opportunity to get close to their heroes of racing. The Industry and Innovation Precinct was established to showcase and build Victorian industry profile and investment, while inspiring the next generation. Free to students on the Thursday and Friday, the Precinct has been attended by 54,727 students over the last three years. This is where you can get up close to the V8 Supercars garages, teams and facilities. Home to the V8 Autograph Stage, fans can take home a souvenir signed by their favourite V8 Driver and other personalities.

7 ACTIVATIONS THE 2017 FORMULA 1 AUSTRALIAN GRAND PRIX OFFERS A RANGE OF OPPORTUNITIES FOR BRANDS TO SHOWCASE THEIR UNIQUE OFFERINGS AT AUSTRALIA S PRE-EMINENT MOTORSPORT EVENT: Drive sales and awareness; Increase engagement and interaction with fans; and Achieve premium and performance brand positioning. 15 JAGUAR 17 LAND ROVER 19 REXONA & TRIPLE M 21 PETALUMA WINE BAR 23 RENAULT 25 DEWALT 27 JAMES BOAG S SUPERBOX 29 IVECO 2017 Formula 1 Australian Grand Prix 13

8 JAGUAR THE LOUNGE PRESENTING PARTNER FORMULA ONE PADDOCK CLUB CUSTOMISED SUITE CHAMPIONS GATEWAY ACTIVATION 2017 Formula 1 Australian Grand Prix 15

9 LAND ROVER LEGENDS LANE INTERACTIVE DISPLAY & CUSTOMER EXPERIENCE FORMULA ONE PADDOCK CLUB CUSTOMISED SUITE 2017 Formula 1 Australian Grand Prix 17

10 REXONA & TRIPLE M LIVE BROADCAST PRODUCT & SAMPLING OPPORTUNITIES BATAK MACHINE 2017 Formula 1 Australian Grand Prix 19

11 PETALUMA WINE BAR SOCIAL AMBASSADOR ROZALIA RUSSIAN LOCATED IN M-LANE 2017 Formula 1 Australian Grand Prix 21

12 RENAULT F1 CENTRAL ACTIVATION PRIVATE & CUSTOMISED HOSPITALITY SUITE RENAULT TORQUE BAR CUSTOMISED BAR 2017 Formula 1 Australian Grand Prix 23

13 DEWALT F1 CENTRAL ACTIVATION F1 CENTRAL ACTIVATION INTERACTIVE BRAND EXPERIENCES 2017 Formula 1 Australian Grand Prix 25

14 JAMES BOAG S SUPERBOX JAMES BOAG S PUBLIC BAR 2017 Formula 1 Australian Grand Prix 27

15 IVECO PROMOTIONAL PERSONNEL LEGENDS LANE ACTIVATION 2017 Formula 1 Australian Grand Prix 29

16 EVENT SUPPORTER OPPORTUNITY PARTNERS CAN ENHANCE THEIR INTEGRATION AT THE 2017 FORMULA 1 AUSTRALIAN GRAND PRIX BY BECOMING AN EVENT SUPPORTER. BENEFITS INCLUDE ASSOCIATION WITH AUSTRALIA S MOST PRESTIGIOUS MOTORSPORT EVENT WITH ACCESS TO THE FOLLOWING: Use of the expression Supporter of the 2017 Formula 1 Australian Grand Prix on advertising and promotional material. MARKETING RIGHTS A supporting partner has the right to the use of the event title and logo on approved advertising, marketing and promotional material. PROMOTIONAL RIGHTS A supporting partner has the right to conduct promotions in the lead up to and at the event. DIGITAL The supporting partner works in conjunction with AGPC to promote event content through AGPC s social and digital channels, tailored to their needs. SIGNAGE A wide range of signage and branding opportunities are available throughout the circuit in prominent locations that will reach over 275,000 patrons. BRANDED SUITES A branded suite provides an opportunity to integrate and bring brands to life, targeting corporate audiences. PROMOTIONAL PERSONNEL Partners can have a number of promotional personnel roaming the general admission area of the circuit, further enhancing brand exposure. ON-CIRCUIT ACTIVATION Partners have the opportunity to produce and operate a fully branded and interactive display site, that can feature on-site promotions to capture data. There are multiple high foot traffic locations available around the circuit to suit the objectives of the brand. GRAND PRIX TELEVISION (GPTV) GPTV is the event broadcast shown throughout the circuit s superscreens and corporate facilities. There are approximately 13 superscreens and over 100 corporate screens throughout the circuit. MULTIMEDIA The official website for the Formula 1 Australian Grand Prix provides enthusiasts with a year round link to the world of Formula One. In the months leading up to and directly after the event, the website peaks with the number of hits dramatically increasing for both Australian and International visitors. Partners can showcase their brand on grandprix.com.au tailored to their needs Formula 1 Australian Grand Prix 31

17 AUSTRALIAN GRAND PRIX CORPORATION 5/616 St Kilda Road, Melbourne Victoria 3004, Australia Phone (03) Website GRANDPRIX.COM.AU