2005 Canadian Rally Championship Round 5 or 6

Transcription

1 2005 Canadian Rally Championship Round 5 or 6 October 14/15, 2005 Merritt, BC 2005 Canadian Rally Championship Page 1 of 8

2 Pacific Forest Rally October 14/15, 2005 Merritt, BC Join us for the ultimate thrill! The Pacific Forest Rally, a major event in the Western Canadian Rally Championship, has been reestablished as a round of the Canadian National Rally Championship! Now for 2005, we are ready to offer exciting and effective promotional opportunities to a select group of corporate partners. This is a unique opportunity to associate your company with the thrilling sport of rally racing at the highest level on the national stage. In recent years, rally racing has surged in popularity on the international scene, gaining an ever-larger following here in North America. In concert with this, interest and participation in Canadian rally has grown at an exponential rate and Western Canada has helped lead this trend. Our team is dedicated to achieving a high level of media coverage and spectator interest in the Pacific Forest Rally, benefiting our corporate partners and raising awareness along the way. Throughout this Sponsorship Proposal we ve created plenty of opportunities to promote businesses like yours. Through the various activities at the Pacific Forest Rally itself, plus the associated pre and postrace special events, we can deliver a unique marketing platform. Our objective is to partner with sponsors who seek advertising and promotional opportunities that are effective, exciting, and low-cost. You too, can join us for the ultimate thrill at the Pacific Forest Rally Canadian Rally Championship Page 2 of 8

3 What is Rallying? Rallying is: Real cars, on Real roads, Real fast! Rally events in the Canadian Rally Championship consist of flat-out racing on challenging mountain and forest roads. No practice is allowed. Unlike circuit racing, competitors generally see the course for the first time as they race it. At every moment the driver and co-driver must be ready for what may be around the next curve! Performance rally vehicles are production-based cars and trucks from manufacturers around the world. They compete both for the overall victory and wins within a class structure that groups together vehicles with similar performance. Each vehicle carries a driver and a co-driver/navigator. Using a detailed route book and a sophisticated rally computer, the co-driver keeps the team on-course and advises the driver of any hazards noted in the route book. This role is as critical as the driver's skill, since the team is traveling at full racing speeds over roads they have never seen before. Rallying in BC has a rich heritage with humble beginnings that go back as far as the late 50 s. Today, rallying is one of the fastest growing forms of motorsport in the world. Through increased television coverage from The Speed Channel and TSN, this sport has built an increasingly loyal following of fans and competitors. The media has also caught the buzz and more and more articles are beginning to appear in newspapers and magazines, and on the TV, radio and world wide web. Vehicle manufacturers such as Subaru, Ford, Volkswagen, Mazda, Hyundai and Mitsubishi, have been helping to drive this interest to new heights. These companies are making huge investments in the sport in the USA and Canada and are working to make rallysport as popular here in North America as it already is around the globe. And, to top things off, some of the latest computer games feature simulated rally racing helping to introduce a whole new generation of people to this exciting form of motorsport. The Canadian Rally Championship (CRC) sponsored by Subaru and Yokohama Tire features nine events across Canada, including the Pacific Forest Rally. The CRC is building on the massive success of the World Rally Championship, as factory-supported teams from Subaru, Mitsubishi and Volkswagen battle it out on back roads right here in Canada. Every event is televised nationally, broadcast on TSN (The Sports Network, RDS in Quebec) and OLN (The Outdoor Life Network). In 2002, an average audience of 232,000 fans saw each event in the series on TV Canadian Rally Championship Page 3 of 8

4 The Pacific Forest Rally During the 70 s and 80 s the Pacific Forest Rally was a fixture on the national calendar. Revived once again in 2000, today the event is based in Merritt, just 2.5 hours from Vancouver. In a short time the Pacific Forest Rally has re-established itself as a favourite event with both competitors and fans alike. Despite holding the rally in mid-october, extreme mountain conditions arise to challenge the drivers, as dirt, rock and even snow test their driving skill. Being the fifth event of the Canadian Rally Championship, and the fifth in succession here in Western Canada, the Pacific Forest Rally comes near the end of the current championship season. Some of the local teams will be well on their way to challenging the eastern-based crews for the championship lead, virtually guaranteeing a spectacle of competitive driving. Our team of organizers is dedicated to making this event one of the best in western North America. Their professionalism and thoroughness insure that every aspect of the event is just right. The reputation of our group and the picturesque setting in the Nicola Valley have helped achieve instant success, as fans and competitors continue to flock to this event. We are expecting a strong field of at least teams from across Canada and the USA to compete in the rally in corporate partners interested in helping to create a festivallike atmosphere that captivates and enthrals the public. Additionally, our sponsorship package includes marketing opportunities on the official event web site ( Spectator Guide, and Rally Poster which are all designed to provide information to fans, competitors and the media. Benefits to Corporate Partners We offer a professionally run special event that will bring our corporate partners excellent promotional value. The adrenalin-inducing thrill of rally racing and festival-like atmosphere insure lasting benefits. Join our group of Pacific Forest Rally corporate partners and associate your firm with these well established characteristics of rallying: community support, teamwork and camaraderie speed, strength, performance and endurance thrill, commitment and challenge. The Pacific Forest Rally is well on its way to becoming the premiere event in Western Canada. In a short time we have established a top-level spectacle that meets the requirements of the Canadian National Championship. However, this achievement alone is not enough our goal is to make this event something that fans, the local community and our corporate partners will all be excited about and proud to be a part of. The next phase in reaching this objective is to grow the participation of fans, volunteers and competitors by creating an environment that simply demands attendance. We want to attract. As a rule, most rally fans are a very loyal group, readily favouring products and companies who support their passion. Furthermore, the Pacific Forest Rally is very much a family affair with many local people as well as fans visiting from cities such as Vancouver, Seattle, Victoria, Kamloops, Kelowna, and Calgary. The Target Consumer While rally fans come from all demographics, by far the largest concentration is among professional males, years old, with post-secondary education and a high proportion of disposable income. Affiliation with the Pacific Forest Rally will give your company excellent exposure to this group of consumers 2005 Canadian Rally Championship Page 4 of 8

5 National Television Broadcast A 30-minute program covering the rally Broadcast up to 10 times nationally on Sportsnet Broadcast up to 4 times in French on RDS (Réseau des Sports) 2003 average number of viewers of 232,000 use of two 30-second commercial spots during the TV shows corporate banner display at camera locations, both out on the rally roads and at the start/finish podium and press conference areas logo display on all rally cars and official event vehicles Spectator Stage Area festival-like atmosphere draws many spectators right near Merritt with easy access to highway 5 (the Coquihalla), and highway 97c (the Connector) display of banners entertain V.I.P. and corporate clients set-up information kiosks Start/Finish Podium Area Best Western will host pre and post race events and will be Rally H.Q. throughout the day fans will gather to see cars up close and to meet teams guaranteed TV show coverage of both start ramp and finish podium corporate banner displays tradeshow booths and/or kiosks Branding on Rally Cars and Official Vehicles Visible at all times -- at start/finish ceremonies, throughout the rally including Active Mountain spectator stage, and on TV shows logo display on rally cars and official vehicles excellent spectator and television exposure Spectator Guides 25 30,000 guides will be printed and distributed up to 2 weeks before the event. These guides are to be distributed as inserts into Western Driver magazine, which circulates widely throughout British Columbia and Alberta. Guides will also be distributed through the event sponsors locations and at the event itself. full page, back cover, inside front cover, and smaller advertisements powerful and direct association, even with non-attending readers Official Rally Web Site Exposure on event web site with links, logos and company information (average 15,000 hits/day in 2003) 2005 Canadian Rally Championship Page 5 of 8

6 2005 Corporate Sponsorship Rates Sponsor Availability Price Title One CDN $20,000 Event Partner Three CDN $7,000 Premier Unlimited CDN $2,000 Contributor Unlimited CDN $500 Banner Unlimited Refer to chart Title Sponsorship - $20,000 Rights to title branding of event: YOUR COMPANY NAME Pacific Forest Rally. Two 30-second television ads during every broadcast of the event. Aired four times throughout the year on both national cable sports channels TSN and RDS (total of eight viewings). Regional radio and TV spots prior to and during the event. Your logo printed at the top of door panel decals located on both sides of every car (see diagram attached). Full page colour advertisement on the back cover of event spectator guide (25-30,000 copy circulation). Full Banner Package (see description attached). Trade Booth space at event (see description attached). Website exposure logo and links to your site (average 15,000 hits/day in 2003). Cash Contingency Prize for competitors - awarded in sponsor s name. Four VIP packages (see description attached). Vendor collateral in competitor and VIP packages. Event Partner (Gold) Sponsorship - $7,000 Regional radio and TV spots prior to and during the event. Your logo printed at the bottom of door panel decals located on both sides of every car (see diagram attached). 1/2 page colour advertisement in event spectator guide (25-30,000 copy circulation). A Banner Package (see description attached). Trade Booth space at event (see description attached). Website exposure logo and links to your site (average 15,000 hits/day in 2003). Cash Contingency Prize for competitors - awarded in sponsor s name. Two VIP packages (see description attached). Vendor collateral in competitor and VIP packages. Premier Sponsorship - $2,000 1/4 page colour advertisement inside event spectator guide (25-30,000 copy circulation). A Banner Package (see description attached). Trade Booth space at event (see description attached). Website exposure logo and links to your site (average 15,000 hits/day in 2003).. Four Guest packages (see description attached). Vendor collateral in competitor and VIP packages. Contributor Sponsorship - $500 1/8 page B/W advertisement inside event spectator guide (25-30,000 copy circulation). Choice of 1 Banner at A locations (see description attached). Trade Booth space at event (see description attached). Website exposure logo and links to your site (average 15,000 hits/day in 2003).. Two guest passes (see description attached). Vendor collateral in competitor and VIP packages. Banner Sponsorship Refer to banner price table Pick and choose your choice of banner location and pricing Canadian Rally Championship Page 6 of 8

7 BANNER LOCATIONS Location Price / banner Full Package A Package Rally HQ / Registration CDN $50 X X Start /Finish CDN $200 X X Service Area CDN $200 X X Spectator Area CDN $100 X TV Zone CDN $1,000 X Rally Party CDN $100 X X Tech / Parc Expose CDN $50 X The organizers will be appointing a sign auditor to oversee the placement of banners and to work with media and television crews to ensure all sponsors are properly represented. The sponsors must supply banner production and sufficient quantity of banners. All banners must be ready for event by October 11, All banner must be delivered and pick-up at Best Western Nicola Inn in Merritt. Please contact us for shipping details. Due to the nature of the event - organizers are not responsible for absent, damaged, lost or stolen banners. TRADE BOOTH SPACE Rally headquarters will be located at the Merritt Civic Centre, where sponsors will have the opportunity to set up trade booths in the registration location. All booths are indoor depending on space, this may consist of a table-top or a booth area. Sponsors are responsible for set-up and tear down. Booths can be set-up on Oct 14 at 12:00h and packed up by Oct 15 at 21:00h. Priority for space is given to sponsors. Non-sponsors may rent booth space for $ (subject to availability). DOOR PANEL LOCATIONS 2005 Canadian Rally Championship Page 7 of 8

8 VIP PACKAGES & GUEST PASSES VIP Package - $300 (or included in Title / Partner sponsorship packages) Includes: Hotel Room for 2 nights October 14 and 15, 2005 (one Queen size bed) Reserved Parking at Event Venues Access and transportation to special spectator areas Oct 15 Breakfast Buffet Tix Oct 15 - Box Lunch Oct 15 Awards Party Pass Event T-shirt Spectator Guide & Guest package Tickets to Pre-Event party TBA *Each VIP Pass may be traded for up to 5 guest passes. Guest Pass - $50 (or included in sponsorship plan) Includes: Reserved Parking at Event Venues Access and transportation to special spectator areas Oct 15 - Box Lunch Oct 15 Awards Party Pass Event T-shirt Spectator Guide & Guest package Tickets to Pre-Event party - TBA For more information about sponsoring this unique event, please contact: Ken Kwong (604) (ken@rallybc.com) Sponsorship Deadline is August 30, Details of this Sponsorship Proposal are subject to change. Presented by: 2005 Canadian Rally Championship Page 8 of 8