RATE CARD. Industry. Darlene Ryan. Advertise your products and services each quarter to people who sell, make and use crafting products.

Transcription

1 RATE Craft CARD CIT has become the #1 B-to-B advertising choice for companies that market crafting products. They can expect the best from a brand backed by The Craft & Hobby Association (CHA). Advertise your products and services each quarter to people who sell, make and use crafting products. To reserve your advertising space, please contact: Darlene Ryan Craft Today is the official magazine of the Craft & Hobby Association Advertising Sales Representative (800) / (315) Fax (315) / darlene@fwpi.com craftandhobby.org

2 2 Craft About US The Craft & Hobby Association (CHA) is the largest professional trade organization in the world dedicated to the craft and creative industries. Craft Today (CIT) is its official magazine. Each quarter, it mails to the people who sell, make and use craft supplies. CIT has become the #1 B-to-B advertising choice for companies that market crafting products. They can expect the best from a brand backed by CHA. The magazine s highly targeted circulation and cost-effective ad pricing is just part of its appeal. Its content covering craft trends, industry personalities, new products and expert business advice ensures that your ad will be read. About OUR READERS CIT is the official magazine of CHA mailed every quarter to retailers, professional crafters, designers and distributors. U.S. Copies 3,166 Canadian Copies 253 Overseas Copies 591 Total Circulation 4,010 CIT readers rely on the magazine to present new products and ideas. I am writing to tell you how much I enjoy the new Craft Today magazine. From cover to cover, it feels like it s OUR (craft and hobby) industry magazine, not a generic magazine with some craft content. Jim Scatena, President & CEO FloraCraft Corporation

3 The MAGAZINE 3 MEGA Show Preview Ad Space Due: Nov 13 Materials Due: Nov 20 Mailing Date: Dec 18, 2014 Start promoting your products now for 2015 with an ad in the first issue of the year. It mails in December to reach CHA members one month before the industry s biggest trade show. This key edition Targets your specific audience, Reaches them when they re shopping for new products, and Offers you a low-cost promotional opportunity in a high-quality vehicle. Editorial Focus: The Business of Running Your Business Best practices and expert advice, plus a do-it-yourself project, tips for social media and new products. An estimated 2,000 additional copies will be hand-distributed from our booth at the MEGA Show. Only exhibitors who advertise in the magazine are listed in the magazine, along with their full-color logo. Each advertiser will receive a laminated copy of his or her ad on an easel to display at their booth. Spring Ad Space Due: Feb 20 Materials Due: Feb 27 Mailing Date: Mar 27 Buyers shop this post-mega Show issue to find new and best-selling products. If you don t show them what s new from your company, how will they know they should buy it? Editorial Focus: Unconventional Retail Articles cover creative stores, practical ideas and hot new trends. Use an ad to call attention to your trendy products, and to create a positive impression of your company. The more familiar buyers are with you, the more likely they ll purchase your products. We will feature a short description and full-color image of your product for free in the New Products section. Why not include a special offer and a call to action to encourage buyers to order now? Paper Arts Show Preview Ad Space Due: May 22 Materials Due: May 29 Mailing Date: June 26 Every member of CHA receives this issue one month prior to the new Paper Arts Show. If you manufacture any kind of product that can be used with paper, you won t want to miss advertising in this issue. Editorial Focus: Mixed Media Articles spotlight the hottest trend in the arts and crafts industry. Use your ad to show readers the versatility of your products, and how they can be used with other products and mediums in unexpected ways with great results. 1,000 additional copies will be distributed at the show. At its debut in Atlanta last year, the show attracted attendees from all over the U.S. and from South Africa, the United Kingdom, Spain, Japan, Aruba, Canada, Nicaragua, France, Netherlands, Indonesia, Nepal and China. Only exhibitors who advertise in the magazine are listed in the magazine, along with their full-color logo. Advertisers receive a laminated copy of their ad on an easel to display at their booth. Fall/Holiday Ad Space Due: Aug 21 Materials Due: Aug 28 Mailing Date: Sept 25 It mails at the perfect time to reach retailers merchandising their stores with holiday project supplies. Show them why your products should be on their shelves! Don t miss the opportunity to also set the stage for your 2016 new product launches. Editorial Focus: Crafting in the 21st Century Retailers are always looking for the next big seller maybe it s your product! Make sure they see it among the articles in this issue that highlight new techniques, new materials, new ideas and on-the-horizon trends. We will feature a short description and full-color image of your product for free in the New Products section. Double your exposure for the same price!

4 The MAGAZINE Rates and Specifications Each quarter your ad puts your products in front of craft buyers who have significant purchasing power. 4 Full-color Full page /3 page /2 page /3 page /4 page /6 page /8 page /8 PAGE 3-1/2 x 2-3/8 1/6 PAGE 4-5/8 x 2-1/8 Two-color Full page /3 page /2 page /3 page /4 page /6 page /8 page Black & White Full page /3 page /2 page /3 page /4 page /6 page /8 page /6 PAGE Vertical 2-1/4 x 4-3/4 1/3 PAGE 4-5/8 x 4-3/4 1/2 PAGE 7 x 5 1/4 PAGE 3-1/4 x 4-3/4 1/3 PAGE Vertical 2-1/4 x 10 1/2 PAGE Vertical 4-5/8 x 7-5/8 Premium Placements Back Cover (C4) Inside Front (C2) Inside Back (C3) Table of Contents Page 5 or Page 7 Guaranteed Placement 15% Premium Center Spread Belly Band (Show Copies Only) 3000 Polybag Onsert Single Page Single Page Tip-in Insert Business Reply Card Blow-in Invoice net 30 after publication of each issue. Credit Card Payments call (315) ; Mon-Fri 9 a.m. to 5 p.m. EST. Cancellations not accepted after the Ad Space Due deadline. Cancellations will result in a short rate charge. 2/3 PAGE 4-5/8 x 10 Full PAGE 8-3/8 x 11-1/8 Trim size: 8-1/8 x 10-7/8 Please keep live area 1/4 from trim Files accepted: 300 dpi, CMYK flattened PDF, TIFF, EPS, or JPEG Upload files to: fwpi.com/upload-ad.php Reserve your space using the Insertion Order on page 5 or call Darlene Ryan at

5 Each quarter your ad puts your products in front of craft buyers who have significant purchasing power. 5 MAGAZINE INSERTION ORDER Reserve space in all four issues of Craft Today magazine to increase your advertising effectiveness MEGA Show Preview Ad materials due by November 20 Spring Ad materials due by February 27 Paper Arts Show Preview Ad materials due by May 29 Fall/Holiday Ad materials due by August 28 Company Name: Your Name: Signature: Date: Invoice net 30 after publication of each issue. Credit Card Payments call (315) ; Mon-Fri 9 a.m. to 5 p.m. EST Cancellations not accepted after the Ad Space Due deadline. Cancellations will result in a short rate charge. For more information, please contact: Darlene Ryan Advertising Sales Representative (800) / (315) FAX YOUR ORDER TO: Darlene at or darlene@fwpi.com

6 The DIGIMAG In addition to the printed magazine, each issue of CIT is sent out in a digital format to all CHA members, and remains posted on the CHA website. 6 SPONSORSHIP AD W x H, 300 dpi SKYSCRAPER AD 170 pixels W x 780 pixels H New landing-page ad opportunities for 2015 As an advertiser in the printed editions of Craft Today, you get added exposure in the digital versions available on our website. Each Digimag is fully interactive, giving readers the chance to use the magazine (and your ad) in new and different ways. They can Virtually flip through the pages, Bookmark pages and insert notes, Perform a keyword search of the entire magazine, Download and print pages, Share ads and other content with colleagues using or social media, and Click on the ads to be redirected to your website or any landing page you want. Digimag Statistics 1,129 Total Visits per Issue 21,626 Total Page Views per Issue New in 2015 is advertising space on the Digimag s landing page (the one that appears when visitors to our website click on the image of the magazine s cover). Only a limited number of ads are available. A full-page Sponsorship Ad (8.125 inches by inches, 300 dpi) appears on the left of the front cover. Only one position is available per issue. $500 A rotating Skyscraper Ad (170 pixels wide by 780 pixels high) is on the right of the cover. It features up to five ads that change each time a page is turned. The Skyscraper ad displays continuously when the Digimag is open. $200 Reserve your space using the Insertion Order on page 7 or call Darlene Ryan at

7 7 The Digimag INSERTION ORDER MEGA Show Preview Ad materials due by November 20 Spring Ad materials due by February 27 Paper Arts Show Preview Ad materials due by May 29 Fall/Holiday Ad materials due by August 28 Company Name: Your Name: Signature: Date: Invoice net 30 after publication of each issue. Credit Card Payments call (315) ; Mon-Fri 9 a.m. to 5 p.m. EST Cancellations not accepted after the Ad Space Due deadline. Cancellations will result in a short rate charge. For more information, please contact: Darlene Ryan Advertising Sales Representative (800) / (315) FAX YOUR ORDER TO: Darlene at or darlene@fwpi.com