Sponsorship Information

Transcription

1 Sponsorship Information

2 Sponsorship Programs 2010 An estimated 10,000 people will gather at Chicago s lakefront to participate in the City s largest outdoor AIDS fundraising event: AIDS Run & Walk Chicago. In the spring of 2010, AIDS Run & Walk Chicago was named one of the top 10 sports events in Chicago by Biz Bash. This ethnically and socially diverse crowd has one thing in common: they are committed to fight the spread of HIV and to help those already impacted by the disease. As a sponsor of the AIDS Run & Walk Chicago your company will be associated with one the area s important AIDS fundraising events. Your company will have an opportunity to build affinity and trust with your target market through emotional and cause-related experiences involving your company. Event Specifics: Date: Saturday, October 2, 2010 Location: Grant Park/Columbus & Balbo - Downtown Chicago Expected Attendance: 10,000 Event Description: AIDS Run & Walk Chicago is a fundraising event in the fight against HIV/AIDS that benefits the AIDS Foundation of Chicago. Over the past decade this outdoor event has raised more than $19 million. Money is raised three ways: 1) Participants are asked to pre-register for the 5k and 10k Run or 5k Walk; 2) Raise additional money through pledges; 3) Corporations are solicited for sponsorship and marketing support. The run/walk course is on the lakefront, featuring beautiful views of Chicago s famous skyline. Participants will be treated to entertainment along the route, water/aid stations and post event awards and entertainment. Finish line refreshments and sponsor sampling/display booths will be positioned for pre- and post-event opportunities. The Fitness & Health Village will feature information from dozens of local AIDS service organizations. This is a unique opportunity to gather information about HIV/AIDS related services and volunteer opportunities. AIDS Run & Walk Chicago Page 2 of Sponsorship Proposal

3 Attendance: More than 10,000 participants are expected this year. AIDS Run & Walk Chicago will attract more participants than any other AIDS run and walk in the Midwest, and will hold the title as the largest outdoor AIDS event in the Midwest. Event Components: 5k and 10k Run or 5k Walk Pre-event on-line registration Pre-registration locations prior to the event throughout Chicago Event day, on-site registration Website for the event ,000 printed brochures 1,000 printed posters Extensive marketing & public relations support Route entertainment Post-event entertainment and awards Refreshments and sponsor sampling/display booths Pre-event outreach promotions Beneficiary: AIDS Run & Walk Chicago benefits the AIDS Foundation of Chicago (AFC). The Foundation is the Midwest s largest private source of philanthropic support for AIDS, a model of service coordination and Illinois principle advocate for people affected by HIV/AIDS. All event proceeds will be directed to the AIDS Foundation of Chicago s grant making program, which has provided community-based agencies nearly $19 million in support since The AIDS Foundation of Chicago works to ensure that available funds are directed to services and communities most in need. AFC grant reviewers meet with members of the HIVS/AIDSimpacted communities to discuss emerging trends and identify gaps in services. AFC gives funding priority to community-based agencies serving and governed by people of color in recognition of the disproportionate impact that the disease is having on African-American, Latino and other minority communities. AIDS service organizations that are members of the AIDS Foundation of Chicago s Service Provider Council can form CommunityDirect teams where 100% of the pledges raised by their teams will be immediately returned to their organization. Last year there were more than 80 CommunityDirect teams. AIDS Run & Walk Chicago Page 3 of Sponsorship Proposal

4 PRESENTING SPONSOR $50, Basic Benefits: Category exclusivity (Event exclusivity) Right to use marks and logos of the event Right to sell product or services on site 10 X30 fully equipped, tented booth to be used for display/sample/sell Listed as Presenting Sponsor in a minimum of forty (40) announcer mentions Right to choose one of the following: VIP to start the race Signage on pace car First place run award to be given by your VIP VIP to greet crowd at welcoming ceremonies Opportunity to insert product / literature in participant goody bags (10,000) Opportunity to host event pre-registration 10 X10 corporate team tent with a catered breakfast for up to 100 people Race award given in your company s name Opportunity to provide pledge incentive prizes On-Site Signage: Dominant, preferred banner placement: Start/finish: 8 banners Run and Walk course: 8 banners Registration area and Corporate Team Area: 8 banners Main stage: 2 banners Start Stage and surrounding fencing: 2 banners Time clocks: 4 banners Event Publications and Premiums: Dominant, preferred logo placement: Race applications - front panel (exclusive to sponsorship level) Event posters (1,000) Event day map (10,000) Event t-shirt, front, exclusive to sponsorship level. (10,000) Volunteer t-shirt - front (exclusive to sponsorship level) Racer numbers Point of sale event application holders Pre-Event Outreach: The event will be represented at several major outdoor and HIV/AIDS related events preceding the Run & Walk. Your company will have an opportunity to be represented at these events through printed materials and/or logo placement on promotional displays. AIDS Run & Walk Chicago Page 4 of Sponsorship Proposal

5 PRESENTING SPONSOR (cont.) Pre-Event Media: Listed as Presenting Sponsor in all broadcast ads and promotional spots: Major network television station Major FM radio station Major FM radio station Major AM radio station Dominant logo placement in: TV advertisements and promos Major daily newspaper ads CTA ads and promotions Gay newspaper ads Gay magazine ads Various other print publications Event website: aidschicago.org Event website: chicagoevents.com Additional Exposure: Opportunity to insert product / literature in participant goody bags (10,000) Opportunity to host event pre-registration First place run award to be given by your company VIP Internet Link: Hyper-link to be established from event websites to your company s website. AIDS Run & Walk Chicago Page 5 of Sponsorship Proposal

6 SUPPORTING SPONSOR $25, Basic Benefits: Product exclusivity (exclusive within this level only) Right to use marks and logos Right to sell products or services on site 10 X20 fully equipped tented booth to be used for display/sample/sell Opportunity to insert product / literature in participant goody bags (8,000) Minimum of 30 announcer mentions acknowledging your company s support of the event Race award given in your company s name Opportunity to provide pledge incentive prizes 10 X10 corporate team tent with a catered breakfast for up to 100 people On-Site Signage: Banner placement: Start/finish: 6 banners Run and Walk course: 6 banners Registration area and Corporate Team Area: 4 banners Main stage surrounding fencing: 1 banner Start Stage on surrounding fencing: 1 banner Event Publications and Premiums: Logo placement: Race applications. Event posters (1,000) Event day map (10,000) Event t-shirt front (exclusive to sponsorship level) Pre-Event Media: Preferred logo placement in: TV advertisements and promos Major daily newspaper ads CTA ads and promotions Gay newspaper ads Gay magazine ads Various other print publications Event website: aidschicago.org Event website: chicagoevents.com Pre-Event Outreach: The event will be represented at several major outdoor and HIV/AIDS related events preceding the Run & Walk. Your company will have an opportunity to be represented at these events through printed materials and/or logo placement on promotional displays. AIDS Run & Walk Chicago Page 6 of Sponsorship Proposal

7 COURSE SPONSOR $15, Exclusive sponsor of one of the following: Course Entertainment Station Course Water Station Basic Benefits: Right to use marks and logos Exclusive right to place product at sponsored course station Finish line sampling in refreshment area Opportunity to insert literature in participant goody bags (10,000) Minimum of 10 announcer mentions (shared) acknowledging your company s support of the event 10 X20 fully equipped, tented booth to be used for display/sample/sell Race award given in your company s name Opportunity to provide pledge incentive prizes 10 X10 corporate team tent with a catered breakfast for up to 100 people On-Site Signage: Banner placement: Exclusive banner placement at your company s sponsored course station Start/finish:8 banners Registration area and Corporate Team Area: 4 banner Event Publications and Premiums: Logo placement: Race applications Event day map Event t-shirt Pre-Event Media: Logo placement in: Major daily newspaper ads Gay newspaper ads CTA ads and promotions Gay magazine ads Various other print publications Event website: aidschicago.org Event website: chicagoevents.com AIDS Run & Walk Chicago Page 7 of Sponsorship Proposal

8 I MOVE SPONSOR $10, Exclusive sponsor of one of the following: Course Entertainment Station Course Water Station Basic Benefits: Right to use marks and logos Exclusive right to place product at sponsored course station Finish line sampling in refreshment area Opportunity to insert literature in participant goody bags (10,000) Minimum of 10 announcer mentions (shared) acknowledging your company s support of the event 10 X20 fully equipped, tented booth to be used for display/sample/sell Race award given in your company s name Opportunity to provide pledge incentive prizes 10 X10 corporate team tent with a catered breakfast for up to 100 people On-Site Signage: Banner placement: Exclusive banner placement at your company s sponsored course station Start/finish: 6 banners Run and Walk course: 6 banners Main stage surrounding fencing: 2 banners Event Publications and Premiums: Logo placement: Race applications Event day map Event t-shirt Pre-Event Media: Logo placement in: Major daily newspaper ads Gay newspaper ads Gay magazine ads Event website: aidschicago.org Event website: chicagoevents.com AIDS Run & Walk Chicago Page 8 of Sponsorship Proposal

9 RED RIBBON SPONSOR $5, Basic Benefits: Custom display area for sales and lead generation, 10 X10 tented booth, two 8 tables and four chairs, electricity if required On-site signage at start/finish: 4 banners Logo placement on event posters Opportunity to insert coupon/flier/product in the participant goody bags (10,000) Minimum of 5 announcer mentions (shared) acknowledging your company s support of the event To discuss your sponsorship level contact Chris Matthews, Director of Fundraising Events at or cmatthews@aidschicago.org. AIDS Run & Walk Chicago Page 9 of Sponsorship Proposal

10 SPONSORSHIP RESPONSE: Yes, I would like to be a PRESENTING SPONSOR at $50,000 Yes, I would like to be a SUPPORTING SPONSOR at $25,000 Yes, I would like to be a COURSE SPONSOR at $15,000 Yes, I would like to be a I MOVE SPONSOR at $10,000 Yes, I would like to be a RED RIBBON SPONSOR at $5,000 Name Company/Organization Address City/State/Zip Evening Phone Day Phone Fax Address Unfortunately, I am unable to participate in the AIDS Run & Walk Chicago but would like to make a tax-deductible contribution of $. Enclosed is my check payable to the AIDS Foundation of Chicago or please charge my contribution to: MasterCard VISA American Express Discover Account Number Expiration Security Code # Signature Please complete this form and fax to AFC at (312) or mail to AIDS Foundation of Chicago; 200 W. Jackson Blvd. Suite 2200 Chicago, IL AIDS Run & Walk Chicago Page 10 of Sponsorship Proposal