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2 SPONSORSHIP BENEFITS We provide unique sponsorship opportunities for the Shangri- La Marathon. Become a sponsor and enjoy benefits including logo branding, product placement, event participation, prizes, giveaways, signage, hospitality support and more. Get your brand and product impressions within this highly sought after market. Use this event as a platform to build brand recognition in China. Our program offers a value proposition beyond traditional marketing, as a sponsor your brand and products will have exposure to: Rapidly growing China running market. Athletes and runners from around the world. China local, regional and national television, online, and press media. International running press including but not limited to Runners World (International), Trail Run Mag, Ultra Running World, RUN Singapore and more. Event press coverage and promotions through third party press and direct social media channels including Facebook, Twitter, Instagram, and more. Event endorsement and support by China Government. Local Shangri- La residents and athletes through local event promotions. Sponsorship of this international event provides a select group of companies direct exposure to a desirable demographic of international, active, educated people with disposable income. At the same time exposing a China audience to your brand and products. Multiple sponsorship level package options are available to bet fit your level of contribution. Sponsorship packages can be customized to meet your marketing objectives and budget. Additionally contributions can be made in monetary and/or products that will be used at the event. By sponsoring this event you are contributing to create a world- class annual event that is organized by passionate people who put the experience runners have first. Second is providing athletes and runners a challenging mountain event to compete in a magical and inspirational location.

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4 THE EVENT Shangri- La Marathon The Shangri- La Marathon is unlike any other race in the world. A challenging adventure race, a mountain marathon and ultramarathon, that takes place on some of the most breathtaking mountains in the world, the Meili Snow Mountains, or Kawagarbo Mountains as it is known by local residents and pilgrims, part of the grand Himalayan Mountain range in the Yunnan province of Southern China, bordering Tibet. Race weekend is April 24 to 26, with the race day on the 25th. Featuring 100k and 50k Ultramarathon distances and 42k Full and 21k Half Marathon distances for runners to race. The location is absolutely incredible with breathtaking sights to experience. The course features diverse range of terrain and climate with some good elevation gains, ranging from a combined 1,775m (5,823ft) for 21k Half Marathon runners to 5,288m (17,350ft) for 100k Ultramarathon runners, the first 5k is the most challenging with a 1,000 meter climb. Because of the remote location the race entry includes transportation from the town of Shangri- La to the race location (approx. 6- hours away), plus 2- nights camping with amenities and team chef to cater to runners. Making the runner experience as easy and seamless as possible. Be sure to check the race schedule for full details. Come discover and run The Lost Horizon Website: la- marathon.com/

5 SPONSORSHIP OBJECTIVE The mission of New Global Adventures cannot be realized without the support and partnership of both local and international business community. Monetary donations as well as in- kind product or service donations serve as the backbone this event. Many opportunities at various levels are available for your company to support the Shangri- La Marathon & Ultra, allowing you to maximize your return on investment, exposing your business, brand, and/or products to a global international audience while shining as a positive community role model. SPONSORSHIP OPTIONS BENEFITS QUICK GLANCE SPONSOR BENEFITS PRESENTING $20K GOLD $10K Introduction as the presenting sponsor through press release Product or service exclusivity Logo placement on race entry forms/promotional postcards Logo on finish line ribbon Logo on BIB Photo opportunities with winners at finish line Company officials to hold the finish line tape first race winners of each distance Complementary hotel rooms for 3- nights stay at the race headquarters hotel in Qiubei Logo on medal ribbon Logo on timing chip Logo on course mile markers and signs Logo on participant shirts Logo on volunteer shirts Space for booth at race check- in/expo SILVER $5K BRONZE $2K TRADE

6 Logo on all print advertising Logo and promotions in social media channels Cross- promotions, sweepstakes, etc. using event name and logo Logo on newsletters Banner placement at start/finish line area Banner placement at race check- in/expo Products offered as prize and/or raffle drawing Products offered to event participants and volunteer staff Logo on website Logo in race handbook Runner goodie bag promotional material and product placement Recognition by announcers throughout the event Complementary event entries PRESENTING $20,000 As presenting sponsor you will receive category exclusivity as well as prominent recognition and extensive benefits through this sponsorship position. Your name will be linked with the event and you will have far- reaching exposure. Benefits/Brand Awareness Your logo will be included prominently on the following: o All race entry forms/promotional postcards o All participant shirts o All volunteer shirts o Finish line ribbon o Race handbook o BIB numbers o Timing Chip o Course mile markers and signs o Medal Ribbons

7 o All print advertising for the event o Website with link to your website o All newsletters o Social media channels Product offered as prize or raffle drawing Products offered to event participants and volunteer staff Public Relations Introduction as the presenting sponsor through press release to local, regional, and international online and offline publications. Guest speaker at race review meetings. Photo opportunities with the winners of the races at the finish line. Opportunity for company officials to hold the finish line tape for race winners of each distance (i.e., first overall male or female). Sales/Promotions Space at the Shangri- La Marathon check- in and expo where product or service can be displayed demonstrated and/or sold. Opportunity to be included in the runner goodie bag including but not limited to company information, offers, promotions, and products. Opportunity to create cross- promotions, sweepstakes, etc. using the Shangri- La Marathon name and/or logo. Post race bonfire ceremony. Product/service exclusivity. Onsite Exposure Banner placement at race check- in and expo. Banner placement in start/finish line area. Recognition by announcers throughout the event. Hospitality Ten (10) complimentary individual entries for the event.

8 GOLD $10,000 As a gold sponsor, you will receive extensive benefits and will be recognized as an official product or service of the Shangri- La Marathon & Ultra. Benefits/Brand Awareness Your logo will be included prominently on the following: o All race entry forms/promotional postcards o All participant shirts o All volunteer shirts o Race handbook o Course mile markers and signs o All print advertising for the event o Website with link to your website o All newsletters o Social media channels Product offered as prize or raffle drawing Products offered to event participants and volunteer staff Sales/Promotions Space at the Shangri- La Marathon check- in and expo where product or service can be displayed demonstrated and/or sold. Opportunity to be included in the runner goodie bag including but not limited to company information, offers, promotions, and products. Opportunity to create cross- promotions, sweepstakes, etc. using the Shangri- La Marathon name and/or logo. Onsite Exposure Banner placement at race check- in and expo. Banner placement in start/finish line area. Recognition by announcers throughout the event. Hospitality Six (6) complimentary individual entries for the event.

9 SILVER $5,000 As a silver sponsor you will receive the following: Benefits/Brand Awareness Your logo will be included prominently on the following: o All race entry forms/promotional postcards o Race handbook o Website with link to your website o All newsletters o Social media channels Product offered as prize or raffle drawing Products offered to event participants and volunteer staff Sales/Promotions Space at the Shangri- La Marathon check- in and expo where product or service can be displayed demonstrated and/or sold. Opportunity to be included in the runner goodie bag including but not limited to company information, offers, promotions, and products. Opportunity to create cross- promotions, sweepstakes, etc. using the Shangri- La Marathon name and/or logo. Onsite Exposure Banner placement at race check- in and expo. Banner placement in start/finish line area. Recognition by announcers throughout the event. Hospitality Four (4) complimentary individual entries for the event.

10 BRONZE $2,000 As a bronze sponsor you will receive the following: Benefits/Brand Awareness Your logo will be included prominently on the following: o Race handbook o Website with link to your website Product offered as prize or raffle drawing Products offered to event participants and volunteer staff Sales/Promotions Space at the Shangri- La Marathon check- in and expo where product or service can be displayed demonstrated and/or sold. Opportunity to be included in the runner goodie bag including but not limited to company information, offers, promotions, and products. Onsite Exposure Banner placement at race check- in and expo. Banner placement in start/finish line area. Recognition by announcers throughout the event. Hospitality Two (2) complimentary individual entries for the event. TRADE SPONSOR As a trade sponsor you will receive the following in exchange for trade of services or product: Benefits/Brand Awareness Your logo will be included prominently on the following: o Race handbook o Website with link to your website Product offered as prize or raffle drawing Product offered to event participants and staff

11 Sales/Promotions Opportunity to be included in the runner goodie bag including but not limited to company information, offers, promotions, and products. Hospitality One (1) complimentary individual entry for the event. SPONSORSHIP APPLICATION Thank you for reviewing the sponsorship program. We are seeking sponsorship partners to build a long- term relationship with the Shangri- La Marathon and our other race events. Partners that can help contribute to making this event a great experience for everyone. By joining the Sponsorship Program you will provide branding and products exposure to a rapidly growing China running market. Branding and/or products used by race participants and volunteers. Additional exposure opportunities through advertisements, being a guest speaker, even participate or volunteer at the Shangri- La Marathon, be a partner with us Engage your brand with marketing that makes sense to reach a global audience. Only through the support of sponsor partners can we continue to host the Shangri- La Marathon and grow this world- class event for runners around the world. To become a sponsor, complete the sponsorship application online at: la- marathon.com/about/sponsorship/application/ For more information or for questions please contact us at run@shangri- la- marathon.com or call directly to +1 (310) Thank You Your support is sincerely appreciated. Happy Running Shangri- La Marathon