ADVERTISING AT MONROE REGIONAL AIRPORT

Transcription

1 ADVERTISING AT MONROE REGIONAL AIRPORT Fourth Quarter 2014 Advertising Management Under ONYX Advertising LLC

2 About o Monroe Regional Airport o The Property o Why Airport Advertising o ONYX Advertising o Traveler s Profile Inventory o Backlit Displays o Flight Information Displays o Digital LED Displays o Information Kiosk o Vinyl Wraps and Clings o Product Displays o Additional Opportunities o Terminal Layout Rate Card Guidelines Advertiser s Agreement Contact TABLE OF CONTENTS 2

3 Monroe Regional Airport Monroe Regional Airport (MLU) - the original home of Delta Airlines is served by Delta Airlines, American Airlines, and United Airlines. Direct flights are available to Atlanta, Dallas-Fort Worth and Houston. The Monroe Regional Airport provides commercial and cargo service for Ouachita Parish, the surrounding 13-parish region, and extends service into Arkansas and Mississippi. ABOUT The Property Monroe Regional Airport includes a newly renovated, 60,000+ square-foot terminal, which was completed in mid In October 2011, part one of a two phase passenger terminal project was completed. The original terminal was demolished and a new passenger terminal was constructed to include a new baggage claim and car rental facility. The new terminal is located adjacent to the site of the original facility and features new ticket counters, a cocktail lounge and a restaurant. The new terminal has six gates with four of these gates being equipped with jet bridges. 3

4 Why Airport Advertising Monroe Regional Airport's indoor advertising program offers local and national businesses the opportunity to promote their products and services throughout the airport. With an advertising display at the Monroe Regional Airport you could reach thousands of customers daily. ABOUT Benefits include: o Attentive audience o Superior visibility o Multiple viewpoints o Average gate hold time-70 minutes o Average baggage hold time-20 minutes o 55% business travelers Monroe Regional Airport advertising can generate incredible reach for your message to more than 275,000 annual passengers and visitors. Because of the significant reach you get with Monroe Regional Advertising, we feature some of the lowest costs per thousand compared to other local media. We also offer discounts for long-term contracts or bulk contracts. Let us customize a proposal for you today! Because Monroe Regional Advertising is not an oversized corporation dealing with several venues, we can provide you a flexibility in your advertising campaign. We do not have any restrictions on the term of your contract you can sign up for 1 week or 10 years! We also never charge for creative change out feel free to make changes monthly, quarterly or yearly! Monroe Regional Advertising also is open to new ideas so if you have a creative idea let s talk! Reaches-Upscale-Consumers-Arbitron-Study#.VEVPdFRY9_k ONYX Advertising ONYX Advertising is a Louisiana-based advertising firm delivering over 40 years of combined experience in marketing and advertising. As the selected advertising management company, we are energized about working with businesses throughout the country that see the value in the travelers using Monroe Regional Airport. 4

5 Traveler s Profile Airline travelers, especially Frequent Flyers, are some of the most affluent and upscale consumers in the U.S. The Arbitron Airport Advertising Study shows how you can reach these consumers via a relatively untapped advertising medium airport advertising. ABOUT Due to new security restrictions since the early 2000s, travelers are spending more time in airports than ever before. Tap into this "captive audience" of sophisticated consumers by advertising to their lifestyles, not just their business needs. Highlights from the study: Airline travelers are sophisticated shoppers. They are more likely to buy designer clothes, luxury cars and cutting-edge personal digital devices. Frequent Flyers account for nearly 60% of all airport advertising impressions, and males constitute the largest segment of Frequent Flyers. Frequent Flyers are heavily exposed to traditional outdoor media. Fortyfive percent of them log more than 261 miles per week in an automobile, while only 32% of average Americans do. Forty-six percent of Airline Travelers are spending more time at the airport. Reaches-Upscale-Consumers-Arbitron-Study 5

6 Backlit Displays Backlit inventory comes in a variety of shapes and sizes to suite you advertising needs. Bright, crisp eye catching displays illuminate your message to airline passengers as they enter ticketing, pass through security, proceed through concourses, and gather in gate areas. INVENTORY The Diorama is the most popular form of airport advertising. This standard-size, backlit display is perfect for effectively presenting national, regional and local airport advertising campaigns. o Medium and large displays o High quality images and text at eye level o Arrival and departure placements o 42 H X 62 W o 42 H X 32 W o Engage a captive audience o Highly visible, effective advertising! Flight Information Displays Your ad will be prominently shown (see sample photo) with flight information on widescreen TVs located in the airport. You will gain exposure with passengers watching the TV for status of their departing flight, and meeters and greeters waiting to receive arriving passengers. o Place your ad on each display or target a o specific area of the airport o Ten (10) Displays throughout the terminal o Displays images and video o Displays exported animations created in o Microsoft PowerPoint and Adobe Flash o Engage a captive audience o Highly visible, effective advertising! 6

7 Digital LED Displays Monroe Regional Airport s digital displays provide clients with the most current technology to showcase their campaign. Utilize our vast digital networks throughout the terminal to compose a time-sensitive, eye-catching motion or static campaign. Today s digital medium allows for time sensitive copy changes, minimal production costs, and the flexibility to adapt and respond to an advertiser s needs. Multi unit LED screens and our broadcasting network are a few of Monroe Regional s exciting digital opportunities. Our Digital Network allow advertisers to effectively reach the entire airport audience through one centralized dynamic medium. These displays are strategically placed in the highest profile locations in the airport terminal. INVENTORY o Thousands of impressions per month o High quality images and text at eye level o Arrival and departure placements o 46 Displays o Engage a captive audience o Highly visible, effective advertising! Hotel Courtesy Phones & Informative Kiosks/Phone Board Hotel Courtesy Phones allow travelers to communicate directly to hotels and other travel-related services. Information is either presented in an attractive phone display unit or interactive touch-screen kiosks. o Hotel, Motel Information o Restaurants and local attractions o Taxi Cabs o Engage a captive audience o Highly visible, effective advertising! 7

8 Vinyl Wraps and Clings Wall wraps and window clings are direct application, giant displays that take full advantage of unused wall and window space in areas of heavy passenger flow. These opportunities are located in areas of maximum passenger concentration and offer inescapable visibility. Wraps and Clings can be applied to most surfaces: on soffits, overhead in escalators, vertically on columns or doors, directly to windows or glass panels of all shapes and sizes. Some of our new applications include innovative surfaces such as jet bridges and baggage carousels. Wall Wraps are visually appealing, large formatted graphic images that bring color and excitement to the interior of an airport. Wall Wraps are a selfadhesive vinyl material that adheres to smooth surfaces on a temporary basis. Wall Wraps can be posted and removed with absolutely no damage to the wall structure. Sizes vary per location. INVENTORY o Thousands of impressions per month o High quality images and text at eye level o Arrival and departure placements o Baggage carousels o Jet bridges, Windows, Restrooms o Engage a captive audience o Highly visible, effective advertising! 8

9 Product Displays Floor Displays / Exhibit locations allow advertisers rent designated floor-space to exhibit their products and services. This is a highly effective way for manufacturers and dealers of automobiles, or other large equipment to present their products to targeted consumers. INVENTORY o Showcase life-size, 3D product display o Display products or free standing products or signs o Arrival and departure placement in Jet Bridges o Cars, Boats, All-Terrain Vehicles, Motorcycles o Engage a captive audience o Highly visible, effective advertising! More Amazing Opportunities Jet Bridges Exterior Greet every departing and arriving flight with an eye-catching, buzz-creating display visible from the ground and the air. Limited availability. Landscaping Display your landscaping company s green capability to travelers as they arrive and depart the airport grounds. Product Samplings/Live Displays From a live symphony quartet to Louisiana meatpie samplings, live and up close displays can generate direct interaction with targeted consumers. Call for quotes and additional opportunities. 9

10 Terminal Layout INVENTORY To schedule a walk-through, call (318)

11 Type of Display Location Size 1 st Month 3 Months* 6 Months ** 1 Year *** Backlit Boarding 42 H X 62 W % 10% 15% Backlit Boarding 42 H X 32 W % 10% 15% Digital Display Vinyl Wrap Product Display Phone Board FIDS Banner (14) Arrival/ Departure Displays Floor Signage All Buildings All Buildings % 10% 15% Call for Specs % 10% 15% Ticketing Call for Specs % 10% 15% Baggage Claim All Locations All Locations Call for Specs % 10% 15% X 12 /Tile Call for Rate 5% 10% 15% 5% 10% 15% ADVERTISING RATES Jet Bridge Exterior (6 Available) Gate Call for Rate Call for Rate Call for Rate Call for Rate Call for Rate * 5% Discount for Three (3) Month Contract. ** 10% Discount for Six (6) Month Contract. *** 15% Discount for Twelve (12) Month Contract. Additional Opportunities Available. Call Us to Customize a Campaign for Your Business or Organization (318)

12 Digital Display Opportunity See & Do In The Ark-La-Miss Billboard (SAMPLE AD) Have an Upcoming Event, Regional Attraction or Need to Promote Your Brand in General? Place Your Ten-Second Billboard or Video Advertisement On Digital Displays On The Airport s See & Do in The Ark-La-Miss. MORE ADVERTISING AVAILS (NOT INCLUSIVE) BENEFITS: 2,016 Monthly Impressions (Minimum) Visible Throughout the Airport to Thousands of Monthly Travelers Visiting Monroe Regional Ease in Change-out of Message YOUR INVESTMENT: $200.00/month Discounts Available. Call for Details. 12

13 Brochure Displays Large publication (greater than 6 wide) Medium publication (4-6 wide) Standard brochure/rack card (less than 4 wide) Terminal Exterior Light Pole Banners $425/yr $350/yr $275/yr Banner spot avails along Terminal Drive in front of the airport, parking lots and walkways. Starting at $1,500/month. Call for details and possible discounts. Production/Installation fees apply. MORE ADVERTISING AVAILS (NOT INCLUSIVE) 13

14 GUIDELINE POLICIES Effective As of 10/06/14 (Subject to Change With or Without Notice. Contact Your Sales Representative.) CONTRACTS All ad campaigns require a fully-executed contract signed by the Advertiser and Monroe Regional Airport. Please allow at least 30 days for the execution of a contract. PAYMENTS Payments are due on the first day of each month without demand. All rates listed in this Kit are GROSS and are based on a one-month, three-month, six-month and twelve-month contract. Longer terms are subject to discounts and shorter terms are subject to surcharges. Holiday/special event time frames are subject to surcharge. A three-month deposit is required for all campaigns longer than three months. For any campaign three months or shorter, payment in full is required. The deposit or payment in full is due prior to the execution of the contract and the installation of any graphics. For the quickest processing, please provide your deposit or payment in full along with your contract submission. GUIDELINE POLICIES RESPONSIBILITIES The Advertiser is responsible for the creative and production of all graphics. The airport provides the space for all graphics, as well as the installation and maintenance of all graphics (exceptions noted). GRAPHIC APPROVAL All signage must be approved by the Airport and ONYX Advertising prior to placement. Please send a PDF or JPEG file to your sales representative via for the quickest approval process. BANNERS & Vinyl WRAPS The Advertiser is responsible for the installation and removal of banners and column wraps. Advertiser must coordinate the installation and removal of these items with ONYX Advertising. Installation and removal of these items must be done by a professional sign company, and proof of insurance may be required for the sign company. The expense of installation is established between the Advertiser and the sign company. DELIVERY OF MATERIALS All materials must be sent to the airport one week prior to the start of the contract for installation. If the materials are not delivered by the start of the contract, ONYX will arrange for install within one week of delivery of items. If the install cannot meet this timeline, the Advertiser will be contacted. REMOVAL OF MATERIALS At least three days prior to the end of the contract, the Advertiser must notify airport staff of the request to return advertising materials. The airport staff will remove all materials with the exception of banners and vinyl wraps as noted above. Advertiser must pay for all shipping costs associated with the return of materials. 14

15 Onyx Advertising Office (318) Toll Free (888) CONTACT Facsimile (318) Website Sales Jennifer C. Johnson Direct (225) Make Payments Payable to Onyx Advertising. Checks and Major Credit/Debit Cards Accepted. Onyx Advertising Works! 15