Digital Signage Advertising Network. a shot of visual refreshment

Size: px
Start display at page:

Download "Digital Signage Advertising Network. a shot of visual refreshment"

Transcription

1 Digital Signage Advertising Network a shot of visual refreshment

2 The Digital Signage Advertising Network 1. The Digital Signage Advertising Concept 2. Metrorex blitztv & blitzapp 3. Henri Coanda Airport Bucharest blitztv 4. Tarom InFlightTV 2

3 1. The Digital Signage Advertising Concept 1. Digital signage signal is displayed on large size proffesional LED Screens, using high speed internet access. Blitz Television is using the most sophisticated remote management with the ability to perform near real-time adjustments to every display's playback schedule, enabling real-time marketing experiments. 2. Total Airtime between 3 to 9 min broadcast loop time, containing: A. Commercials, 10 to 15sec reccomended length broadcast once every loop time B. Programs/content info, fun, food, fashion etc, materials tailored to the specific issues of digital signage, inhouse made by our production department C. Special content, the heart of native advertising - personalized program/content 3. Smartphone application, in order to increase the degree of interest in the network of screens, to extend brand exposure with potential clients and find ways of interactive communication with the audience 3

4 Full Grid of programs/content

5 Competitive Advantage Via Differentiation Dynamic advertisement: Digital Signage blitz TV is comparable to billboards but it will allow you to have dynamic advertisement, that is comparable to TV or Online commercials. Native advertisement: delivers value to brands through captivating content; powerfull and less intrusive advertising. Scalability and scheduling: the capacity to display as much information as you want, when and were you want; different advertising spots during the campaign. Cost-effective and resource-efficient: save money - update messages and content without additional costs, because nothing needs to be printed and no time needs to be spent on putting up new posters. reach a lot of people, you will be able to avoid static displays and make your advertising more eye-catching/interactive, making it more effective for your business with better results. 5

6 2. Metrorex blitztv & blitzapp -Commercials -Content advertising -Generic Quizz/Polls Pools: your opinion Quizz: your choise Real time answers -Real time graphics -Exit pools from blitzapp 43 Stations, 271 LED Screens HD 5 minutes loop time program (repeatability interval), starting from 6AM untill 23PM unique passengers/week according Daedalus travels/day according Metrorex October 2013

7 unique passengers -subway traveling at a glance- Out of all Bucharest inhabitants aged 14+, unique passengers (39.4%), travel by subway at least once a week 95.8% of them travel at least once during the workweek; 32.9% of them travel at least once during the weekend. The average number of travels per day is The average number of potential exposures per day (considering the number of times people travel and the number of times they change the subway as opportunities to wait in the station and be exposed) is 3.62 On average, Bucharest inhabitants use 2 different means of transportation during a regular week. Out of regular travelers by subway: 63.6% also travel by bus, 28.4% - by trolley, 47.6% by tram, 18.1% by taxi and 35.2% - by car at least once a week. In fact, 38.1% of people who travel by subway have their own car.

8 people who watch blitztv (58.6%) of people who travel by subway during a regular week watch blitztv while waiting in the station at least once during the day. The profile of the blitztv audience is very similar to the profile of regular travelers. Watching the TV screens from the stations seems to appeal to all categories of people to a similar extent, irrespective of their age, gender, income or employment status. 70.3% are between y.o. 41.8% have a personal car % have higher education 39.8% declare they have a credit card (this most likely includes credit cards/debit cards with overdraft and simple debit cards) 49.2% have a monthly personal income above 1400 RON 41% have an income per family member above 1400 RON 40% are employees with no management function, 9.1% - are from low/middle management, 11.8% - are owners/shareholders/freelancers or persons from the top management of a company 8.4% are pupils/students 36.1% use Internet banking 28.8% declare they have life insurance or private pension (third pillar) 40.1% have a Smartphone and 71.5% of them have downloaded applications

9 General considerations regarding blitztv QUALITATIVE FINDINGS Perception about the TV screens in the subway stations Overall the idea of having TV platforms in the subway is perceived as interesting and very appealing for the travelers Not only a channel for advertising but also a channel for information They considered themselves aggressed by the OOH in the subway, these screens are considered to be very nice to watch while waiting for the subway The time is much shorter, there must be a lot of information concentrated in as less as possible text [ ], I do not believe that it will draw attention by presenting what we see on TV here too, so simplified things are proper Woman, 27 y.o., University, Employee A television more than a type of outdoor advertising They find it normal for a television to interpose the information with advertising, therefore they easily accept the commercials on the screens.

10 total number of potential exposures per month The potential number of exposures per = month The number of people who travel by subway during a regular week X The percentage of regular subway travelers who watch blitztv X 4.29 weeks per month The average frequency of X travelling during a regular week X The average number of potential exposures per day The average number of exposures of a person during a regular week 21,671,428 = 4.29 weeks 671,771 X 58.6% X X per month

11 Flexible broadcast packages blitztv Program 11:00 PM 10:00 PM 9:00 PM 8:00 PM 7:00 PM 6:00 PM 5:00 PM 4:00 PM 3:00 PM 2:00 PM 1:00 PM 12:00 PM 11:00 AM 10:00 AM 9:00 AM 8:00 AM 7:00 AM 6:00 AM 650 month/station HAVE FUN: 10s, loop time 5 min average broadcasts/ station/month 1,7 CPT Average*10s RATE CARD/station/month average of passengers/month/station 475 month/station ENJOY: 10s, loop time 7 min average broadcasts/ station/month 1,2 CPT 370 month/station RELAX: 10s, loop time 9 min average/ broadcasts/station/ month 0,94 CPT 43 STATIONS 6:00-23:00; Prices without VAT. *Average Rate Card/Station available for advertising campaign in ALL 43 stations.

12 COVERAGE/FORMAT Format 1:.uncompressed avi 1280x720 16:9 full screen Format 2: Windows Media Video9 (WMV9) PAL Video bit rate 10Mb 1280x720 16:9 full screen

13 3. Henri Coanda Airport Departures & Arrivals Terminal 10 sec spot length in 3 6 or 9 minutes loop time program (repeatability interval starting from 6AM untill 24PM MonthlyTraffic: passengers/month. Audiences is one with above average social status, which consists of people standing brands and products are very important. Main categories of specific content: Travel / destinations (cities destinations, best shopping/dining/museums, best transport etc. Infotainment: various charts, portraits of personalities of the hottest destinations, cultural information, sights. Entertainment: gags, "global" life-style, celebrities

14 Flexible broadcast packages Henri Coanda Program 12:00 PM 11:00 PM 10:00 PM 9:00 PM 8:00 PM 7:00 PM 6:00 PM 5:00 PM 4:00 PM 3:00 PM 2:00 PM 1:00 PM 12:00 PM 11:00 AM 10:00 AM 9:00 AM 8:00 AM 7:00 AM 6:00 AM /month HAVE FUN: 10s, loop time 3 min broadcasts/month 15 CPT 10s RATE CARD/NETWORK; 40 screens FULL HD LED average of passengers/month /month ENJOY: 10s, loop time 6 min broadcasts/month 7,5 CPT /month RELAX: 10s, loop time 9 min broadcasts/station /month 5 CPT 9 bars in DEPARTURES TERMINAL & 1 bar in ARRIVAL TERMINAL; Prices without VAT.

15 COVERAGE/FORMAT Locations Screens Bar Lavazza 4 Route 96 2 Brioche Doree 4 Brioche Doree 2 3 Format 1:.uncompressed avi 1280x720 16:9 full screen Departures Refuel 1 Self Service 3 Food Court 4 Bar PERONI 3 Bar VIP 3 Bar Illy 1 6 Bar Illy 2 2 Business Lounge 3 Format 2: Windows Media Video9 (WMV9) PAL Video bit rate 10Mb 1280x720 16:9 full screen Arrivals Bar Segafredo 2 ALL 40

16 4. InFlightTV Tarom fleet 14 aircrafts equiped with audio/video system (flights to and from Romania) 30 sec spot length in 12 minutes loop time program (repetability interval), 1 hour broadcasted on each flight 1600 flights/month. MonthlyTraffic: * passengers flights travel inflighttv Audience is one with above average social status, which consists of people standing brands and products are very important. Main categories of specific content: Travel / destinations (cities destinations TAROM, best shopping/dining/museums, best transport etc). Infotainment: various charts, portraits of personalities of the hottest destinations TAROM, cultural information, sights. Entertainment: gags, "global" life-style, celebrities

17 Monthly package InFlightTV Rate card - 5,000 euro net/month Spot video up to 30 seconds without sound; liniarity for spots onger than 30 seconds. 12 minutes loop time; one hour of program/flight; 1600 flights/month Spot due by the 20th of the month to start from 1st, next month. The campaign can not be less than 1 month, 1 month or multiple (2, 3 months etc). Discount rate card will be applied depending on the length spot, frequency and campaign campaign.

18 Thank You!

ADVERTISING & PROMOTIONAL OPPORTUNITIES

ADVERTISING & PROMOTIONAL OPPORTUNITIES ADVERTISING & PROMOTIONAL OPPORTUNITIES MALL POSTERS, BANNERS & SPECIALTY PRODUCTS DIGITAL FOOD COURT AND COMMON AREA ADVERTISING PROMOTIONAL DISPLAYS PATTISON MALL POSTERS, BANNERS, SPECIALTY PRODUCTS

More information

THE DEFINITIVE GUIDE TO PASSENGER INFORMATION SYSTEMS

THE DEFINITIVE GUIDE TO PASSENGER INFORMATION SYSTEMS WHITEPAPER THE DEFINITIVE GUIDE TO PASSENGER INFORMATION SYSTEMS Passenger information systems come in many different forms. They are comprised of direct methods of communication, such as websites and

More information

705,140. 78.6% of local adults

705,140. 78.6% of local adults Why TV? Why Sinclair Broadcast Group? We are a multi-media company and reach a diverse group of viewers across our 3 stations, social media platforms and websites. Using the power of broadcast television

More information

ONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011.

ONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011. Online Video Content & Advertising October 2011 Copyright 2011 WWW.BURSTMEDIA.COM Overview: Online Video Content & Advertising Online video has enjoyed exponential growth in 2011. According to comscore,

More information

INTELLIGENT OUT-OF-HOME PLANNING

INTELLIGENT OUT-OF-HOME PLANNING INTELLIGENT OUT-OF-HOME PLANNING Create Rewarding Connections Between Your Consumer and Your Brand The Out-of-Home (OOH) landscape has undergone significant change in recent times. Digital is increasing

More information

Data Management in a Marketing Environment. 2013 Chris Sukornyk

Data Management in a Marketing Environment. 2013 Chris Sukornyk Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences

More information

Super Market TV A study about means and effects of (good) design

Super Market TV A study about means and effects of (good) design Super Market TV A study about means and effects of (good) design Ursula Stalder, lic. phil I Head of Competence Center Online Communication University of Applied Sciences, Lucerne/Switzerland Seite 1 Question

More information

THREATS. Deeper consumer connections:

THREATS. Deeper consumer connections: Media Comparisons Ad- Supported Wired Cable Cable Television Television Deeper consumer connections: Geographic, Demographic, Psychographic, etc. Viewer migration from Broadcast to Cable High social buzz

More information

Diane Williams Senior Media Research Analyst Arbitron Inc. 212-887-1461 diane.williams@arbitron.com

Diane Williams Senior Media Research Analyst Arbitron Inc. 212-887-1461 diane.williams@arbitron.com Diane Williams Senior Media Research Analyst Arbitron Inc. 212-887-1461 diane.williams@arbitron.com Arbitron Out-of-Home Advertising Report 2013 1 Table of Contents Introduction... 2 Methodology... 2 Terms

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

Advertising media - A

Advertising media - A Advertising media - A There is a large variety of media available to advertisers, and therefore advertisers must choose the medium/media which best deliver their message to potential customers in the most

More information

Media Definitions. MEDIA MIX: A combination of media used for a particular schedule / campaign

Media Definitions. MEDIA MIX: A combination of media used for a particular schedule / campaign AUDIENCE PROFILE: The characteristics of the people who make up an audience of an advertising medium in terms of age, sex, region, education, socio-economic group, occupation or any other demographic aspects.

More information

You know your customers. We know digital signage.

You know your customers. We know digital signage. Every Solution Needs a Seller You know your customers. We know digital signage. Modernize your message and bring information to the next level with the Intel NUC. Paired with a digital display, this pint-sized

More information

Dallas/Fort Worth International Airport 2011 Holiday Campaign. DFW Interactive Marketing Association. April 2012

Dallas/Fort Worth International Airport 2011 Holiday Campaign. DFW Interactive Marketing Association. April 2012 Dallas/Fort Worth International Airport 2011 Holiday Campaign DFW Interactive Marketing Association Excellence in Interactive ti Marketing Awards April 2012 Dallas/Fort Worth International Airport 2011

More information

LAN and TAM Airlines invest more than US$100 million in technology to improve passenger experience

LAN and TAM Airlines invest more than US$100 million in technology to improve passenger experience LAN and TAM Airlines invest more than US$100 million in technology to improve passenger experience The airlines introduced eight technology products and solutions to optimize service quality, improve passenger

More information

How To Create A Retail Analytics Platform With Tapway

How To Create A Retail Analytics Platform With Tapway How to revolutionize brickand-mortar retail industry with big data analytics? April 20, 2015 Agenda Tapway Introduction & Why We Do What We Do Technology Overview In-store Analytics for Retail Chains Shopper

More information

IT S TIME TO GET PERSONAL

IT S TIME TO GET PERSONAL IT S TIME TO GET PERSONAL CMW AT 2014 NAB SHOW CONFERENCES: APRIL 5 10 EXHIBITS: APRIL 7 10 LAS VEGAS CONVENTION CENTER www.connectedmediaworld.com BOOKING NOW FOR 2014! April 5-10, 2014 CONNECTED MEDIA

More information

THE 2016 BOSTON WINE EXPO. CELEBRATING 25 YEARS OF FOOD, WINE & CULTURE

THE 2016 BOSTON WINE EXPO. CELEBRATING 25 YEARS OF FOOD, WINE & CULTURE F E B R U A R Y 1 3-1 4, 2 0 1 6 S E A P O R T H OT E L A N D WO R L D T R A D E C E N T E R w w w. W i n e E x p o B o s t o n. c o m THE 2016 BOSTON WINE EXPO. CELEBRATING 25 YEARS OF FOOD, WINE & CULTURE

More information

BRAND X CAMPAIGN EVALUATION QUANTITATIVE RESEARCH RESULTS

BRAND X CAMPAIGN EVALUATION QUANTITATIVE RESEARCH RESULTS BRAND X CAMPAIGN EVALUATION QUANTITATIVE RESEARCH RESULTS Client: Berlin Chemie, Romania Media Agency: Propaganda Category: products for heavy, swollen or tired legs, for bruises or varicose vains Prepared

More information

FashionTV is the biggest fashion medium in the world

FashionTV is the biggest fashion medium in the world FashionTV is the biggest fashion medium in the world FashionTV broadcasts the latest news and information to over 350 million households and 7 million public places worldwide. As the only global 24/7 television

More information

Contact Us. Sales sales@dealerappvantage.com 877-531-2777 opt 1. App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2

Contact Us. Sales sales@dealerappvantage.com 877-531-2777 opt 1. App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2 Contact Us Sales sales@dealerappvantage.com 877-531-2777 opt 1 App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2 Technical Support support@dealerappvantage.com 877-531-2777 opt

More information

Service Quality Performance Report 2013

Service Quality Performance Report 2013 NSB GJØVIKBANEN AS Service Quality Performance Report 2013 Passenger Rights Regulation 1371/2007 1. NSB Gjøvikbanen AS NSB Gjøvikbanen AS is a subsidiary in the NSB Group. The company is 100 % owned by

More information

FRA. Comfort. Services. More Freedom, more Time, more Holidays

FRA. Comfort. Services. More Freedom, more Time, more Holidays FRA Comfort Services More Freedom, more Time, more Holidays Gate to Gate Service Changing planes can be easy as 1-2-! Treat yourself to a relaxed layover at Frankfurt Airport! Only an hour before your

More information

The Metro System of Bucharest city. 231.043 Seminar zur Verkehrsplanungmit Exkursion SS 2011 (Vom 9.-13.5.2011) TU Wien Peeraphan Jittrapirom 0928527

The Metro System of Bucharest city. 231.043 Seminar zur Verkehrsplanungmit Exkursion SS 2011 (Vom 9.-13.5.2011) TU Wien Peeraphan Jittrapirom 0928527 The Metro System of Bucharest city 231.043 Seminar zur Verkehrsplanungmit Exkursion SS 2011 (Vom 9.-13.5.2011) TU Wien Peeraphan Jittrapirom 0928527 The Metro System of Bucharest city Current network coverage

More information

Friday - Sunday, September 25-27, 2015 Melbourne Convention & Exhibition Centre

Friday - Sunday, September 25-27, 2015 Melbourne Convention & Exhibition Centre Friday - Sunday, September 25-27, 2015 Melbourne Convention & Exhibition Centre Girls Day Out is presented by two of in their respective fields Bauer Media is Australia s leading multi-platform magazine

More information

Entertain. Inform. Succeed. SAMSUNG SMART SIGNAGE TV RHE AND RMD SERIES

Entertain. Inform. Succeed. SAMSUNG SMART SIGNAGE TV RHE AND RMD SERIES Entertain. Inform. Succeed. SAMSUNG SMART SIGNAGE TV RHE AND RMD SERIES The Impact of Signage. The Captivation of Television. All in One Display. In a crowded retail marketplace, small- and mid-sized businesses

More information

TAP TV PRODUCT GUIDE 2015 ENTERTAINMENT AT WORK FOR YOU

TAP TV PRODUCT GUIDE 2015 ENTERTAINMENT AT WORK FOR YOU TAP TV PRODUCT GUIDE 2015 ENTERTAINMENT AT WORK FOR YOU ENTERTAINMENT AT WORK FOR YOU Television plays a colossal role in modern entertainment and not just at home. Bars, restaurants, retailers, waiting

More information

Movies. TV. News. Weather. Maps. File transfer. Screen sharing. It s all here. Let us show you how to use it.

Movies. TV. News. Weather. Maps. File transfer. Screen sharing. It s all here. Let us show you how to use it. Movies. TV. News. Weather. Maps. File transfer. Screen sharing. It s all here. Let us show you how to use it. ANDROID TABLETS: ACCESSING THE APPLICATION Tablet users will need to download the application

More information

What is paid advertising? How does advertising differ from media relations? You pay the media outlet to air advertisements

What is paid advertising? How does advertising differ from media relations? You pay the media outlet to air advertisements USDA SNAP / Communication Channels / Paid Advertising / 1 Paid Advertising What is paid advertising? Paid advertising, otherwise known as paid media, is the airing of campaign messages or advertisements

More information

How To Get A Sponsorship From Fashion Week D.S. 2015

How To Get A Sponsorship From Fashion Week D.S. 2015 BEFORE YOU know it IT'S HERE. " FASHION WEEK SAN DIEGO HAS BECOME A HUGE EVENT IN OUR COMMUNITY. It's important to the city of San Diego on a couple fronts. it brings tourists to San Diego. FASHION WEEK

More information

SPONSORSHIP PROPOSAL. Burwood Festival is proudly presented by. Sunday 21 September 2014 Burwood Park 10am to 5pm

SPONSORSHIP PROPOSAL. Burwood Festival is proudly presented by. Sunday 21 September 2014 Burwood Park 10am to 5pm SPONSORSHIP PROPOSAL Sunday 21 September 2014 Burwood Park 10am to 5pm BURWOOD FESTIVAL 2014 Sponsorship Proposal Each year Burwood Council celebrates the onset of Spring with a family fun festival. This

More information

DIGITAL PREMIUM SHOPPING NETWORK

DIGITAL PREMIUM SHOPPING NETWORK MEDIAFACTS 2015 DIGITAL PREMIUM SHOPPING NETWORK Nothing is forgotten thanks to a digital shopping list. Departures area first-class presence in top locations at shopping zones and market places High-quality

More information

NCR NETKEY Deliver and manage an interactive kiosk and digital signage experience

NCR NETKEY Deliver and manage an interactive kiosk and digital signage experience NCR NETKEY Deliver and manage an interactive kiosk and digital signage experience NCR Netkey NCR Netkey is a powerful management platform for enterpriseclass kiosk and digital signage networks and a total

More information

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising

More information

Displays ready for Signage

Displays ready for Signage Displays ready for Signage Display Forum 2007 November 20th, 2007 Silvio Cerato List of Content Introduction The Digital Signage Market Technology Aspects Optimization Hardware & Solution 1 History of

More information

Updated September 2013

Updated September 2013 RATE CARD Updated September 2013 CONTENTS STAND OUT & BE HEARD: WHY KRISTALFM? 2 GETTING STARTED: UNDERSTANDING OUR LINGO 3 RADIO ADVERTISING RATES Spot Buys: Commercials 4 Spot Buys: Live Announcements

More information

Managing video content in DAM How digital asset management software can improve your brands use of video assets

Managing video content in DAM How digital asset management software can improve your brands use of video assets 1 Managing Video Content in DAM Faster connection speeds and improved hardware have helped to greatly increase the popularity of online video. The result is that video content increasingly accounts for

More information

AT&T Mobile Barcode Services

AT&T Mobile Barcode Services Product Brief AT&T Mobile Barcode Services Managed Experience at the Moment of Interest. Traditional media represents the vast majority of today s total advertising spend. However, print, TV, point of

More information

Agenda. 1. Introduction 2. Market trends 3. Digital Signage and Mobile USE cases

Agenda. 1. Introduction 2. Market trends 3. Digital Signage and Mobile USE cases Digital Signage Digital signage & mobile interaction Public Ericsson AB 2011 2011-04-11 Page 1 Francisca merchan higuera mobile advertising ericsson Agenda 1. Introduction 2. Market trends 3. Digital Signage

More information

Make a Strong Impact and Stand Out from Your Competition SPONSORSHIP PROGRAM

Make a Strong Impact and Stand Out from Your Competition SPONSORSHIP PROGRAM Make a Strong Impact and Stand Out from Your Competition SPONSORSHIP PROGRAM NFMT 2016 SPONSORSHIP PROGRAM All NFMT Baltimore sponsors receive the following benefits: Featured Logo Placement: NFMT Event

More information

Radio Advertising. with visuals by IG Media!

Radio Advertising. with visuals by IG Media! Radio Advertising with visuals by IG Media! The essence of the IG Media package The IG Media product is a graphics based commercial, with visuals generated in house. Specific visual content (stills or

More information

Interactive solutions for experiential fashion marketing

Interactive solutions for experiential fashion marketing Interactive solutions for experiential fashion marketing Stereoscape offers interactive solutions for experiential fashion marketing in events and retail environments. We combine the latest visualisation

More information

Implementing a Digital Signage Solution

Implementing a Digital Signage Solution Implementing a Digital Signage Solution Gene Ornstead 03.03.2014 With the ability to deliver highly engaging and targeted content, digital out-of-home signage brings information, education, and advertising

More information

Innovation starts here OWN THE CITY. Branding Campaign. Services

Innovation starts here OWN THE CITY. Branding Campaign. Services OWN THE CITY Branding Campaign Services Welcome to San Jose The professional staff of Team San Jose is committed to providing an excellent experience to your attendees by offering a variety of signage

More information

Topics. TV Today. Profile Kanaal Z / Canal Z viewer. Commercial possibilities

Topics. TV Today. Profile Kanaal Z / Canal Z viewer. Commercial possibilities Business case Topics TV Today Profile Kanaal Z / Canal Z viewer Commercial possibilities TV Today TV Today Facts & Figures TV TV advertising in Flanders: 968 mio gross (Econopolis) Share of 39% in adver!sing

More information

TRAIN WRAPS TIMETABLE ADS TICKETS STATION POSTERS METROLINK MATTERS NEWSLETTER STATION SAMPLING WEBSITE: METROLINKTRAINS.COM

TRAIN WRAPS TIMETABLE ADS TICKETS STATION POSTERS METROLINK MATTERS NEWSLETTER STATION SAMPLING WEBSITE: METROLINKTRAINS.COM METROLINK MATTERS TIMETABLES METROLINKTRAINS.COM HOW-TO-RIDE GUIDE DESTINATION GUIDE TICKETS TRAIN WRAPS STATION POSTERS ON-BOARD BANNERS & POSTERS STATION SAMPLING ADVERTISING RATES & INFORMATION METROLINK

More information

MBA 695 B Advertising and Promotions UNC-GREENSBORO

MBA 695 B Advertising and Promotions UNC-GREENSBORO MBA 695 B Advertising and Promotions UNC-GREENSBORO PLACE: Joseph M Bryan School of Business Room 205 TIME: Mondays, 6:30 9:20pm INSTRUCTOR: Matt Mitchell OFFICE HOURS: If you need to meet with me feel

More information

A new dimension in infotainment

A new dimension in infotainment Cabin & IFE Inventions 3-D moving map system niceview A new dimension in infotainment Fly where you want to fly, see what you want to see Do you like to know where you are going and how you got there?

More information

Grow Your Business with Cidewalk

Grow Your Business with Cidewalk Grow Your Business with Cidewalk Never before has there been an easier, more efficient, and cost-effective way to reach your targeted customers. Cidewalk offers businesses an advertising opportunity to

More information

ADVERTISING GOLD COAST TRANSIT

ADVERTISING GOLD COAST TRANSIT GOLD COAST TRANSIT ADVERTISING GET YOUR MESSAGE ON THE MOVE! Advertising on Gold Coast Transit buses reaches nearly 400,000 residents within the communities of Ojai, Ventura, Oxnard, and Port Hueneme.

More information

Private Jet Charter. 23 Years in Private Aviation

Private Jet Charter. 23 Years in Private Aviation Private Jet Charter 23 Years in Private Aviation Private Jet Charter One of the largest independent Aviation Consultants in the world, with multi-lingual staff Solid dependable company, in business for

More information

Measuring the Effectiveness of Multi Platform Advertising

Measuring the Effectiveness of Multi Platform Advertising Measuring the Effectiveness of Multi Platform Advertising Suzy Aronstam, Director SPA Future Thinking Spreading the word about your company over multiple media outlets is essential to compete in today

More information

500,000. A whole new world of engagement with your products and services through Rogers tablet audiences. over. tablet downloads to date

500,000. A whole new world of engagement with your products and services through Rogers tablet audiences. over. tablet downloads to date CANADA S TOP 100 ARE YOU READY FOR A DANI REISS FEMALE ENTREPRENEURS P.48 RECESSION? P.75 BIG DECISION P.38 YOUR GUIDE TO BUSINESS SUCCESS HIGHER SALES! BIGGER PROFITS! MORE SMILES! HOW TO CUT THROUGH

More information

How To Sell A 5 Star Villa For A Bargain Price

How To Sell A 5 Star Villa For A Bargain Price (Ted Nicholas comments in red) 5-Star Bargain Villas (Holiday s) The Goal!! The goal of the business is to build up to 1,000 5-Star Villas with Private pools by the 1st of Jan, 2014. Each potentially earning

More information

FESPA DIGITAL 2016 8-11 MARCH 2016, RAI EXHIBITION CENTRE, AMSTERDAM WWW.FESPADIGITAL.COM

FESPA DIGITAL 2016 8-11 MARCH 2016, RAI EXHIBITION CENTRE, AMSTERDAM WWW.FESPADIGITAL.COM FESPA DIGITAL 2016 8-11 MARCH 2016, RAI EXHIBITION CENTRE, AMSTERDAM WWW.FESPADIGITAL.COM KEY FACTS & STATISTICS Focus on wide format digital printing machinery, consumables, inks, substrates, digital

More information

Moving Through the Funnel: Online Ad Creative Best Practices

Moving Through the Funnel: Online Ad Creative Best Practices Moving Through the Funnel: Online Ad Creative Best Practices Good creative is perhaps the most [e]lusive capability of any advertising. - Consumer Perceptions of Various Advertising Media, Dynamic Logic

More information

INNOVATION ON DISPLAY OOH & THE SOCIAL MEDIA ECOSYSTEM

INNOVATION ON DISPLAY OOH & THE SOCIAL MEDIA ECOSYSTEM INNOVATION ON DISPLAY OOH & THE SOCIAL MEDIA ECOSYSTEM OOH IS AT THE CENTER OF THE SOCIAL MEDIA ECOSYSTEM Social media uses web-based and mobile interactivity to create, exchange, and broadcast user-generated

More information

Print and. Media. The Media Industry. Apple Tops The Charts with Digital Music. Litwin Print/Broadcast

Print and. Media. The Media Industry. Apple Tops The Charts with Digital Music. Litwin Print/Broadcast Print and Out-of of-home Media Litwin Print/Broadcast Apple Tops The Charts with Digital Music Visit the Site 8-2 The Media Industry Advertising media is a huge industry with almost $195 billion in spending

More information

Investor Garage. Marketing & Advertising

Investor Garage. Marketing & Advertising September 2015 Investor Garage Marketing & Advertising Investor Garage A Web TV series supported by an online information portal for luxury, classic and exotic sports car fans. Investorgarage.com will

More information

Advertising & Sponsorship Opportunities

Advertising & Sponsorship Opportunities Advertising & Sponsorship Opportunities VoiceAmerica is the single largest producer of original Internet talk radio programming in the world, with unparalleled scope and reach. That should be enough to

More information

Advertising PowerSource Growing Your Business Through the Power of Advertising

Advertising PowerSource Growing Your Business Through the Power of Advertising Advertising PowerSource Growing Your Business Through the Power of Advertising A dvertising is everywhere, and for good reason. At its core, advertising is about grabbing attention and conveying information.

More information

Building Confidence by Building Awareness

Building Confidence by Building Awareness Building Confidence by Building Awareness Increasing Public Awareness The Task of Deposit Guarantee Schemes The Bank Deposit Guarantee Fund (Romania) And The International Association of Deposit Insurers

More information

Online Marketing Strategies & the connected consumer.

Online Marketing Strategies & the connected consumer. Online Marketing Strategies & the connected consumer. It s 2004. Meet John. Here s John in 2015. The connected consumer Same needs, different behaviour. Breathing Good health Friendship Food & water Morality

More information

DECISION No 120/2014. on the implementing provisions for Regulations No 3/2014, No 4/2014 and No 5/2014 of the Committee of the Regions

DECISION No 120/2014. on the implementing provisions for Regulations No 3/2014, No 4/2014 and No 5/2014 of the Committee of the Regions DECISION No 120/2014 on the implementing provisions for Regulations No 3/2014, No 4/2014 and No 5/2014 of the Committee of the Regions THE SECRETARY-GENERAL, HAVING REGARD TO HAVING REGARD TO HAVING REGARD

More information

WHITE PAPER. Media Planning and Collaboration Platform

WHITE PAPER. Media Planning and Collaboration Platform WHITE PAPER Media Planning and Collaboration Platform Summary The Mindtree Media Planning and Collaborative Platform [MPCP] is a transformational initiative for the advertising industry. It attempts to

More information

Digital Signage Solutions

Digital Signage Solutions BTX Introduces Digital Signage Solutions Corporate Education Financial Government Healthcare Hospitality Entertainment Manufacturing Retail Transportation Enterprise Communications Public Communication

More information

McDonald s Summer Campaign. Cross Media Case Study

McDonald s Summer Campaign. Cross Media Case Study McDonald s Summer Campaign Cross Media Case Study Contents Background To the Research - Contributors - Objectives - Methodology - Creatives Used Campaign Performance - Impact on key Metrics Campaign Optimisation

More information

2015 SPONSOR OPPORTUNITIES

2015 SPONSOR OPPORTUNITIES 2015 SPONSOR OPPORTUNITIES INFORMATION INSIDE: Executive Summary 2014 Sponsors Top 10 Reasons to Sponsor the 2015 Uptown Art Fair Sponsor Benefit Grid Sponsor Option Packages Additional Information Request

More information

Product or Service Sales Presentation Printed sales material used to sell products and/or services such as brochures and sell sheets

Product or Service Sales Presentation Printed sales material used to sell products and/or services such as brochures and sell sheets Category List SALES & MARKETING 1 Product or Service Sales Presentation Printed sales material used to sell products and/or services such as brochures and sell sheets 2 Packaging Packaging used to sell

More information

Media Planning. Marketing Communications 2002

Media Planning. Marketing Communications 2002 Media Planning Marketing Communications 2002 Media Terminology Media Planning - A series of decisions involving the delivery of messages to audiences. Media Objectives - Goals to be attained by the media

More information

No. 1 / 2015 Now Know New Next Nice

No. 1 / 2015 Now Know New Next Nice If the newsletter is displayed incorrectly, please click here. No. 1 / 2015 Now Know New Next Nice Dear Customers and Business Partners Our medium is currently undergoing a momentous transformation and

More information

AIRPLANE UTILIZATION AND TURN-TIME MODELS PROVIDE USEFUL INFORMATION FOR SCHEDULE, FLEET, AND OPER ATIONS PLANNING.

AIRPLANE UTILIZATION AND TURN-TIME MODELS PROVIDE USEFUL INFORMATION FOR SCHEDULE, FLEET, AND OPER ATIONS PLANNING. AIRPLANE UTILIZATION AND TURN-TIME MODELS PROVIDE USEFUL INFORMATION FOR SCHEDULE, FLEET, AND OPER ATIONS PLANNING. Economic Impact of Airplane Turn-Times By Mansoor Mirza Regional Director, Economic and

More information

Product Brochure. www.clickstreamtv.com

Product Brochure. www.clickstreamtv.com Overview is a Do-It-Yourself open source video platform designed for Small to Medium businesses. The system delivers video to any desktop or mobile device. Stream On Demand, Live, Pay-Per-View and Subscription,

More information

GET READY. GO FASTER.

GET READY. GO FASTER. GET READY. GO FASTER. PERFORMANCE AT THE SPEED YOU NEED FAST TECHNOLOGY MEETS FORWARD THINKING. 4G FAST. RELIABLE. PROVEN. SUSTAINABLE. Get ready for the new Gogo Biz 4G* system the breakthrough solution

More information

Sponsor Proposal 2013 *Featuring Live TV Broadcast on KTXA 21 6:30 PM Friday, Nov. 29!

Sponsor Proposal 2013 *Featuring Live TV Broadcast on KTXA 21 6:30 PM Friday, Nov. 29! Sponsor Proposal 2013 *Featuring Live TV Broadcast on KTXA 21 6:30 PM Friday, Nov. 29! John C. Jay Downie, CFEE, Producer 817.336.2787; jay@dfwi.org 777 Taylor Street, Ste. 100 Fort Worth, TX 76102 Executive

More information

Measuring TV s Impact for Mobile Advertisers

Measuring TV s Impact for Mobile Advertisers Measuring TV s Impact for Mobile Advertisers Drive new app installations, improve retention of current users, and increase in-app transactions. Presented by: Table of Contents Introduction... How Audience-Targeted

More information

Validus Investor Relations

Validus Investor Relations Validus Investor Relations Service Summary Introduction: Validus Advisory Group Validus Investor Relations Engaging Investors Integrated Marketing Marketing Channels Content and Marketing Options Introduction

More information

itandi group, ltd. Study on Consumer Attitude, Behavior and Opinion on Salons and In-Salon Media

itandi group, ltd. Study on Consumer Attitude, Behavior and Opinion on Salons and In-Salon Media itandi group, ltd. Study on Consumer Attitude, Behavior and Opinion on Salons and In-Salon Media Overview itandi group s examination of consumer attitudes and behavior with regard to the salon industry

More information

OFF THE GRID. Marketing to the Next Generation Media Consumer

OFF THE GRID. Marketing to the Next Generation Media Consumer OFF THE GRID Marketing to the Next Generation Media Consumer BACKGROUND AND OBJECTIVES Consumers are increasingly spending less time with live television and more time with online content as well as premium

More information

GETTING PERSONAL HOW TECHNOLOGY IS LEADING HOSPITALITY INTO THE FUTURE. by Tom Schoeve

GETTING PERSONAL HOW TECHNOLOGY IS LEADING HOSPITALITY INTO THE FUTURE. by Tom Schoeve GETTING PERSONAL HOW TECHNOLOGY IS LEADING HOSPITALITY INTO THE FUTURE by Tom Schoeve TRAVERSING A NEW HOSPITALITY ECOSYSTEM. TO MEET THE NEEDS OF TODAY S HYPER-CONNECTED TRAVELERS, THE HOSPITALITY INDUSTRY

More information

Calculating the Value of a Digital-Display Ad Digital displays effective CPM appeals to tight budgets. By Bob Klausmeier (08-15-2008)

Calculating the Value of a Digital-Display Ad Digital displays effective CPM appeals to tight budgets. By Bob Klausmeier (08-15-2008) Calculating the Value of a Digital-Display Ad Digital displays effective CPM appeals to tight budgets. By Bob Klausmeier (08-15-2008) Recently, I was speaking to associates about the lessons I ve learned

More information

Designing for Out of Home

Designing for Out of Home Designing for Out of Home Good out of home is both simple and direct. An effective ad distills your message to its most basic form a carefully worded idea. Good outdoor has a single focus, either positioning

More information

Communications &Marketing

Communications &Marketing Largo how do you attract visitors how do you contact the media how do you edit the website how do you inform residents how do you increase registration how do you sell tickets how do you reach a new audience

More information

FOR MORE INFORMATION, CONTACT ANDREW IANNI, EVENT CHAIRMAN DREW@APPNATIONCONFERENCE.COM

FOR MORE INFORMATION, CONTACT ANDREW IANNI, EVENT CHAIRMAN DREW@APPNATIONCONFERENCE.COM The APPNATION stage has been home to some of the world's leading app visionaries and emerging players who are defining the business of apps in today's rapidly growing market. The APPNATION NYC + TV 3.0

More information

Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group!

Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 1 Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 2 Consumer Behavior is Moving Fast! More moments are mobile The ubiquity of smartphones means that ZMOT

More information

Digital Signage Network Management Software

Digital Signage Network Management Software Digital Signage Network Management Software A Secure, Integrated Solution To Manage An Unlimited Number Of Digital Signage Players From Anywhere In The World. SignageManager is a powerful digital signage

More information

2015 Integration Standards

2015 Integration Standards Overview Thank you for your full share contribution to our 2015 CU Link cooperative advertising campaign. With your support, our CU Link campaign remains the largest voluntary credit union campaign in

More information

MILESTONES FOR AN EFFECTIVE DIRECT COMMUNICATION WITH THE CONSUMERS: EMPIRICAL EVIDENCES FROM ROMANIA

MILESTONES FOR AN EFFECTIVE DIRECT COMMUNICATION WITH THE CONSUMERS: EMPIRICAL EVIDENCES FROM ROMANIA MILESTONES FOR AN EFFECTIVE DIRECT COMMUNICATION WITH THE CONSUMERS: EMPIRICAL EVIDENCES FROM ROMANIA Călin-Petrică Vegheș, Prof., PhD, Bucharest University of Economic Studies Abstract: The recent years

More information

2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings

2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings 2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings introduction ChoiceStream- the next generation poll driven programmatic media optimization solution

More information

factor The Quality of the Advertising impact in Premium and Luxury Campaigns

factor The Quality of the Advertising impact in Premium and Luxury Campaigns factor The Quality of the Advertising impact in Premium and Luxury Campaigns Consumers are now engaged in the era of new communications: they have access to more channels, more devices and more voices

More information

New customer services: Air France mobile innovations

New customer services: Air France mobile innovations New customer services: Air France mobile innovations The digital age has completely altered the relationship between customers and companies. Nowadays this relationship is in constant flux. Consequently

More information

Sights to see. Eye-catching visualization for venues and attractions

Sights to see. Eye-catching visualization for venues and attractions Sights to see Eye-catching visualization for venues and attractions It s all about the experience Today, venues and attractions are faced with the challenges of attracting more visitors and exploring

More information

MTR* advertising Production Guideline

MTR* advertising Production Guideline MTR* advertising Production Guideline Revision 1.0 Updated on 11-Aug-2015 Table of Contents Introduction 3 Production Guideline Panel Video Production 4 General Guideline Creative Guideline File Output

More information

HOSTING PASSION AND INNOVATION

HOSTING PASSION AND INNOVATION HOSTING PASSION AND INNOVATION IN MEDIA AND ENTERTAINMENT Join industry professionals from 160+ countries to explore the trends and technologies driving the future of media and entertainment. April 16

More information

Raising Brand Awareness, Perception and Consideration Through Alternative, Sustainable Mobile Marketing

Raising Brand Awareness, Perception and Consideration Through Alternative, Sustainable Mobile Marketing Raising Brand Awareness, Perception and Consideration Through Alternative, Sustainable Mobile Marketing Amagansett East Hampton Montauk Southampton Palm Beach Santa Monica What is The Free Ride? It s hot,

More information

Branding and advertising at the ATM

Branding and advertising at the ATM WHITE PAPER Benefits of ATM Branding and Advertising for your Bottom Line Use ATM advertising to deliver a customized message to a targeted audience. By Gary Wollenhaupt Contributing writer, ATMmarketplace.com

More information

6 Blake Street, Ponsonby, Auckland, New Zealand. Ph: +64 9 376 2506 Fax: +64 9 378 0842 Email: sales@wallflowerglobal.com

6 Blake Street, Ponsonby, Auckland, New Zealand. Ph: +64 9 376 2506 Fax: +64 9 378 0842 Email: sales@wallflowerglobal.com THE MOST ADVANCED DIGITAL SIGNAGE SOFTWARE AVAILABLE Wallflower is used worldwide to deliver Digital Signage solutions for any requirement. Whether you need a simple easy to use single-screen installation

More information

A Travel Marketing Toolkit for Universities and Colleges Tools and resources to help you change the travel behaviours of your students

A Travel Marketing Toolkit for Universities and Colleges Tools and resources to help you change the travel behaviours of your students A Travel Marketing Toolkit for Universities and Colleges Tools and resources to help you change the travel behaviours of your students TravelWest toolkit produced by Universities Travel Officer James Morvan,

More information

WSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI

WSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI Online Video Marketing How video is changing the way we find prospects and convert sales online WSI White Paper Prepared by: Drew Himel Internet Consultant, WSI Introduction Video is fast becoming one

More information

ANNEX AUDIOVISUAL: VIDEO and PHOTO

ANNEX AUDIOVISUAL: VIDEO and PHOTO ANNEX AUDIOVISUAL: VIDEO and PHOTO GENERAL - This year, 2015, the Transat Jacques Vabre celebrates 22 years and its twelfth edition. Along with their loyal partners, Le Havre and Jacques Vabre - The 12th

More information