REAL ESTATE CASE STUDY

Transcription

1 GOOGLE SMO SEO OPTIMIZATION LINK BUILDING Summary To improve online presence in major Search Engine and achieve first page ranking for a selected list of target keywords and phrases. Advice on increasing social presence and ensure growth in website traffic - organic and PPC both. Generate lead/sales of property/product The Real Estate Firm has appointed Mamsys Consulting Services to manage the Digital Marketing aspect of the Firm. When the account started, they had no organic visibility on major search engine result pages and no analytics had been installed to measure the site visibility. We faced challenge on how to increase the visibility of real estate website to improve its ranking and bring more traffic to the website We did in-depth analysis of our client's website, we understand the industry challenges, did keyword research and analysis, find most relevant keywords for the site and use top keywords to generate maximum traffic for the website. We also created back-links for the website and worked on its popularity by posting reviews on various listing sites. We also worked on Google AdWords for the client website. As a result, the website witnesses a rapid rise in the number of visitors, many of whom are actively seeking information provided by the Firm. The website is now listed in major search engines. including Google, Bing, Yahoo, etc. The website is now competing head to head with the top websites parallel to real estate industry in India. It was a delightful experience to work with Mamsys Consultancy Services Private Ltd. and our company is looking forward to work with them in future too. Mamsys has outstanding knowledge for digital marketing and their professionals have delivered all the said promises in the due time. We're very happy to choose Mamsys for our Digital Marketing Campaign and to leverage their expertise in online media. Also, we would like to acknowledge the customer service and always ready-to-listen attitude of their experts that help us achieve out target and business goals faster. We will definitely recommend Mamsys to every company who is looking forward to optimize its digital marketing performance. This case study will demonstrate the success of achieving first page Google rankings for The Real Estate Firm through Digital Marketing by Mamsys Consulting Services.

2 DEFINING THE PROBLEM SOLUTION FINDING No organic visibility on important search engines Increase traffic on the website No analytics was installed to measure traffic Analyse top keywords on real-estate Make products offered visible on the Internet Website speed improvement No presence on Social Platforms Link building analysis Landing Page Traffic was Less Indexing issues on Website 404 Page customization was missing Contextual linking was missing Website speed improvement Competitive Analysis Keyword Analysis and Recommendations Website Architecture Recommendations SEO content writing 301 Redirecting/.htaccess file optimization Error page validation Broken link/broken image testing Optimizing robots.txt Static and XML sitemap optimization Title & meta tag optimization Heading inclusion/optimization Keyword density validation Link Building/Paid Inclusion/Link-Building Link Building, Blog & RSS Suggestions Social Media Optimization Post-Analytics Consulting SEM Account Management Blog Writing Search Engine Ranking Report Website Analytics Alternative "ALT" attribute inclusion HTML/CSS validation

3 GROWTH IN TRAFFIC SESSIONS USERS PAGE VIEWS New v/s Returning Visitors Returning Visitors 43% New Visitors 57% New Visitors Returning Visitors

4 Landing Page Growth Growth Sessions via Social Referral All Sessions Session via Social Referral

5 Website Traffic Source Organic Search Direct Social Referral Site Speed AVG. SERVER CONNECTION TIME AVG. PAGE DOWNLOAD TIME AVG. SERVER RESPONSE TIME Apr-15

6 Facebook Business Page Growth PAGE LIKES ORGANIC REACH PAID REACH POST ENGAGEMENT Apr-15 Mar-15 Feb-15 Jan-15 Twitter Growth LinkedIN Growth TWEETS TWEET PROFILE VISITS MENTIONS NEW IMPRESSIONS FOLLOWERS TWEET LINKING TO YOU Jan-15 Feb-15 Mar-15 Apr-15 Session Growth

7 THANK YOU