Discover The Benefits Of SEO & Search Marketing

Transcription

1 Discover The Benefits Of SEO & Search Marketing Central Ohio SEO

2 I. What is Search Engine Optimization II. The benefits to quality seo services III. Our SEO strategy at Central Ohio SEO IV. Our pricing structure

3 What is Search Engine Optimization Wikipedia defines seo as Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. People today use the search engines like the yellow pages, instead of looking up a phone number they just go to Google or Yahoo and type in the business name. When someone is searching for a product or service which you can provide, your website needs to be in at least the top 20 search results, preferably the top 10. Fact: 85% to 90% of internet users find products and services through the internet Fact: 90% of internet users do not go beyond the second page of the search results they simply refine their search. Fact: 75% of internet users searching have the intention of making a purchase There are (3) Pillars to Search Engine Optimization I. Site Wide Optimization, The first step is to make sure Google and the other search engines can actually crawl your website. Websites filled with a lot of scripts and flash are pretty but search engines have a hard time figuring what there all about. Therefore the first step is to make sure your site is search engine friendly and can be crawled and indexed properly otherwise your other efforts are in vain. II. On Page optimization, When a search engine comes to visit your site they ll examine the content of your website to try to determine what it s about i.e. plumbing, fishing, golf or whatever. Several criteria are examined such as meta tags, title tags, alt tags attached to image files, and the content of your pages. In order for your website to have the best opportunity to rank for your chosen keywords we need to ensure that each aspect of your on page optimization is appropriately aligned.

4 III. Off Page Optimization, Off page optimization can also be thought of simply as links that point to your website. Google looks at links to your website kind of like votes that help show you re website is worthy of ranking well in the search engines. In order to rank well for competitive keywords you need links from a diverse number of reputable websites. The three pillars of SEO is a very high level explanation of the factors search engines look at when determining your page rank and where you fall in the SERP s. Bottom line, if you have a business selling either a product or service and you re not in the top 20 search results then you re leaving 85 to 90 percent of your potential customers to go to your competitors. SEO is one of the most cost effective ways of marketing, and if done correctly it will drive traffic to your business ongoing for years and years to come.

5 The Benefits Of Quality SEO The advantages to using a professional seo company are many, you will notice an increase in sales and repeat business, referral business and your credibility. A properly executed seo campaign will increase your niche credibility and authority as well as build client loyalty. SEO service providers can assist you in getting top listings for your business as well as assist with many offline marketing promotions. Having a high search engine ranking is far better than the best of advertisement campaigns. There are many benefits to employing a professional seo service provider, some of them are High ROI (return on investment), dollar for dollar, seo brings you a higher return on your investment than any comparable form of marketing. Long Term Positioning, once in place, a properly designed and optimized site should stay long term in the rankings compared to PPC where costs are ongoing and sometimes extreme. Targeted Traffic, SEO will increase the number of visitors who are actively searching for your service or product.

6 Promotion That Doesn t Sleep, Imagine having your own marketing and promotions company working exclusively for you! One that works 24 hours a day 365 days per year every year. That s the benefit of SEO Increase Your Brand Visibility, SEO can give your brand a high international profile and for a comparatively low outlay Higher Sales, SEO can mean increased sales of your products and/or services Faster Loading Website, Properly validated and optimized files will be smaller and leaner, meaning less server requests/overheads and quicker download times. In other words if your pages don t load quickly than your customers will go elsewhere. Cost-Effectiveness, SEO is among the most cost effective ways of marketing your business Increased Accessibility, Optimizing your website can make it many times more accessible to your customers and potential customers, not to mention it makes your business look that much more professional Cross Browser Compatibility, A properly optimized site is much more likely to run smoothly on all web browsers as opposed to one that hasn t been optimized by a professional Navigable By The Search Engines, a properly optimized website, all links should function correctly and all pages should be accessible to the engines, thus making your site easy for the search engines to index and correctly categorize. Usability, The more optimized your site the better experience your customers will have and the better chances you have of them returning

7 Our SEO Strategy This briefly describes our seo services strategy, all services are offered with every campaign. We do not offer cut rate packages, if the seo campaign is not properly structured to get you top page results then whatever you paid for it was a waste of money. Competitive Market Analysis, we examine your top competitors to see what they re doing right and wrong. Strategic Keyword Research, If this isn t carefully done the whole campaign will be targeting the wrong keywords and you will not get the traffic you need. Seo Consulting, we will meet with you as much as is necessary to get the job done (this is assuming you are local, if not by phone and/or ) Site Architecture Optimization, this refers to your website being search engine friendly and index able by the search engines. Internal Link Optimization, We make sure everything is linked from the index page and that there are no broken links, if so they get fixed. On Page Optimization, this includes your title tags and description tags as well as using the proper keywords in the right places throughout your site. Off Page Optimization, This includes strategic organic link building strategies

8 Optimized Press Release, this is keyword optimized press release for your company and or services and we will get it ranked in the top 20 results of all major search engines. SEO Content Creation and Distribution, this would include partnering with you or a representative to create page content for your site. Article Marketing, This will assist with branding your company as a leader in your chosen niche and also help to build valuable links back to your website. Directory Submission, Your site will be manually submitted to the top 50 web directories. Sitemap Optimization, a comprehensive xml site map will be created for your website Custom Website, up to 5 pages of content, custom designed header graphic (note: There is a additional fee for this service when you use our seo services but it is still a great value) All of our Search Engine Optimization plans are customized to the individual client and we work within your budget to get you the most cost effective results possible. Click Below For A FREE Website Analysis

9 The hourly consulting fee for Columbus seo services is The average campaign span is approximately 1 year depending on keyword competitiveness.