ABOUT IGNITIONONE. P r o p r i e t a r y & C o n f i d e n t i a l

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2 ABOUT IGNITIONONE Digital marketing solutions company powered by the World s first integrated Tech Stack called the Digital Marketing Suite Centralized solution for search, display, mobile, Facebook and conversion optimization 8 out of Google s Top 20 run on our DMS 220+ employees in 13 global offices Manage $1B+ in spend and track $30B+ in revenue 300 million users are profile and scored Manage over 1,400 individual advertiser accounts 2

3 GROWTH BY REGION, MEDIA 23.3 (Nielsen July 2012) 3

4 BRAZIL BY THE NUMBERS 86.4 million internet users in Brazil by the end of 2012 (emarketer) 4

5 BRAZIL BY THE NUMBERS 70% of all Latin American e-commerce sales and has highest per capita online spend (ebit) 5

6 BRAZIL BY THE NUMBERS 74% use cell phones and mobile devices are the #2 way for Brazilians go online (F/Nazca) 6

7 BRAZIL BY THE NUMBERS 68% Brazilian Internet users say that online ads influence purchase decisions (Deloitte) 7

8 BRAZIL BY THE NUMBERS 97% of Brazil s online population is on social media (comscore) 8

9 BRAZIL BY THE NUMBERS 56,261,120 Facebook users in the Brazil, which makes it #2 of all Countries (socialbakers.com) 9

10 BRAZIL BY THE NUMBERS 70.6% growth in online ad spend in 2011 (compared to 15.8% total ad spend increase) (IBOPE) 10

11 BRAZIL BY THE NUMBERS Huge Opportunity 11

12 BRAZIL BY THE NUMBERS And Enormous Complexity 12

13 SOLVING COMPLEX PROBLEMS IS NOT EASY 13

14 THE PROBLEM IS THE OPPORTUNITY 14

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16 M A R K E T E R A U D I E N C E 16

17 PAID SEARCH DSPs: DISPLAY AD NETWORKS: ONSITE DATA MANAGEMENT PLATFORMS MANAGEMENT PLATFORMS VIDEO: ATTRIBUTION & ANALYTICS SOCIAL M A R K E T E R AD EXCHANGES: VERTICAL: A U D I E N C E DATA AGGREGATORS TARGETED NETWORKS / AMPS: AFFILIATES MOBILE PERFORMANCE: TAG MANAGAMENT DATA SUPPLIERS SSPs: AD SERVERS: RICH MEDIA / DYNAMIC CREATIVE: VERIFICATION: 17 17

18 FRAGMENTATION HURTS MARKETERS Data silos result in separated data that is not actionable and hampers progress Multiple technologies cause inefficiencies and integration woes ROI is harder to realize 18

19 Marketing organizations have historically acquired point solutions to fulfill specific pain points. This technology accumulation strategy has a critical downside: Managing disparate technologies not only drains resources but eventually becomes an obstacle to optimizing customer experiences and accountability - Wouldn t it just be better if someone brought together a bunch of these companies to make it simpler? - It's the race to own the stack. - CIARAN O'KANE, EXCHANGEWIRE There were entire industries built around the CFO or the CIO. And that has yet to happen for the CMO. - 19

20 The best way to predict your future is to create it 20

21 P SEO PPC CPC CPM CPV CPA SEP DSP SMO ROS QPS TM RON RTB DM EP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CP P SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON PV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC MD PS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO P SEO PPC DSP CPC CPM CPV CPA SEP SMO ROS QPS TM RONRTB DMP EP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CP P SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB N RTB DMP SSP SEM SP SEO DMS PPC MDSP CPC CPM DSP CPV CPA SEP SM PPC CPC DSP CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP O ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV CP EM SP SEO MDSP PPC CPC CPM CPV CPA DSP SEP SMO ROS QPS TM RO PV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC DSP NRTB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO CPV CPA EM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DM EP SMO DSP ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM B DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM PC CPM DSP CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP 21 OS QPS TM RON RTB DMP SSP P r o p rsem i e t a r y & SP C o n fseo i d e n t i appc l CPC CPM CPV CPA SEP

22 DIGITAL MARKETING SUITE D M S M A R K E T E R C U S TO M E R Media Channels Deliver the right message to the right user at the right time Measure across all digital marketing channels Optimize efforts based on crosschannel insights and audience analytics 22

23 DIGITAL MARKETING SUITE 23

24 DMS: LEARN FROM OTHER MARKETS 24

25 DMS: LEARN FROM OTHER MARKETS 25

26 DMS: LEARN FROM OTHER MARKETS 26

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28 ALIGN YOUR ORGANIZATION Eliminate factions/silos Develop unified goals Understand how efforts work together or hinder each other 28

29 CONSOLIDATE YOUR TECHNOLOGY Learn from other markets, skip the testing Improved efficiencies, deeper insights Less confusing, fewer errors Greater returns 29

30 CENTRALIZE YOUR DATA Single data source allows for deeper insights True attribution Own your data 30

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32 Extended Stay Hotels Drives Bookings Holistically Managing Search and Display Challenge Digital Marketing Works, aimed to drive booking costs more efficiently with a high target ROAS for the popular hotel chain, Extended Stay Hotels Solution IgnitionOne capitalized on location-based, dynamic creative across both search and display channels, enabling the marketer to drive more real-time, targeted messaging interactions to highly qualified leads and increase conversions Predictive Optimization Cross Channel Attribution Dynamic Creative 32

33 Extended Stay Hotels Drives Bookings Holistically Managing Search and Display Results 106% Revenue 63% Bookings 110% Clicks 240% CTR 33

34 Don t Miss a big Opportunity! 34

35 CHOOSE PARNTERS WISELY What channels need to be managed? How important is cross-channel attribution? What are the requirements for accessing data? Is the primary goal branding, direct response or both Who manages the day-to-day? What is the level of service needed? What are the plans for growth? 35

36 NYC, Atlanta, Detroit, Chicago, San Francisco, London, Brussels, Paris, Munich, Sao Paolo, Bangalore, Singapore, Tokyo 36