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1 Master-Classes in Google AdWords & Google Analytics WORKSHOP Series Live Online Weekend Series tm ARKET MARTER Powered by: in association with:

2 WE LL MEET YOU WHERE YOU ARE AND TAKE YOU WHERE YOU WANT TO GO..FASTER ABOUT DIGITAL ACADEMY Digital Academy is a leading digital marketing training and consulting initiative in India. By the end of 2014, we will have trained more than 5,000 people across the country on courses which empower individuals for both personal and professional growth. Our Digital Marketing courses take a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You ll be empowered to develop the advanced knowledge and skills required to implement, manage and evaluate digital marketing strategies. More: About Cardinal Path Cardinal Path is a premier digital data analytics firm that works with the world s most prominent organizations to create, implement and action advanced analytics. Known for its industry leadership with tools such as the Online Analytics Maturity Model, a framework for assessing enterprise-wide analytics maturity, Cardinal Path comprises dedicated teams of award-winning analysts, statisticians, academics, developers, and many of the top minds in the digital marketing. More:

3 The dawn of the digital age has not just transformed marketing but also the way businesses work. As consumers shift online and advertising activity and media spend follow them, there are greater opportunities online for both marketers and entrepreneurs. All of the current innovation and thinking in marketing is happening through the various digital channels. Today, no marketing strategy is complete without a digital component. The evolution of digital in the last few years has completely changed the way that people communicate, learn, and consume products. And with global online sales topping $ 1 trillion in 2013, organisations are deviating from placing valuable marketing resources in the hands of professionals who do not possess adequate knowledge of digital marketing. Our Programs are designed to equip leaders of tomorrow for transformation in global organizations and markets. Whether one is a self-taught sole proprietor looking to understand industry trends or a Fortune 500 brand veteran looking at making sense of big data these courses will help individuals amass the skills, knowledge and confidence to propel their businesses forward using data-driven marketing tools. Best Wishes Gaurav Oberoi Founder and CEO Digital Academy

4 PROGRAM OVERVIEW Google AdWords & Google Analytics are the most sought after digital advertising & reporting platforms globally. Google dominates the search market in India, with about 97.5% of all searches being Google searches. That makes Google AdWords a very valuable advertising platform for all kinds of businesses. With Google AdWords dominating online marketing budgets, there is a huge demand in the market for professionals with in-depth knowledge of this platform. This Program, powered by Digital Academy in association with Cardinal Path, will help individuals amass the skills, knowledge and confidence to propel their online marketing initiatives using data-driven marketing tools.this workshop will accelerate your ability to manage and optimize online campaigns and make better online business decisions. DAY-WISE AGENDA DAY 1 Google AdWords Learn the basics of Search Engine Marketing and Pay Per Click using Google AdWords platform. Learn how to create and structure your account, and how to create a campaign from start to finish DAY DAY 3 DAY 5 Google AdWords Learn how to optimize and power up your campaigns for enhanced ROI. Know how to leveraging AdWords for display advertising. In our highly interactive sessions, we work live from the interface using real-world account data. Google Analytics In this fundamental session, Get introduced to different types of reports and insights that Google Analytics can generate. Understand customer behavior on your website using Google Analytics DAY 4 Google Analytics Understand advanced features of Google Analytics and powerful techniques like Advanced Segments and Multi-Channel Funnel. Learn techniques you can apply to your SEO efforts, your SEM campaigns, and much more Google Analytics Learn how to implement Google Analytics and how to configure it to fit your organization's needs. From customization of Google Analytics tracking code, to tracking advanced elements like Flash or AJAX and launching A/B tests on your website, this session will make you a web Analytics Ninja!

5 curriculum DAY 1 - Google AdWords 101 Google AdWords 101 will accelerate your ability to manage and optimize campaigns and make better online business decisions. If you're just getting started with Google AdWords or could use a refresher on the fundamentals, then this is the session for you. Google AdWords 101 course will cover: Understanding what online advertising is and where AdWords fits in How Quality Score works and why it's so important in the AdWords auction How to structure your account, campaigns and ad groups to position yourself for success How to research, identify and refine the keywords and match types you'll be bidding on Tips for writing great text ads that will stand out from the competition Creating your first campaign and targeting users by geography, language, device, and even day of week and time of day Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types How to manage your account with the AdWords Editor Understanding the reporting features of AdWords and leveraging key user interface components Tracking conversions and measuring ROI from your campaigns Bing: account basics, keyword selection, Ad set-up and how to bid DAY 2 - Google AdWords 201 Building on the foundation of AdWords 101, this seminar expands upon the basics to show you how to optimize and power up your campaigns. From Enhanced Campaigns, diagnostic and campaign expansion tools, to optimization techniques, and leveraging AdWords for display advertising. Google AdWords 201 course will cover: Use contextual, placement, topic and audience targeting techniques to find the right places to put your ads Connect with your audience on millions of websites using image, video, and rich media display ad formats Use tools like the Google Ad Planner, the Placement Targeting Tool and the Contextual Targeting Tool to find display opportunities Use remarketing to identify and target prospective customers with laser focused messaging Leverage the opportunity created by mobile devices and effectively advertise to smart phone and tablet users Use dynamic keyword insertion (DKI) to quickly and efficiently create text ads on the fly that speak the specific language of the searcher Expand and refine keyword lists and continually optimize bidding strategies Extending your text ads with location, call, product, sitelink, social, and mobile app extensions Diagnose problems and find areas for improvement

6 DAY 3 - Google Analytics 101 Whether you're brand new to Google Analytics or looking for a refresher on the basics, Analytics 101 is the seminar for you. In this course, we focus on providing you with a broad introduction to all of the reports and more importantly, the insights that Google Analytics can generate. Google Analytics 101 course will cover: What is web analytics? Getting started with Google Analytics The Audience reports: who are these people? The Traffic Sources reports: how did they get here? The Content reports: what did they do on my site? The Goals and E-Commerce reports: how much are they worth? Wrap-Up and Q&A DAY 3 - Google Analytics 201 Google Analytics 201 goes much deeper than the 101 course, exposing you to advanced features and analysis techniques. You'll learn how to use powerful tools like Advanced Segments and Multi-Channel Funnels, while seeing real-world analysis techniques you can apply to your SEO efforts, your SEM campaigns, and much more. Google Analytics 201 course will cover: Reporting vs. Actionable Analysis Advanced Campaign Tracking Advanced Segments Custom Reports Analytics for SEO Analytics for SEM Analytics for User Engagement Multi-Channel Funnels (MCF) Flow Visualizations Social Media & Real-Time Reports Wrap-up and Q&A DAY 5 - Google Analytics 301 The final course in the Analytics series is focused on implementing Google Analytics and configuring it to fit your organization's needs. If you want to learn how to use and customize the Google Analytics tracking code, how to track advanced elements like Flash or AJAX, how to launch A/B tests on your website, and how to push Google Analytics to its limits, this is the analytics seminar for you. Google Analytics 301 course will cover: Handling Cross-Domain Tracking and Subdomain Tracking Configuration and Administration of Google Analytics Cleaning Up Your Data with Filters Content Experiments (A/B tests) Event Tracking & Virtual Pageviews Advanced Goals and E-Commmerce Custom Variables Wrap-up and Q&A

7 student experiences I attended Digital Academy's Google AdWords training for Google Engage for Agencies in Ahmedabad and it was one of the best training session i have ever attended till date. It was very well planned, detail oriented, and innovative training program, carefully tailored to suit the audience profile. I cleared the Google AdWords Certification right after attending this training. Jignesh Gohel Entrepreneur & Digital Marketing Consultant Google AdWords Certified Professional Digital academy is definitely at the forefront of digital marketing training. The industry experience and subject knowledge of the trainers is very credible Kala Anand Business Development at Australian Trade Commission Digital Academy delivered Precisely the kind of experience I wanted, to understand the crux of the Digital world! Sumeet Dalvi Software Engineering Analyst at Accenture (Digital) Upcoming Programs Delhi Workshop 23rd - 27th July, 2014 Live Online Weekend 2nd Aug - 4th Oct, 2014 Mumbai Workshop 20th Aug - 24th Aug, 2014 Bangalore Workshop 24th Sept - 28th Sept, 2014

8 WHAT TO EXPECT? Improve your online marketing campaign performance and deep dive into Web Analytics Get the best, most accurate and up-to-date training and tips available Get a Co-Signed Participation Certificate from Digital Academy and Cardinal Path Leverage data-driven marketing tools to make smarter business decisions Gaurav is the Founder and CEO at Digital Academy. Widely acknowledged as a subject matter expert on Pay-per-Click Marketing and Web Analytics, Gaurav brings real-time insights and experiences to his lectures. As Vice President Business Operations at Pensa Media, he has a vast experience on strategizing and executing online marketing campaigns for a variety of customers from myriad of industries. He is also the Regional Trainer & Speaker for Google's Partner Academy Program in India. Aditi is the Co-Founder & CMO at Digital Academy, a leading digital marketing training and consulting initiative in India. A focused communicator with a keen sense of both the message and the method, Aditi speaks at many tech conferences. She has addressed a diverse set of audiences including Senior Marketing Professionals, Google Agency Partners and Marketing and/or Technology Students at various digital marketing and social media workshops and seminars. Besides, Gaurav coaches and consults companies on Conversion Rate Optimization. Gaurav is also a Member of the International Executive Council of the Internet Marketing Association (IMA), which is one of the fastest growing Internet Marketing groups in the world. She also spearheads community initiatives at Google Business Group (GBG) Jaipur, inspired by her desire to empower and educate budding entrepreneurs on web technologies for business success. Our two day Google AdWords course will accelerate your ability to manage and optimize campaigns and make better online business decisions. Join us and let our experts help you get the most out of your online marketing efforts. Program Fees Google AdWords Series ` Google Analytics Series ` Google AdWords + Google Analytics Series ` 65000

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