3 Bidding strategy A bidding strategy defines how a bid on an ad exchange is optimized in order to meet designated KPIs in the campaign. Bidding pricing may depend on time-, date-, geography-, data profile-, or CPM-goals, but can also be optimized based on CPC, CTR, CPS and any other metrics available online. Blacklist A managed list of URLs and apps that are excluded from bidding by the Delta Projects platform for quality control reasons. See also White list. Conversion attribution See Attribution Click-through Rate (CTR) The click-trough rate is a measurement of how many of the ad impressions lead to an actual click. You calculate it by dividing the clicks with the total number of impressions served for a particular ad or total campaign. Delta Projects eliminates false/suspected clicks by unreliable websites from the reporting. Click URL If an advertiser or publisher wishes to track clicks, a click-tracking URL can be used to record each click. Container tag Publishers and advertisers use several tags and/or pixels to track views, clicks, conversions, and other online user behavior. In order to manage the tags and facilitate modifications, optimizations and installing new ones, these tags can be placed in a container tag containing all tags that will be served on that page. Contextual profile Based on the actual content on websites and apps visited by a user, an anonymous profile can be composed. Such contextual profiles will provide information on interest areas, long- and short-term purchase intentions and is the perfect basis for Twin profiling. Conversion pixel A pixel that records the conversion by a user, e.g. by clicking a link, registering on a website/service or closing a purchase. Such pixels are placed on and served by the webpages or apps where the conversion takes place. Cookies When browsing a website, small pieces of information is sent between the website and the user - a cookie. This information is stored as a text file on the users computer, and is sent to the web site when performing a page view. The web site can send updated cookies to the web browser when the page is being displayed. There is no generic description of what a cookie contain; but it is often identifications, history, settings, or a shopping cart. This is what makes the web site able to identify their visitors, for example as a logged in user or as someone that has clicked a Like button. There are two different kinds of cookies, first party cookies and third party cookies. The first party cookies belong to the web site visited, and third party cookies belong to the web sites partners.
4 Cost per action (CPA) CPA is short for cost per action a KPI or campaign metric in which the campaign is reported, analyzed and/or optimized based on the amount paid for every users actual action. It can be actions such as completing a purchase or registration, downloading and app or report, or any other online action. Cost per click (CPC) CPC, or cost per click, is calculated by dividing the budget spent by the number of clicks on the various ad creatives. Delta Projects only reports real clicks, and eliminate false clicks. Cost per lead (CPL) The cost per lead is calculated by dividing the budget spent by the number of each product/serviced lead recorded after conversion in the customers CRM system, or by tracking the lead registration page. Cost per mille (CPM) This means cost per a thousand impressions. The CPM numbers are often affected by the fact that ads may be served but not actually viewed. This can occur when ads are placed in a non-viewable area on the website, or if the online video is stopped before the ad was played. Therefor, Viewability tracking is a priority in Delta Projects platform. Cost per order (CPO) In spite of many conversion KPIs, the actual sale of a product or service may be used to analyze and optimize an online campaign. The CPO is calculated by dividing the actual number of real orders received by the advertiser with the total media budget spent. This is often tracked in the advertisers CRM system, or by placing a tag on a web shops checkout page. Cost per sale (CPS) See Cost per order Cost per view (CPV) While display ads usually charge you for impressions, with CPV you only pay when a viewer actually watches your video. Creative tag Creatives are often sourced from online resources, especially when updated in real-time. The updates can be based on dynamic external factors (such as time or temperature), an advertiser s marketing plan, or the user s behavior (such as previous site visits or user profile). In order to manage these updates and the factors on which they are based, creatives are dynamically served from an online resource called by the creative tag. Data management platform (DMP) A true DMP will harvest both online and offline data from a variety of sources, and process and present it ready-to-use for deportment and deployment purposes. The DMP data can be used to define and create user profiles, which are used for targeting advertisements or adopting content to user profiles.
5 Deduplication Removing duplicate entries, in clicks and conversions, from the reports and datasets is an essential condition to obtain reliable information. Delta Projects is committed to reducing the amount of false information by, amongst other steps, deduplicating all metrics. This eliminates duplicate copies of repeating data. Demand side platform (DSP) A platform used by advertisers, trading desks, sales houses or media agencies for buying online advertisement programmatically. Delta Projects offers one of the most comprehensive DSPs available on the market today. Device targeting Users access the Internet, websites and apps on a variety of devices. Today s technology allows selective targeting based on type of device (desktop computers, laptops, tablets or smartphones), operating system (Windows, Android, ios), browser (Chrome, Explorer, Safari, Firefox, etc.) or connection (network bandwidth, 3/4G, Wi-Fi). Dynamic creative A dynamic creative is an ad that can display different content, depending on whom it s being shown to. This can be based on either external factors (such as website, context or time), the user profile (such as demographics, interest areas or browser history) or predefined schemes (XML or database feeds). Dynamic pricing The actual selling price for an ad view is determined by the ad exchange, and is often combined with a floor price. Dynamic profiling Delta Projects user profiling is based on real-time user behavior, compared to a base reference group. ecpm Effective cost per mille, calculated by combining all CPM calculations of various media, inventory and sub-campaigns into one overall CPM value. ecpc Effective cost per click, calculated by combining all CPC calculations of various media, inventory and sub-campaigns into one overall CPC value. Engagement In addition to the classic online marketing metrics, marketers tend to analyze customer contact by defining engagement. This can be defined as a video view, a site registration, an ad view that s longer than a set timeframe, time spent on a website or any other online activity. False/Fraud clicks Occasionally (especially in CPC bidding strategies) websites or apps generate unrealistic click rates by artificially generating clicks or duplication. These clicks will clutter the real results (CPS or CPA) of a campaign and should be removed from the reporting and budget spent. Delta Projects prevent artificial clicks by removing such sites from our white list, ensuring that budgets are spent on sites and apps that really contribute towards the KPIs.
6 ecpc Effective cost per click, calculated by combining all CPC calculations of various media, inventory and sub-campaigns into one overall CPC value. Engagement In addition to the classic online marketing metrics, marketers tend to analyze customer contact by defining engagement. This can be defined as a video view, a site registration, an ad view that s longer than a set timeframe, time spent on a website or any other online activity. False/Fraud clicks Occasionally (especially in CPC bidding strategies) websites or apps generate unrealistic click rates by artificially generating clicks or duplication. These clicks will clutter the real results (CPS or CPA) of a campaign and should be removed from the reporting and budget spent. Delta Projects prevent artificial clicks by removing such sites from our white list, ensuring that budgets are spent on sites and apps that really contribute towards the KPIs. Floor price A publisher may set a minimum price for its inventory of ads, in order to maintain a minimum revenue stream or quality level. The floor price usually depends on the location (above/below the fold, home page, etc.) and the ad type (online video pre/mid/post roll, banner, in-banner video, page take-over, etc.). Frequency capping By applying frequency capping to a campaign, you can limit how often a particular creative or ad is shown to a user, within a specific timeframe or overall. For example, you can set your campaign to only show your creatives for the same user four times in seven days. Geo-targeting Advertisement or content can be targeted and/or adopted based on the physical location of a user s device. This is very often applied to mobile advertising and local advertising campaigns. Global frequency capping Frequency capping is only effective when applied global over all online media and inventory applied in the campaign and its sub-campaigns, thus ensuring a minimum or maximum number of views over all media in the specified time frame. In-app advertising 80% of all mobile advertisements are placed in apps. In-app advertisement offers high CTRs and high-impact ad formats, including video and various dynamic and rich-media options. In-banner video Online video tracks may be played within any standard banner placements, and not only in video players. Delta Projects serves these creative with the JW player for Flash to enable playing videos in banner placements. In-stream video Online video ads may be viewed as pre-, mid- or post rolls in online video instances on web pages or in apps.
7 Interactive Advertising Bureau (IAB) The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. The IAB also set standards in ad formats and provides guidance and discussion platforms for matters that are of concern to the advertising industry; like privacy and viewability. You can find more information on the IAB website. Last click The last click is the click that directs lead users to the landing/conversion page. Last seen The ad view that was last seen before conversion. Look-a-like targeting See Twins Optimization To match predefined KPIs, campaigns can be optimized by manually monitoring and adjusting the settings. This is, however, both time-consuming and inaccurate. Delta Projects has developed algorithms for automated optimization towards CPM, CPC, CTR, CPA, budget and all profile (DMP) metrics; ensuring your RTB campaign will meet its goals in time and within budget. Premium Publishers refer to their most desirable ad space as premium inventory. Premium display inventory is ad space that they d like to run for a guaranteed time on a guaranteed page for a premium price based on the cost per thousand page views. However, more and more premium inventory is made available on programmatic exchanges with distinct floor prices or as a part of Private Marketplace deals. Private market place (PMP) A private market place consists of inventory made available by publishers to designated DSPs, trading desks or to single advertisers under predefined conditions. Profile Each anonymous user profile is composed of estimated and factual characteristics, collected from the users behavior and subscription/location/settings data. Delta Projects collects 238 various content characteristics that are mapped into 25 standard profile categories. Using base panel data, Delta is also able to predict demographics, such as a user s gender or age, and interest characteristics in real-time to ensure profile targeting at all times. Programmatic buying Programmatic buying is the process of buying any kind of media, online or offline, on an automated platform (like RTB). In addition to online RTB, offline media like radio, TV and out-of-home commercials are expected to be exchanged in a programmatic buying platform within the next two to three years. Publisher A publisher is the one making ad space available, either on websites or mobile. It can be either a single
8 Real-time bidding (RTB) RTB is a word, not a technology - it means the ad trading happens in real-time, one impression at a time. Simply put, it involves an ad call originating from an ad server, a SSP making a request to an unknown number of DSPs, the bid closing between these and delivery to the ad server by the DSP all in under 100 milliseconds. Retargeting This is a form of targeted advertisement based on users previous online actions. In it s most basic form, retargeting serves ads to people more frequently after they have left an advertiser's website. Return on investment (ROI) This is used to evaluate the efficiency of an investment. It is calculated by dividing the net income with the total media spends in the campaign. Rich Media There are a few definitions of rich media, but it usually refers to media with non-standard characteristics. This can be such things as out-of-banner behavior, in-banner videos, or features like post to Facebook. Run of network (RON) All inventory available from a publisher or ad network that is available at no special conditions, usually all remnant inventory or all inventory excluding PMP or premium inventory. Run of site (ROS) All inventory available on a website that is available at no special conditions, usually all remnant inventory or all inventory excluding PMP or premium inventory. Rotating creative A single advertisement may contain various rotation creatives in order to optimize capping or A/B testing objectives. Publishers allow creatives to rotate with different images, but not with brands, advertisers or formats. Site category All websites are focused around one or more topics, and by categorizing sites you can effectively use them to create behavioral profiles or site pools. Automatic crawlers can scan the topics, but very often the results will be incorrect due to the ambiguity of language (words often have several meanings, like the word bank ). Delta Projects has determined the topics on over websites manually, and applied one or more of our 238 site categories to each site. Site pool You can organize website URLs and apps into different site pools. These pools are often based on historical performance or context, and contain locations that match your target group, content or KPIs. Delta Projects uses site categories and profile optimization to determine optimal site pools for our clients. Skippable video ads Skippable video ads allow the user to skip the ad after five seconds of play. Publishers usually allow longer durations for these ads than standard in-stream ads, and you pay the same CPM whether to the user skips it or not.
9 Supply side platform (SSP) A SSP enables publishers to publish their inventory to RTB, allowing them to offer their inventory to various DSPs. Tag A tag is a small piece of scripting code, placed by the publisher, on websites where an advertisement or other content is to be published. The tag will send requests to the ad server for advertisements that, after invoking the DSP through its SSP, is delivered within 100ms to the webpage for display to the user. Tag container See Container tag Twins Twins, or look-a-likes, are website or app users that show similar characteristics and/or behavior to a base group of users that converts, visit websites, browse information, view/click advertisements or match any other criteria. Expanding the target audience with online users (Twins) that match the initial target or actually converting group will enlarge the target audience and reach by a number or magnitude. Video ad serving template (VAST) This is a video ad serving protocol, to guarantee correct display of advertisements on websites. Of course, Delta Projects is VAST certified. For details, see the Interactive Advertising Bureaus VAST documentation at Viewability In order to ensure that advertisements are actually seen on websites or in apps industry viewability standards have been drafted. Publishers have to commit to these, and implement reporting support. Today, an online display ad view is defined by a minimum of 50 percent of pixels in view for a minimum of one second. For an online video, the minimum is 50 percent in view for two seconds. Advertisements that are under the fold will not be considered as viewed, just like in-browser videos that has been skipped by the user in a few seconds. Video player ad-serving interface definition (VPAID) This definition is used to define support for more complex and advanced rich media online video formats, like dynamic videos in which the flow is determined by a user s actions. For more information, please see: White list A list of websites that an advertiser will permit their ads to be placed on, any website not on the white list will be automatically excluded from the advertisers campaign. Delta Projects maintain comprehensive white lists for each country where we are active, and offer advertisers, sales houses and media agencies to draft and combine these with other white lists available in Delta Projects platform. Win-ratio On an ad exchange, transactions are won based on bid put forward by the DSP to the SSPs. The number of successful bids (wins) divided by the total numbers of bids made in a specific campaign defines its win-ratio. The win-ratio is depending on the bidding strategy (maximum price, etc.) and will differ over various SSPs and inventory sources. The Win-Ratio is one of the premier factors reflecting the successful execution of a campaign within its designated timeframe.
10 About Delta Projects Delta Projects develops smart campaign management solutions for efficient online advertising. Delta Projects Campaign Management Platform is based on a Demand Side Platform (DSP) with added IQ and built-in Ad Hosting (Ad Server). The integration to the company-owned Data Management Platform (DMP) serves as base for Delta Projects self-developed behavioral targeting technology and unique way of analyzing data. It is a programmatic buying system with Real-Time-Bidding (RTB) technology closely integrated to all major ad exchanges, Supply Side Platforms (SSP) and its own local media inventory. Delta Projects Campaign Management Platform is a timesaving online tool with functionalities supporting most parts of a traditional media plan - such as planning, buying, optimizing and reporting. Delta Projects offer also includes training, managed campaign services and personal support. Delta Projects, founded 2002 in Stockholm, has a long history of introducing new technology to the market. The company has a strong presence in northern Europe with local offices in Sweden, Norway, Denmark, Germany and the Netherlands offering local media-deals and local support. John Lilja is the founder and CEO. For more information visit Delta Projects AB Banergatan 10. SE Stockholm, Sweden (0)
Data Management Platforms Optimize advertising by gaining superior understanding of your customers Glossary DSP Demand Side Platform. A platform for buying online media, used by advertisers and agencies.
The State of Programmatic in Norway August 2014 Introduction This paper contains Delta Projects observation on programmatic trading in Norway today. Starting with online display media in real time bidding
How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your email address & password at app..com For further support please email: hi@.com Campaign Delivery Settings
Mobile Marketing Glossary Ad: Any type of graphical or text-based ad that is displayed within a site or app for the purpose of promoting a commercial brand, product or service. Advertisement Action: Any
THE PROGRAMMATIC JARGON BUSTER 2 nd Edition Now with new Supply and Mobile terms! The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry s tough-to-decipher
Display Advertising Xuelin Cao Yahoo! Beijing R&D Center Agenda Display Advertising Overview Ad Exchange Introduction Real Time Bidding (RTB) Data Collection & Cookie Mapping Publisher Control & Private
Internet Advertising Glossary Internet Advertising Glossary The Council Advertising Network bring the benefits of national web advertising to your local community. With more and more members joining the
What is display advertising? The term display advertising refers to banner ads displayed on web pages. Over time, banner ads evolved from very simple basic text to include more engaging content and format
Mobile Discrepancancies FAQs 2013 Contents Section One - Discrepancies What are the top reasons for discrepancies? 2 What are the basic checks I should be doing to reduce discrepancies? 3 How can different
by nugg.ad Europe s Audience Experts SMART AUDIENCE PLATFORM TM by nugg.ad Europe s Audience Experts The nugg.ad Smart Audience Platform TM offers cutting edge real-time technology for multichannel audience
agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media
1 Successful Programmatic Trading: Data!! lejo duivenvoorde country manager We were the first... Delta Projects Evolving technology for online advertising 2006 The 1st company in Sweden to execute a Retargeting
Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences
TM Programmatic Media Whitepaper: the future of media buying Net Natives offer 6 key digital service areas for our clients ADVERTISING INSIGHTS & ANALYTICS CREATIVE MARKETING TECHNOLOGY CONSULTANCY CHINA
Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16
Video Ad Exam 01 Types of Video Ads 02 Using Video Ads 03 Making a Video 04 Creating a Campaign 05 Campaign Settings 06 Companion Banner 07 Mastheads 08 Optimized Rotations 09 Call to Action Overlay 10
Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16
For more information, please contact: 214-886-6074 firstname.lastname@example.org SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting
PlayTime Media is the Best Way to Deliver Your Brand Message As a brand marketer, you know that the sight, sound and motion of video make it the best medium to persuade and connect with an audience. Yet
SOLVING MARKETERS cross-channel digital conundrum a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS CROSS-CHANNEL DIGITAL CONUNDRUM A strategic guide to real-time marketing
6 Digital Advertising From Code to Product gidgreen.com/course Million Dollar Homepage From Code to Product Lecture 6 Digital Advertising Slide 2 gidgreen.com/course Introduction Ad formats Types of targeting
FAQ - TV SYNCED ADS > How it works The reason for syncing ads from TV to digital is simple. More and more people turn their attention away from the TV screen during the ad break. They login to check their
Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost
3rd Party Ad Tag 3rd Party Redirect Action Action Tracking Tag Activity Ad Dimension Ad Hoc Report Ad Network Ad Tag Advanced Report Advertiser Advertiser Summary Report Advertiser Type Allocate per Ad
The Great Online Display Advertising Guide Or, How Did That Ad Get There? Paul Mosenson, NuSpark Marketing August 2014 About Paul Mosenson Digital Media Strategist and Planner/Buyer 30-year advertising
SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting keyword level search retargeting enables advertisers to combine the effectiveness
2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross
ONLINE VIDEO BUY TYPES Ofelia Faes Head of Digital Agenda + ONLINE VIDEO AS COMPLEMENT TO A TV CAMPAIGN + ONLINE VIDEO AS PART OF A DIGITAL MEDIAPLAN Private & Confidential 2012 Agenda + ONLINE VIDEO AS
Ad Tech for Privacy Counsel November 5, 2014 Marc M. Groman, President & CEO Network Advertising Initiative Why? What We ll Cover This Morning: Basic Client Server Transactions Maintaining State What this
1 Advertising Specifications V2.0 This document contains the specifications for all Shazam Advertising Formats. It covers the basic dimensions and rules for all placements. SECTION 1 Standard: Ad-served
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified
Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.
How Private Exchanges Benefit Video Publishers TubeMogul enables industry leading video publishers to reap the benefits of real-time selling for premium and remnant inventory Table of Contents Executive
Digital Media Glossary A user-friendly guide to the language of digital media. Lost in the lingo of digital media? We ve got you covered. This glossary of basic digital terms gives you everything you need
The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it! Page 2 A revolution (from the Latin revolutio, "a turn around") is a fundamental change in power or organizational structures
FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS Email Password LOGIN JUNE 2016 WHAT IS ADMIXER.PUBLISHER? ONE SOLUTION TO FIT ALL PUBLISHER NEEDS INVENTORY MANAGEMENT Unlimited number of sites and ad units,
RETARGETING & RTB RETARGE GETING What Is Retargeting? With retargeting you only target users that have visited your site and already had an experience with your brand. If they leave your site without taking
Leading the Automation of Advertising Automating Advertising Luke Fenney VP, Seller Cloud - International Advertising is a business driven by brilliant and creative people. Rubicon Project exists to automate
INFO 3435 ecommerce Teaching Objectives 8. ecommerce Marketing Communications Identify the major forms of online marketing communications. Explain the costs and benefits of online marketing communications.
Display Online Ad Sizes 300 x 250 160 x 600 728 x 90 300 x 600 Acceptable Media Types.gif,.jpg,.png,.swf, and HTML5 40k General Guidelines All ad units must launch a new browser window when clicked Ads
Page-Ad : Automated takeovers using Real Time Bidding Trends in online advertising The eco system for online advertising is changing rapidly. Currently there are three trends: Automated real-time trading,
How Mobile Ad Tracking Impacts App Marketing Results Comparisons, advantages and limitations of today s ad tracking technologies Advertising Identifier Facebook ID Android Referrer Digital Fingerprinting
2014 THE REAL WORLD OF REAL-TIME ADVERTISING WHAT S INSIDE 2 INTRODUCTION 3 HOW ONLINE ADVERTISING USED TO WORK 3 INTRODUCING THE AD EXCHANGE 4 REAL-TIME BIDDING EXPLAINED 5 WHO WORKS WITH WHOM? 6 CONCLUSION
AAM s 2016 Guide to Media Transparency: How Increasing Trust Helps Clear the Industry s Hurdles Part 2 Programmatic Transparency is a Two-Way Street For AAM s 2016 Guide to Media Transparency, we talked
AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct: 1 INTRODUCTION In the digital advertising world, programmatic has been a buzzword
A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you
We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.
www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities email@example.com Mobile Advertising Facts & Figures Mobile Advertisement is getting
! Best Practices for Maximizing Revenue with MoPub Publisher Playbook Table of Contents Introduction 3 Ad Formats 4 Singleton Ad Unit for Banners 4 Interstitial Ad Unit 5 Video Ads on MoPub Marketplace
Presents Point of View: Programmatic Ad Viewability in China Market First Industry Benchmark and Analysis Powered by Introduction In digital advertising, many marketers and agencies assume that ads are
PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC CASPER HENRIKSEN Senior Business Strategist Dentsu Aegis Network THE VISION OF PROGRAMMATIC PROGRAMMATIC AUTOMATED- DATA-DRIVEN- MEDIABUYING LET S GET THE
CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet
Mobile Advertising Insights Q3 2013 Market Color Highlights Pricing in Q3 has held near all-time highs, defying traditional summer slowdown with Competitive Factor up 30% ecpm increased 9% Q/Q, maintaining
The CEO s Manual to DNTX How to use DNTX.com What is DNTX? you might have wondered. To put DNTX into one sentence: DNTX is a real time bidding ad network which offers over 300 million unique visitors each
Deliver The Best Ad To The Right Place At The Perfect Time ExactDrive s self-serve advertising platform delivers online advertising solutions that make it faster and easier to reach more people who are
0 The Essential Guide 2015 Net Net Media Planet Ltd. Ltd. All All Rights Reserved. 1 Executive Summary Delivering the right advert to the right consumer at the right time is the key goal for advertisers.
Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more As a mobile app developer, you know how important
Your No-Nonsense Guide to Facebook Ads If you are in business, Facebook can play an important role in your marketing your business. It helps you connect and build relationships through updated posts. In
9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting
Online Video Marketing Media Kit The Leading Interactive Online Video Advertising Platform The Jivox Ad Platform Jivox enables advertisers, agencies and publishers to run and track interactive video ad
Inbound & Outbound Marketing Agency with a creative heart and a technological backbone firstname.lastname@example.org @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display
Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of
1 So what is this session all about? In this session we will be looking to understand the key aspects of the digital marketing mix with specific emphasis on digital communications techniques. This session
Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that
Mobile Programmatic Playbook A comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers. MARCH 2015 1 This document has been developed by the IAB Mobile Programmatic Buying
media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network WHY MOBILE PUBLISHING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key
Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity
RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?
CASES IN MANAGEMENT 247 Introduction Retargeting with Google AdWords You can t just place a few Buy buttons on your website and expect your visitors to buy. Neil Patel, Co-founder of Crazy Egg, Hello Bar
Agencies, Advertisers and Consumers: The Digital Challenge Presented By: Adolfo Ramirez Media Practice Lead, AKA Enterprise Solutions (212) 502 3910 Aramirez@akaes.com www.adsalessolutions.com Agencies
Globalis Media TM Cost-Efficacy and Best Practices in Online Display Advertising July, 2014 Online Advertising Common Issues Online media is often too expensive to be cost-effective for many advertisers
March 2014 IAB report on Programmatic Trading The Netherlands 2012-2013 Introduction and summary IAB report on Programmatic trading The Netherlands 2012-2013 2 Introduction Worldwide the Netherlands is
Netherlands Media Day 27 November 2015 Hilversum Niko Waesche 1 When programmatic TV is discussed today we see confusion, fear and uncertainty Questions surrounding programmatic TV 1 2 3 1. Confusion What
MICROSOFT ADVERTISING A SIMPLE GUIDE MICROSOFT ADVERTISING A SIMPLE GUIDE XBOX MOBILE SKYPE SLATE BING MSN MSN VIDEO WINDOWS LIVE TARGETING NETWORK EXCHANGE CREATIVE SOLUTIONS MICROSOFT ADVERTISING Connecting
WEB MOBILE SOCIAL Precision Digital Marketing Category Targeting Mobile Premium News Network Advanced Audience Targeting Streaming Multimedia Social Media POWERED BY NWA MEDIA 212 N. EAST AVE. FAYETTEVILLE,
Dynamic Product Ads on Facebook A COMPLETE GUIDE Adphorus 2015 Content Introduction 1 Benefits 2 How Dynamic Products Ads Work 4 Retargeting with Dynamic Product Ads 8 Best Practices 9 Bonus Feature How
What Is It? Why It Is Important? Retargeting After Yes Common Objections Summary What is it? A digital marketing strategy designed to win back lost customers by displaying ads on other sites to users who