XIBAO BUSINESS OVERVIEW

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "XIBAO BUSINESS OVERVIEW"

Transcription

1 XIBAO BUSINESS OVERVIEW LEVERAGING TREMENDOUS OPPORTUNITIES BEHIND CHINESE E-COMMERCE Start Here Platform Merchants Consumers Tianhai Building D, Dongcheng District, Beijing, CHINA/ P /

2 1 In 2013 we helped 40,000 shops spend 200M USD in ads & sell 2B USD on Taobao/Tmall

3 2 TOPICS China ecommerce China ecommerce advertisement Dominance of Alibaba Taobao/Tmall advertisement Ecommerce shops challenges Xibao Solutions Future directions

4 3 E-COMMERCE IN CHINA The World s Next E-commerce Superpower 2013 China became #1 e-commerce market in the world $282 billion online sales (35% growth) US in $264 billion (17% growth) Source: IDC, iresearch, Redtech, GroupM

5 4 TOPICS China ecommerce China ecommerce advertisement Dominance of Alibaba Taobao/Tmall advertisement Ecommerce shops challenges Xibao Solutions Future directions

6 5 CHINA ONLINE ADVERTISEMENT Largest and fastest growing digital ad spend China Online AD Market & Forecast China Online/Mobile AD Market & Forecast Online AD Market (100 mil) Y/Y Online AD Market (100 mil) Mobile AD Market (100 mil) Source: IDC, iresearch, Redtech, GroupM

7 6 CHINA E-COMMERCE ADVERTISEMENT Largest and fastest growing digital ad spend In 2014 Ecommerce advertisement will surpass search and will keep increasing share China Online AD Spending on sector EC SEM Portal Video Vertical Yellow Page Community Source: IDC, iresearch, Redtech, GroupM

8 7 CHINA E-COMMERCE ADVERTISEMENT Largest and fastest growing digital ad spend Others Others Search Engine E-commerce Portal Video Others Source: IDC, iresearch, Redtech, GroupM

9 8 TOPICS China ecommerce China ecommerce advertisement Dominance of Alibaba Taobao/Tmall advertisement Ecommerce shops challenges Xibao Solutions Future directions

10 9 Dominance of TAOBAO The World s Next E-commerce Superpower 80% market share in China (Amazon 15% in US) ~4% of China GDP 3+ million merchants ; 300+ million buyers Largest e-commerce player in the world ; bigger than Amazon + ebay

11 Singles Day 2013 The World s Next E-commerce Superpower $5.7 billion sales in one day ($1.46 billion in 2012 US cyber Monday ) 402 million unique visitors (213 million last year)

12

13 13 Chinese postal workers dealing with 323 million deliveries from online sales on 11.11

14 12 TOPICS China ecommerce China ecommerce advertisement Dominance of Alibaba Taobao/Tmall advertisement Ecommerce shops challenges Xibao Solutions Future directions

15 13 Taobao/Tmall Advertisement USD 5 billion Ad income in 2013, catching up with Baidu 10 times growth between ,000 merchants advertise in Taobao Main Ad channel: CPC (Zhitongche), CPM (Zuanzhan), CPS (Taobaoke) Traditional advertisers with limited knowhow 5,000 4,000 3,000 2,000 1,000 0 Taobao/Tmall Revenue (mil usd) ZTC CPM Total

16 14 TOPICS China ecommerce China ecommerce advertisement Dominance of Alibaba Taobao/Tmall advertisement Ecommerce shops challenges Xibao Solutions Future directions

17 15 CHALLENGES 65% of shops say increasing advertisement costs on Taobao/Tmall is their key challenge. More than 55% of shops expect no growth in B2C Advertisement is much less effective. Source: IDC, iresearch, Redtech, GroupM

18 16 TOPICS China ecommerce China ecommerce advertisement Dominance of Alibaba Taobao/Tmall advertisement Ecommerce shops challenges Xibao Solutions Future directions

19 17 XIBAO MODEL Ad Agency/ DSP Traffic Sources DSP Traffic SHOP Optimize: CTR, CPC Based on: Audiences, Locations, Retargeting Traffic XIBAO Traffic Sources Xibao SHOP Optimize: Conversions, ROI, Revenue, Profit, Based on: Customers and Products Backend Data

20 18 XIBAO MODEL Traffic sources Shops Backend Data XIBAO 15+ DATA ANALYTICS AND OPTIMIZATION PRODUCTS

21 19 XIBAO PRODUCTS & SERVICES SEM service SEM service SEM service SEM service SEM service SEM technology SEM technology SEM technology SEM technology Non-SEM tools Non-SEM tools Non-SEM tools Large Brand Clients Large Brand Clients Traffic DSP Affiliate Platform Video Advertisement O2O Platform Large Brand Clients Traffic DSP Affiliate Platform Video Advertisement O2O Platform International Expansion

22 20 XIBAO VALUE FOR TAOBAO (2013) FOR MERCHANTS (2013) USD$200M+ AD spend USD$600M+ direct sales USD$2B+ total sales 2M+ products promoted 40,000+ customers 56% CPC decrease (from 0.17usd to 0.11usd) 16% ROI increase (from 2.55 to 2.96) 38+ Million men-hours saved

23 21 XIBAO CLIENTS ONLY showcase (million US$) After Before Transaction AD spending 5 0

24 22 XIBAO TEAM HQ in Beijing Shanghai Office Shenzhen JV CEO TOM 10+ years SEM, event marketing and integrated marketing, TV advertisement experience COO HONG 10+ years experience from investment and management, particularly in data mining, analysis and optimization CTO ALEX 10+ years of Internet related experience, Search Engine Marketing expert Certified by Google President JERRY Angel & Adviser, 10+ years internet and media experiences

25 23 TOPICS China ecommerce China ecommerce advertisement Dominance of Alibaba Taobao/Tmall advertisement Ecommerce shops challenges Xibao Solutions Future directions

26 24 FUTURE DIRECTIONS / TRENDS RTB/RETARGETING: will grow 100 times next 5 years O2O CROSS-DEVICE VIDEO CROSS-BORDER

27 25 PROGRAMMATIC ADS From Millions to Billions within next 4-5 years 2014 USD 4.6 MILLION 2018 USD 4.8 BILLION Source: IDC, iresearch, Redtech, GroupM

28 26 ECOMMERCE TARGETING US B2C WEBSITE CHINA BRAND COOKIE B2C WEBSITE TMALL COOKIE COOKIE RETARGETING/ RTB/ Very few customers, transactions RETARGETING/ RTB/ Can t mark users

29 27 CHINA FUTURE MODEL OFFLINE SHOP TMALL B2C WEBSITE MAC addresses Phone numbers Cookies Transactions Phone numbers CLOUD CRM Transactions Phone numbers Cookies RETARGETING/ RTB/

30 Thank you Platform Merchants Consumers Tianhai Building D, Dongcheng District, Beijing, CHINA/ P /

Guide To The Online Advertising Market in China

Guide To The Online Advertising Market in China Guide To The Online Advertising Market in China It is hard to deny that Asia-Pacific is already a giant in the online advertising market since the ad expenditures in the region have reached $27.3 billion

More information

Understanding Travel Performance Marketing in Asia

Understanding Travel Performance Marketing in Asia Understanding Travel Performance Marketing in Asia March 6, 2013, ITB: Berlin Eric J. Gerritsen Vice President, Sales & Business Development, Neverblue Travel Affiliate Network http://www.travelaffiliatenetwork.com

More information

Selling Online in China

Selling Online in China Selling Online in China The year 2013 will be remembered as the year in which China surpassed the US as the world s largest digital retail market. Despite a relatively lower retail and internet penetration,

More information

An Overview of the Chinese Online Advertising Market

An Overview of the Chinese Online Advertising Market An Overview of the Chinese Online Advertising Market By Zhaohui Tang July 2013 According to China s Online Advertising Market Observance, online advertising has demonstrated tremendous growth in 2012.

More information

Digital Market Landscape CHINA. Publicitas China Apr 2015

Digital Market Landscape CHINA. Publicitas China Apr 2015 Digital Market Landscape CHINA Publicitas China Apr 2015 642 M Internet Users Penetration Rate: 47% The world s largest internet population, up 9% y-o-y; Source: We Are Social, Jan 2015 565 M Mobile Internet

More information

The Rise of E-Finance in China Implications of Money Market Funds, Mobile Payments and Other Trends on China s Transformation

The Rise of E-Finance in China Implications of Money Market Funds, Mobile Payments and Other Trends on China s Transformation The Rise of E-Finance in China Implications of Money Market Funds, Mobile Payments and Other Trends on China s Transformation CKGSB-KPMG Breakfast Seminar May 28, 2014 1 P a g e Introduction E-finance,

More information

World s 2 nd largest advertising market

World s 2 nd largest advertising market China Media Scene 2012 Asia's No.1 outbound tourists source country 2011 GDP: No.2 in the world World's largest luxury goods market Foreign exchange: No. 1 in the world ODI: No.5 in the world (+9.7%) 2011

More information

Effective Digital Marketing Strategies in the Chinese Market

Effective Digital Marketing Strategies in the Chinese Market In Partnership With Effective Digital Marketing Strategies in the Chinese Market Cyril Drouin, 6th of July 2015 A project funded by the European Union Get Ready for China! The EU SME Centre is an EU Commission

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

Q1 2015 China E-commerce Report (Brief Edition) www.iresearchchina.com

Q1 2015 China E-commerce Report (Brief Edition) www.iresearchchina.com Q1 2015 China E-commerce Report (Brief Edition) www.iresearchchina.com 1 Overview of China E-commerce Market 2 Performance of China E-commerce Segments Overview of China E-commerce Market 3.48 Trillion

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Sampi Marketing. Reach across the Great Wall! www.sampi.co

Sampi Marketing. Reach across the Great Wall! www.sampi.co Sampi Marketing Reach across the Great Wall! www.sampi.co Do you have a product or service to offer for Chinese market? How can you start selling it in China? How can you reach Do you have a millions of

More information

Paid Search: What Marketers Should Focus on in 2014

Paid Search: What Marketers Should Focus on in 2014 [Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in

More information

Inbound & Outbound Marketing

Inbound & Outbound Marketing Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display

More information

Content. - Overview World Wide and Europe - Trends for Summary

Content. - Overview World Wide and Europe - Trends for Summary 1 Content - Overview World Wide and Europe - Trends for 2014 - Summary 2 Development digital Ad Spend World Wide 138 billion USD Total digital ad spend to hit 140 billion USD in 2014 Total digital ad spend

More information

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15 Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where

More information

Overview of Popular Online Payment Methods in China

Overview of Popular Online Payment Methods in China Overview of Popular Online Payment Methods in China Market Insights China is an important market for global e- commerce companies, and it will be for years to come. These numbers speak for themselves:

More information

Overview of UnionPay. All Roads Lead to China

Overview of UnionPay. All Roads Lead to China Overview of UnionPay All Roads Lead to China Today in 30 Seconds Overview of the market that is China. Understanding what UnionPay represents for potential. What does it mean to accept UnionPay.successfully?

More information

Internet Potential-Future Business Development Focus

Internet Potential-Future Business Development Focus SOP TRANSACTIONS ON MARKETING RESEARCH ISSN(Print): 2374-5134 ISSN(Online): 2374-5142 DOI: 10.15764/MR.2015.01001 Volume 2, Number 1, February 2015 Internet Potential-Future Business Development Focus

More information

DIGITAL JUNGLE. Agency Credentials

DIGITAL JUNGLE. Agency Credentials DIGITAL JUNGLE Agency Credentials Digital Jungle is a cross cultural, digital marketing Agency, connecting Western organisations with a Chinese audience living in China or abroad fierce Competition is

More information

TABLE OF CONTENTS. 1. China Online Advertising An Overview Online advertising revenue models. CPM (cost per thousand) Click Through Rate

TABLE OF CONTENTS. 1. China Online Advertising An Overview Online advertising revenue models. CPM (cost per thousand) Click Through Rate TABLE OF CONTENTS 1. China Online Advertising An Overview 1.1. Online advertising revenue models CPM (cost per thousand) Click Through Rate 2. Market Size Performance in Pre-recessionary period Performance

More information

China 中 国 支 付 概 况. Country Payments Guide. A snapshot of the Chinese shopper

China 中 国 支 付 概 况. Country Payments Guide. A snapshot of the Chinese shopper Country Payments Guide China Global Omni-channel Technology 中 国 支 付 概 况 It s easy to get carried away with big statistics when discussing China, but one story illustrates just how quickly the Chinese e-commerce

More information

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to

More information

E-Commerce Drives Transformation & Upgrading of Business Ecosystem In Textile & Apparel Industry. Alibaba Group Jianhang Jin Oct.17 2014.

E-Commerce Drives Transformation & Upgrading of Business Ecosystem In Textile & Apparel Industry. Alibaba Group Jianhang Jin Oct.17 2014. E-Commerce Drives Transformation & Upgrading of Business Ecosystem In Textile & Apparel Industry Alibaba Group Jianhang Jin Oct.17 2014. Beijing China became the world s biggest online retail market in

More information

ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime!

ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime! ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime! Here s to a fantastic 2016! 2016 will be another amazing year for the ecommerce industry, as consumers increasingly

More information

China s Online Retail Market 2012 2013

China s Online Retail Market 2012 2013 China s Online Retail Market 2012 2013 An outlook over a market with high potential Zhang Yao Yao Daniel Ekström Matilde Eng November 2013 Swedish Agency for Growth Policy Analysis Studentplan 3, SE-831

More information

Fortune Cookies on China. Source: http://www.flickr.com/photos/news46/2199460575/in/pool-fortunecookie

Fortune Cookies on China. Source: http://www.flickr.com/photos/news46/2199460575/in/pool-fortunecookie Search Inside China Fortune Cookies on China Lies, Lies and More Lies: China s Online User Behaviors are like the West Source: http://www.flickr.com/photos/news46/2199460575/in/pool-fortunecookie News

More information

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.

More information

E-commerce 2014. Kenneth C. Laudon Carol Guercio Traver. business. technology. society. tenth edition

E-commerce 2014. Kenneth C. Laudon Carol Guercio Traver. business. technology. society. tenth edition E-commerce 2014 business. technology. society. tenth edition Kenneth C. Laudon Carol Guercio Traver Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall Chapter 6 E-commerce Marketing and

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Digital Media and Analytics

Digital Media and Analytics Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market

More information

I V A N N I K K H O O

I V A N N I K K H O O I N T RODUCTION I V A N N I K K H O O 2 I N T RODUCTION I V A N N I K K H O O 3 W h a t i s E - C o m m e r c e? ˈēˌkämərs/ Noun: ecommerce commercial transactions conducted electronically on the Internet.

More information

State of Mobile Commerce

State of Mobile Commerce State of Mobile Commerce Leading mobile retailers dominate and the gap is growing Netherlands - Q4 2015 State of Mobile Commerce Q4 Highlights Criteo s analysis of shopping data from Q4 2015 demonstrates

More information

Beyond Fans - How to maximize business value with social media. May 2013

Beyond Fans - How to maximize business value with social media. May 2013 Beyond Fans - How to maximize business value with social media May 2013 Consumers continue to embrace Social Media 2 Lots of people 300M 500M 580M 600M 2010 2011 2012 2013 Q1 Social Media Users Source:

More information

WHO WE ARE. MOST INFLUENTIAL MOBILE AD NETWORK adsage has the most influential mobile ad network and group of publishers in China.

WHO WE ARE. MOST INFLUENTIAL MOBILE AD NETWORK adsage has the most influential mobile ad network and group of publishers in China. WHO WE ARE FOUNDED IN 2007 adsage is a leading technologies and services company in online advertising with over 500 professionals across multiple locations in the U.S. and China. Among them over 200 software

More information

Cross-border ecommerce

Cross-border ecommerce Cross-border ecommerce Opening doors for Victorian businesses around the world ecommerce into China 9 March 2016 Charles Thompson General Manager, International Australia Post StarTrack Group A changing

More information

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING. MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site

More information

SETTING UP SHOP IN THE CHINESE ONLINE MARKETPLACE

SETTING UP SHOP IN THE CHINESE ONLINE MARKETPLACE SINOZCO WECHAT SETTING UP SHOP IN THE CHINESE ONLINE MARKETPLACE Published: 22/07/2014 By: Ryan McDermott Table of Contents Understanding the Local Online Landscape 2 Taobao and Tmall 3 Web design, Chinese-Style

More information

Roadshow Presentation

Roadshow Presentation Roadshow Presentation September 2015 1 To make brands successful in e-commerce We Are the Market Leader in Brand E-Commerce Solutions in China Largest brand e-commerce solutions provider, with 20% market

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

Alipay. Payment method guide

Alipay. Payment method guide Alipay Payment method guide Alipay is the most widely used third-party online payments service provider in China, with over 100 million daily transactions and over 400 million active users. Its primary

More information

Salesforce Advertising Index

Salesforce Advertising Index Salesforce Advertising Index Annual Report 2015 Table of Contents Introduction Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 3 10 11 12 13 Introduction

More information

Search Engine Marketing(SEM)

Search Engine Marketing(SEM) Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine

More information

CHINA: A Hotspot for Online Retail

CHINA: A Hotspot for Online Retail June 2015 CHINA: A Hotspot for Online Retail China s economic slowdown has worried many investors around the world, but one market segment continues to outshine most others: e-commerce. Here s why and

More information

Embracing Internet plus - Strategic partnership between leading retail players

Embracing Internet plus - Strategic partnership between leading retail players China Retail Embracing Internet plus - Strategic partnership between leading retail players The cases of Alibaba and Suning Commerce / JD.com and Yonghui Superstores August 2015 1 Introduction Competitive

More information

Since Sector Trends JEGI Media & Technology Conference Time Warner Center, New York City.

Since Sector Trends JEGI Media & Technology Conference Time Warner Center, New York City. Since 1987 2012 Sector Trends 2012 JEGI Media & Technology Conference Time Warner Center, New York City www.jegi.com January 19, 2012 2012 Sector Trends B2B Marketing Solutions Richard Mead, Managing Director,

More information

China Online Marketing

China Online Marketing China Online Marketing 6+ Years of Lessons Learned Behind the Great Wall Presented to Mark Myrick, VEDP + Guests August 5 th 2010-8AM (EST) Outline Darwin Background + Context (1 slide) China Online Marketing

More information

CLARINS China commerce site adds to brand s momentum in China

CLARINS China commerce site adds to brand s momentum in China An RIS News Case Study CLARINS China commerce site adds to brand s momentum in China Business Best known for luxury skin care products, CLARINS sells cosmetics in every country around the world through

More information

Personalised Retargeting: The Cutting Edge of Behavioural Targeting. 2011 Benny Arbel, CEO & Founder

Personalised Retargeting: The Cutting Edge of Behavioural Targeting. 2011 Benny Arbel, CEO & Founder Personalised Retargeting: The Cutting Edge of Behavioural Targeting 2011 Benny Arbel, CEO & Founder Agenda Introduction to Personalised Retargeting Short Introduction to mythings Integration with your

More information

What s new in Shopping ads and buy buttons

What s new in Shopping ads and buy buttons What s new in Shopping ads and buy buttons By Ann Stanley Managing Director of Anicca Digital Our brands Digital & Search Marketing (Paid advertising, SEO, PPC, Analytics, ecommerce) Marketing training

More information

Successful businesses need creative strategies. EVOLUTION & UPCOMING TRENDS OF FASHION E-COMMERCE IN CHINA MagentoCom event, November 2013

Successful businesses need creative strategies. EVOLUTION & UPCOMING TRENDS OF FASHION E-COMMERCE IN CHINA MagentoCom event, November 2013 Successful businesses need creative strategies EVOLUTION & UPCOMING TRENDS OF FASHION E-COMMERCE IN CHINA MagentoCom event, November 2013 VELVET IS A DIGITAL CONSULTING AGENCY SERVING FASHION, LUXURY AND

More information

Darwin Marketing. Credentials Company Background

Darwin Marketing. Credentials Company Background Darwin Marketing Credentials Company Background Darwin Marketing Darwin Marketing is a leading digital media services company serving global, multinational and local clients We are a private entity with

More information

Marketing in China: Make Sure You re Always in Digital and Always on

Marketing in China: Make Sure You re Always in Digital and Always on Marketing in China: Make Sure You re Always in Digital and Always on AN INTERVIEW WITH: Clement Tsang Head, Performics China February 27, 2012 Clement Tsang joined Performics, the performance marketing

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization 渠成 (Allen Qu, CEO of Netconcepts China) May 14, 2011 About Netconcepts World leading Search Engine Marketing company Founded in 1995 China office started in 2008 in Beijing with

More information

Vpon Mobile Ad. 2014 Q2 Hong Kong Mobile Advertising Statistics and Trend

Vpon Mobile Ad. 2014 Q2 Hong Kong Mobile Advertising Statistics and Trend Vpon Mobile Ad 2014 Q2 Hong Kong Mobile Advertising Statistics and Trend AGENDA About Vpon - Hong Kong Traffic increase 150% and reaches 400M monthly. HONG KONG MOBILE MARKET - MOBILE DEVICE MARKET SHARE

More information

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center Display Advertising Xuelin Cao Yahoo! Beijing R&D Center Agenda Display Advertising Overview Ad Exchange Introduction Real Time Bidding (RTB) Data Collection & Cookie Mapping Publisher Control & Private

More information

Tapping into the Lucrative China Market with an Omni-Channel Strategy. Frankie Ho General Manager

Tapping into the Lucrative China Market with an Omni-Channel Strategy. Frankie Ho General Manager Tapping into the Lucrative China Market with an Omni-Channel Strategy Frankie Ho General Manager A GENDA v China Digital Landscape & Latest Marketing Trends v Embracing the Mobile Age v Connect with Your

More information

Online Advertising Agency. www.m-m-g.com

Online Advertising Agency. www.m-m-g.com Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003

More information

Outsourcing China E-commerce. Frank Lavin, CEO Export Now Frank@Exportnow.com

Outsourcing China E-commerce. Frank Lavin, CEO Export Now Frank@Exportnow.com Outsourcing China E-commerce Frank Lavin, CEO Export Now Frank@Exportnow.com Today s Discussion I. China e-commerce opportunities II. EN s international e-commerce solution III. Next Steps Chinese consumers

More information

The 50 Most Important Mobile Marketing Charts of 2015

The 50 Most Important Mobile Marketing Charts of 2015 The 50 Most Important Mobile Marketing Charts of 2015 What is the future of mobile marketing? Mobile has transformed the way we shop, consume media, and interact with our families and friends. In this

More information

Social Intelligence Report Adobe Digital Index Q2 2015

Social Intelligence Report Adobe Digital Index Q2 2015 Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of

More information

MF-300 1 International emarketing

MF-300 1 International emarketing MF-300 1 International emarketing Questions Type Grading 1 MF-300, general information Document Automatic score 2 1 Multiple choice Automatic score 3 2 Simple choice Automatic score 4 3 Simple choice Automatic

More information

Alibaba Group in Europe - Global B2B Exploration Forum

Alibaba Group in Europe - Global B2B Exploration Forum Alibaba Group in Europe - Global B2B Exploration Forum CATALOGUE 1 Introduction 2 Goal & Mission 3 Alibaba Group Overview 4 Content of Forums 1. Introduction Alibaba Group in Europe- Global B2B Exploration

More information

2015 Digital & ecommerce Forum

2015 Digital & ecommerce Forum 2015 Digital & ecommerce Forum China ecommerce industry has developed tremendously since 2010 and evolves to a new phase. In Digital 3.0 world, digital disruption is no longer new and ecommerce becomes

More information

China Search International Introducing Baidu

China Search International Introducing Baidu China Search International Introducing Baidu Introducing Baidu THE CHINA OPPORTUNITY China China is the third largest country in the world in terms of land mass after Russia and Canada. It s the largest

More information

State of Mobile Commerce

State of Mobile Commerce State of Mobile Commerce Leading mobile retailers dominate and the gap is growing Q4 2015 State of Mobile Commerce Q4 Highlights Criteo s analysis of shopping data from Q4 2015 demonstrates that mobile

More information

China Digital Marketing Brief. Marco Ma 6 th.nov.2014 at AGNSW

China Digital Marketing Brief. Marco Ma 6 th.nov.2014 at AGNSW China Digital Marketing Brief Marco Ma 6 th.nov.2014 at AGNSW Agenda China Digital Landscape Why not Google? Advertising Polices and Regulations in China Smart Choice of Integrated Digital Marketing China

More information

Profit Driven Management in PPC Campaigns

Profit Driven Management in PPC Campaigns Interactive Boutique Profit Driven Management in PPC Campaigns Marginal Profit Target in PPC Campaigns 1 www.adequate.pl 2013 Adequate Interactive Boutique PPC campaigns are usually optimised towards profitability

More information

Presentation. March To make brands successful in e-commerce

Presentation. March To make brands successful in e-commerce Presentation March 2016 1 To make brands successful in e-commerce We Are the Market Leader in Brand E-Commerce Solutions in China Largest brand e-commerce solutions provider, with 20% market share (1)

More information

Analytics for Pros. SEMpdx

Analytics for Pros. SEMpdx Analytics for Pros SEMpdx ISITE Design $39.5 IN 2012 BILLION $62 BILLION BY 2016 http://www.go-gulf.com/blog/online-ad-spending WHY WEB ANALYTICS IS IMPORTANT TO SEM AND ONLINE ADVERTISING Prove to people

More information

Making Leaders Successful Every Day

Making Leaders Successful Every Day Making Leaders Successful Every Day Succeeding In Global ecommerce Forrester Research Benjamin Ensor Research Director, ebusiness & Channel Strategy March 13, 2013 For internal use only Agenda What s the

More information

2O/2. distribution. How Much Can You Save With an Integrated ecommerce Approach? By KeCommerce. socius The Power of Partnership

2O/2. distribution. How Much Can You Save With an Integrated ecommerce Approach? By KeCommerce. socius The Power of Partnership 2O/2 distribution How Much Can You Save With an Integrated ecommerce Approach? By KeCommerce socius The Power of Partnership ecommerce Overview ecommerce has always been about the general ease and simplicity

More information

THE REAL WORLD OF REAL-TIME ADVERTISING

THE REAL WORLD OF REAL-TIME ADVERTISING 2014 THE REAL WORLD OF REAL-TIME ADVERTISING WHAT S INSIDE 2 INTRODUCTION 3 HOW ONLINE ADVERTISING USED TO WORK 3 INTRODUCING THE AD EXCHANGE 4 REAL-TIME BIDDING EXPLAINED 5 WHO WORKS WITH WHOM? 6 CONCLUSION

More information

State of Mobile Commerce.

State of Mobile Commerce. State of Mobile Commerce. Leading mobile retailers dominate - and the gap is growing Q4 2015 FEBRUARY 2016 Executive summary Criteo s analysis of shopping data from Q4 2015 demonstrates that mobile is

More information

Web Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011

Web Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011 Web Marketing Basics for Small Business Land s End Resort Marketing & Technology Conference September 20, 2011 Web Marketing Fundamentals Web Marketing Fundamentals Web Marketing Fundamentals Search Engine

More information

Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes!

Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes! Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes! CASE STUDY The Challenge Impact Radius is a global leader in cross channel marketing

More information

A Practical View of the Chinese Online Market for Food and Beverages

A Practical View of the Chinese Online Market for Food and Beverages A Practical View of the Chinese Online Market for Food and Beverages Presented by Zo Liang SVP of Operation & Co- Founder Pipex Australia 1 Today Cover 01 02 03 My Story Online Market in China Now Food

More information

Alexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline

Alexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline INFO 3435 ecommerce Teaching Objectives 8. ecommerce Marketing Communications Identify the major forms of online marketing communications. Explain the costs and benefits of online marketing communications.

More information

AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING

AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING Audience Management Audience management is the discipline of identifying, sizing, and tracking

More information

Top Trends In Digital Marketing And What to Do About Them

Top Trends In Digital Marketing And What to Do About Them Top Trends In Digital Marketing And What to Do About Them Top Trends in Digital Marketing and What to Do About Them Agenda for Date Time Time Time Time Time Time Item One Item Two Item Three Item Four

More information

RTB FOR AIRLINES SEPTEMBER

RTB FOR AIRLINES SEPTEMBER RTB FOR AIRLINES SEPTEMBER 2012 SUMMARY In this time of turbulence in the aviation industry, airlines have one thing in common, a focus on cost reduction and an increase in efficiency. This whitepaper

More information

2013 SIIA Strategic and Financial Conference New York, NY

2013 SIIA Strategic and Financial Conference New York, NY Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing

More information

Alexander Nikov. 7. ecommerce Marketing Concepts. Consumers Online: The Internet Audience and Consumer Behavior. Outline

Alexander Nikov. 7. ecommerce Marketing Concepts. Consumers Online: The Internet Audience and Consumer Behavior. Outline INFO 3435 E-Commerce Teaching Objectives 7. ecommerce Marketing Concepts Alexander Nikov Identify the key features of the Internet audience. Discuss the basic concepts of consumer behavior and purchasing

More information

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Houston s economy is stronger than much of the country due

More information

RULING WHERE DIGITAL TRANSFORMATION FAILED

RULING WHERE DIGITAL TRANSFORMATION FAILED RULING WHERE DIGITAL TRANSFORMATION FAILED During the last few years, large corporations, that have their strength in their relationship with their clients, have been defeated by OTTs that knew how to

More information

COMMON ONLINE MARKETING MISCONCEPTIONS TO D R IN 2014 TO DRIVE REVENUE

COMMON ONLINE MARKETING MISCONCEPTIONS TO D R IN 2014 TO DRIVE REVENUE 5 COMMON ONLINE MARKETING MISCONCEPTIONS TO D R O P IN 2014 TO DRIVE REVENUE Introduction The world of online marketing is constantly changing and can be overwhelming to keep up with. What drove success

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the umbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT UMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Alibaba 101: An Overview of the World s Largest E-Commerce Company

Alibaba 101: An Overview of the World s Largest E-Commerce Company Alibaba 101: An Overview of the World s Largest E-Commerce Company KraneShares is dedicated to raising awareness of opportunities in China s economy & capital markets among global investors Why is Alibaba

More information

Presentation. May 2016. 1 To make brands successful in e-commerce

Presentation. May 2016. 1 To make brands successful in e-commerce Presentation May 2016 1 To make brands successful in e-commerce We Are the Market Leader in Brand E-Commerce Solutions in China Largest brand e-commerce solutions provider, with 20% market share (1) Leading

More information

Nexway Digital Agency

Nexway Digital Agency Digital Agency 100% focused on enabling e-commerce of digital goods ONE OF THE FEW MARKETING SERVICE PROVIDERS WITH A GLOBAL PRESENCE AND A FOCUS ON ENABLING E-COMMERCE OF DIGITAL GOODS, THE NEXWAY DIGITAL

More information

ABOUT IGNITIONONE. P r o p r i e t a r y & C o n f i d e n t i a l

ABOUT IGNITIONONE. P r o p r i e t a r y & C o n f i d e n t i a l ABOUT IGNITIONONE Digital marketing solutions company powered by the World s first integrated Tech Stack called the Digital Marketing Suite Centralized solution for search, display, mobile, Facebook and

More information

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

MOBILE AD TRENDS 2015

MOBILE AD TRENDS 2015 MOBILE AD S 2015 INNERACTIVE KEY S Inneractive s mobile programmatic platform processes billions of ad requests daily from around the world. We are strong believers in leveraging our data in order to provide

More information

1.Because e-commerce is ubiquitous it reduces A. marketspace. B. transaction costs. C. dynamic pricing. D. price discrimination.

1.Because e-commerce is ubiquitous it reduces A. marketspace. B. transaction costs. C. dynamic pricing. D. price discrimination. 1.Because e-commerce is ubiquitous it reduces A. marketspace. B. transaction costs. C. dynamic pricing. D. price discrimination. 2. The ability of consumers to use the Internet to discover the actual costs

More information

Feel and Experience the LotusCube Partnership Abundance Prosperity Wealth Ideas Innovation. Trade Mark Protected

Feel and Experience the LotusCube Partnership Abundance Prosperity Wealth Ideas Innovation. Trade Mark Protected LotusCube Feel and Experience the LotusCube Partnership Abundance Prosperity Wealth Ideas Innovation Trade Mark Protected www.gtaproperties247.com www.lotuscube.net www.speedg.com Contact : Jerry Cabral

More information

Leju Holdings Limited

Leju Holdings Limited Leju Holdings Limited Investor Presentation June 2014 Disclaimer This presentation contains forward-looking statements. These statements include descriptions and information regarding the intent, belief

More information

THE CHANGING FACE OF MOBILE PAYMENTS

THE CHANGING FACE OF MOBILE PAYMENTS THE CHANGING FACE OF MOBILE PAYMENTS F Mobile payment services are a new battleground for Tencent and Alibaba, the leading online companies in China. WeChat Wallet, owned by Tencent, and Alipay Wallet,

More information

Netherlands Media Day

Netherlands Media Day Netherlands Media Day 27 November 2015 Hilversum Niko Waesche 1 When programmatic TV is discussed today we see confusion, fear and uncertainty Questions surrounding programmatic TV 1 2 3 1. Confusion What

More information

Marketing Automation. Peter Yeung // London, UK, 20 June 2013

Marketing Automation. Peter Yeung // London, UK, 20 June 2013 Marketing Automation Peter Yeung // London, UK, 20 June 2013 Image: EPiServer Not Tom Peter Yeung Director of Business Development peter.yeung@episerver.com Source: http://blogs.hbr.org/cs/2012/08/marketers_flunk_the_big_data_test.html

More information

The Carnegie Conference Walt Disney World Resort January 24, 2013

The Carnegie Conference Walt Disney World Resort January 24, 2013 Display Planning & Buying Real Time Bidding Custom Networks Nt Retargeting Rt ti Search Retargeting Dynamic Creative Data Management Display Campaign Design & Audience Management The Carnegie Conference

More information